Megapixel Surveillance

in Real World, Fantasy or Reality?

Chandler ZhangInternational Business

Representative

Table of Content

• Megapixel Technology: Fantasy or Reality?• Case Study: HD Surveillance System• HIKVISION overview

HD Surveillance: Fantasy or Reality?• Current Challenges:

– The cost for large scale surveillance system would increase dramatically if using megapixel technology (compared to regular surveillance systems)

– The networking infrastructure between different systems is very complicated given the amount of data flow, latency, etc.

– Difficult to encode and decode in real-time with large scale megapixel technology deployment

– Difficult to expand the system– High management and maintenance

cost– Lack of know-how

• Integrated networking video surveillance system

• Simplified large-scale video surveillance system

• Real-time video surveillance system• Shows super high clarity and details• Centralized data storage and management• Video analytics• Open protocol and interface

Solutions?

Current Requirement by End-users

Transition of Video Surveillance

IPDigitalAnalog

Analog Camera +

VCR

1999 2005

Analog Camera+ DVR

Analog Camera + Video Server + Storage

IP Camera + DVR/NVR

Video Analytic

s

2010

High-definiti

on

HD IP Camera + Storage

• The mainstream of the industry is still using CIF and 4CIF resolution

• The current video surveillance system is mainly used for event recording. Details of the event, however, are not “detailed” enough yet.

• The bottleneck was in technical development and market adoption.

Current Status of Video Surveillance

Is it $80K or $90K?

Who is this guy?

Advantage of HD Surveillance• More details!

Requirement: Need to see both the license plate and driver’s face

Analog CameraHD Camera

• Wider coverage per camera = less cameras on-site

Regular Camera

HD Camera

Advantage of HD Surveillance

An Ideal HD Surveillance System• Video Input: With HD IP camera,

HD digital camera, or HD encoder

• Management Platform: Supports centralized/distributed HD video stream and management command

• Storage: Supports storage and retrieval of HD video data

• Decoding and Video Output: Directly process HD video data for output

• Video Display: HD display• Other Application: Such as

video analytics – higher resolution brings higher accuracy for video analytics

• HD Transmission: Supports HD video transmission. Transmit uncompressed video stream can also be considered in order to lower the latency.

Everything HD

Case Study: HD Surveillance System• Location:

– Shanghai Pudong, where World Expo 2010 are being held in.– Total visitor :6,528,460,000 (up to Jun. 9)

• Objective: – Establish a comprehensive high-definition surveillance system in

order to monitor the Expo closely and discover criminal activities in real-time.

System Requirement

• Wide Coverage– Covering 42 police stations, 6 sub-monitoring

stations, and 1 central monitoring station in Pudong, Shanghai.

– Over 12,000 surveillance spots.

• Advance– Using the latest surveillance technology,

products and infrastructure to achieve high security requirement.

• Extendable– Need to be able to extend for the future

requirement.

• Easy to Manage– All the sub systems need to be centrally

managed.

Why HD?

• Wider Coverage– In order to have a wider coverage, you need to have hundreds or

thousands of VGA cameras in place.– The information in one single HD camera equals to several VGA

cameras.

Why HD?

• ePTZ– Apart from the increased clarity of the image, HD camera also has

ePTZ function for user to track or zoom in the targeted object in order to get the details.

• Identification– Provide details for license plate, driver and passenger in vehicles,

etc.

WWW.HUABANGKJ.NET

System Infrastructure

Data Flow

• Forensics

Data Flow

• Real-time Tracking

Success in Large Scale Deployment• Has money• Has clear ideas about what they want and what they

like to achieve• Think big and long

HIKVISION overview

• According to IMS Research’s Global Video Surveillance Report 2009, Hikvision is the No. 1 supplier of DVR products worldwide.

• Ranked No. 12 in Security 50 by A&S in 2009

• No. 1 video surveillance product supplier in China with over 50% market share.

• IPO in Shenzhen Stock Exchange in May 28, 2010

Product OfferingsFull-line of Compression Cards, DVR/DVS/NVR/NAS Analogue Camera and IP camera.

Successful Stories

2008 Beijing Olympics, China Burger King, Glasgow, UK

Successful StoriesAtlantic Palace Hotel Casino, Morocco Shell Gasoline Stations, Oman

Software Partners

>> More coming up…

Thank You!