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TRANSCRIPT
High Performance Community SportHow to get a grip…..
Paul Jurbala and Julie StevensCentre for Sport CapacityBrock University
Focus
Are there unintended consequences of efforts to improve quality, professionalism and performance outcomes in community sport?
NSOs(58)
PTSOs(~550)
CSOs(~33,000)
SportandRecOrganizationsinCanada(NSNVO2004)
Characteristics:
• 21%ofallNPOs• Only6%ofstaff• 74%havenostaff• 58%havetrouble
getting/retainingvolunteers• 65%ofrevenueisnon-
government(i.e.fees)
33,649
Cost of Community Sport
HockeyCanadasurvey2012:• Averagehouseholdincome15%>median
• Annualspend~$3000perchild
• $3700/childage11-17• Only10%ofchildren5to19nowplayhockey
• 46%ofparentssaidtheyweremorelikelytoregisterifcostswerelower.
(GlobeandMail,Nov82013)
Income and Sport Participation
Source:GSS,2010
Fat Enough to Win?
MedalsParticipationObesity
Source:Donnelly,2012;PHAC
HP Community Sport: Profile of OPDL & OPDL Clubs
OntarioPlayerDevelopmentLeague(OPDL):OSA’seliteyouthdevelopmentleagueforU13– U18• “Standardsbasedleague”- entrybasedonmeetingLTPDandotherstandardssetbyOSA
• Year1feetoOSA- $9000perteamOPDLClubProfile2014(basedon14ofthe18)• Clubannualbudgetsaverage$1.76M,range$800Kto$3.9M
• Registration:average4880,range1200to8000• Extensivefields,domes,technicalstaff,etc.
Competitive Pressures in CSOs
TheseCSOsclaimeditwasessentialtojoinOPDL,to:• Maintainprestige
• Maintaincompetitiveposition
• Keepentry-to-elitepathwayin-house(retention)
• DuetobeliefinLTAD.
Thisoutweighedmultiplechallenges:• Increasedcoststomembersforcoachesandfacilities.
• OtherOPDLclubs:competitionand“poaching”ofplayersandcoaches.
• Uncooperativelocalnon-OPDLclubs.
UponacceptanceintoOPDL,duetoproximitytocompetitorOPDLclubs…§ 11/15CSOs(73%)reducedplayerfeesbelowrecommended$4500.
§ Averagefeechargedwas$3215(range$2400- $5000)
§ CSOsestimatedbreak-evenatabout$3500/player/year.
A CSO Implements LTAD: 12 month case study
MilltownYouthSoccerClub(MYSC):• Small,youth/neighbourhoodfocus.• Membershipdown15%vs.previousyear;declining
volunteerbase.LTADimplementation- history(interviewrecords):• InitialLTADimplementationmismanaged:“…masschaos,
confusionandanger…becausewe…weren’tmanagingitwell.”(President)
• HiredTechnicalDirectortodesign&implementLTAD.Outcome:professionalizationovertheyear• Raisedmemberfeesandinitiatedwinterprogramto
generaterevenuetoretainTechnicalDirector.• Contractedmanager(s)forclubadministration.• MadeT.D.avotingdirectoronBoard.
LTAD Impact upon CSO Landscape
• CSOs are driven by need for legitimacy, not effectiveness
• Competition for scarce resources (members, coaches, facilities)
• High degree of “performance-ization” in community sport
The LTAD-CSO Conundrum
1. SeculartrendtowardperformanceandprofessionalizationinCanadiancommunitysport.
2. CSOsareinfluencedbybusiness-competitive,member,resource-controller(e.g.PSO,municipal)andsocialpressures.
3. ProfessionalizationandHPfocusincreasecosts– decreaseaffordability--- potentialdriverofparticipationdecline.
Tips for Sport Leaders
1. Beawareofunintendedconsequences.1. LTADcanbeusedasjustificationforprofessionalization
orexpensive,highperformance-focusedinitiatives.2. OPDLdrovelegitimacyandpotentialover-extension.
2. NSO/PSOpolicywithoutresourcesplacesCSOsatrisk.1. Clubscompeteincommunitysportmarketplace;2. Dominantclub(s)mayputsmall,neighbourhood club(s)
outofbusiness.3. Understandthecommunitysportlandscapefor
your sport.
Thankyou!
[email protected]@brocku.ca