HIDALGO COUNTY ASSET MAPPING AND STRATEGIC PLANNING PROJECT

Agenda

Project Team Project Overview Work Plan Asset Mapping Process Strategic Planning Process

Project Team

Project Team

Project Advisor, Brian Kelsey Strategic Planner, Cristina Trevino Project Director, Michael Uhrbrock Database Specialist, Sai Mullapudi GIS Specialist, Isaac Longoria Faculty Advisor, Dr. Aziza Zemrani, MPA program Graduate Researchers, MPA students:

Victor de Leon Sylvia Quinones Edgar Cantu

Graphics Designer, Roberto Castro

Project Advisor – Brian Kelsey President, Civic Analytics Asset mapping and CEDS

Co-authored Measuring Regional Innovation with Randall Kempner at the Council on Competitiveness

Advisor to the Southwest Missouri Workforce Investment Board and Quad-States Regional Transformation partnership to develop an asset map

Wrote Capital Area’s CEDS and serves as lead staff for CEDS implementation activities

Strategic Planner – Cris Trevino President, MSI Consulting Strategic Planning

Facilitated MAHI’s strategic planning efforts since 2000

Facilitated a 18-month community-based planning process to develop the Edinburg 2020 strategic plan

Conducted a comprehensive SWOT analysis for the Tejano Center for Community Concern in Houston

Project Director – Michael Uhrbrock Associate Director for Economic

Development, UTPA Market research and economic

development Conducted community assessment study

for Hidalgo County Head Start to determine the strengths and needs of the community

Worked on various economic development projects for Edinburg, McAllen, and Delta Region.

Programmer – Sai Mullapudi

Data Center Director, UTPA Data, programming, and economic

impact Does our programming for our surveys Does economic impact analysis Provides census and demographic data and

analysis

GIS Specialist – Isaac Longoria GIS Specialist, Data Center, UTPA GIS software and mapping

Degree in Geography Worked on a variety of GIS mapping

projects

Faculty Advisor – Dr. Aziza Zemrani Assistant Professor, UTPA Public Administration Program

Other Team Members

Graduate Students, MPA students Victor de Leon Sylvia Quinones Edgar Cantu

Graphic Designer Roberto Castro

Project Overview

Project Background

Hidalgo County wants to strengthen its competitive position within state, national, and global markets

Hidalgo County applied for and received a U.S. Department of Commerce/Economic Development Administration grant to develop a countywide Comprehensive Economic Development Strategy

County put out Request for Proposals for consultant

UTPA awarded contract

Scope of Services

Prepare an Asset Map Prepare a Strategic Plan

Asset Map

Provide county’s leadership with an understanding of the area’s asset base

Identify “gap” areas that require further investment

Provide a baseline for launching the strategic planning process

Measure future progress toward regional prosperity

Focus on the health care industry

Strategic Plan

Launch the strategic planning process Assist County in preparation of a five-

year CEDSs Provide the County’s leadership with a

strategy for improving its overall competitive position.

Work Plan

Work Plan TimeLine

ACTIVITY START END

Asset Mapping Week 0 Week 24-Create Project Team Week 0 Week 2

-Project Scoping and Goal Setting Week 3 Week 4

-Level 1 Asset Identification Week 5 Week 8

-Level 2 Evaluation of Assets Week 9 Week 12

-Level 3 Comprehensive Assessment of Health Care Industry Week 13 Week 20

-Review and Dissemination of Asset Map Week 21 Week 24

Strategic Plan Week 24 Week 52

-Review Asset Map Results Week 25 Week 28

-Visioning Week 29 Week 32

-Goal and Objectives Week 33 Week 36

-Action Plan Week 37 Week 40

-Write Strategic Plan Week 41 Week 44

-Presentation and Dissemination of Strategic Plan Week 45 Week 48

Brian Kelsey, Civic Analytics

Asset Mapping Process

Create Project Team

Identify five to ten people to serve on the asset mapping committee. This group will help shape the collection, interpretation, and communication of data

Project Scoping and Goal Setting Establish a clear goal/objective

statement Define the region Identify peer counties/regions for

benchmarking and/or competitive analysis

Level 1 Asset Identification

Review existing studies, reports, media stories, and economic development marketing materials for the county

Conduct one-on-one interviews with asset mapping committee to start the asset inventory

Start collecting data from public sources

Level 2 Evaluation of Assets

Continue collecting and analyzing public use data

Conduct stakeholder interviews

Level 3 Health Care Industry Assmt. Collect and analyze public use data

related to health care industry Develop inventory of facilities,

specializations and competitive advantages

Conduct surveys of: 1) health care institutions and practitioners ) businesses and 3) public

Conduct interviews with health care experts and other stakeholders

Review and Dissemination

Finalize asset mapping database Work with asset mapping committee to

identify communication mediums—i.e. website, report, media, blogs, public meetings, etc.

Start telling the story

Cristina Trevino, MSI Consulting

Work Plan - Strategic Planning

Review Asset Map Results

Compile a “State of Hidalgo County” economic profile that answers: Where is Hidalgo County economically today?

The “State of Hidalgo County” economic profile and asset mapping results will serve as the basis for an informed strategic planning process

Visioning

Orient Strategy Committee on strategic planning process, committee function and proposed strategic planning outcomes

Add committee members (if necessary) to reflect expertise in priority areas identified by the asset mapping process

Create a shared vision for economic and workforce development in the county and the region, upon review of the community assets and needs with community input

Goals and Objectives

Conduct SWOT analysis with participation from strategy committee and key leaders

Identify strategic issues most likely to impact the economic future of the county and region

Select the priority issues to be addressed in the strategic plan, focused on the highest priority needs, concentrating on those things that can be changed or at least influenced

Action Planning

Strategy Committee divides into working groups, one for each critical issue selected

Each working group develops an action plan addressing its critical issue

Write Strategic Plan

Strategy Committee reconvenes Work groups present action plans to

Strategy Committee Strategy Committee makes

recommendations on combined action plans Integrate action plans into the first draft of

the strategic plan Present draft to obtain community feedback Final strategic plan is completed and

published

Presentation and Dissemination Create dissemination plan Implement dissemination plan Establish a system for ongoing

evaluation and modification of strategic plan