hf t and debra
TRANSCRIPT
Increasing community
fundraising for a lesser
known cause Chris Clarke Head of Regional Fundraising Hft
Jodi Harford Volunteer Development Manager
DEBRA
Why is it so difficult?
What are the issues that make it more
difficult to attract volunteers and community
supporters?
BUDGET
LITTLE KNOWN
BARRIERS
WE CAN’T
Back to Basics
HOLY GRAIL
BREAD & BUTTER
OVERLOAD
<=> LESS IS MORE
ARGHHHH!
Practical ways to
increase awareness
and understanding of
your cause
SO LET ME BE CLEAR
THINK OUTSIDE THE BOX
WORK TOGETHER
How to optimise your
communications…
SOCIAL MEDIA
SOCIAL MEDIA
Name Newspaper Followers
Jeremy Clarkson Columnist Sunday Times 420,987
Henry Winter Journalist Daily Telegraph 349,787
Rupert Murdoch CEO Newscorp, The Times 286,801
Caitlin Moran Journalist The Times 248,567
Ben Goldacre Journalist The Guardian 202,988
Dan Wootton Journalist The Daily Mail 190,244
Oliver Kay Chief Football Correspondent The Times
139,556
Alan Rusbridger Editor In Chief The Guardian 81,793
India Knight Columnist Sunday Times 68,518
Gordon Smart Columnist The Sun 60,385
E-NEWSLETTERS
REGIONALISE
CROSS CHANNEL
REVIEW
Thank you.