hidden winners 2015
TRANSCRIPT
Ric Moore• Co-founder The Secret Police, mobile
f2p studio London• Built market intel site Crispy Byte• Co-founder, CTO, Bossa Studios
…and now some insights to the App Store
What were the biggest games of 2015?
Apple ChartsTop Grossing & Top Free
Apple Top Free ChartsWhat is ‘Free’?
• ~80% downloads• ~20% ratings• Time period: 1 day? 3 days?
Apple Top Free Charts - All 2015
• Store Top 200 Chart feed every 3 hours• Runs 24/7• 2,920 Charts per year• Determine average rank for every game
that has charted
Top Grossing 2015 – Games – iPhone - USA
Top Grossing Jan 2015 Top Grossing December 2015
Action Adventure Arcade Board Card Casino Dice Family Puzzle Racing RPG Simulation Sports Strategy Trivia Word0
5
10
15
20
25
30
21
10
18
4
22
20
3
9
20
3
20
22
3
24
21
Top Grossing iPhone USA – 2015 – Genre Split
Who are the biggest publishers of 2015?
6
3
5
Publishers with the most games inTop 100 Grossing – iPhone - USA
41%59%
Top 100 Grossing Games - iPhone - USA
Private Companies Public Companies
“Hidden Winners” – What are they?
“Hidden Winners”
• Games with a high grossing rank relative to download rank
Grossing RankAvg. 50
Download RankAvg. 1100
BraveFrontier
Grossing RankAvg. 30
Download RankAvg. 1100
Hit it Rich!Free Casino Slots
Which games do this best?
Earning Power
• Score = Grossing rank – download rank• Create a score for each day• Sum scores over selected time period• Chart games, order by score sums
Brave Frontier – An Example
Earning Power = Download Rank – Grossing RankEarning Power = 1180 – 34Earning Power = 1146 (Saturday 9th January 2016)
Grossing Rank Download Rank
“Hidden Winners” 2015 – Games – iPhone - USA
“Hidden Winners”• Top 20 dominated by 2 genres:• Casino games• Asian RPGs
• Implies high retention & monetisation• Implies high ARPDAU• Tend to be niche games• Tend to be outside the Top 10
