Drive relevant traffic & brand awareness

Noki.a, aaa a brand under HMD Global, is an innovative global

leader creating critical networks and technologies to bring

together the world’s intelligence. When Nokia Phones' India team

came across Quora, they were actively seeking new channels to

boost traffic to their website.

With help from the experts at Wavemak.er, a Top 5 global media

network under GroupM, Nokia Phones sought to leverage Quora

to increase web traffic, improve high quality visits (HQV), and

build brand awareness among consumers.

Balancing contextual relevance & scale

Quora’s Smartphones topic has over 12.1 million followers, with

millions of others following similar mobile phone topics. This

made the platform a perfect place for Nokia Phones to promote

their latest products.

Quora’s community driven discussions helped Nokia Phones

identify an in-market audience actively searching for new mobile

devices. To reach these users, the team used a combination of

Topic, Interest, and Keyword Targeting. This allowed them to

target relevant content and users reading about mobile phones,

competing brands, and mobile terminology. Broad Targeting was

also utilized to deliver Nokia Phones' ads across the widest

possible audience on Quora.

3xincrease in high quality visits

(HQV)

Maximizing brand awareness with Quora Ads

Their goal

Their solution

Nokia Phones

Wavemaker,

Highest HQVversus other display channels

"Quora is a long

term strategy as it

helps you be a part

of the community

at all times. Engage

with your audience

constantly and

consistently."

Kriti ArnejaMedia Head,

HMD Global

High quality traffic

Nokia Phones' Quora campaigns resulted in a 3x increase in HQV.

This made Quora the highest HQV platform compared to their

other display channels. After achieving their traffic goals, the Nokia

Phones team looks forward to running conversion campaigns on

the platform.

Constant & consistent engagement

Based on her experience with Quora, Kriti Arneja, HMD Global’s

Media Head, recommends engaging with users on the platform.

“Quora is a long term strategy as it helps you be a part of the

community at all times. Engage with your audience constantly and

consistently.”

Their creative Leveraging customer needs

Nokia Phones' consumer base varies from technophiles, to young

parents, and to college students. Their products put consumers

first, and to highlight their features their ads promoted key

features such as 2-day battery life and dark mode cameras.

Their success

Their advice

3x increase in HQV.

highest HQV platform