hey pajarito

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Hey, Pajarito!

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1240 Design's first project. An entry into a design competition regarding clean air in Pilsen, Chicago.

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Page 1: Hey Pajarito

Hey, Pajarito!

Page 2: Hey Pajarito

Living and Playing in Pilsen

The coal power plants are nestled tightly in the Pilsen neighborhood. One of the most alarming observations was how close these plants were to Dvorak Park, a popular spot with its pool, playground, and sports field. We were inspired by this unusual didactic relationship.

Page 3: Hey Pajarito

Awareness passes regulations

Our research led us to look at cities around the world with air quality issues.

During the 2008 Olympics, the Beijing government planted trees all over the city to combat air pollution,

In Mexico City, the government forced factories to move away from the city & forced residents to alternate days in which to drive their cars.

Clean air has become more then just a health issue here in Chicago, and is now a political one. Recently, during a local election, the winning alderman was able to win the election based on supporting the clean power ordinance. it was a deciding issue for recent local elections

Page 4: Hey Pajarito

Exploring ways to raise awareness and clean airDuring the ideation phase, we explored a large variety of solutions to help raise awareness and improve air quality in Pilsen.

Page 5: Hey Pajarito

Activated Carbon is all natural, recyclable, and cost-effective

Made from coconut husks, activated carbon is an inexpensive, safe and highly effective material for filtering air. Carbon can be reactivated by heat or can be easily disposed of due to its natural composition.

Page 6: Hey Pajarito

a stuffed animal sets a friendly toneWe wanted our design direction to be positive and fun. A plush toy filled with carbon is a familiar form with a healthy upside.

Page 7: Hey Pajarito

The oldest mural in Pilsen, located on 16th street, is a collaborative effort between the different cultures that inhabit the area, Mexicans, Czech, and Polish. An eagle is a shared symbol of freedom and strength in Mexican and American cultures.

The eagle is a unifying symbol in Pilsen

Page 8: Hey Pajarito

Hatching our ideaWe created several 3D prototypes to continue to refine the form of our design. Our goal was to create a semi-abstracted, cute, and inviting form.

Page 9: Hey Pajarito

Hey, Pajarito!

Meet Pajarito!Pajarito is a plush form toy with activated carbon. Pajarito is inspired by Pilsen's strong artistic community and the designer toy movement. We wanted to help foster Pilsen's art community and encourage local artists participation through their interpretation of Pajarito.

Page 10: Hey Pajarito

Tossing produces more clean air

Cleans air on it’s own

Pajarito helps plants grow

Hey, Pajarito!

Hey, Pajarito!

The more Pajarito is thrown, kicked and played with the more air flows through him, and the more air he filters.

Pajarito comes with a tag attached that explains to his owner how to interact with him.

Tag helps raise awareness in Pilsen

Page 11: Hey Pajarito

Upload a custom design

Plan of action:www.heypajarito.com

Choose from selected artists

Pick a blank canvas

Hey, Pajarito!Shop Gallery About Blog Contact FAQ

Proceeds benefit local charities

or

Launch Party

June 14th 6:00pmPilsen gallery555 W Halsted

Food and drinks providedFirst 25 guests receive a free blank PajaritoProceeds go towards the pilsen clean air project

Hope to see you there!blank canvas customized artist collection

Page 12: Hey Pajarito

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Plan of action:The Launch Party

25

The Gallery Launch will feature the customized Parajito’s of local Pilsen artists

1st 25 guests receive a blank Pajarito for free

Becomes an annual party, showcasing new artists every year

The party helps raise awareness in community

party

JUNE

Page 13: Hey Pajarito

Which Non-Profit?

blank canvas customized artist collection

After visiting a local artist gallery, Jeff found out about Hey, Pajarito.

Feeling inspired, he logs onto www.heypajarito.com to custom make his own plush toy.

Jeff uploads his artwork to the website. He is excited to make his own design!

Jeff is proud to have his own Pajarito because not only can he show off his own design, but he knows he is helping clean air.

At last, Jeff’s Pajarito has arrived! Once the design has been decided, Jeff picks Pilsen’s clean air non-profit to donate proceeds.

Page 14: Hey Pajarito

PajaritoFreeing Pilsen from smoggy air

Model Created by Victor Huang

Page 15: Hey Pajarito

Thank You!