heritage innovation partnerships (hip 3) perceptions ...€¦ · perceptions mapping results...

CIRCULAR MODELS LEVERAGING INVESTMENTSIN CULTURAL HERITAGE ADAPTIVE REUSE

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 776758

HERITAGE INNOVATION PARTNERSHIPS (HIP 3)PERCEPTIONS MAPPING RESULTSRijeka, 09 July 2019


INNOVATIVE CIRCULAR BUSINESS MODEL

(adapted from the Flourishing Business Model)

F

HOW(PROCESS)

WHAT(VALUE)

FOR

WHOM(PEOPLE)

WHY(GOALS)



(adapted from the Flourishing Business Model)CO-CREATION OF VALUESBuild a narrative to increase heritage awareness and maintain the inherent values of heritage

Create new values by capturing some of the intrinsic values through reuse (for example, opening the historic building to visitors)

RESOURCES Cultural heritage (tangible and intangible) with intrinsic values

The Urban Historic Landscape that includes a cultural landscape (= cultural capital) and an economic landscape (= land uses / transport / urban services)

TOOLSInnovative governance models(= participation of all

stakeholders) & innovative financial tools (= crowdfunding,...)

STAKEHOLDERSHeritage users, residents, owners, visitors, local authorities, local businesses, investors, conservation specialists, artisans

RELATIONSHIPS Synergies, cooperation, partnership, participatory approach (Perception mapping)

NEEDSUrban needs (homes, offices, shops), recreational, leisure, liveability, well-being

GOALSSustainable development (cultural, economic, social, environmental)

Circular economyUrban agenda














OFFER

EXISTING ASSETS

WHAT VISION

DEMAND

WHAT IS NEEDED

GOAL(s) TO ATTAIN

7

MAP N.5

CULTURAL CAPITAL

9

MAP N.6

CULTURAL CAPITAL &

TRANSPORTATION

10

MAP N.7

SERVICES

11

MAP N.8

CULTURAL CAPITAL,

TRANSPORTATION &

SERVICES

12

MAP N.10

CULTURAL CAPITAL

&

IT’S SPATIAL

INTEGRATION





RESOURCESCultural heritage (tangible and intangible) with intrinsic values










14 HOW TO ACTIVATE THE CULTURAL CAPITAL?

PROCESS

DOCUMENTATION

SELECT THE AREA

MAP THE CULTURAL CAPITAL

MAP PERCEPTIONS

INVESTMENTS

CIRCULAR BUSINESS MODEL

MEASURE ECONOMIC VALUES

GOVERNANCE AND FINANCIAL

INSTRUMENTS


15 Economic landscapes maps of pilot cities

Data package 1 Data package 2 Data Package 3

I Urban component

The metropolitan area of Salerno

(Macro level)

1- Geological and topographic

mapping

2- Environmental mapping

3- Regulation mapping

4- Historical and cartographic

mapping

5 - Mobility Mapping

6- Current land use mapping

II heritage component

The historic centre

(Meso level)

Boundaries and identification of

the cultural capital

III sites selected for adaptive reuse

(Micro level)

Galeb, RiHub, Energana (Micro level)

1-Characteristics of the cultural heritage

2-Economic and management aspects

3-Conservation status, potentials and

constraints for its reuse

4-Accessibility/Proximity

B. existing ideas of adaptive reuse

DOCUMENTNG THROUGH AN HUL APPROACH

Identification of a layering and interconnection of natural and cultural, tangible and intangible,

international and local values present in our case-studies


16

Perceptions Mapping, Rijeka

HIP1 perceptions mapping workshop

description

The perceptions mapping workshop is a

participatory documentation process based

on active listening, feedback, and reflection. It

aims at mapping perceptions, feelings and

opinions about cultural heritage and its spatial

integration within the lived environment. During

the workshop, CH was defined and identified

through the five senses. A simplified SWOT

analysis took place through the five senses and

future strategies were proposed based on

perceptions of the potential of abandoned,

underused or not in use Cultural Heritage.

INTERNSHIP

15 RANDOM (7) AND

SELECTED (8)

INTERVIEWS IN RIJEKA

RIJEKA, CROATIA

17 PARTICIPANTS WERE

DIVIDED IN 4 GROUPS

TWO-STEP METHODOLOGY


17

1-Identifying cultural capital assets (tangible and intangible) based on

the five senses (hearing, smell, sight, taste and touch).

2-Identifying weaknesses and threats through the five senses

(hearing, smell, sight, taste and touch).

3- Identifying which cultural capital could be reused (opportunities)

and possibly how?

4-Identifying what is missing in the territory for a better quality of life


Workshop process


LITERATURE

Perceptions Mapping, methodology

INTERNSHIPINTERNSHIP

HUL CUENCACULTURAL MAPPING

SENSORIAL PARTICIPATORY PLANNING

MAP-IT TOOLQGIS


4 Groups: 13 Local stakeholders + 4 moderators

19

Blue

(1) Rijeka Development

Agency Porin (moderator)

(2) Senior Counsellor of the

Mayor

(3) University of Rijeka, city

planner

(4) (5) Municipality of Rijeka

(2 participants)

Green

(1) Municipality of Rijeka (moderator)

(2) Planner, city of Rijeka

(3) Port Authority

Orange

(1) Municipality of Rijeka,

department of European

projects (moderator)

(2) Rijeka Agency 2020,

Forgotten Heritage project

(3) Natural History Museum

(4) Municipality of Rijeka,

department of security

Red

(1)Rijeka Development Agency

Porin (moderator)

(2)Centre of Technical Culture

Rijeka

(3)Chamber of Commerce

(4) (5) Department of

entrepreneurship

(2 participants)



20

Immovable cultural heritage

Such as monumentsMovable cultural heritage

Such as artworks

(1) Tangible cultural heritage (2) Intangible cultural heritage

Such as traditional street festivals

Trsat Castle Museum of Modern &

Contemporary Art, RijekaRijeka Carnival



21

MAP N.1

URBAN SCALE

ANALYSIS

MACRO LEVEL


22

MAP N.2

URBAN SCALE

ANALYSIS

MESO LEVEL

23

MAP N.5

CULTURAL CAPITAL


24

MAPPING FEATURES RELATED TO

THE CULTURAL HERITAGE (VALUES)



25

MAP N.3

HERITAGE VALUES


26

MAP N.4

THE COLOR

OF THE CITY


27

Most dominant Colors



Mapping cultural heritage through five senses: Sight

28

Perceptions Mapping, Workshop

Mural by Vjekoslav Vojo Radoičić

Kalafati heritage

Croatian National Theatre

the peculiarity of the city its current way

of turning away from the sea, fishing

activities “Kalafati heritage”, the mural

of Vjekoslav Vojo Radoičić, theatre

square with the little restaurants and

local market, city turning its back to the

sea

Trsat castle, cranes, sea, skyscrapers

on the hill

sea Molo Longo, Trsat castle

national theatre, Molo Longo, Trsat

castle, peace, view of kalvarija trail,

governors palace, city tower, Theatre

FeniceTrsat castle Cranes


29

Mapping cultural heritage through five senses: Hearing

Perceptions Mapping, Workshop

Bura wind, seagulls, sea

waves, Delta noises, rain,

Rock music

river water, paper mill,

harbour noise, market

church bells in the city

centre, wind (different

sounds in different altitudes

in the city)

Pivnica Cont-restaurant,

Branitelja bridge (the metal

sound of this new bridge),

terminal brajdica at the

harbour (ships and

containers), market, Hartera

(music festivals), carnival,

Delta for the music festival

Bura wind

Paper mill

Concerts at

the Pivnica

Cont-restaurant


30

Mapping cultural heritage through five senses: Smell

Perceptions Mapping: Workshop

Sea,

Rjecina river,

canal,

sewers,

Market,

Molo Longo,

Market,

flooding,

fresh fish ships,

tobacco paper,

flowers in

cemetery Kozala

Rjecina river

Molo

Longo

cemetery

Kozala

Market


31

Mapping cultural heritage through five senses: Taste


Konoba (traditional restaurant), the market and local food

low price

Market

Rijeka’s water, konoba (traditional Croatian restaurant)

market, chesnut and corn, Ivan Kobler square where are

new and popular restaurants

KonobaMarket

Rijeka’s water


32

Mapping cultural heritage through five senses: TouchPerceptions Mapping: Workshop

sense of peace, relaxed vibe city

and casual atmosphere, the

cranes, the safety and security is

very important in Rijeka and you

feel it in other cities it became a

luxury

Trsat castle, sea, forgetfulness and

solitude

Road Riva near the waterfront,

sense of peace and relaxed vibe of

the city, casual atmosphere,

cranes, art scenery, murals

sea, market, sanctuary Trsat,

tabacco paper, chestnut and corn,

city library, Kiša umbrella, Bura

and rain, Hartera (the touch of the

paper) Local designer creative app

Cranes

Road Riva

Sanctuary Trsat


33 Perceptions Mapping: Interviews

Mapping cultural heritage through five senses


34

Perceptions Mapping: InterviewsMapping cultural heritage through five senses


35

MAP N.5

IDENTIFIED CULTURAL

CAPITAL ASSETS WITH

THE FIVE SENSE


36

Most liked places & most visied places


Rjecina river,

Trsat Castle,

the stairs that connects the city with the castle’s area,

Natural History Museum and the park nearby,

Galerija Principij,

café near Galerija Principij,

beaches,

Korzo,

Hartera music festival,

National theatre,

the area and the market near the National Theatre,

Molo Longo,

Ivan Kobler square,

Nikola Tesla Elementary School Square,

Governor’s Palace

Trsat Castle,

Korzo,

walking path to the castle and church,

Hartera music festival,

National Theatre,

the area and the market near the National

Theatre,

Molo Longo


37

MAP N.6

FAVORITE ROUTES

&

ASSETS


38

Mapping weaknesses and threats through the five senses


Sight: Žbica bus station

Sight: Traffic jam

Touch: Lack of heritage

management in Torpedo

Smell: Parking areas near the waterfront


39

SIGHT: ABANDONED INDUSTRIAL HERITAGESMELL: THE DEAD CANAL

SOUND: FREIGHT TRAIN NOISE

TASTE: FAST FOOD

TOUCH: COVERED ROMAN MOSAICS AND LAKE

Perceptions Mapping: InterviewsMapping weaknesses and threats through the five senses


40

Mapping weaknesses and threats through the five senses

Perceptions Mapping: Interviews


41

MAP N.7

IDENTIFIED THREATS

AND WEAKNESSES


PVC advertising in old town,

Unfinished school square,

Delta area,

Warehouses near the train station,

Abandoned industrial buildings along the Rjecina river,

Parking area of the bus company,

Parking area near the sea,

Fence of the Port of Rijeka,

Wood warehouse near Delta,

Cycling and walking path along Molo Longo

42

Projects to be bombed



43

Underused heritagePerceptions Mapping: Workshop

The Matešić Mill

Rabska torta

Rjecina river

Green Parks (Park Mlaka)


44

Abandoned heritage


Theatre Fenice

Kalafati craftsmanship


45

MAP N.8

IDENTIFIED REUSE

OPPORTUNITIES


46

What is missing?


Pedestrian zone

Waterfront refurbished for walkers, runners and cyclists

Metro-railroad

Cycling paths along the Rjecina river

Cycling paths in the city centre

New station near Delta

Zipline to Trsat castle

Žičara-Trsat-network

Mobility

Green area in Delta

In Tivoli there should be an area dedicated to a public park

Incorporate the sea in the life of the city

city beach

playing facilities at Delta

playing facilities at Nikola Tesla Elementary School Square

Urban environment


47

What is missing?


Entertainment centre

New promenades around the waterfront

Great concert hall

Religions museum

Tangibles

Promote the rich history of Rijeka

Tickets for tourists at Trsat Castle but keep it for free for locals

Digitalising the old city centre

Classifying the buildings into not in use or underused

Intangibles


48

MAP N.10

CITIZENS

PROPOSALS

CIRCULAR MODELS LEVERAGING INVESTMENTSIN CULTURAL HERITAGE ADAPTIVE REUSE

THANKS FOR YOUR ATTENTION!!!


Christian [email protected]

Ruba [email protected]

heritage innovation partnerships (hip 3) perceptions ...€¦ · perceptions mapping results...

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