high five pre-conference workshop: google analytics & adwords
TRANSCRIPT
High Five Pre-Conference Workshop
Google Analytics & AdWords
Workshop Details
All Rights Reserved by Method Savvy
Workshop Details
High Five Pre-Conference Workshop | Workshop Details
GOOGLE ANALYTICS & ADWORDS
WEDNESDAY, FEBRUARY 25, 2015
9 AM - 12 PM
Jake Finkelstein
Founder & CEO
Evan Levy
Senior Pay-Per-Click
Advertising Manager
All Rights Reserved by Method SavvyHigh Five Pre-Conference Workshop | Google Analytics
Google AnalyticsMeasuring Matters
To be an effective modern marketer you have to be part artist
and part scientist. Beyond a strong creative vision, C-level
decision makers increasingly expect performance and increased
accountability. In this session Jake Finkelstein, CEO of Method
Savvy, will provide a practical framework for how you can build
testable hypotheses, measure marketing results and optimize
digital designs to for improved performance.
Topics will include: a strategic overview of testing
methodologies, how to utilize web analytics platforms to
understand target audience behavior and the metrics that
matter the most for determining creative performance.
REGISTER HERE
Jake Finkelstein
Founder & CEO
All Rights Reserved by Method Savvy
Google AdWordsA Structure That Wins
Google has made it easier than ever to start spending money
on Adwords. In this session we’ll take a step back and look at
how fundamental campaign structure and planning can save
you thousands in wasted ad clicks. We’ll focus on underlying
paid search strategies which are often either poorly planned, or
poorly executed. Getting back to the basics will highlight how
campaign structure can make or break your PPC account.
We’ll examine the core elements of Adwords: campaigns, ad
groups, keyword structure, ad structure, and extensions,
leading into match types and how the recently updated close
variants changes are impacting the way many marketers
structure an ROI positive campaign.
REGISTER HERE
Evan Levy
Senior Pay-Per-Click
Advertising Manager
High Five Pre-Conference Workshop | Google AdWords
Google Analytics
If you don’t know how to create Advanced Segments….
All Rights Reserved by Method SavvyHigh Five Pre-Conference Workshop | Google Analytics
Come to our workshop on February 25
If you don’t know how to set up conversion tracking…
All Rights Reserved by Method Savvy
Come to our workshop on February 25
High Five Pre-Conference Workshop | Google Analytics
If you don’t know how to implement Attribution
Modeling…
All Rights Reserved by Method Savvy
Come to our workshop on February 25
High Five Pre-Conference Workshop | Google Analytics
Google AdWords
If you don’t know how to run a Search Query Report…
All Rights Reserved by Method Savvy
Come to our workshop on February 25
High Five Pre-Conference Workshop | Google AdWords
If you don’t know how to analyze competition through
Auction Insights…
All Rights Reserved by Method Savvy
Come to our workshop on February 25
High Five Pre-Conference Workshop | Google AdWords
If you don’t know how to set up Automation Rules…
All Rights Reserved by Method Savvy
Come to our workshop on February 25
High Five Pre-Conference Workshop | Google AdWords
