flavors.me/brodiemhiggins

Online PersonaI am an avid consumer, producer and sharer of most things in the online

sphere. I am interested in all forms of media and harbour a particularly pronounced passion for advertising and other business related creative fields.

Professionally, I aspire to be the best in my field and cannot wait to get to work in advertising as a creative strategist or copywriter. I have always had a passion for wordplay and lateral thinking is something that I believe I excel in.

I aim to give people who take time to visit my blog or follow my Twitter/Instagram an enjoyable and informative spread of media and interesting articles.

I have attempted to achieve this persona through appropriately aligned posts to my Blog, Twitter, Instagram and Facebook.

Professional ID

Positioning Statement:“I, Brodie, aspire to inspire people to be more creative in their lives, particularly students

and young professionals in the world of advertising who lack a bit of excitement.”

Value Proposition:“My level of knowledge and online expertise coupled with my discerning eye gives me the

distinct advantage of only sharing the greatest content the online world has to offer.”

Brand Story:My name is Brodie Higgins and I am a 23 year old man currently living, working and

studying in Melbourne, Australia. I completed a thoroughly underwhelming Bachelor of Arts from The University of Melbourne before discovering my passion in advertising which I am now pursuing. I am not a little let than halfway through my Masters of Advertising at RMIT. I am an avid prosumer of many different forms of online content and spend much time sifting through the web for gems of information.

MY BLOG!

Blog Posts

Identity:http://addinosaur.wordpress.com/2013/08/08/the-lion-the-

witch-and-the-wardrobe/

Signaling:http://addinosaur.wordpress.com/2013/08/29/signalling/

Reddit:http://addinosaur.wordpress.com/2013/08/11/reddit-the-

eternal/

Identity

Bauman

Hammer

Connected platforms represent different aspects of my online presence.

Private

Anonymous

Professional/Educational