hers magazine may/june 2015

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We highlight the 30th anniversary of the Academy Award-nominated film “The Color Purple” and its protagonist, Shug (Margaret Avery). The spirited blues singer, Shug, advocated and triggered change in a woman, Celie, whose low self-esteem had her trapped and hopeless. We have also included the opinions and voices of men, so we can find out what they really think about how women portray themselves in social media and perceive relationship opportunities. We did our own taste test of popular lemonade brands to see what we could recommend for you this summer.

TRANSCRIPT

Page 1: Hers magazine May/June 2015
Page 2: Hers magazine May/June 2015
Page 3: Hers magazine May/June 2015

Editor-in-Chief, Annette Johnson Senior Editor, Trikarri Bates

Design Director, Joey Shepherd Online Editor, Bianca Nelson Beauty Editor, Erika Mitchell

Travel Editor, Peggy Hattendorf Social Media Director, Tamara King Editorial Assistant, Sarah Kitchens

Sales Manager, Mic Mell Special Projects Manager, Veronique Thomas

Contributors:

Alicia Emamdee

Bethsaida Romelus Cynthia K. Fick

Darcell Lawrence Fatima Leite Kusch

Jaime Johnson Jennifer Adams

Juliet Cohen Lenise Williams

Linda-Ann Stewart Michelle Smith Nicole Brodie

Patricia Wagner Reggie Jones

Cover photo:

Leo Marshall Creative, photography; Fallon Armbrister, makeup; Tyeisha Braxton, hair; Jared “JL

Hunter” McKinley, Margaret Avery’s publicist, Atlanta

Customer ServiceFor subscription service or change of address, including email, contact [email protected]

or write to P.O. Box 1071, Atlanta, GA 30301

Hers (ISSN 2372-3785) is published six times per year by Allwrite Communications,

241 Peachtree Street NE, Suite 400, Atlanta, GA 30303

404-221-0703

Page 4: Hers magazine May/June 2015

May/JuneCONTENTS

44

18Explore the summer line

of emerging designer, Maha Abdul Rasheed

Heating up the Summer with

Bambah

7 Keys to Better Relationships By implementing and

following these key steps, your relationships will go from lackluster to lusty

12 Four Ways to Naturally Diminish the Appearance of Age Spots Tips to get rid of those age spots and how to keep them gone for good

36 Natural Options for Healthy Hair GrowthUsing all-natural herbs and essential oils to promote your hair’s growth and shine

37 How to Get Flawless Skin Before Your Wedding Day Your ring isn’t the only thing that should be glowing

38 Best Summer LemonadeWe rated five of the best brands, see if your favorite made the cut

42 Bringing the Sunshine Into Your Decor Keep the gloomy days out of your home

46 Motherhood In a Nutshell How to embrace motherhood without losing self

66 Designing Outdoor Living Spaces Because who said all the fun has to be inside

73 Most Annoying Thing About Men Our survey and roundup of what you said

47 Mothers of ManyTake an inside look at the mothers of some of entertainment's largest families 64 From Hooters to Her OwnHow giving simple advice landed Raquel Guice her dream job

| May/June 2015 | HERS Magazine || HERS Magazine | May/June 2015 | hers-magazine.com hers-magazine.com 4342

v

Clean your windows,

inside and out! All that rain and snow leaves a layer of dirt on the glass that prevents natural light from getting inside. Dust blowing around from your heating system and cooking creates a layer on the inside!

Reduce clutter, edit knick-knacks, throw out those extra magazines that have been accumulating for a while.

Remove dried flowers and wreaths, especially if they’re dusty.

Change out plush area rugs for flat weave ones in lighter colors.

Sisal, jute and coir rugs look summery and feel great underfoot. Consider getting your area rugs cleaned, too.

Framed mirrors and sparkly accessories bounce light around and help make rooms feel larger and more airy.

Use slipcovers over furniture for a fresh look.

Fabrics in light colors transform formal, dark colored leather or wool covered furniture. Cotton and linen are ideal. I like using textured fabrics for a rich look.

Change out your towels, throw pillows and blankets to lighter colors, bright patterns and comfortable fabrics.

Also, as you remove blankets from your bed, add a lightweight coverlet or bedspread instead of heavy ones. Cool colors work well for summer: light grays, pale yellows, blues and greens with ivory and white are refreshing and inviting.

Remove heavy drapery panels at windows, leaving just the sheers or blinds for a light, airy look.

Store until the fall, and get the drapes cleaned right before you want to rehang them for a renewed and freshly pressed look.

Bringing the Sunshine

Into Your DecorBY JENNIFER ADAMS

What’s your favorite way to prepare for summer? Let us know!

Jennifer Adams is an award-winning designer, writer and TV personality. Send your questions to [email protected] or on Twitter: @JenniferAdams. For more tips, watch Jennifer’s YouTube channel at www.youtube.com/user/JenniferAdamsHome or visit www.jenniferadams.com

In many parts of the country, summer seems a long way off! Even if it’s not summer yet, who says your house can’t feel that way?

Capture that feel and give yourself a break from the rain, snow and gray days by bringing the sunshine in. Here are some quick, easy

ideas that will help transform your house from winter blah to fresh, cool and casual for summer.

+ H E R H o m E

Page 5: Hers magazine May/June 2015

70 How to Win a Man’s Heart Elena Burnett shares advice on how to overcome our relationship stereotypes and pitfalls to win the man you deserve

74 Why do We Travel We examine the reasons we do, and also reasons that you should

80 How to Get the Most Out of your Beading Hobby Beading is the current trend that’s sweeping the nation, here’s how to start your new obsession

82 Summer Entertainment Guide The best in summer movies, music, television and world class festivals

H E R H E A L T H

50 Margaret “Shug” Avery: 30 Years Since “The Color Purple”The electrifying actress on life, happiness and Being Mary Jane’s mother

16 Wise Women Money Quiz Are you Money-Smart or Financially Naïve? Find out by taking this quiz

58 Noemie DupuyHow the tech guru is making her mark in a man’s world, and creating her own rules by creating for our children 66 Pocket Click StickThe newest gadgets to hit the market that will be flying off shelves soon

68 Babies. Business. Bal-ance How to make the most out of balancing motherhood and business, while still having time for yourself

8 A League of Her OwnLevo League's Caroline Ghosn has created a networking platform for millennial women to advance in their careers and their lives. Women Rejoice

56 Four Ways to Improve Your Personal Environ-mentThese four tips will help declutter your life, keep your mind at ease and a smile on your face

62 What Modern Women Really Want from a ManAnd no, it's not what you think

14 Can Spirituality Be an Escape Take a vacation to Inner Peace by letting spirituality guide you

81 How to Stay Fit on a Schedule The everyday working woman is busy, but that doesn't mean she has to let her fitness take a backseat, here's how to ac-commodate fitness into your fast-paced lifestyle

Page 6: Hers magazine May/June 2015

| HERS Magazine | May/June 2015 | hers-magazine.com6

6 ISSUES FORJUST $9.95

F E A T U R E S • H E A R T • F L A V O R • H E A L T H

L E S S O N S • W O R K • P L A Y

W W W. H E R S - M A G A Z I N E . C O M

Page 7: Hers magazine May/June 2015

| May/June 2015 | HERS Magazine |hers-magazine.com 7

What’s never shocking to me is to hear how women are treated around the world, how they are often considered second-class citizens. What still confuses me is how standards for beauty have not changed much over the last century. I thought, if nothing else, women had experienced a liberation in beauty, one in which we discovered our most appealing assets – whether internal or external – and rocked it! To that end, we highlight the 30th anniversary of the Academy Award-nominated film “The Color Purple” and its protagonist, Shug (Margaret Avery). The spirited blues singer, Shug, advocated and triggered change in a woman, Celie, whose low self-esteem once had her trapped

and hopeless. Films like this and the popularization of the self-help genre are among the factors that have caused an awakening of self-acceptance. The truth is that it has affected a significant enough amount of women that we can clearly see a shift, such as full-figured models and leading ladies. However, another article, “From Hooters to Her Own,” in this issue discusses how an American traveler working in Africa discovered how the women bleach their skin.

In this issue, we have also included the opinions and voices of men, so we can find out what they really think about how women portray themselves in social media and perceive relationship opportunities. I guess you can say this issue discusses

many issues centered around people’s perception of themselves, others and even lemonade. We did our own taste test of popular lemonade brands to see what we could recommend, as you meld with the summer’s heat.

After you read everything, of course, drop us a line, so we can share your thoughts and opinions about any of our articles.

Until,Annette

Editor’s Letter

Page 8: Hers magazine May/June 2015

| HERS Magazine | May/June 2015 | hers-magazine.com8

Page 9: Hers magazine May/June 2015

+ H E R F E A T U R E

While most female millennials are still trying to prioritize

their goals and find their first real jobs, Caroline Ghosn’s

ambition is to help them take over the world. Ghosn is

co-CEO and Founder of Levo League, a community of

professional women seeking advice, inspiration, and the

tools needed to achieve their career goals.

+ H E R B Y E X A M P L E

BY KARRI BATES

A LEAGUE OF HER

OWN

Page 10: Hers magazine May/June 2015

| HERS Magazine | May/June 2015 | hers-magazine.com12

4

+ H E R B E A U T Y

WAYS TO NATURALLY DIMINISH THE APPEARANCE OF AGE SPOTS

Age spots, commonly referred to as solar lentingo,

sunspots, or liver spots, are small darkened areas,

usually brown, black or yellow in color, found

on the surface of the skin. These generally harmless spots

usually can be found on the face, hands, arms, or legs,

though they can appear anywhere on the body. The spots

usually make an appearance between the ages of 40 and 50.

Formed by prolonged exposure to the sun, age spots may

appear sooner than age 40, or in greater number, to those

individuals who spend significant periods of time outdoors or

in tanning beds.

While true age spots are generally not a cause for medical

concern and require no treatment, many people find these

spots undesirable and want to have them removed for

cosmetic reasons. Over-the-counter cosmetic treatments can

include bleaching of the spots using a variety of expensive

chemical-heavy creams. Age spots may also be removed by

visiting a doctor who can offer treatment options such as

liquid nitrogen removal, laser resurfacing, or chemical peels.

Did you know that there are many home remedies for

treating and diminishing the effects of aging, including

products that fade and reduce the appearance of age spots?

Help may be as close as your kitchen cupboard. Before

you spend money on expensive creams or lotions or make

that laser removal appointment, try one, or a combination,

of these all-natural products. You may discover your own

personal secret to reducing, and even preventing, the effects

of aging and sun exposure.

BY JAIME JOHNSON

Page 11: Hers magazine May/June 2015

| HERS Magazine | May/June 2015 | hers-magazine.com16

1. 60 percent of all women end up managing their own finances at some point in their lives. T or F

2. Most women invest their portfolios in investments that are too conservative. T or F

3. Most stock market investors get wiped out at least once in their lifetime. T or F

4. Two thousand dollars is the minimum amount needed to invest in a mutual fund. T or F

5. You need about 75 percent of your pre-retirement income to live comfortable during retirement. T or F

6. If a 45-year-old woman plans to retire at age 60, she can expect to live 21 years in retirement. T or F

7. Between stocks, bonds and CD’s, over the last 30 years bonds have appreciated the most out of any investment overall. T or F

8. If a woman can afford to invest only $50 a month she shouldn’t bother. T or F

9. A 65-year-old woman with an annual income of $50,000 can expect to have 50 percent of her income be replaced by Social Security. T or F

10. A woman’s intuitive ability to manage her emotions around money is one of the most important aspects of Creating Wealth over the long term. T or F

+ H E R M O N E Y

Test Your Knowledge Do you know where you stand in terms of Money Smarts? The following questions are based on Oppenheimer Funds research. It only takes a minute to see how much you know about dealing with money.

WISE WOMEN MONEY QUIZ:

HOW MONEY-WISE ARE YOU?

Answers:

BY CYNTHIA K. FICK

Page 12: Hers magazine May/June 2015

+ H E R F A S H I O N

Bambah is a fashion line launched by the young

designer Maha Abdul Rasheed.

Rasheed has lived in Dubai for almost 20 years now.

She won the Emirates Woman of the Year award, and

her debut Spring-Summer 2015 collection called

“The Bow” raised a lot of interest both in Arabic

countries and internationally. The brand targets

women from 20 to 40 years old. You can already find

Bambah’s clientele all over the world, from Dubai to

London. It brings the 1950s fashion era back with

bows, full skirts, delicate prints and embroideries. It’s

all about Hollywood glamour.

We present the Spring-Summer 2015 ready-to-wear

collection.

BAMBAH

PHOTOGRAPHER: BJÖRN GIESBRECHT

HAIRSTYLIST AND MAKE-UP ARTIST: JOUJOU ECKERT

Page 13: Hers magazine May/June 2015
Page 14: Hers magazine May/June 2015

| HERS Magazine | May/June 2015 | hers-magazine.com42

v

Use slipcovers over furniture for a fresh look.

Fabrics in light colors transform formal, dark colored leather or wool covered furniture. Cotton and linen are ideal. I like using textured fabrics for a rich look.

Change out your towels, throw pillows and blankets to lighter colors, bright patterns and comfortable fabrics.

Also, as you remove blankets from your bed, add a lightweight coverlet or bedspread instead of heavy ones. Cool colors work well for summer: light grays, pale yellows, blues and greens with ivory and white are refreshing and inviting.

Bringing the Sunshine

Into Your DecorBY JENNIFER ADAMS

In many parts of the country, summer seems a long way off! Even if it’s not summer yet, who says your house can’t feel that way?

Capture that feel and give yourself a break from the rain, snow and gray days by bringing the sunshine in. Here are some quick, easy

ideas that will help transform your house from winter blah to fresh, cool and casual for summer.

+ H E R H O M E

Page 15: Hers magazine May/June 2015

| May/June 2015 | HERS Magazine |hers-magazine.com 43

v

Clean your windows inside and out! All that rain and snow leaves a layer of dirt on the glass that prevents natural light from getting inside. Dust blowing around from your heating system and cooking creates a layer on the inside!

Reduce clutter, edit knick-knacks, throw out those extra magazines that have been accumulating for a while.

Remove dried flowers and wreaths, especially if they’re dusty.

Change out plush area rugs for flat weave ones in lighter colors.

Sisal, jute and coir rugs look summery and feel great underfoot. Consider getting your area rugs cleaned, too.

Framed mirrors and sparkly accessories bounce light around and help make rooms feel larger and more airy.

Remove heavy drapery panels at windows, leaving just the sheers or blinds for a light, airy look.

Store until the fall, and get the drapes cleaned right before you want to rehang them for a renewed and freshly pressed look.

What’s your favorite way to prepare for summer? Let us know!

Jennifer Adams is an award-winning designer, writer and TV personality. Send your questions to [email protected] or on Twitter: @JenniferAdams. For more tips, watch Jennifer’s YouTube channel at www.youtube.com/user/JenniferAdamsHome or visit www.jenniferadams.com

Page 16: Hers magazine May/June 2015

| HERS Magazine | May/June 2015 | hers-magazine.com44

+ H E R R E L A T I O N S H I P S

1. Spend time with your friends and loved ones. Although this is obvious, we need to intentionally

set aside time in our schedules for them no matter how busy we think we are. Put appointments with friends and family into your Daytimer or Palm pilot. If you don’t do this, you may forget and months and even years can go by without seeing these special people. The sad fact is that those relationships can dry up and wither away from neglect.

Many marriages fail for just this reason. People are often too busy to spend enough time with each other and one or both of

the partners can’t take the neglect. If you want your relationships to bloom, you have to water them with quality time. How long would a rose garden be lush and beautiful if no one watered it for days without end?

2. Genuinely appreciate the special people in your life. Tell them how much they mean to you.

Mention their good qualities and how special they are. For example, if you need to correct your children’s behavior, be sure to spend twice as much time appreciating their positive qualities than reprimanding their negative ones.

3. Learn to say, “I was wrong. Please forgive me.” This will do wonders for your relationships.

Humility is a beautiful quality in any person. Someone who thinks they are always right can be impossible to live with. If your habitual attitude is “I’m ALWAYS right,” that’s a poisonous plant that will spread and ruin your entire garden. Apologizing and asking for forgiveness when we’ve done something wrong does not degrade us. Instead, it shows that we are growing up.

Would you like to enhance the quality of your life and increase your personal happiness? If you answered “yes,” this article could change your life!Isn’t it easy to get stuck in the “everydayness” of life? We can get so busy making a living and getting ahead financially that the really important things fall through the cracks!That can happen to all of us. However, when people come to the end of their lives, they don’t wish they had spent more time

making money. When all is said and done, we want our family and friends to be with us then!So let’s try to focus on developing better relationships instead of acquiring more things. Think of your circle of family and friends as a lovely garden to water and cultivate. The book of Proverbs teaches this crucial truth: “A man that has friends must show himself friendly” (Proverbs 18:24).Here are 7 keys that will help your relationships to bloom:

BY PATRICIA WAGNER

Keys To Better Relationships7

Page 17: Hers magazine May/June 2015

| HERS Magazine | May/June 2015 | hers-magazine.com46

+ H E R F A M I L Y

BY DARCELL LAWRENCE

As we commemorate Mother’s Day and acknowledge the joys and pains of being a mother, some of us might be feeling a little unfulfilled or even unsatisfied with life. Mothers tend to put all their time and energy into their families, and somehow neglect their own lives. The role of a mother is constant; her nurturing abilities never seem to cease. No matter how her day plays out, whether good or bad, she still has to be the solution, conclusion and finale for everyone else’s day in her family.

The dinner she must prepare isn’t put on hold, as she gives advice to her teenager regarding the woes of high school, while taking on the role of educator helping her younger one(s) with homework. She does not rest, it seems, until everyone in her family has had their expectations of her gratified for the

day. The pouring out of herself is a selfless act of unconditional love that, most of the time, goes unnoticed.

Often, a mother is left drained with the routines of life, but in order for her to continue to succeed at her best, she, too, needs to be encouraged and inspired to conquer life’s challenges. To all mothers who continue to make sacrifices, day after day, I commend your selfless acts of love. You deserve moments in time that are strictly dedicated to you. You have permission to take those overwhelmingly-needed moments of “me time” and not feel guilty about them. It is very important, actually, it is imperative to take time out for you. You need it, you deserve it and you have earned it.

MOTHERHOODin aNutshell

Page 18: Hers magazine May/June 2015

She has eight kids. Daughters: Cara Nicole, Madelyn Kate, Alexis Faith, Hannah Joy, Leah HopeSons: Aaden Jonathan, Collin Thomas, Joel Kevin

“My kids are the reason I have always done everything. My kids are the reason I laid on bed rest for 30 entire weeks. My kids are the reason that I wrote the books and it’s always about them. And, I know that it looks it’s all about me all the time and whatever, but what you don’t see is down deep inside it’s a desperate desire to provide for my kids”

She has 19 kids. Sons: Joshua James, John David, Joseph Garrett, Josiah Matthew, Jedidiah Robert,

Jeremiah Robert, Jason Michael, James Andrew, Justin Samuel, Jackson LeviDaughters: Jana Marie, Jill Michelle, Jessa Lauren, Jinger Nicole, Joy Anna, Johannah Faith, Jennifer Danielle, Jordyn-Grace Makiya, Josie BrooklynOn raising strong-willed kids: “But we were consistent; that’s really important for parents with young children. If you’ve got a young child and they’re strong-willed, just be consistent -- lovingly consistent. Don’t get bent out of shape. Don’t

get upset in the situation. They may push the limit, but they need to know what the boundaries are and they need to understand that those boundaries are not to restrict their fun…oftentimes as parents, we can see things that are a danger. And that’s why when we say it, the first time we’ll say, you obey it. There’s not a question of arguing with us about it. It’s just, yes, Ma’am, I will obey you…Training a strong-willed one to obey was probably the greatest challenge I faced as a mom. I could train three others and they would quickly learn what I meant. But that strong-willed one, we’d go through these training opportunities over and over.

Kris Jenner has six kids: Daughters: Kourtney Kardashian, Kim Kardashian, Khloé Kardashian, Kendall

Jenner, Kylie JennerSon: Rob KardashianOn raising them in the public eye:“Everybody’s a critic. Putting the girls and Rob on the magazines sells them but I taught the kids a long time ago that it really starts with when they were younger and how I’ve really tried hard to raise strong daughters. So I tried to teach them self-esteem when they were younger. They all went through a chubby stage.””““We’re such a close family we’re always encouraging one another,” Kris said. “I think just to be a real supportive parent and tell them how much they are loved and how beautiful they are on the inside. As long as they were okay on the inside, then everything else would be gravy.”

5

4

6

K AT E G OSS E L I N

M I C H E L L E D U G GA R

K R I S J E N N E R

Page 19: Hers magazine May/June 2015

In 1985, Margaret Avery appeared among an all-star movie cast, including Oprah Winfrey and Danny Glover, who reenacted Alice Walker’s best-selling book, “The Color Purple.” She was nominated for an Academy Award for Best Actress in a Supporting Role for her

performance as Shug Avery in “The Color Purple.” Avery currently plays Helen Patterson on BET’s hit series “Being Mary Jane.” Co-starring with Richard Roundtree, she is the often bed-bound voice of reason for her daughter, Mary Jane, played by Gabrielle Union. While she has played in starring roles from television to stage, she is most often remembered for her role as Shug in “The Color Purple.” Thirty years since the film’s release, Avery sits down with Hers to share significant insights from the film and her life.

The Color Purple’s Impact Then and NowAvery’s character in the film, Shug, was a free-spirited,

assertive woman, the antithesis of the main character, Miss Celie (Whoopi Goldberg). Shug ultimately released Celie from her abusive marriage and fueled Celie’s hope in a future she never thought was possible. As she liberated the character Celie, she inadvertently released women across the world to declare that they deserve better.

“The movie had a universal theme that made the film have no color,” suggests Avery. “I think it was one of the first films to show that, the relationship between the low self-esteem of a woman and her circumstance.”

When she toured Europe to promote “The Color Purple,” she said the movie affected women of “elite” backgrounds the same way or more than it had everyday women. “They were just crying because they related to the film, the abuse of women. In the

European culture, once you’re married, you’re never supposed to go back home. It’s a shame to go back home, so there’s no one for these women to turn to.”

The movie impacted another unanticipated demographic of females as well. Avery says that a lot of the fan mail that she received was from teenage girls about how much they related to the self-loathing, identifying with Celie. “They wished they could have been a Shug Avery or release the Shug Avery in them that couldn’t come out because of their environment or low self-esteem.”

A large population of gay men related to the character as well because of how Shug’s father didn’t accept her lifestyle in the film. “There were men who felt that with their fathers. Their fathers disowned them.”

Avery insists that equality is still our biggest problem. She recalls Meryl Streep’s acknowledgement of all her accolades for the film “Out of Africa”, which won seven Academy Awards in 1985 and beat “The Color Purple” in every category, while still decrying the fact that she got paid less than her co-star Robert Redford. “We’re still fighting in the workplace, to get the same pay for doing the same job that a man does.”

It’s not just the lack of equal pay that she feels needs changing but also the lack of women in directorial or main creative roles in film and theater, which is changing, but not quickly enough, according to Avery. She believes in opening doors for others, saying, “We have to learn to help one another, bring someone else up with you.” She commends the creator of Being Mary Jane, Mara Brock Akil, for giving opportunities in entertainment to minorities and women.

She refers to one of her favorite lines from Melissa Perry, who captures this the sentiment best in saying, “The struggle

BY ANNETTE JOHNSON

30 Years Since “The Color Purple”

MARGARET “SHUG”

AVERY

Page 20: Hers magazine May/June 2015

| May/June 2015 | HERS Magazine |hers-magazine.com 55

“ALL SHE NEEDS IS A LITTLE SUPPORT”

We need more than just flowers and a card on Mother’s Day.We need your support year-round!

Have a project that never quite got off the ground due to lack of funding?Fund Her Projects (FHP) is an innovative funding platform just for women. FHP is not your typical crowdfunding site, as it allows members to promote a well-intentioned cause and

request needed items within the community.

WWW.FUNDHERPROJECTS.COM

VISIT

WHY FUNDHERPROJECTS.COM?

• We Understand and Value You

• We Are Community Who Cares About Your Success

• We Support Your Campaign from Start to Finish

WE EVEN SUPPORT NEEDS THAT HELP YOU SUPPORT THOSE PEOPLE AND IDEALS YOU HOLD DEAR BY OFFERING:

• Rewards-Based Crowdfunding

• Support for Meaningful Causes

• Virtual Baby Showers for Mothers without Means

• Back-to-School Gift Registry

Page 21: Hers magazine May/June 2015

| May/June 2015 | HERS Magazine |hers-magazine.com 57

6 ISSUES FORJUST $9.95

F E A T U R E S • H E A R T • F L A V O R • H E A L T H

L E S S O N S • W O R K • P L A Y

W W W. H E R S - M A G A Z I N E . C O M

Page 22: Hers magazine May/June 2015

| HERS Magazine | May/June 2015 | hers-magazine.com58

NOEMIEThe Beauty and Business of

+ H E R B U S I N E S S

Page 23: Hers magazine May/June 2015

| May/June 2015 | HERS Magazine |hers-magazine.com 59

1. What compelled you to start

creating children’s apps?

In 2010, my daughters were one and three years old, and the iPad was about to launch. Throughout my career in Audio, long before it was common, I worked with Apple products. I have always loved tech, and I have always loved Apple products! Even though a lot of people were sceptical about a tablet device, I had a gut feeling about it. My daughters loved using my iPhone, yet all the content they interacted with was static, such as looking at photos; there was no engaging content designed for them. The iPad seemed like a perfect opportunity to create something that my daughters would love, in a device they could share.

2. What is one thing that is difficult

about making apps for children?

Children change so quickly! They grow and evolve every day, and so do their tastes and interests. Our biggest challenge is to make apps that are as engaging to a 3-year-old as they are to a 5-year-old, and that are easy enough for a 4-year-old and still interesting for a 7-year-old.

On top of that, we want our apps to be also fun for parents, and to encourage them to play with their kids. For example, our food apps give kids lots of opportunities to customize recipes in the game, and then we include the customized recipe that parents can make at home with their little ones. You often see this approach with animation movies: they’re made for kids, but there are always plenty of jokes for parents too.

3. You work in a male-dominated field, have there been times where you felt as though men had a better advantage in the technological world than you did because you’re a woman?

I think the biggest advantage men have had, historically, is a double standard in education. Science was a guy subject. So more guys studied science and had

careers in related fields. We still feel the effects of this. Science and tech need to be introduced to kids at a young age, and we need to make sure boys and girls are equally exposed.

Luckily, we’re changing that bias. I see it with my daughters. They have the right tools to make science interesting for them, and this shows in the kinds of activities they enjoy.

Having a diverse team is a big advantage, and I think we’ll continue to see more and more women in tech as more and more girls have the opportunity to develop their interests in these fields.

4. You’ve worked with Nickelodeon, Disney and Crayola to name a few, what moment working with a company stands out most in your mind?

When we first had this idea to build an iPad app for kids, we had no direct experience to back up our pitch. We had never actually built an iPad app before – no one had!

We approached Nickelodeon, such a major player in kids’ entertainment, with our idea and no app-building experience, and yet they were willing to listen to us. They were so open and approachable, and believed in what we wanted to do. That stands out in my mind as a determining moment for Budge Studios.

5. You talked about kids apps at a TedX Conference, what advice would you give to kids about embracing creativity and utilizing imagination?

Kids don’t need advice, they are creative and imaginative by nature! My advice would be for parents: to be present and to get involved with what your kids are doing, and to show them that you value their creativity.

When it comes to apps, I think parents need to choose carefully what content

their kids can access. The best thing I think parents can do is play with the apps themselves first, before handing them over to their kids, to make sure the apps are safe and appropriate for kids.

6. What advice would you give to female entrepreneurs who want to get into male dominated fields but don’t know where to begin?

I think we need to not think of it as female vs. male. Whether there are more men or women in our field is out of our control, what we can control is our own confidence in what we do. If you’re good at what you do, you have to go for it, and believe that others will recognize the merit in your work.

7. What is the most important piece of advice you’ve received from a woman?

It’s not technically advice, but rather the most important example I got from a woman. My mother has been running a successful business for the past 30 years, and she has always had an excellent quality of life. She would close her business every summer and spend those months with my siblings and me. Everything I know about balancing my family’s quality of life and my business, I learned from her.

8. Do you think that there is longevity in creating apps or will they eventually be phased out in some way?

I would love to know the answer to this! Looking at trends in tech, there is always something new – it’s always evolving. If apps get phased out, it’s because something better is coming. Our challenge is to stay ahead of this evolution.

9. What motivates you to continue going forward with creating apps?

I love what I do. I’m in love with our products and with our creation process. For me, an app is a toy that mixes in the

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What Modern Women Really Want From

A ManWRITTEN BY A MAN, REGINALD JONES

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OWNHOOTERSTO HER

From

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If a relationship is based on having two people “relate” to each other, the first step should be identifying the issues in the relationship and working to change them. “The Fairy Tale Formula: How to Win a Man’s Heart” by relationship and dating

specialist, Elena Burnett does just that by addressing different romantic ideas and complicated scenarios that all women face, whether they’d like to admit them or not. Many of us dream about finding the perfect man but don’t understand how our idealistic views about love stand in the way of finding true happiness. Burnett taps into the male perspective to analyze and break down those scenarios in hopes that readers will understand what men really think about. This self-help guide encourages readers to look within themselves while identifying their specific relationship issues by relating to each story in the book.

The Fairy Tale Formula: How to Win a Man’s Heart, is a very fitting title. We have all been there, looking for our “Mr. Right” or our “Prince Charming”, while kissing all the frogs along the way. The book addresses many topics, ranging from “Emotional and financial security” to “The List”. Even if they haven’t literally written anything down, every woman is familiar with making a list of traits of their ideal man. This book teaches you how to stop that and live in the moment of who he is, not who you want him to be. Each chapter ends with a case study which narrates a scenario of a specific woman’s relationship downfall, then applying lessons of how she worked through it. Burnett also includes personal anecdotes from her previous relationships, before offering solutions to help women realize their own misconceptions and pitfalls in relationships, so they can correct their actions and build stronger relationships.

This book was quite easy to read, and readers will enjoy it because of the humor and genuine sincerity within its pages. I feel like Burnett spied on my relationships, as I saw a lot of myself and became aware of my own dating mistakes in this book. My serious relationships have been scarce and I was never much of a serial dater. I placed most of the priority in dating a man based on his looks, being more interested in

dating based on a physical connection alone, instead of an emotional one. This causes many potential relationships to quickly fizzle.

Burnett becomes part therapist/part girlfriend when mentioning how women should find a balance between their feminine and masculine energy to better their own peace of mind and emotional health. Her perspective is based on traditional gender roles in relationships in which the man is the assertive provider, while the woman should be slightly submissive, nurturing and never emasculating. Burnett’s advice has definitely affected the way I understand my boyfriend’s needs and has changed the way I view our relationship. The solutions in this book can benefit any woman, from the career-oriented everyday business woman, to the young woman fresh out of high school heading into college. The hardest part will probably be examining yourself and admitting your relationship mistakes, but the most beautiful thing will be overcoming them and strengthening your relationship.

The Fairy Tale Formula: How to Win a Man’s Heart is available in English and Spanish on Amazon, Kindle and Nook, and published by Bryce Cullen Publishing.

The Fairy Tale Formula

BY BETHSAIDA ROMELUS

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6 ISSUES FORJUST $9.95

F E A T U R E S • H E A R T • F L A V O R • H E A L T H

L E S S O N S • W O R K • P L A Y

W W W. H E R S - M A G A Z I N E . C O M

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Ladies, are you committing these social media violations? Well, some men say too many of you are committing these social sharing mistakes.

In general, women use social media sites more than men. Not all social media platforms have the same appeal and uses, so women tend to gravitate toward sites like Facebook and Pinterest while more men go for sites like LinkedIn. Still, no matter which one, men have the same basic feelings about how women communicate and behave online. In our interview with men, they provided at least ten things they find off-putting in women’s online etiquette.

Men’s List of Social Media

No-No’s

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For those facing a major life crisis, hitting progress barriers, or simply want to learn how to lead a more fulfilling and happy life.

“What differentiates Bridging to Joy from similar-sounding approaches is its commitment to outlining the exact steps to ‘getting there’—and that’s what makes it a standout in both self-help

and business genres.” —D. Donovan, Book Reviewer, Midwest Book Review

“Rather than cheerleading with superficial encouragement, Carr offers substantive suggestions and insight born of her extensive experience working one-on-one with clients in her life coaching practice. Her results-oriented approach is easily adaptable to any reader’s unique circumstances,

whether the reader wishes to overcome a challenging life event, or simply feels stymied in reaching success and achieving happiness.”

—US Review of Books, Recommended Read

“A must-have tool for anyone who is looking to enhance their life or business in ways that they never thought possible.”

By skilled life coach, transformation specialist and consultant Mary Taylor Carr

www.Bridgesc.comhttps://www.facebook.com/BridgingtoJoy

Amazon.com, BarnesandNoble.com, Apple iBooks

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1. Pushups

It’s most important to maintain good form, so feel free to modify by having your knees on the ground as you build up strength over time.

2. One Leg Glute Press

30 seconds on each side

3. Skip Rope (or another aerobic activity of your choice)

4. Side Plank Reach

30 seconds each side (You can also modify this by eliminating the reach. Your abs will still thank you!)

5. Caterpillar to Pushup

(You can modify to knees on the ground pushups)

6. Skip Rope

7. Three-Way Lunge (Forward - Side - Reverse)

30 seconds each side

8. Skip Rope

9. Reaching Crunch

10. Frog Jumps

20-Minute High Intensity Interval Training Workout

Everyone is busy but even if you only have 20 minutes to spare, you can

give your body a solid workout. You don’t need anything more than a

jump rope and a timer. Complete the following set of exercises in this

order twice. Set your timer for one minute.

REMEMBER: Even though this is only 20 minutes, it’s an intense workout. Be sure to stretch your muscles afterwards!

How toSTAY FIT

Scheduleon a

BY FATIMA LEITE KUSCH | FITNESSPRINT TRAINING SYSTEMS | PHOTOGRAPHER: ROB TRENDIAK MODEL: FATIMA LEITE KUSCH | CLOTHING BY STRONGBODY APPAREL

+ H E R F I T N E S S

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