hersyey's company (mega project)

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HERSHEY’S COMPANY Prepared by: Mohd Shafli bin Jaafar Sidek Nurfadhlin Sakina binti Norazman Norihan binti Abdullah Nurillena Uzma binti Shafie Norliyana binti Wahid Norbaizura binti Kamarudin [A Mega Project Analysis] Date of Submission : 5 DECEMBER 2013

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Page 1: Hersyey's Company (Mega Project)

HERSHEY’S COMPANY

Prepared by:Mohd Shafli bin Jaafar Sidek

Nurfadhlin Sakina binti NorazmanNorihan binti Abdullah

Nurillena Uzma binti ShafieNorliyana binti Wahid

Norbaizura binti Kamarudin

[A Mega Project Analysis]

Date of Submission : 5 DECEMBER 2013

Page 2: Hersyey's Company (Mega Project)

EMPLOYEE PROFILE

Norihan binti Abdullah2012826702

(Manager)

Page 3: Hersyey's Company (Mega Project)

SUCCESSFUL ENTREPRENEUR

Milton S Hershey

Henry Hershey Veronica Snavely Hershey

Page 4: Hersyey's Company (Mega Project)

MILTON’S BILIBIOGRAPHY13/09/1857

Was born in a farmhouse.

Was learn in 7 different school in 8

years.

In 1871Milton Hershey left

school.

Be an apprenticed to a Lancaster

County confectioner

14 years oldHave a natural

talent for candy-making

18 years oldLearned the art and science of creating tasty confections.

Hershey Choc. Company. Milton's first business in Lancaster

Declare bankruptcy

moved to Denver, learned to make

caramel

Establish himself in Chicago and New York, but found defeat in

both places

In 1883 in Lancester

Set up a candy biz.(specialized in

producing caramel)

In 1894 in LancesterOpened the

Hershey Chocolate Factory

13/10/1945Milton died of a heart attack.

Page 5: Hersyey's Company (Mega Project)

HERSHEY’S COMPANY

Largest producer of quality chocolate in

North America

A global leader in chocolate and sugar

confectionery.

Revenues of more than $5 billion

Founded in 1894 by Milton Hershey

as the Hershey Chocolate Co.

Page 6: Hersyey's Company (Mega Project)
Page 7: Hersyey's Company (Mega Project)

HERSHEY’S INTERNATIONAL

Page 8: Hersyey's Company (Mega Project)

HERSHEY’S RETAIL STORE

TIMES SQUARE CHICHAGO NIAGARA

FALL

SHANGHAI SINGAPORE DUBAI

Page 9: Hersyey's Company (Mega Project)

EMPLOYEE PROFILE

Mohd Shafli bin Jaafar Sidek

2012239534(Marketing Department)

Page 10: Hersyey's Company (Mega Project)

HERSHEY’S TRUST COMPANY

Hershey Trust Company

Milton Hershey School

(non-profit)

Milton Hershey School Trust

Hershey Foods Corporation

(31% owned)

Hershey Entertainment and Resorts

(100% owned)

M.S. Hershey Foundation

Hershey Theatre

Hershey Museum

Hershey Gardens

Hershey Community

Archives

Page 11: Hersyey's Company (Mega Project)

MILTON HERSHEY SCHOOL

Provides education, health care, room & board for disadvantaged children.

1,200 students 10,000 acre campus$65 million annual budget

($96,000 per student)

“The main object…is to train young men to useful trades and occupations so that they can earn their own livelihood”

Deed of Trust

Page 12: Hersyey's Company (Mega Project)

HERSHEY ENTERTAINMENT

AND RESORTS (100% OWNED)

Page 13: Hersyey's Company (Mega Project)

HERSHEY THEATRE

Page 14: Hersyey's Company (Mega Project)

HERSHEY MUSEUM

Page 15: Hersyey's Company (Mega Project)

HERSHEY GARDENS

Page 16: Hersyey's Company (Mega Project)

EMPLOYEE PROFILE

Norbaizura binti Kamarudin

2012452424(Operation & Product Department)

Page 17: Hersyey's Company (Mega Project)

HERSHEY’S PRODUCTS

Page 18: Hersyey's Company (Mega Project)

HERSHEY’S PRODUCTS ALMOND JOY

candy bar HERSHEY’S chocolate bar MAUNA LOA

HERSHEY’S NUGGETS chocolates

CACAO RESERVE

HERSHEY’S EXTRA dark

MILK DUDS candy

PAYDAY peanut caramel bar

CADBURY chocolates

HERSHEY’S POT OF GOLD

boxed chocolates

HERSHEY’S MINIATURES

chocolates bar SKOR toffee bar

5th AVENUE candy bar

HERSHEY’S KISSES brand

chocolates

MOUNDS candy bar SPECIAL DARK

HEATH tofee bar KIT KAT wafer bar

MR. GOODBAR candy bar TWIZZLERS

Page 19: Hersyey's Company (Mega Project)

HERSHEY’S PRODUCTS

Page 20: Hersyey's Company (Mega Project)

HERSHEY’S PRODUCTS

Page 21: Hersyey's Company (Mega Project)

HERSHEY’S CHOCOLATE UNIQUENESS

Mental & Physical Energy

Heart Health Weight Management

Page 22: Hersyey's Company (Mega Project)

HERSHEY’S CHOCOLATE UNIQUENESS

SPECIAL NUTRITION

GLUTEEN-FREE

KOSHERSUGAR FREE

Page 23: Hersyey's Company (Mega Project)

SUGAR FREE PRODUCTS

Page 24: Hersyey's Company (Mega Project)

EMPLOYEE PROFILE

Nurillena Uzma binti Shafie

2012225634(Program & Development Department

Page 25: Hersyey's Company (Mega Project)

Holiday recipes, crafts, gift ideas and activities to create special moments for every season.

Programs and commitment

Page 26: Hersyey's Company (Mega Project)

Programs and commitment

For more than 35 years, the largest youth activity program of its kind in North America, celebrating running, jumping

and throwing for youth ages 9-14.

Page 27: Hersyey's Company (Mega Project)

Programs and commitment

Recipes and tips for meals and snacks, activity and play, and work and home to enjoy the goodness of a balanced

lifestyle.

Page 28: Hersyey's Company (Mega Project)

Programs and commitment

Hershey is a member of the Children’s Food and Beverage Advertising Initiative (CFBAI) in the U.S. and the Canadian

Children’s Food and Beverage Advertising Initiative (CCFBAI)

Page 29: Hersyey's Company (Mega Project)

Programs and commitment

Hershey is a proud member of The Healthy Weight Commitment Foundation, the first-of-its kind coalition that brings together more than 200 industry partners aiming to

reduce childhood obesity

Page 30: Hersyey's Company (Mega Project)

EMPLOYEE PROFILE

Nurfadhlin Sakina binti Norazman

2012460434(Human Resources Department)

Page 31: Hersyey's Company (Mega Project)

HERSHEY’S SPONSORSHIP

Page 32: Hersyey's Company (Mega Project)

HERSHEY’S SPONSORSHIP

Page 33: Hersyey's Company (Mega Project)

HERSHEY’S SPONSORSHIP

Page 34: Hersyey's Company (Mega Project)

HERSHEY’S SPONSORSHIP

Page 35: Hersyey's Company (Mega Project)

EMPLOYEE PROFILE

Norliyana binti Wahid

2012655352(Customer Service Department)

Page 36: Hersyey's Company (Mega Project)

Online shopping

Page 37: Hersyey's Company (Mega Project)

CUSTOMER PROMOTIONS

Page 38: Hersyey's Company (Mega Project)

CUSTOMER PROMOTIONS

Page 39: Hersyey's Company (Mega Project)

Response's customer

Page 40: Hersyey's Company (Mega Project)

THANK YOU