hero conf 2015 - portland, or - april 28, 2015
TRANSCRIPT
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Lauren Frankel | @frankly_laurenPPC Manager | Seer Interactive
Selling Better:PPC Strategies for eCommerce
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philadelphia
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chloe
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chloe
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@seerinteractive#searchchurch
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@seerinteractive#searchchurch
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@seerinteractive#searchperch
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bit.ly/heroconf_frankel_2015
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Shopping Campaigns-Strategy/Organization-Share Tests
Managing Promotion Calendars
-Labels-Automation-Customizing copy
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Shopping
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organization
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organization
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bit.ly/adwords_shopping
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bit.ly/bing_shopping
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organization
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organization
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share
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windbreakers
PRICE POINT
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price point
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price point
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price point
ski jackets
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Click icon to add picture
SKU/ID
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Click icon to add picture
PRODUCT TITLE
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+28% ctr
+53% cvr
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• audiences• scripts• promotions• campaign priority
• search queries• negative kws• auction insights
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Managing PromotionCalendars
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18 Promos in 1 Month!
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Don’t Freak Out!
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labels
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Label current
ads
Upload new ads
Find new ads
Label new ads
bit.ly/adwords_labels
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bit.ly/automated_rules
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bit.ly/seer_automated_rules
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analyzing
optimizing
reviewing
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customize
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+87% aov
-38% ad
ratio
+70% ctr
+75% reven
ue
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• Organizing shopping campaigns
• Optimizing by price point, product ID and product titles
• Utilizing labels and automated rules
• Customizing ad copy
wrap-up
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Philadelphia • San Diegoseerinteractive.com