herman schepers senior director, spectrum … schepers senior director, spectrum campaign gsm...

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Herman Schepers Senior Director, Spectrum Campaign GSM Association At the GSMA, Herman and his team of policy professionals, technical experts and external advisors are responsible for the execution of a critical global campaign to secure additional future spectrum for the mobile industry. The end goal is to deliver a successful outcome at the World Radiocommunication Conference 2015 (WRC-15) in Geneva. This is a multi-faceted campaign bringing together leaders and experts from the wider mobile ecosystem (such as vendors and content), NGOs and research institutions to build consensus and advise governments / regulators across regions on the mobile industry's position. Herman has more than a decade of experience as a business and policy advisor to multinational companies and trade associations in the ICT sector. Previously he was vice-president and public affairs leader for EMEA at Waggener Edstrom Worldwide—a global communications’ agency. Before joining Waggener Edstrom, Herman worked for British Telecom in a variety of roles ranging from product operations to sales and European public affairs. In 2008 Herman acted as interim Director of GSMA Europe. Herman has an MBA from Henley Management College, UK and a Masters in Political Science and International Relations from the University of Groningen, Netherlands.

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Page 1: Herman Schepers Senior Director, Spectrum … Schepers Senior Director, Spectrum Campaign GSM Association ... is a multi-faceted campaign bringing together leaders ... –Could use

Herman Schepers Senior Director, Spectrum Campaign GSM Association

At the GSMA, Herman and his team of policy professionals, technical experts and external advisors are responsible for the execution of a critical global campaign to secure additional future spectrum for the mobile industry. The end goal is to deliver a successful outcome at the World Radiocommunication Conference 2015 (WRC-15) in Geneva. This is a multi-faceted campaign bringing together leaders and experts from the wider mobile ecosystem (such as vendors and content), NGOs and research institutions to build consensus and advise governments / regulators across regions on the mobile industry's position.

Herman has more than a decade of experience as a business and policy advisor to multinational companies and trade associations in the ICT sector. Previously he was vice-president and public affairs leader for EMEA at Waggener Edstrom Worldwide—a global communications’ agency. Before joining Waggener Edstrom, Herman worked for British Telecom in a variety of roles ranging from product operations to sales and European public affairs. In 2008 Herman acted as interim Director of GSMA Europe. Herman has an MBA from Henley Management College, UK and a Masters in Political Science and International Relations from the University of Groningen, Netherlands.

Page 2: Herman Schepers Senior Director, Spectrum … Schepers Senior Director, Spectrum Campaign GSM Association ... is a multi-faceted campaign bringing together leaders ... –Could use

11 APRIL 2013

© GSMA 2013

WRC-15: SECURING SPECTRUM FOR MOBILE

Creating a sustainable future for mobile broadband

28th March 2014

Herman Schepers, Senior Director Global Spectrum Campaign, Government & Regulatory Affairs, GSMA

Page 3: Herman Schepers Senior Director, Spectrum … Schepers Senior Director, Spectrum Campaign GSM Association ... is a multi-faceted campaign bringing together leaders ... –Could use

SPECTRUM FOR MOBILE© GSMA 2014

AGENDA

GSMA overview

Evolving network requirements

The need for more spectrum

WRC-15 target bands

The cost of failure

Page 4: Herman Schepers Senior Director, Spectrum … Schepers Senior Director, Spectrum Campaign GSM Association ... is a multi-faceted campaign bringing together leaders ... –Could use

GSMA OVERVIEW

Page 5: Herman Schepers Senior Director, Spectrum … Schepers Senior Director, Spectrum Campaign GSM Association ... is a multi-faceted campaign bringing together leaders ... –Could use

SPECTRUM FOR MOBILE© GSMA 2014

ROLE OF THE GSMA

WE ARE THE GLOBAL INDUSTRY VOICE SHAPING THE FUTURE OF MOBILE

INDUSTRY FORUM

Enabling industry collaboration

and consensus

POLICY ADVOCATE

Promoting policies that foster growth and

investment

MARKET THINK TANK

Delivering insight and analysis from global

industry data

BUSINESS CATALYST

Serving the global mobile ecosystem through

events such as Mobile World Congress

Page 6: Herman Schepers Senior Director, Spectrum … Schepers Senior Director, Spectrum Campaign GSM Association ... is a multi-faceted campaign bringing together leaders ... –Could use

SPECTRUM FOR MOBILE© GSMA 2014

GSMA BY THE NUMBERS

Page 7: Herman Schepers Senior Director, Spectrum … Schepers Senior Director, Spectrum Campaign GSM Association ... is a multi-faceted campaign bringing together leaders ... –Could use

SPECTRUM FOR MOBILE© GSMA 2014

WRC-15: SECURING THE FUTURE OF MOBILE BROADBAND

Page 8: Herman Schepers Senior Director, Spectrum … Schepers Senior Director, Spectrum Campaign GSM Association ... is a multi-faceted campaign bringing together leaders ... –Could use

SPECTRUM FOR MOBILE© GSMA 2014

SUBSCRIBERS INCREASING

Source: Mobile Economy, GSMA 2014

Page 9: Herman Schepers Senior Director, Spectrum … Schepers Senior Director, Spectrum Campaign GSM Association ... is a multi-faceted campaign bringing together leaders ... –Could use

SPECTRUM FOR MOBILE© GSMA 2014

MOBILE BROADBAND GROWING

Source: Mobile Economy, GSMA 2014

Page 10: Herman Schepers Senior Director, Spectrum … Schepers Senior Director, Spectrum Campaign GSM Association ... is a multi-faceted campaign bringing together leaders ... –Could use

SPECTRUM FOR MOBILE© GSMA 2014

DATA SPEEDS INCREASING

Source: Mobile Economy, GSMA 2014

Page 11: Herman Schepers Senior Director, Spectrum … Schepers Senior Director, Spectrum Campaign GSM Association ... is a multi-faceted campaign bringing together leaders ... –Could use

SPECTRUM FOR MOBILE© GSMA 2014

IN INDIA….. The market is undergoing a major transformation

– 2nd largest mobile market globally by subscribers BUT until 2010 it was 2G-only– By 2013, 12% were mobile broadband subscribers – in 2017 this is expected to be 35%

Page 12: Herman Schepers Senior Director, Spectrum … Schepers Senior Director, Spectrum Campaign GSM Association ... is a multi-faceted campaign bringing together leaders ... –Could use

SPECTRUM FOR MOBILE© GSMA 2014

THIS IS HAVING A BIG IMPACT

Mobile data usage doubled in 2013– Bharti Airtel: mobile data grew 112% between 3Q 2012 and 3Q 2013*– Reliance Communications: mobile data grew 116% between 3Q 2012 and 3Q 2013*– Follows news from NSN that mobile data in India increased 87% in 2013

Smartphone adoption almost tripled in 2013– IDC: sales grew to 44 million units in 2013 – up from 16.2 million in 2012– CyberMedia Research: year-on-year smartphone sales grew 172 percent in 2013– This makes India one of the fastest growing smartphone markets in the world

*Source: Cisco VNI report

Page 13: Herman Schepers Senior Director, Spectrum … Schepers Senior Director, Spectrum Campaign GSM Association ... is a multi-faceted campaign bringing together leaders ... –Could use

SPECTRUM FOR MOBILE© GSMA 2014

MORE DATA = MORE SPECTRUM On average 600-800MHz additional mobile spectrum needed by 2020 globally– Not including existing ITU mobile bands (e.g.1800MHz & 2.1GHz) that India should license – Coverage and capacity bands required for fast, low-cost, ubiquitous services – New low frequency bands essential for markets like India with large rural populations

Allocations at WRC-15 could licensed around 2020-2025 – Would meet the vision outlined in India’s National Telecom Policy 2012 – Otherwise costs and consumer prices will increase as lots more base stations will be required

Some administrations may not support new allocations due to the belief they currently have sufficient mobile spectrum

Spectrum needs will be much higher in 2025 AND admins that support major allocations in 2015 will benefit from lower cost equipment for their later roll-outs

– India benefits from low-cost smartphone chipsets driven by mass roll-outs in other markets

Page 14: Herman Schepers Senior Director, Spectrum … Schepers Senior Director, Spectrum Campaign GSM Association ... is a multi-faceted campaign bringing together leaders ... –Could use

SPECTRUM FOR MOBILE© GSMA 2014

NEW BANDS FOR MOBILE

RADIO SPECTRUM: IDENTIFIED MOBILE BANDS

450–

470M

Hz

Digit

al Di

viden

d (7

00/80

0MHz

)90

0MHz

1.8GH

z

2.1GH

z

2.3GH

z

2.6GH

z

3.4–3

.6 GH

z

470–790MHz

3.4–3.8GHz

CANDIDATE BANDSFOR WRC-15

2.7–2.9 GHz

1427–

1527MHz

3.8–4.2GHz

1300–

1400MHz

Page 15: Herman Schepers Senior Director, Spectrum … Schepers Senior Director, Spectrum Campaign GSM Association ... is a multi-faceted campaign bringing together leaders ... –Could use

SPECTRUM FOR MOBILE© GSMA 2014

TARGET BANDSTarget Band Benefit for mobile Existing Usage (India) How to accommodate mobile

Sub-700 MHz(470-694/698MHz)

–Extremely important for bringinghigh speed mobile broadband everywhere

–Mostly broadcast–Defence

–Broadcasters can use more spectrum-efficient tech

–LTE broadcast will complement

L-band (1300-1527MHz)

–Good general purpose band for coverage and capacity

–TRAI advocating part of this band for WRC-15

–Department of Space–Defence –BSNL (Point to Point & captive networks)

–1452-1492MHz largely unused worldwide so good for harmonisation

–Radar and aeronautical mobile telemetry services could use spectrum more efficiently

2.7-2.9GHz –Excellent capacity band –Could use 2.6GHz BTS

–Air traffic control–Military radar

–Band is mostly under-used globally so could support mobile in a portion especially as large exclusion zones not needed

C-band (3.4-4.2GHz)

–Excellent capacity band –Supports fastest services - Only suitable for urban areas or small cells

–Defence–Department of Space–Point-to-point links for broadband services

–Satellite services could be moved to a smaller portion

Page 16: Herman Schepers Senior Director, Spectrum … Schepers Senior Director, Spectrum Campaign GSM Association ... is a multi-faceted campaign bringing together leaders ... –Could use

SPECTRUM FOR MOBILE© GSMA 2014

WHAT’S AT STAKE: MORE THAN JUST MHz Mobile delivers major – and growing – socio-economic benefits which will be restricted without additional spectrum

GDP: 5.3 LAKH CRORE to the Indian economy in 2012, this should rise to 21. LAKH CRORE in 2020 – a 408% increase

PUBLIC FUNDING: 48,000 CRORE in 2012, this is expected to rise to 1.8LAKH CRORE in 2020

JOBS: 2 million in 2012 rising to 4.1 million in 2020 HEALTHCARE: Expanded access to healthcare through mHealth

and telemedicine AGRICULTURE: Improved supply chain efficiency, weather info

and online trading FINANCIAL SERVICES: Potential to serve 250 million by 2020 EDUCATION: Improved services could help 300,000 students gain

employment