hev services blueprint - making automotive service shops hybrid capable
TRANSCRIPT
The HEV Services Blueprint STEP-BY-STEP HOW TO UPGRADE YOUR AUTOMOTIVE SERVICE BUSINESS TO ATTRACT AND SERVICE HYBRID AND ELECTRIC VEHICLES
“Advanced Vehicle Tech”
with Mark Quarto
Julian BergquistCLEAN TECHNOLOGY,
ENTREPRENEUR & INVESTOR ANDLEADERSHIP & GROWTH ADVISOR
● Architected the 6 week Shop Owner Bootcamp program to achieve 50% increase in car count and 50% increase in profits.
● 20 years developing technology systems to achieve business growth goals.
● 15 years designing and managing professional growth, leadership and development program for business owners.
● Hobbies include hiking, travel and flying airplanes.
Mark QuartoADVANCED VEHICLE TECHNOLOGY,
ELECTRIC PROPULSION AND ENERGY MANAGEMENT SYSTEMS CONSULTANT
● Former CTO at Automotive Research and Design
● 28-years with General Motors in Advanced Vehicle, Powertrain, and Service Training Development
● Doctorate of Technical Education in Engineering, specializing in Hybrid and Electric Vehicle Systems, from Nova Southeastern University; Master’s Degree in Technical Education in Engineering (Motors and Generators); Bachelor’s Degree in Electrical Engineering; Bachelor’s Degree in Automotive Technology.
State of Industry - How HEV impacts your biz now
Drivers: Government Regulation and Mandates
● Increasing Fuel economy of fleet● Reduce CO2 emissions● Credit and multipliers discontinuing
...The Perfect Storm over next few years
Stages of Hybrid Electric Adoption
2015
Lessons from History
Technology Shift 1980 to 1985
Mechanical Controlled ====> Software controlled vehicles
Problems in Automotive Service & Repair Market
● Government regulation is driving OEMs to produce Hybrid and Electric vehicles.
● Aftermarket Service is shrinking.● Confusion and misinformation about HEV diagnosis and
repair techniques.● Out dated and undesirable business models by other
players in the HEV aftermarket space.
Opportunities
● New profit center with Advanced Technology Vehicles (HEV, EV, PHEV, BEV, Fuel Cell, etc).
● Grab HEV market share before your local competitors do.● Provide State of Health checkups, maintenance and
repairs on hybrid and electric vehicles.● Learn to analyze, diagnosis, and repair high voltage
systems such as battery systems (#1 problem).
Critical HEV Readiness Questions
Questions every Automotive Service Business Owner should be asking?
1. Do I know the size of my local HEV / EV market?2. How do I get my automotive service business ready and
able to service these vehicles?3. How will I attract owners of Hybrid & Electric vehicles to
my shop?
Top Concerns of Business Owners
1. Are HEV & EV here to stay?
2. Uncertainty regarding size of local market.
3. The Unknown - understanding HEV/EV systems and how to work on them.
4. No Hybrid & Electric vehicles currently coming into your shop.
5. Lack of additional $ to invest in HEV training and equipment.
6. Laziness - waiting until forced to make changes.
7. Time away from shop to get necessary training.
8. Retaining your HEV Techs once they’re trained.
Equipment Specialized equipment for diagnosing and repairing hybrid and electric vehicles.
Staff Training Training for you, your technicians and service writers, so we can attract, sell, and deliver service on Hybrids and Electrics.
Customer Service & Technical Support
A reliable source for same day technical support helping you quickly diagnose and repair customer vehicles.
How to Grow a Hybrid & Electric Service Business
3 Stages to an HEV Automotive Service Business
# Stage Type of Service Cost of Entry
Entry Requirements
Business Benefit
1 Entry Level Maintenance Services
$3-4k Training & Support
+ Get in the game. + Provide routine HEV
maintenance.
2 Light Repair State of Health Testing and Vehicle Diagnostics
$12-15k Training, New Equipment & Support
+ Compete with the OEM.
+ Swap out failed HEV components.
3 Advanced Diagnostics and Repair
Component-level service
$30-60k Training, New Equipment & Support
+ Be a HEV frontrunner in your region.
+ Provide full HEV repairs & services.
Critical HEV Readiness Questions
Questions every Automotive Service Business Owner should be asking?
1. Do I know the size of my local HEV / EV market?2. How do I get my automotive service business ready and
able to service these vehicles?3. How will I attract owners of Hybrid & Electric vehicles to
my shop?
NEXT STEP: Free Local HEV Car Count Report
Car Count Radius Search
● # of Hybrid & Electric Cars within 5 and 15 miles of your shop.
● # of those Vehicles out of Warranty● Additional demographic info about local HEVs.
www.AdvancedVehicleTech.com/HEVReport
The HEV Services Blueprint
● Facilitated by Dr. Mark Quarto (during Nov/Dec).● Provides massive knowledge transfer from 30 years directly contributing to the
Hybrid Electric movement.● Dr. Quarto has never provided this level of concise, actionable, step-by step
information anywhere.● Be one of the small percentage of HEV capable shops of over 100k
independent service businesses in the US.● Attract hybrid and electric vehicle to your shop in just weeks.● You could be an advanced HEV repair center as early as 1st quarter 2016.
The HEV Services Blueprint
● Three 90-minute session with Dr. Mark Quarto
● Everything you need to know that your service business is Hybrid capable in
2016.
● Get a step-by-step roadmap customized to the size, location and needs of your
business.
● Delivered Live via Online Webinar.
● Listen to recordings if you miss a session.
● Bring your Shop Manager or Lead Tech.
The HEV Services Blueprint - Program Details
HEV Blueprint - Session #1 - Equipment
● Determine which level of HEV services your business is ready for.
● What type of maintenance and repairs you will be able to do.
● Discover exactly what equipment you need to provide the level of service.
● Which vendor(s) can you purchase the equipment through.
● How to finance your new HEV equipment.
● Learn about Mark Quarto’s new Next Generation program coming December 2015.
HEV Blueprint - Session #2 - Staff Training
● How will you align operation around your HEV capabilities.
● What do your Service Advisors need to know to educate vehicle owners about their vehicle and its unique HEV maintenance schedule.
● How will your sales team explain and sell services to customers.
● What specific training and classes do your Tech need to perform each level of HEV services.
● How will you retain your HEV trained and certified techs so they are not stolen by your competitors.
HEV Blueprint - Session #3 - Marketing & Launch
● Commit to your HEV growth strategy for 2016.
● How to finance your equipment and training (if needed).
● Map out your timeline to launch your new HEV services.
● Evaluate your best announcement strategies to launch your HEV services to vehicle owners in your area.
● Over 15 potent marketing strategies you can use to attract hybrids and electrics to your shop.
The HEV Services Blueprint # Stage Type of Service Requirements for Entry Types of
ServicesWhat Equipment
What Training
Marketing Strategies
1 Entry Level
+ Get in the game
Maintenance Services
Session #1 Session #2 Session #3 Common Services & Systems
2 Light Repair
+ Compete with OEMs
State of Health Testing and Vehicle Diagnostics
Session #1 Session #2 Session #3 Testing. & Unit Replace
3 Advanced Diagnostics and Repair
+ Be Frontrunner
Component-level service
Session #1 Session #2 Session #3 Testing & Unit Repair
The HEV Services Blueprint Program
90 Minutes - @ 4pm PT / 7pm ET
Session #1 -> November 2015 Session #2 -> November 2015 Session #3 -> November 2015
Give Us Feedback Regarding The HEV Services Blueprint
www.AdvancedVehicleTech.com/HEVFeedback
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