“Hey, Nice App”

Presented by: Colleen Lloyd-Roberts www.brandgarden.biz

NARTS Growing Brick & Mobile

What in the world is a mobile app?

Piece of software designed to run

specifically on a mobile device &

its available through “App Stores”

Evolution of Apps

First Apps were games

eBay was among first 500 apps in the App Store

Productivity & Planner Apps

Mac programs are actually apps that run on laptops &

mobile devices

Businesses are now going mobile with their own apps

2008: 500 apps in the app store

2016: 2,000,000 apps available

1.2 billion downloads

From Apple’s 2016

World Wide Developer

Conference

June 2016

Biggest Growth in Apps HAS BEEN:

Facebook WhatsApp SnapChat Messenger

- Communication-

BUT NOW THE TREND IS…

Shoppers are: Time challenged Shop on the go

Want deals & promotions now Want engagement

Savvy on-line/off-line shoppers Want quick, easy ways to shop

“Mobile Marketing is the most

powerful media ever invented.”

- The New York Times

Why?

Engaging Empowering Educational Interactive

Instant Gratification Relationship Building

Social Viral Marketing Click to Buy 3’ - 24/7

Share TV

Ads

or your

own

produced

adsFree P

ush Notificat

ions

to your cust

omers

can replace

Direct Mail or

to enhance D

ir Mail ROI

Re-Cap Fashion

Shows Or Put on

Virtual

Fashion Shows

Educational

Tutorials

Google Tour

of your store!

Engage in

Social Media

Save Money

on

Print Ads or

also put y

our

Print Ads on

your App

Newspa

per Ar

ticles

Adverto

rials

Product/

Promotio

nal

Videos Pod

casts

Photo Al

bumTeach Custo

mers

How To

Consign

Testimonies Customer

Profile

Services offered:

Closet Clean-Up;

Event Space;

Personal Stylist, et

c.

Hint: For Consignment/

Re-Sale Boutiques

create lists of upco

ming

trends, colors, etc.

Consignor Login

How To Increase Customer Retention With an AWESOME

Rewards Points Program

How To Sell Items Through your App

Shop your

eBay store

through

your app

Snobswap.com and

other on-line

places where you also

sell items

Connect to

Boutique Window software so

customers can

shop & purchase items

currently in stock

Shop on your

website through

your AppShop via

your Instagram

through your App

Create a store of

items right on your

app for customers to

shop & buy in your app!

Customers (and your staff &

social media person

can share items -

viral marketing!

Cater to Older

CustomersStillGoode found their app is easier

for customers to navigate than their website

And…No Website address to remember or type in!

Preliminary Approvals through the app Remember:

Your customers are on the go… this is about

catering to their lifestyle.

Make it easy to do business with you!

How to drive more customers to your store

Show Customers All of Your Locations & How to Get There

On-going specials:

Work-out Wear

Weds; Free Top

Thursday;

“Deal of the Day/

Week”

Promoting “hard

to sell” items to keep

sell through ratios

high

Wish List

Easy to monitor

Call Customers

Create urgency

with “1st come

1st served”

Style 911, VIP Service,

Personal Shopper, Personal Stylist

PUSH NOTIFICATIONS

Using Push Notifica

tions

to have a

FLASH SALE

Rewards for Bringing

FriendsTell Customers

you’ve added new Coupons

Viral Marketing of your Events

1. Click Events 2. Click on

event you want

to promote

3. Click Share 4. Click

where to

share it

5. Click Post

Done!

Your event is

promoted

to 1,000’s on

Social Media

Customers can add your event to their calendar in 2 clicks!

1. Click Calendar2. Click Add

3. Done! Added onto the calendar of ALL your devices!

1. Click Map 2. Map is laun

ched

& when you click

it launches your G

PS

for turn by turn d

irections!

How to Engage/ Interact with Customers

When They are In Your Store

Store Review, Products Review, Customers Choose

Employee of the Month!

Dressing Room Selfies

At check-out help people download your app

Instant Rewards Points

or Discount for

downloading your app

Thinking of Expanding?

How much does another location cost?

Lease? Staff?

Merchandise? Fixtures?

Insurance?

Expand your Consignment or Re-Sale Boutique by making your next location a mobile e-commerce store!

(How’s that for low overhead!?)

Here are some Consignment & Resale Boutiques

whom have already gone mobile

Chic to Chic Alaskan Dames/Lilette The Vault

Another Season Found Boutique Fifi’s Amelia Island

Village Boutique StillGoode Give Back Boutique

Gigi’s Boutique Great Labels Castaways Consignments

Tru Fashionistas Here We Go Again Labels Greenville

Baja Rosi’s Otra Vez Couture Larger Than Life

Baby Bargain Goods Too Good To Be Threw Fifi’s Fine Resale

Nouveaux - Charlote The Sassy Peacock Camp Fashionista

Did you use mobile arriving here this week?

Why Grow Mobile Now? What can you learn from the CA Gold Rush?

Inspirational Moment

Download our App:

Brandgarden