Here’smy chance

/YOUAre max imiz ing you r impac t?

Do

do good th ings?Do

YES NO

act i va te you r commun i t y?

CONGRATULATIONS,

fo r be ing good peop le !

To do good th ings , p roceed to nex t page .

( )THANK YOU

What We DoWe are an interactive Agency for Good, working with non-profits and corporate brands to rally massive digital communities around important issues and causes

Management Team

Chr is Mats inge rKev in Co lahan Dav id G loss

gamification, creative direction, business development, behavioral & network dynamics, program management, product design, metrics & evaluation, anayltics & segmentation, process managementskills:

David Gloss

Dav id G lossCo-Founder & Chief Executive Officer

( )Top 12 Entrepreneurs

under 30 to watch in 2012-The Philadelphia Business Journal”“Before launching Here’s My Chance, David spent 3 years working with

Artists & Instigators, a Marc Ecko venture capital and innovation group, supporting investor relations and market due diligence. His efforts led to investment into Ryzing, a social gaming company, where David built real-time sweepstakes games allowing players to win cash and prizes while supporting charitable organizations. His unique incentive mechanics were influential in the growth of the 500,000+ player community and set a new standard for the use of games for social good.

David began his career in Washington D.C. working with federal agencies and contractors on the use of enterprise software and Web 2.0 technologies to drive efficient government and civic engagement. As a market entry specialist, David helped educate established government bureaucrats and Fortune 1000 executives on the power of transparency and interactive media to simplify procurement cycles, partner relations, employee training, and communication infrastructure.

David holds an MBA in International Business from Temple University, Fox School. He is the Mobile Application Board Advisor of Zagster, a TechStars company and the Executive Chair of The Spruce Foundation, cultivating the next generation of Philadelphia’s philanthropists and youth advocates.

Kevin Colahan

Dav id G lossCo-Founder & Chief Product Officer

( )Kev in Co lahan

Kevin is a highly qualified technical project/product manager and business analyst and has worn whatever hat necessary over the past year to help HMC get to where it is today. His previous work with Delphic Sage and GMAC provided a unique experience managing the delivery of custom business and marketing applications. Managing clients such as Johns Hopkins, Newmark Knight Frank and Sovereign Bank, Kevin was able to consistently deliver interactive projects under budget and ahead of schedule.

Additionally, Kevin was contracted by YouTube cult sensation, The Angry Video Game Nerd (James Rolfe) of Cinemassacre. During his tenure, Kevin was able to double online ad revenue, extensively expand social media presence with crowd/fan-sourced contests and was instrumental in helping the Angry Video Game Nerd capture Mashable’s Best Online Video Web Series.

Kevin is a highly qualified technical project/product manager and business analyst and has worn whatever hat necessary over the past year to help HMC get to where it is today. His previous work with Delphic Sage and GMAC provided a unique experience managing the delivery of custom business and marketing applications. Managing clients such as Johns Hopkins, Newmark Knight Frank and Sovereign Bank, Kevin was able to consistently deliver interactive projects under budget and ahead of schedule.

Additionally, Kevin was contracted by YouTube cult sensation, The Angry Video Game Nerd (James Rolfe) of Cinemassacre. During his tenure, Kevin was able to double online ad revenue, extensively expand social media presence with crowd/fan-sourced contests and was instrumental in helping the Angry Video Game Nerd capture Mashable’s Best Online Video Web Series.

Chief Operating Officer

Chris Matsinger

Dav id G loss

( )Chr is Mats inge r

Chris Matsinger brings a wealth of marketing technology, business operations and leadership expertise to the HMC management team. Formerly the COO for a display media platform startup, Chris is well versed in implementing new business processes and building teams to efficiently meet the needs of our client and business objectives in a fast-paced, entrepreneurial environment.

Prior to this, Chris served as Vice President, Digital Services for a healthcare Ad Agency where he drove all aspects of web and database campaign development and implementation for brands from Pfizer, Johnson & Johnson, Proctor & Gamble and Merck to name a few.

Chris has three passions that drive his focus - building new initiatives from scratch (campaigns, teams, entire organizations), implementing effective, repeatable business processes, and coffee...lots of coffee.

p ro jec t & p rocess management

ana l y t i cs & segmenta t ion

techno log y management

agency opera t ions

Clients

Partners

Philadelphia Game Lab

Current StateOnl ine g iv ing i s g rowing . . .

$1.4 B $19 B

Individuals are giving MORE through small dollars

CSR programs give BIG dollars through online campaigns

Current State of Online Giving

2xonline donors are more valuable than offline donors

6,500average facebook fan page has

fans

100Korganizations who measure social media have a 6x higher chance of raising 44%higher conversion rates

of fans who found your page via compelling

video or content

.25%convert to a donationof impressions

$40-$60average social media donation

Current State of Online GivingRecent p ro ject ions have on l ine g iv ing reach ing

by 2015$35 B

build out infographic from website

HMC Capabilities

LabsMot ionCampa ignSer v i ces

HMC

Do good th ings

Campaign ServicesHMC deve lops & ut i l i zes game mechan ics , behav io ra l

ana lys is , and in te ract i ve med ia to c reate ROI d r i ven

campa igns that foste r communi ty engagement

Creat i ve Campa ignManagement

Campa ignPrepara t ion

St ra teg y/

Strategy/Campaign Preparation

thought leadersh ip

too ls imp lementa t ion

fundra is ing

awareness

t ra in ing

research & ana l ys is

par tne r iden t i f i ca t ion

mi l l enn ia l & in te rgenera t iona l

commun i t y g rowth/engagement

gami f i ca t ion & incent i ves

caus

e: The MS Society is the leading services and advocacy organization supporting people affected by Multiple Sclerosis. Following a discussion on millennial donor behaviors and interactive media, HMC was engaged to run a two-day training and strategy session on the power of community dynamics, game mechanics, and data analytics as related to fundraising and volunteer engagement. The goal of the session was to empower team leaders with the tools to think creatively and strategically about messaging and fundraising strategy.

st ra teg y, c rea t i ve , & t ra in ing

effe

ct:

The MS Society saw immediate value in using behavior analysis to inform their go-forward strategies and are currently in the process of drafting an RFP, based on HMC recommendations, to seek a vendor to support the implementation of millennial centric strategies leveraging both online and offline communities. Additionally, HMC recommended the creation of a themed walk to support the capture of more millennial donors and volunteers. Walk is currently in development.

brand ing des ign

Creative

copywr i t i ng

messag ing s t ra teg y

data v isua l i za t ion

mot ion g raph ics & v ideo

caus

e: The Leichtag Foundation, in collaboration with the Center for Leadership Initiatives, is running a study to learn more about the Jewish community living in Coastal North County San Diego, to inform their future grant making process. HMC was engaged to support the study, by creating a recruiting/inspirational video and supplemental website to inform residents about the effort and collect ideas about where North County should be heading.

web des ign & v ideo

Collect ideas from

the community

effe

ct:

HMC created a successful motion graphic video and interactive portal that dynamically displayed all idea submissions as Post-It Notes. The video and portal have been integral in soliciting ideas and focus group participants for the study, which will be release in mid-2012.

Campaign Management

coord ina te p roduc t ion & execut ion

ded ica ted c l i en t engagement execut i ve

fu l l se r v i ce o r suppor t

deve lop , ana l y ze , & de l i ve r resu l ts

recommend campa ign i te ra t ions

manage vendor & pa r tne r re la t ions

web des ign , event p romot ion ,

caus

e:

The Spruce Foundation is a leading young professional, volunteer based organization that provides grant funding and strategic leadership to at-risk youth organizations in Philadelphia. In preparation for the 2012 Five Year Anniversary Gala, HMC was engaged to develop a strategy to increase ticket sales, partner engagement, and donations by employing game mechanics to drive activity.

gami f i ca t ion , & fundra is ing

effe

ct:

HMC recommended a Mad Men themed gala to ride the momentum of the concurrent season premiere. Host Committees were created with friendly challenges and incentives to drive ticket sales and attract more millennial attendees. Teams were monitored and activity driven through a web based leaderboard and ticket engine. Additionally, HMC designed the “Viewer’s Choice Award”, an on site, real time voting grant, that incentivized partners to purchase tickets and enhanced the quality of the event experience. As a result, The Spruce Foundation sold out, with over 375 millennial donors in attendance, over 20 partner organizations competing for the Viewer’s Choice Award, and increased fundraising by over 300% from the previous year.

( )

caus

e: The Charles and Lynn Schusterman Family Foundation is one of the leading family foundations in the Jewish/Israel Philanthropic world. During 2011, Schusterman started to focus on network dynamics and collaboration as a key component of their grant making and policy platform. Schusterman engaged Here’s My Chance to support the creation of a campaign, content strategy, and leadership summit to help establish themselves as a thought leader and progressive organization to current and aspiring social innovators.

event , v ideo , & campa ign s t ra teg y

effe

ct: HMC created a motion graphic video on the “History of Jewish Networks”, receiving

recognition on leading Philanthropy journals and community media outlets. The video was a centerpiece of the leadership summit, which brought together over 100 of the Jewish world’s top social and community leaders. Additionally, the campaign engaged social commentator, Clay Shirky, to host a private webinar for participants on the power of community dynamics. HMC is still engaged with Schusterman in the roll out of a comprehensive content strategy to further their networks agenda and is using game mechanics to enhance the quality of the using participation.

( )

HMC MotionThink 20 pages of a mission critical report all wrapped up into 90 seconds of inspirational & engaging video content. Imagine a gallery of testimonials, ideas, praises, and stories about your impact. See your quirky, yet informative video shared across the web, even referenced on national news.

HMC MotionWe produce thought -p rovok ing , in fo rmat ive , & mean ing fu l v ideos that s tand out and max imize reach in a v isua l wor ld

i ns t r uc t iona l & documenta r y v ideos

PSAs, TV spots , & tes t imon ia l

YouTube & VSEO opt im i za t ion

sc r ip t ing & s to r yboard ing

mot ion g raph ics/an imat ion

l i ve v ideo s t reaming

c l i ck to v iew HMC YouTube

HMC Labs

Insights inform product development

Working with clients gives us access to data

Analyzing client data provides insights

Execut ion Ana l ys isIns igh t+ =

organ i za t iona l

vo lun tee r

cause ve r t i ca l

donor

demograph ic/psychog raph ic

campa igns & channe l pe r fo rmance

behav io ra l

repor t ing & ana l y t i cs

campa ign management

mar ke t in te l l i gence

HMC LabsWe leverage c l ient & campa ign ins ights to deve lop innovat ive p roducts that f i l l unmet needs o f the soc ia l good communi ty

prop r ie ta r y so lu t ions

campa ign au tomat ion & ana l y t i cs

soc ia l cus tomiza t ion

contes ts & games

web & mob i le app l i ca t ions

product pipeline:

HMC’s first product is a CMS, allowing anyone to simply create their own interactive video campaign

cu r ren t p roduc t

Why HMC?

p ioneer ing a newcategor y o f soc ia l

good campa igns

s t rong &exper ienced

team

met r i cs -d r i ven &ROI focused

Do Good Things With Us

Dav id G loss

(610) 772 -1270

@HMCtw i t

Co -Founder/CEO

dave@heresmychance .com

www. facebook .com/HMC2011

www.heresmychance .com