high street uk 2020 simon quin & professor cathy parker institute of place management,...
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High Street UK 2020
Simon Quin & Professor Cathy ParkerInstitute of Place Management, Manchester Metropolitan University
WELCOME
Vitality& viability
2000 2006 2011 2014
49.4%45.7%
42.2% 39.8%
town centre retail spend falling
UK
US
Germany
Sweden
Canada
Netherlands
France
Spain
Poland
Italy
0.00
%
2.00
%
4.00
%
6.00
%
8.00
%
10.0
0%
12.0
0%
14.0
0%
16.0
0%
Share of retail spend that is
online 2014
AlsagerAltrinchamBallymenaBarnsleyCongletonHolmfirthMarket RasenMorleySt George, BristolWrexham
Literature reviewfinding the evidence
164 measures of retail centre performance
1
166 factors that influence performance
2
50 additional factors identified by town partners!
22 experts ranked 201 factors
1.How much influence each factor has on the vitality and viability of the High Street
2.How much control a location has over the factor
Forget itLive
with it
Not worth it
Get on with it!
How much each factor influences vitality and viability
How
mu
ch c
on
trol
over
a f
act
or
HSUK 2020 model
3.300 3.500 3.700 3.900 4.100 4.300 4.500 4.7002.700
2.900
3.100
3.300
3.500
3.700
3.900
ACTIVITY HOURS
APPEARANCE
RETAILERS
VISION&STRATEGY
EXPERIENCE
MANAGEMENT
MERCHANDISE
NECESSITIES
Anchors
NETWORKS & PART-NERSHIPS
DIVERSITYWALKING
ENTERTAINMENT AND LEISURE
PLACE ASSURANCE
ATTRACTIVENESS
ACCESSIBLE
PLACE MARKETING
Comparison/convenience
RECREATIONAL SPACE
Barriers to Entry
Chain vs independent
Safety/crime
LIVEABLE
ADAPTABILITY
How much factor influences vitality and viability
How
mu
ch
tow
n c
an
in
flu
en
ce
facto
r
Attractions
Accessibility
Amenity
Action
4 As
RetailersComparison/convenienceChain vs IndependentMerchandise
AnchorsDiversityEntertainment & Leisure
1. Attractionswhat the centre has to offer
WalkingAccessibleLiveable
2. Accessibilitygetting into, out of, and around the centre
Appearance Experience Necessities Attractiveness
Recreational spaceSafety and crimeStore development
3. Amenityexperience within the centre
4. Actionmaking things happen
Activity hoursVision & strategy (leadership)Place marketingManagement
Barriers to entryPlace assuranceAdaptabilityNetworks & partnerships
4. Animatormaking things happen
Repositioning
Reinventing
Rebranding
Restructuring
4 Rs
Restructuringtown centres are complex and contested places. They need vision, leadership and partnership management (Peel 2014, Rainisto 2003)
Footfall dataindicator of vitalitySupplied by Springboard62 UK towns and cities30 months of footfall (2012-2014)563,828,709 people counted!
Spatial
Macro
Meso
Micro
FOOTFALL
Catc
hm
en
t
Econ
om
y Com
peti
tion
Vacancy
Inte
rnet
Location
OrganisationOffer
Spatial
Macro
Meso
Micro
CHURCH ROAD FOOTFALL FORECAST
92,300
Spatial
Resident populationand
employment
Location+ Serves a dense urban population
+ Has nearly 3000 businesses
+Has a resident population
59,976
Meso
Competition Vacancy- Catchment is attracted to
city and rivals- Attractiveness is weakened
by vacancy
53,041
Micro
Organisation Offer
- 13% of footfall lost through lack of organisational
control- Lack of reliable footfall profile. Is CR providing an
appropriate offer? (Comparison, Convenience
or Speciality?)
Mansfield, Gravesend, Grimsby
47,710
MacroAverage monthly footfall in 2020Economy Internet
shopping
Smaller, comparison shopping towns more at risk. Retail parks and Internet taking more footfall.
Why measure footfall? Represents how important you are
to your catchment – not just retail
Tells you what type of town you
are
Tells you if initiatives are working Helps town and stakeholders
adapt to changing conditions
What type of town are you?
1. Comparison Shopping Town
A strong retail offer.
Comparison Shopping towns Wide range of retail choice Strong retail anchor(s) Large catchment area Accessible by choice of means of
transport Organise themselves to compete
with other comparison towns and channels
What type of town are you?
2. Speciality town
A unique offer, including retail, events, heritage, etc.
Speciality towns Offer something unique and
special Anchor(s) not retail Attract visitors but serve local
population Have longer dwell time Organise themselves to protect
and promote identity and positioning
What type of town are you?
3. Convenience/Community town
A convenient location for a mix of retail, services and other benefits.
Convenience/community town Focused on local community (offer,
opening times, events etc) Convenience anchor – work, public
transport, food shopping, markets Offers convenient mix of goods
and services Accessible and locally connected
Convenience/community town Organise themselves to manage
accessibility, concentration, reliability, and customer service……and identify additions to augment offer (click & collect etc)
and Church Road?
We don’t know….
A convenience/community centre?
Footfall profile needed to assess
Questions1. What type of centre is Church
Road now?
2. What type of centre will meet the needs of the 2020 catchment?
3. How is the area organised and how will you address the 25 HSUK2020 [email protected]