hey social consumer, better call the expert!
DESCRIPTION
Présentation en 15min du rôle que peut apporter l’Expert dans une approche digitale, principalement pour communiquer sur les réseaux sociaux.TRANSCRIPT
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Better Call The Expert
« Hey Social Consumer, Better Call the
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Noreena Hertz: How to use experts -- and when not to
Noreena Hertz: How to use experts -- and when not to:
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The Traditional Mental Model of Marketing
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First Moment of
Truth
Second Moment of
Truth
Stimulus
At shelf In-store
Experience
The Traditional Mental Model of
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The New Mental Model of Marketing:
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First Moment of
Truth
Second Moment of
Truth
Stimulus
Pre-shopping | In-store | In-home
At shelf In-store
Experience
The New Mental Model of Marketing
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Buying process
Interest Learn Evaluate Justify Purchase
Buying process
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Content Stage: think like a publisher
• Press
• Viral Videos
• Infographics
• How To guides
Interest
• Website
• Webinars
• Blog
• Buyer guides
Learn • Demo Videos
• Feature guides
• In perso events
Evaluate
• Testimonials
• Analysis reports
• White Papers
• Trials
Justify • Pricing guides
• ROI calculators
• Data sheets
Purchase
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Content Stage: Auctelia case study
• Press
• Viral Videos
• Infographics
• How To guides
Interest
• Website
• Webinars
• Blog
• Buyer guides
Learn • Demo Videos
• Feature guides
• In perso events
Evaluate
• Testimonials
• Analysis reports
• White Papers
• Trials
Justify • Pricing guides
• ROI calculators
• Data sheets
Purchase
Closed Auctions
Content Stage: Auctelia case study
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But…
But…
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They will help you to get in the next audience
They will help you to get in the next audience And to follow the path of influence…
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Where to find the Expert? In your Klout !
• Identify
• Reward
• Help them spread the word
Concrètement aujourd’hui
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Klout pas encore hyper fiable…
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Klout fiable?
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Klout Perks
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Whoever the Experts are
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Whoever the Experts are Challenge them !
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Cet espace où la nouvelle génération pourra expérimenter, découvrir de nouvelles réalités,
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EARLY BIRD ---------- -15 €
Startup Weekend Liège ads.