HERIT-DATA:

Sustainable Heritage Management towards Mass Tourism Impact thanks to a

holistic use of Big and Open Data

Joan Meseguer

Research & Development IT

01/02/2018 to 31/01/2022

4.195.515,20 €

Leader: Toscana Region

HERIT-DATA aims to reduce the impact of human activities (tourism-related ones) oncultural heritage, with a special focus on 2 kind of cultural destinations that canbenefit from and be affected by mass tourism: Old towns & Sites of particular culturalheritage or archaeological interest for visitors, including UNESCO World Heritage Sites,so present in the MED territories.

In that framework, HERIT-DATA plans to develop of a sustainable and responsibletourism management towards cultural heritage in MED regions, in particular by takingadvantage of technology and innovation in management tools (Smart Cities), as wellas other policy and social measures.Priority axe 3: Specific objective 3.1: To enhance sustainable the development

policies for more efficient valorisation of natural resources and cultural heritage incoastal and adjacent maritime areas of a sustainable and responsible coastal andmaritime tourism in the MED Area

REGIONE TOSCANA - Department of Infrastructure & Technology

Fundation for Reserach and Innovation (IT)

Santa Maria Real Foundation of Historical Heritage (ES)

City of Dubrovnik development agency (CR)

Agency for Sustainable Mediterranean Cities and Territories (FR)

Faculty of Science and Technology - New University of Lisbon (Portugal)

Valenciaport Foundation (ES)

Occitanie / Pyrenees-Mediterranean Region (FR)

CRPM Conference of peripheral maritime regions of Europe (FR)

Agència Valenciana del Turisme – Generalitat Valenciana (ES)

Region of Western Greece (GR)

Centre for Spatial Research (Bosni – IPA)

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Introduction

• Valencia is attracting more and more visitors.

• From about 1.6 millions to 2 millions more tourists between 2006 and 2018

• Most popular destinations

• Ciutat Vella, City of Arts and Science, Beaches and famous Fallas Festival

• 125% increase of cruise traffic at the Port of Valencia in number ofpassengers over the last 10 years

• Increase of tourist flows has also had negative impacts

• E.g. Increase of the rental prices (29.53% in Ciutat Vella between 2017 and 2018)

• Valencia is starting to feel the consequences of overtourism

Valencia : Motivation

WP3 Indicators: definition process

STATE OF ART

Literature review of carrying capacity

indicators

INDICATORS

Each partner workson own indicators

MEETING CALLS

Share ideas about indicators

SEMINAR

Experts conduct a seminar to design

indicators

CULTURAL HERITAGE

INDICATORS

Final List of indicators

WP4 Valencia Pilot: design & implementation process

Pilot Design

Brainstormingsessions with

spanish partners

INDICATORS

Investigate data sources to calculate

indicators & selection of the

Pilot’s list

SENSORS & CRUISE

MANAGEMENT PLATFORM

Instalation of sensors &

Development of cruise management

platform

INTEGRATION WITH SNAP4CITY

SensorsSnap4City

integration designand implementation

TOURIST FLOW MGMNT

PLATFORM

Snap4City Valencia Pilot

implementation

Valencia Pilot: Targeted Indicators

E.1 Building / Site Capacity Overcrowded

• #people/m2 at critical monitoring points• #people with reservations for tourist itineraries in

places of cultural value • sites included in the itineraries and visiting hours of

each of them• #people with reservations for tourist itineraries in

places of cultural value • sites included in the itineraries and visiting hours• # overnights in accommodation facilities• # Residents

E.2 Tourist City Flows

• #persons in transit between two tourist points in a given time.

• Real-time transit map flows

E.4 Capacity and quality to services access

• Crime rate• Air pollution ranges in heritage environment stations

E.5 Residential quality site

• Total #dwellings in cultural heritage areas.

• #residents in cultural heritage areas.

E.0 Characterization of areas of heritage value

• List of points of visit• #tourists per age, country, type, transport

means• #tourist_packages sold• #tourist_packages pre-sale• #cruisers per week, day, month, year• List of tour-operators for cruise ships linked to

historical and heritage sites/zones

Valencia Pilot: Targeted Indicators

Indicador Fuente Datos necesarios

Tourist Itinerary: sites included in the itineraries and visiting hours of each of them

Plataforma APV* Itinerario de puntos de visita a partir de histórico y de la plataforma APV (o de TCV)

Index perception post-experience Security (sample)

Depende del cuestionario y de la APP, y luego de la participación de los turistas

* Definir cuestionario con preguntas, para establecer un índice ponderado mediante una escala que indique la percepción del turista y pueda utilizarse aquí.

Answers to questions of questionnaires made to real tourists to the perception of "hygiene, sanitary conditions and cleanliness", in the tourist visit made.

Depende del cuestionario y de la APP, y luego de la participación de los turistas

* Definir cuestionario con preguntas, para establecer un índice ponderado mediante una escala que indique la percepción del turista y pueda utilizarse aquí.

Total number of people at critical monitoring points.

Sensores Diputación y FVP

* Ubicaciones a medir: Mercado Central - Plz. Virgen, Ciutat Vella - Puerto* Nº de personas (MACs) recibidos en el punto de medida, máximo pico y número total por día

Total number of dwellings in cultural heritage areas.

Cada 10 años, a parir del censo

Number of residents in cultural heritage areas.http://servicios.ine.es/wstempus/js

National Statistics Institute (INE). Data is available within the INE’s TEMPUS3 database. Monthly

One of the key points of the pilot is the acquisition of primary data collected directly by sensors located at different sites in Valencia.

• Monitoring environmental parameters of a heritage buildings

(temperature, humidity, luminosity, gases, etc.)

• Num. people / m2

E.1. Building /site capacity

overcrowded

E.2.Tourist City Flows

• WIFI sensors installed in entrance of heritage buildings, transit

points and access points to the city (e.g. port)

In collaboration with:

Development of the Cruise

Management Platform• A platform will be develop to facilitate the

interconnection between cruise stakeholders and PAV. Some relevant data will be shared

for the predictions and indicators

Valencia Pilot: Sensors & Cruise Management Platform

Valencia Pilot: Sensors (WiFi senzorized sites)

Valencia Pilot: Sensors (PAX counters & GW)

Valencia Pilot: Cruise Management Platform

Login page Open information

Several user profilesCruise companyPort AuthorityTour-operator

Cruise Management Platform

Valencia Pilot: Integration with Snap4City

GWCrowd sensor network

Cruise Management Tool

Other systems (INE, etc.)

#persons

#port_calls, #visits, #cruisers …

#overnights, #residents

MW (on field integration)

raw data DB

Sentiment Analysis

Data Processing & Analytics

FSMLR Data

#humidity, CO2, …

Valencia Pilot: Integration with Snap4City

MW (on field integration)

raw data DB

Sentiment Analysis

ValPilot IoT App

IndicatorE.1 Calc.

ValPilot Dashboard

IndicatorE.2 Calc.

E.1 Prediction

Resource Manager

FSMLR Data

Valencia Pilot: Tourist Flow Management Platform

Design• Brainstorming Google Doc• Ideas consolidation meetings• Mock-ups prior to implementation

THANK YOU FOR YOUR ATTENTION!

Contacts:

Joan Messeguer

https://herit-data.interreg-med.eu/

@heritdata

www.linkedin.com/in/herit-data/

HERIT-DATA: Valencia pilot site

Backup Slides