heuristic evaluation of mwsu website
TRANSCRIPT
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HEURISTIC EVALUATION
MWSU WEBSITE
Use Infuse Elliot Bruns
Curtis Lauterbach
Malcolm Jackson
Negar Khalandi
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POINTS OF DISCUSSION
1. Evaluation Goals
2. Evaluation Methodology
3. Summary of Findings
4. Opportunities for Improvement and Recommendations
• Global
• Local
5. Well Done
6. Conclusion
2 ELLIOT LAUTERBACH JACKSON KHALANDI
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EVALUATION GOALS
Route questions about programs to the appropriate contacts
Admissions Office and Financial Aid
• Reduce calls/emails to the admissions office about requirements
• Provide online resources/assistance to students who need to relocate
• Reduce calls/emails to the financial aid office about available loans
MAS Human Factors and Usability Testing program
• Promote our MAS Human Factors and Usability Testing program
• Promote benefits of taking MAS Human Factors and UT program
3
Evaluation Goals
Evaluation Methodology
Summary of Findings
Opportunities Recommendations
Well Done
Conclusion
ELLIOT LAUTERBACH JACKSON KHALANDI
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METHODOLOGY: SEVERITY RATING
Dumas Redish Severity Rating
• Scale
Level 1: Prevent completion of a task
Level 2: Create significant delay and frustration
Level 3: Have a minor effect on usability
Level 4: Subtle issues and often point to an enhancement
• Scope
Local
Global
4
Evaluation Goals
Evaluation Methodology
Summary of Findings
Opportunities Recommendations
Well Done
Conclusion
ELLIOT LAUTERBACH JACKSON KHALANDI
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METHODOLOGY: 10 USABILITY HEURISTICS
5 N i e l s e n N o r m a n G r o u p , 2 0 0 5
Evaluation Goals
Evaluation Methodology
Summary of Findings
Opportunities Recommendations
Well Done
Conclusion
http
://t
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.com
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1 2 3 4
5 6 7
8 10 9
ELLIOT LAUTERBACH JACKSON KHALANDI
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SUMMARY OF FINDINGS: QUANTITY
6
Evaluation Goals
Evaluation Methodology
Summary of Findings
Opportunities Recommendations
Well Done
Conclusion
Category Quantity
Local Issues 8
Easy access to Main Menu links 4
Linked commonly accessed info 3
Accordion-like menus 2
Inconsistency within pages 6
Total: 23
Local Issues 35%
Easy access to Main Menu links
17%
Links to commonly
accessed info 13%
Accordion-like menus
9%
Inconsistency within pages
26%
ELLIOT LAUTERBACH JACKSON KHALANDI
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SUMMARY OF FINDINGS: HEURISTICS VIOLATED
Evaluation Goals
Evaluation Methodology
Summary of Findings
Opportunities Recommendations
Well Done
Conclusion
2 4
3 6
2 6
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1 1
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QUANTITY
HE
UR
IST
ICS
Local Issues Easy access to Main Menu links
Commonly accessed info should be linked Accordion-like menus
Inconsistency within pages
7 ELLIOT LAUTERBACH JACKSON KHALANDI
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OPPORTUNITIES AND RECOMMENDATIONS Global
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GLOBAL FINDINGS: AT A GLANCE - IN ORDER OF IMPORTANCE
9 ELLIOT LAUTERBACH JACKSON KHALANDI
Evaluation Goals
Evaluation Methodology
Summary of Findings
Opportunities Recommendations
Well Done
Conclusion
Findings
1 Easy access to main menu links
2 Inconsistency within pages
3 Links to commonly accessed information
4 Accordion-Like menus
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GLOBAL FINDINGS: MAIN MENU LINKS NEEDS TO BE MORE EASILY ACCESSIBLE
10
Evaluation Goals
Evaluation Methodology
Summary of Findings
Opportunities Recommendations
Well Done
Conclusion
Main Menu is great for the experienced
user
Difficult for the novice user to
navigate
ELLIOT LAUTERBACH JACKSON KHALANDI
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GLOBAL FINDINGS: MAIN MENU LINKS NEEDS TO BE MORE EASILY ACCESSIBLE
11
Evaluation Goals
Evaluation Methodology
Summary of Findings
Opportunities Recommendations
Well Done
Conclusion
Let’s find the typical MWSU student’s academic standing 1. Homepage 2. Admissions
ELLIOT LAUTERBACH JACKSON KHALANDI
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GLOBAL FINDINGS: MAIN MENU LINKS NEEDS TO BE MORE EASILY ACCESSIBLE
12
Evaluation Goals
Evaluation Methodology
Summary of Findings
Opportunities Recommendations
Well Done
Conclusion
Let’s find the typical MWSU student’s academic standing 1. Homepage 2. Admissions 3. Explore
ELLIOT LAUTERBACH JACKSON KHALANDI
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GLOBAL FINDINGS: MAIN MENU LINKS NEEDS TO BE MORE EASILY ACCESSIBLE
13
Evaluation Goals
Evaluation Methodology
Summary of Findings
Opportunities Recommendations
Well Done
Conclusion
Let’s find the typical MWSU student’s academic standing 1. Homepage 2. Admissions 3. Explore 4. About MWSU
ELLIOT LAUTERBACH JACKSON KHALANDI
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GLOBAL FINDINGS: MAIN MENU LINKS NEEDS TO BE MORE EASILY ACCESSIBLE
14
Evaluation Goals
Evaluation Methodology
Summary of Findings
Opportunities Recommendations
Well Done
Conclusion
Let’s find the typical MWSU student’s academic standing 1. Homepage 2. Admissions 3. Explore 4. About MWSU 5. Academics
ELLIOT LAUTERBACH JACKSON KHALANDI
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15 ELLIOT LAUTERBACH JACKSON KHALANDI
About MWSU
Accreditations
Administration
Board of Governors
MWSU President
Safety at Missouri Western
Strategic Plan
Student Consumer Information
Student Academic Standings
Vision, Mission, Values
Work at Missouri Western
AQIP System Portfolio
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GLOBAL FINDINGS: MAIN MENU LINKS NEEDS TO BE MORE EASILY ACCESSIBLE
1 2
4 3
Fin
anc
ial A
id H
ome
Pa
ge
ELLIOT LAUTERBACH JACKSON KHALANDI
Evaluation Goals
Evaluation Methodology
Summary of Findings
Opportunities Recommendations
Well Done
Conclusion
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GLOBAL FINDINGS: MAIN MENU LINKS NEEDS TO BE MORE EASILY ACCESSIBLE
1 2 4 3
Fin
anc
ial A
id H
ome
Pa
ge
ELLIOT LAUTERBACH JACKSON KHALANDI
Evaluation Goals
Evaluation Methodology
Summary of Findings
Opportunities Recommendations
Well Done
Conclusion
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GLOBAL FINDINGS: COMMONLY ACCESSED INFORMATION SHOULD BE LINKED
Evaluation Goals
Evaluation Methodology
Summary of Findings
Opportunities Recommendations
Well Done
Conclusion A
dm
issi
ons
Hom
e P
ag
e
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GLOBAL FINDINGS: COMMONLY ACCESSED INFORMATION SHOULD BE LINKED
Gre
ek V
illa
ge
Evaluation Goals
Evaluation Methodology
Summary of Findings
Opportunities Recommendations
Well Done
Conclusion
ELLIOT LAUTERBACH JACKSON KHALANDI
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GLOBAL FINDINGS: COMMONLY ACCESSED INFORMATION SHOULD BE LINKED
Aca
dem
ics
Hom
e P
ag
e Evaluation
Goals
Evaluation Methodology
Summary of Findings
Opportunities Recommendations
Well Done
Conclusion
ELLIOT LAUTERBACH JACKSON KHALANDI
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GLOBAL FINDINGS: ACCORDION-LIKE MENUS
Aca
dem
ics
Hom
e P
ag
e Evaluation
Goals
Evaluation Methodology
Summary of Findings
Opportunities Recommendations
Well Done
Conclusion
ELLIOT LAUTERBACH JACKSON KHALANDI
Craig School of
Business
College of Liberal Art
& Science
College of
Professional Studies
College of Professional
Studies
Graduate School
Western Institute
Criminal Justice, Legal Studies & Social Work Education Engineering Technology Health, Physical Education & Recreation
Military Science / ROTC Nursing & Allied Health Health Information & Information Management Physical Therapist Assistant
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GLOBAL FINDINGS: ACCORDION-LIKE MENUS
Evaluation Goals
Evaluation Methodology
Summary of Findings
Opportunities Recommendations
Well Done
Conclusion M
ajo
rs /
Min
ors
Pa
ge
ELLIOT LAUTERBACH JACKSON KHALANDI
Chemistry
Art
Biology
Business
Communication and Journalism
Computer Science, Mathematics and Physics
B.S.B.A. B.S.B.A. B.S.B.A. B.S.B.A.
B.S.B.A. Pre-Major Minor
Criminal Justice, Legal Studies and Social Work
Economics, Political Science and Sociology
Education
Accounting Finance Management Marketing Business Finance, General Business, International Studies
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GLOBAL FINDINGS: ACCORDION-LIKE MENUS
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Evaluation Goals
Evaluation Methodology
Summary of Findings
Opportunities Recommendations
Well Done
Conclusion
Cannot open more than one accordion-like menu at once
Text should be broken up into bullet points
Res
iden
tial L
ife
ELLIOT LAUTERBACH JACKSON KHALANDI
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GLOBAL FINDINGS: INCONSISTENCY WITHIN PAGES
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Evaluation Goals
Evaluation Methodology
Summary of Findings
Opportunities Recommendations
Well Done
Conclusion
Admissions Academics
NA Financial Aid
Library
Registrar
NA
Student Affairs
ELLIOT LAUTERBACH JACKSON KHALANDI
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ELLIOT LAUTERBACH JACKSON KHALANDI 25
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ELLIOT LAUTERBACH JACKSON KHALANDI 30
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GLOBAL FINDINGS: INCONSISTENCY WITHIN PAGES
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Evaluation Goals
Evaluation Methodology
Summary of Findings
Opportunities Recommendations
Well Done
Conclusion
Name of Home page goes here
Title of Main Article…
Subtitle of Main Article… Text of article goes here…
Important Link 1
Important Link 2
Important Link 3
Basic page design template Ensure all stakeholders are involved in the decision making process Drive consistency
ELLIOT LAUTERBACH JACKSON KHALANDI
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OPPORTUNITIES AND RECOMMENDATIONS Local
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LOCAL FINDINGS: AT A GLANCE - IN ORDER OF IMPORTANCE
33 ELLIOT LAUTERBACH JACKSON KHALANDI
Evaluation Goals
Evaluation Methodology
Summary of Findings
Opportunities Recommendations
Well Done
Conclusion
Findings
1 Completion of two applications need to be more apparent
2 Move the PSM and UserZoom links to the bottom of the page
3 HF program requirements need to be easily accessible
4 Electronic Major Declaration forms
5 HF and Usability program needs its own navigation bar
6 Switching between graduate and undergraduate programs
7 Difficult to retrace navigation steps
8 Visibility of “10 Reasons to Choose Us”
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LOCAL FINDINGS: AT A GLANCE - IN RELATION TO HF AND USABILITY PAGE
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Evaluation Goals
Evaluation Methodology
Summary of Findings
Opportunities Recommendations
Well Done
Conclusion
5 of the 8 local findings are on the Human Factors and Usability Testing home page
The top 3 local findings are on the Human Factors and Usability Testing home page
Findings
1 Completion of two applications need to be more apparent
2 Move the PSM and UserZoom links to the bottom of the page
3 HF program requirements need to be easily accessible
4 Electronic Major Declaration forms
5 HF and Usability program needs its own navigation bar
6 Switching between graduate and undergraduate programs
7 Difficult to retrace navigation steps
8 Visibility of “10 Reasons to Choose Us”
ELLIOT LAUTERBACH JACKSON KHALANDI
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LOCAL FINDINGS: 1. TWO APPLICATION REQUIREMENT FOR HF PROGRAM
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Evaluation Goals
Evaluation Methodology
Summary of Findings
Opportunities Recommendations
Well Done
Conclusion
You must complete both applications:
Department Institution
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LOCAL FINDINGS: 2. PSM AND USERZOOM LINKS
36
Evaluation Goals
Evaluation Methodology
Summary of Findings
Opportunities Recommendations
Well Done
Conclusion
Simple re-arrangement Increase audience’s trust in the program
ELLIOT LAUTERBACH JACKSON KHALANDI
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LOCAL FINDINGS: 3. HF PROGRAM REQUIREMENTS
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Evaluation Goals
Evaluation Methodology
Summary of Findings
Opportunities Recommendations
Well Done
Conclusion
PROGRAM REQUIREMENTS HERE
ELLIOT LAUTERBACH JACKSON KHALANDI
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WELL DONE Let’s reflect on the positives
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POSITIVE FINDINGS: USE OF VIDEOS
39 ELLIOT LAUTERBACH JACKSON KHALANDI
Evaluation Goals
Evaluation Methodology
Summary of Findings
Opportunities Recommendations
Well Done
Conclusion
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POSITIVE FINDINGS: SCHOOL CODES EASILY AVAILABLE
40
Evaluation Goals
Evaluation Methodology
Summary of Findings
Opportunities Recommendations
Well Done
Conclusion
ELLIOT LAUTERBACH JACKSON KHALANDI
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POSITIVE FINDINGS: ALPHABETIZING DEPARTMENTS AND DEGREES
41
Evaluation Goals
Evaluation Methodology
Summary of Findings
Opportunities Recommendations
Well Done
Conclusion
ELLIOT LAUTERBACH JACKSON KHALANDI
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CONCLUSION What are the main takeaways?
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LET’S REFLECT: HEURISTICS VIOLATED
2 4
3 6
2 6
1
1 1
1
1
1
3
1
2 1
1
1 1
5
1 3
1
1
0 2 4 6 8 10 12
1
3
5
7
9
QUANTITY
HE
UR
IST
ICS
Local Issues Easy access to Main Menu links
Commonly accessed info should be linked Accordion-like menus
Inconsistency within pages
Evaluation Goals
Evaluation Methodology
Summary of Findings
Opportunities Recommendations
Well Done Conclusion
43 ELLIOT LAUTERBACH JACKSON KHALANDI
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LET’S REFLECT: 10 USABILITY HEURISTICS
44 N i e l s e n N o r m a n G r o u p , 2 0 0 5 http
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1 2 3 4
5 6 7
8 10 9
Evaluation Goals
Evaluation Methodology
Summary of Findings
Opportunities Recommendations
Well Done Conclusion
ELLIOT LAUTERBACH JACKSON KHALANDI
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TOP 3 RECOMMENDED CHANGES
45
Evaluation Goals
Evaluation Methodology
Summary of Findings
Opportunities Recommendations
Well Done Conclusion
Findings LOE (Level of Effort)
LOR (Level of Resources)
Glo
ba
l 1 Main menu links needs to be more easily accessible H H 2 Commonly accessed information should be linked L L 3 Inconsistency within pages H H 4 Accordion-Like menus M M
Loc
al
1 Completion of two applications need to be more apparent L L 2 Move the PSM and UserZoom links to the bottom of the page L L 3 HF program requirements need to be easily accessible L L 4 Electronic Major Declaration forms H H 5 HF and Usability program needs its own navigation bar M L 6 Switching between graduate and undergraduate programs L L 7 Difficult to retrace navigation steps M M 8 Visibility of “10 Reasons to Choose Us” L L
ELLIOT LAUTERBACH JACKSON KHALANDI
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TOP 3 RECOMMENDED CHANGES
46
Evaluation Goals
Evaluation Methodology
Summary of Findings
Opportunities Recommendations
Well Done Conclusion
Findings LOE (Level of Effort)
LOR (Level of Resources)
Glo
ba
l 1 Main menu links needs to be more easily accessible H H 2 Commonly accessed information should be linked L L 3 Inconsistency within pages H H 4 Accordion-Like menus M M
Loc
al
1 Completion of two applications need to be more apparent L L 2 Move the PSM and UserZoom links to the bottom of the page L L 3 HF program requirements need to be easily accessible L L 4 Electronic Major Declaration forms H H 5 HF and Usability program needs its own navigation bar M L 6 Switching between graduate and undergraduate programs L L 7 Difficult to retrace navigation steps M M 8 Visibility of “10 Reasons to Choose Us” L L
ELLIOT LAUTERBACH JACKSON KHALANDI
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EVALUATION GOALS
Route questions about programs to the appropriate contacts
Admissions Office and Financial Aid
• Reduce calls/emails to the admissions office about requirements
• Provide online resources/assistance to students who need to relocate
• Reduce calls/emails to the financial aid office about available loans
MAS Human Factors and Usability Testing program
• Promote our MAS Human Factors and Usability Testing program
• Promote benefits of taking MAS Human Factors and UT program
47
Evaluation Goals
Evaluation Methodology
Summary of Findings
Opportunities Recommendations
Well Done Conclusion
ELLIOT LAUTERBACH JACKSON KHALANDI
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QUESTIONS? Thank you
ELLIOT LAUTERBACH JACKSON KHALANDI 48