heriot-watt year of robotics 2017 sponsorship proposal · heriot-watt year of robotics 2017...
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Heriot-Watt’sPeppertheRobot
Heriot-WattYearofRobotics2017SponsorshipProposalBackgroundHeriot-Wattisconductingworld-classroboticstrainingandresearchandaimstobeattheforefrontofthistechnology.Throughinnovativecollaborationsandstudy,theUniversityiscultivatingthefutureleadersinthefield.Tocelebratethis,theUniversitywillhostthe‘Heriot-WattYearofRobotics’in2017.Heriot-WattiskeentoencouragecompaniesandcorporationstopartnerwiththeUniversity’srecognisedbrandasasponsorfortheYearofRobotics.Indoingso,sponsorswillalignthemselveswithcuttingedge,innovativetechnologythatultimatelysupportsgreateractivityintheglobaleconomywhilesimultaneouslyinspiringthepublicbyincreasingtheirknowledgeandunderstandingofrobotics.TheContextRobotsareincreasinglyinourhospitals,homes,officesandmore.Nowisthetimetoengagewiththemanddiscovertheirpotential.TheHeriot-WattYearofRoboticsprovidesanidealsettingforHeriot-Watttoengageabroadrangeofcompaniesandindividualsbuildingonexistingnetworksaswellascreatingnewrelationships.Thenationalprofileofourroboticsandartificialintelligenceresearch,coupledwithourwideruniversityoffering,studentpopulation,alumnibaseandourglobalreachmakesHeriot-Wattanattractivepropositiontopotentialsponsors.TheUniversityhasaround30,000studentsstudyingacrossourcampuses,distancelearningandviaaccreditedlearningpartnersacrosstheworld.Wehaveover100,000alumniglobally.OurEdinburghcampusishometoc9000studentsand1,743fulltimeequivalentstaff.Thissignificantstudent,staffandalumnipopulationcombinedwithourconnectionswithlocalcommunitiesandthewidercityformsasignificantcontextforpotentialsponsors.RoboticsresearchisoneofthehottestnewmarketsintechandwasidentifiedbytheUKGovernmentin2012asoneofthe‘EightGreatTechnologies’thatwilldriveeffortstorebalancetheUKeconomy.AHouseofCommonscommitteereport1publishedinSeptember2016,acknowledgedthat“AdvancesinroboticsandArtificialIntelligence(AI)holdthepotentialtofundamentallyreshapethewayweliveandwork.YettheGovernmentdoesnotyethaveastrategyfordevelopingthenewskillscitizenswillneedtoflourishinaworldwhereAIismoreprevalent,orrespondingtothesocialandethicaldilemmasitposes.”Heriot-Watt’sstrongresearchbaseinrobotics,AIandhuman-robotinteraction,whichhassignificantcommercialinterestandresearchfunding,meantheUniversityisuniquelyplacedtoinformtheUKandglobalsocietyaboutrobotics’opportunities,advancesandpotential.
1http://www.publications.parliament.uk/pa/cm201617/cmselect/cmsctech/145/145.pdf
OutcomesTheHeriot-WattYearofRobotics2017will
• ShowcaseoursponsorsandtheUniversity’sexpertiseinthefieldanddemonstratethattogether,wearegloballeadersinresearch,innovationandenterprise
• Demonstratetheabilitytoidentifyandtackleemergingglobalissuesthroughthestudyofrobotics• Igniteinterestandeducatethepublicand• Inspireafuturegenerationofstudents,academics,engineersanddesignersinthefield.
WebelieveoursponsorshipofferingwouldappealtoabroadrangeofcompaniesparticularlyinrelationtotheirCSRagendasandpublicengagementwiththemessuchaseducation,healthandwell-beingaswellascorporateobjectivesegbrandpositioning,increasingcustomer/marketshare.Thefollowingsummarisespotentialsponsorshipofferings,benefits,recognitionandstewardshipforaHeriot-WattYearofRoboticsSponsor.Sponsorshippackages-Heriot-Watt’sYearofRobotics2017
• YearofRoboticsLeadSponsor-£20,000o Headlinenamingopportunity-‘Heriot-Watt’sYearofRobotics2017inassociationwith
______________’o InvitationtoHeriot-WattYearofRoboticsParliamentaryevent-dateTBC-withbriefspeaking
opportunityo InvitationtoMarchEuropeanRoboticsForumwithVIPaccesso InvitationtoEdinburghScienceFestivalRoboticsevento InvitationtoHeriot-WatteventsattheUKRoboticsWeekinJune2017
-VIPaccesstotheopeningoftheRobotariumincludingtheHuman-RobotInteractionLab.Robottoconductinterviewwitheveningnewsprogrammeandsponsormention
o Sponsorshipofthe‘DesigntheMascot’forYearofRoboticsincludinga3-Dprintofthewinningmascot
o NamedsponsorofHeriot-WattWomeninRoboticsDay-dateTBCo FeatureatHeriot-WattYearofRoboticsclosingevent-December2017
-Ahigh-profilemediaeventdemonstratingkeyfindingsfromtheyearo Abespokesponsorevent(Principal’sHouse,networking,orstudentlecture)involvingkey
alumni/businesses,finalyearstudentsandkeyacademicso SpecialinvitationanddemonstrationtotheHeriot-WattVirtualRealityPodandExperience
-ThePodcanaccommodateupto10peopleandwouldbegreatforateamawaydayorotherteambondingexperience.
o Nameandlogoonallprintedanddigitalpromotions+PRpublicityopportunitiesaroundthelaunchandotherevents
o Promotionofcorporateoffering/benefitstoalumnibasethroughanadvertinanalumnipublication/communication
o DigitalsponsorrecognitionthroughallsocialmediaoutletsincludingFacebook,TwitterandYouTube
• YearofRoboticsPartner£5,000o Namedsponsoroftheday-longGirlGuideseventtakingplaceduringBritishScienceWeek
-FacebooklivefromtheeventwithQ&Aandsponsormentiono SponsorofHeriot-WattDoorsOpenDayinSeptember2017o InvitationtoHeriot-WattYearofRoboticsParliamentaryevent-dateTBCo InvitationtoMarchEuropeanRoboticsForumo InvitationtoEdinburghScienceFestivalRoboticsevento InvitationandrecognitionatYearofRoboticsclosingevent-December2017
-Ahigh-profilemediaeventdemonstratingkeyfindingsfromtheyear.o Nameandlogoonallprintedanddigitalpromotions+PRpublicityopportunitiesaroundthe
launchandothereventso Opportunityforcompaniestomeetstudentsatcorporate/careersfareevent
WhySponsor?
• PrestigeofassociationwithroboticsandHeriot-Watt• Namingrights&brandvisibility/awareness/strengthening• AplatformforcompaniestoshowcaseanddemonstratecommitmenttoCSRagenda&public
engagementandcontributionstolocal,nationalandperhapsglobalcommunities• EarlyaccessandexposuretoinnovativenewresearchhappeningattheUniversity• Opportunitiesforcompaniestodemonstratecommitmenttoexcellence• Opportunitiesforcompaniestoinvestandgrowatalentpool/workforcepipeline• OpportunitiesforcompaniestosavemoneyandtimeonrecruitingstaffbyleveragingHeriot-Watt
talentpool• Aplatformforcompaniestodeepenandwidennetworksandconnections• Impactthelocalcommunitybyincreasingpublic’sknowledgeandunderstandingofroboticsand
encouragethemtoconsiderthisfieldasacareer• IncreaseMSP,MPandstakeholderawarenessofsponsorsandHeriot-Watt’sexpertiseinrobotics
StewardshipInordertomanagerelationshipseffectively,Heriot-Wattproposesthefollowing:
• SponsorshipagreementsestablishedtoformaliserelationshipandsignedoffbyHeriot-Wattandsponsor.Theseagreementswillsummariesrolesandresponsibilities;benefitsandmeasurementsofsuccess;andpaymentdetails.Theagreementswillalsooutlinehowrelationshipswillbestewarded,andidentifythesponsorshiprelationshipmanager.
FormoreinformationaboutbecomingasponsorofHeriot-Watt’sYearofRobotics,pleasecontactCatherineMulgrew,SeniorDevelopmentExecutiveonc.mulgrew@hw.ac.ukor01314514004.Deadlineforsponsorship24hFebruary2017.