high fat milk market
DESCRIPTION
TRANSCRIPT
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Key product characteristics• taste rich
• Over 3.8 of milk fat
• At shops, high fat is minority
• More expensive that low fat milk
Competitive market of high fat milk
• By: Yuki
Tomoko
Misa
Chiho
Daryl
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Key product characteristics
• taste rich
• Over 3.8 of milk fat
• At shops, high fat is minority
• More expensive that low fat milk
![Page 3: High Fat Milk Market](https://reader034.vdocument.in/reader034/viewer/2022042521/544f283baf79595e6a8b5343/html5/thumbnails/3.jpg)
Why do people buy this?
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53 to64 and drink sports drink
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Less than 53 and drink milk
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53 to 64 and care about health
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age
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Sports drink and health
awareness
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Average Price0.0 ~2.9%
¥216
3.0 ~3.7%
¥275
3.8 ~ % ¥377
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4 Ps Production
北海道産の良質な生乳と乳原料を使用しました。・まろやかであじわい深いコクと生乳のほのかな甘みを楽しめる特濃ミルクです。
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Price
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Place
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Promotion
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Cross Matrix Analysis
Price x PlaceNutrition x Products
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Prices x Places
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Prices x Places
Observation:• A cross matrix analysis on the average price
and place of these products• A moderate negative correlation of 0.577
between the price and the accessibility
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Prices x Places
Findings:• Price ↑, more rare to find them in normal
department stores• More accessible for average priced high-fat
milk
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Nutrition x Products
Compare the nutrition facts of various milks with Meiji Fukami ajiwai as the base
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Key Observations:
1. Sodium Ratio in 奥中山高原ジャージー = 1.2
2. Three products contain only minimum 50% of original milk
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Nutrition Facts
Findings:• All consist of similar nutrition values and
minerals in term of Calories, Carbohydrate, Protein and Calcium.
• In Sodium, 奥中山高原ジャージー contains 20% more than 明治
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Nutrition Facts
Findings:• Among the sample, 明治 , 小岩井まきば
and 特濃 4.5 (メイジ) : mixtures of a minimum 50% of original milk and non-fat milk powder
• Possibly explain why these products are relatively economical
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Conclusion
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Thank you!!!!!