high-tech plastics

8/9/2019 high-tech plastics

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Entrepreneurship

Project starting a new product

/6/2014

Submitted to:

Mr. Arsalan Sarwer

Submi tted by:

Ussama Wahab (11013454-031)

Muqeet ul ha!an"ar (11013454-033)

M Al# (11013454-002)

Arslan Aslam (11013454-005)

$arhan %sh"aq (11013454-041)

&.'M (*ns) 6th Smester

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Table of Contents

TABLE ! C"TE"TS###############################################################################################################################$

Social %udiciary and political freedom in

Pakistan........................................................3

&"T'()CT&":#########################################################################################################################################*

(ESC'&PT&" ! B)S&"ESS:##################################################################################################################*

$#nan+#n,....................................................................................................................................................3

E+EC)T&,E S)--A'.:###########################################################################################################################*

M#ss#*n.......................................................................................................................................................3

Sl*,an.........................................................................................................................................................3

#s#*n..........................................................................................................................................................3be+t#es...................................................................................................................................................3

es t* Su++ess..........................................................................................................................................3

'*man #,hl#,hts...................................................................................................................................3

&"()ST'. A"AL.S&S:################################################################################################################################/

ar,et Maret..............................................................................................................................................6'*met#t#*n................................................................................................................................................6

(ESC'&PT&" ! ,E"T)'E:##################################################################################################################0

r*7u+t........................................................................................................................................................6

S#!e *" *erat#*n.........................................................................................................................................8

""#+e equ#ment........................................................................................................................................8

P'()CT&" PLA":##################################################################################################################################1

Ingredients..............................................................................................................................................8SA9S $ :;U'%< :'9SS..................................................................................................=

PE'AT&"AL PLA":################################################################################################################################2

-A'3ET&"4 PLA":#################################################################################################################################56

r*7u+t......................................................................................................................................................10

la+e...........................................................................................................................................................11

Main Suppliers......................................................................................................................................11

Marketing Distribution Channel...........................................................................................................11r#+e..........................................................................................................................................................11

Discounts, Allowances Offered.............................................................................................................1

r*m*t#*n.................................................................................................................................................12

Co!!unication Channels....................................................................................................................1'4A"&7AT&"AL PLA":######################################################################################################################5$

#erar+hal Stru+ture..................................................................................................................................13

!&"A"C&AL PLA":####################################################################################################################################5/

&rea een Anals#s.................................................................................................................................16

APPE"(&+:##################################################################################################################################################51

Maret :esear+h.......................................................................................................................................1=

2


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Social%udiciary and political freedom in Pakistan

;ue t* an #n7een7ent +*untr an7 7em*+ra+ a#stan #s ,**7 +*untr "*r 7*#n, a bus#ness. We

are ,*#n, t* r*7u+e an7 en#r*nment "r#en7l r*7u+t. ;ue t* an %slam#+ +*untr there #s ,reatrestr#+t#*n *er th*se r*7u+ts wh#+h are ma7e b th*se #n,re7#ents that are r*h#b#te7 #n %slam>

7ue t* th#s #s a bene"#t "*r *ur r*7u+t> be+ause be#n, a Musl#m we w#ll n*t r*7u+e su+h #n7 *"r*7u+t wh#+h #s ban7 a++*r7#n, t* the sa#n,s *" Allah an7 ha!rat M*hamme7 (saw) an7 m*st

*" the *ulat#*n *" a#stan #s Musl#m that?s wh the w#ll a a ,reat attent#*n w#th *s#t#e

*s#t#*n#n, t* *ur r*7u+t.%t is fact that our judiciary system is very weak overcompetitor can resist us by using law as they want to use it. But some honestpoliticians at division and province level are the backbone of our companywhich can defend us.

&ntroduction:he #,h-e+h last#+s #s a new "#rm ,*#n, t* start #ts *erat#*n #n urat. %t w#ll start w#th an

7#s*seable :a!*r r*7u+t w#th the name @Shaheen :a!*r. #,h-e+h w#ll be a artnersh#

"#rm. he names *" artners are ,#en bel*w. he "#rm #s ,*#n, t* start #ts *erat#*ns #n a l#m#te7

,e*,rah#+al leel. he +*man?s ,r*wth *l#+ #s t* "ul"#ll the +ust*mers nee7 w#th qual#t

r*7u+t t* ,r*w.

Co8owners:

B Ussama Wahab.

B Muqeet ul ha!an"ar.

B Muhamma7 Al#.

B Arslan Aslam.

B $arhan %sh"aq

(escription of Business:h#s bus#ness r*#7es un#que 7#s*seable ra!*r w#th*ut an harm"ul 7#eses l#e A%;S *r

aat#tus. We r*#7e h,en#+ 7#s*seable ra!*r w#th h#,h qual#t an7 a""*r7able r#+e.

!inancing:

%n#t#al "#nan+#n, #s : 8500>000. h#s "#nan+e w#ll +*er *""#+e eC> maret#n, eC> lant an7

*""#+e rent.

3


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h#s re*rt #s +*n"#7ent#al an7 #s the r*ert *" +*-*wners l#ste7 ab*e. %t #s #nten7e7 "*r use

*nl b the ers*ns t* wh*m #t #s transm#tte7> an7 an rer*7u+t#*n *r 7#ul,en+e *" an *" #ts

+*nsent #s r*h#b#te7.

-ission:

9ur mission is to sere people with hygenic disposeable ra;or *ur '*man must ensure t*tal +ust*mer sat#s"a+t#*n. %" these es t* su++ess area+h#ee7> #t w#ll be+*me a r*"#table> susta#nable +*man se+#"#+all wh#+h w#ll r*7u+e l*n,

last#n, results as well.

Company =ighlights:

he "#rm #s ,*#n, t* start the *erat#*n t* "ul"#ll the nee7 *" the maret se,ment that st#ll has n*t

been "ul"#ll#n, r*erl. he maret se,ment wh#+h #s n*wn as the @:a!*r #s *ur "*+us. he


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e*le t*7a hae t** mu+h bus l#"e s* the usuall ,* t* the barber sh* "*r sha#n,. he 7#7

n*t ,#e attent#*n that the barber #s +han,#n, the bla7e *r n*t> wh#+h #s n*t health. he use7

bla7es +an ,et *u 7#sesses l#e S#n 7#sease A%;S D aat#tus.

here are s*me r*7u+ts alrea7 eC#st #n the maret t* tae a7anta,e *" that se,ment *" maret.

&ut the "a+t #s that the +*met#t#*n #s n*t s* st#"" #n th#s se,ment. An*ther "a+t #s that the r*7u+tswh#+h alrea7 eC#st #n the maret hae a h#,h rate an7 n*t sa"e m*stl.

he "un7amentals *" *ur bus#ness w#ll be t* @"ul"#ll the nee7 *" the e*le t* rema#n sa"e w#th

*ur w*rl7 +lass r*7u+t at an a""*r7able r#+e. We tae *ur +ust*mer as *ur "#rst r#*r#t wh#le

ta#n, an 7e+#s#*n.

ur tar,et maret w#ll be the ers*n wh* hae brea7 *r b*7 ha#r. he h,en#+ 7#s*seable bla7e

w#ll hel them sa"e "r*m the swear 7#seases l#e A%;S et+. *7a all the w*rl7 #s tr#n, t* be

sa"e "r*m these 7#seases. We w#ll se+#all mae *ur maret#n, e""*rts ar*un7 eena,ers> A7ults>

an7 als* Eate 50?s.

he *wners are the artners #n the "#rm wh* 7*n?t hae an #ntent#*n t* ,* #n the ubl#+. he

names an7 share *" the artners are ment#*n #n the *erat#*nal. he +a#tal +an be ra#se "r*m the

bans as well #" ne+essar at an t#me.

he #n7ustr has a er br#,ht "uture as eer*ne eCe+t#n, "r*m the tren7s rea#l#n, #n the

maret. he :a!*r bla7e 7eman7 #s r#s#n, as +*mare7 t* the *ther sha#n, a++se*r#es aa#lable

#n the maret. he e*le are +*m#n, m*re an7 m*re t*war7s the health#nes n*t *nl t* ,et the#r

seles sa"e "r*m the swaer 7#seases. As the share *" #n7ustr #s r#s#n, as the t#me asses *n s* t*

laun+h a bus#ness #n su+h an en#r*nment where *n *ne s#7e the #n7ustr share *" t*tal maret #s

#n+reas#n, an7 *n *ther s#7e n*t mu+h +*met#t*rs are aa#lable #n that se,ment l**s l#e a er

#se 7e+#s#*n.

he *ne weaness wh#+h we hae #s that we are new entrants #n the #n7ustr as well as well we

7* n*t hae the as mu+h "#nan+#al res*ur+es as the *ther +*met#t*rs hae. &ut the *s#t#e *#nt

#s that we +an st#ll su++ess"ull +*mete w#th +*met#t*rs 7ue t* *ur strate,. he *ne weaness

that we hae "ew "#nan+#al res*ur+es #s *er+*me b *ur strate, t* start w#th a small

,e*,rah#+al re,#*n @urat. he a7anta,e wh#+h we hae *er the +*met#t*rs #s that all the

artners bel*n, t* the same ,e*,rah#+al re,#*n s* the are well "am#l#ar w#th the tar,et

*ulat#*n *" the area. s* we are laun+h#n, #t #n the re,#*nal area *" urat #n #n#t#al sta,es.

!


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&ndustry analysis:

he #n7ustr anals#s "*r the 7#s*seable :a!*r +*n+lu7e7 w#th "*ll*w#n, e *#nts "*r theSha#n,.

B :a!*r has +ultural e""e+ts #n #t als*. %t w#ll be r*7u+e7 7*mest#+all an7 w#ll

hae +*met#t#e e7,e a,a#nst the *ther #m*rte7 :a!*rs l#e l*w +*st et+.

M*re*er the +*man +an tae the a7anta,e *" 9Be Pa>istani ? Buy

Pa>istani


7/14

B ur +ust*mers bel*n, t* the 7#""erent s*+#al +lasses #.e. m#77le +lass> uer +lass>

an7 s* *n.

B et:B eena,ers

B A7ults.

B amers.

B S*rts ers*ns.

B Als* Eate 50?s.

B M*stl eer male

ar,et Maret *" *ur ;#s*seable :a!*r are ma#nl tar,ete7 t*war7s th*se wh* nee7 s*me s*rt

*" sha#n,. s* we are r*#7#n, suerhealth> h,en#+ 7#s*seable :a!*r.

Wh#+h +an be seen #" use7.

Competition:

'*man #s "*rm#n, #ts *wn maret w#th the un#que +*n+et *" r*#7#n, :a!*rs wh#+h are

7#s*seable an7 +ant be re-use7 w#th*ut the e""e+t *" an harm"ul ;#seases.

here are seeral *ther +*met#t*rs wh* are r*#7#n, :a!*rs wh#+h are n*t 7#s*seable the +an

be re-use7 but we are se+#all "*+us#n, *n health :a!*rs wh#+h are 7#s*seable.

'a;ors Price

Shaheen :a!*rs :s.15reat :s.258 * +l*+ :s.30

(escription of ,enture:h#s se+t#*n w#ll r*#7e 7eta#l *ur r*7u+t> s#!e *" *ur *erat#*n> *""#+e equ#ment> an7

ba+,r*un7 *" the entrereneur

Product:

ur r*7u+t #s sae "*r th*se e*le wh* are w*rr#e7 ab*ut health.

#


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h#s ra!*rs w#ll ee them sae an7 w#ll ,#e r*te+t#*n t* the#r b*7.

h#s ra!*rs w#ll hae "reshness> sae "r*m 7#seases an7 l*w r#+e as +*mare t* the eC#st#n,

ra!*rs aa#lable #n maret.

Logo:

Si;e of operation:

We are +*n7u+t#n, *ur *erat#*ns #n urat +#t. We are lun+h#n, *ur ra!*ra #n ma#n +#t#es l#e #n

%slamaba7>Eah*re>ara+h#>S#al*t>uranwala>urat et+. h#s w#ll be aa#lable #n alm*st all

sh*s.

ffice e@uipment:

We hae ur+hase7 well *""#+e equ#ment e.,. +ha#rs> tables 7r#n stan7s an7 *ther ne+essar

equ#ment t**ls.

Production Plan:

$


9/14

-ET=( )SE( T ESTABL&S= T=E (E4'EE ! P)'&T.#

he samles *" the r*7u+t hae been anal!e7 "r*m the %S H001.

STA4ES ! P'()CT&" P'CESS:5# -olde

he "#rst ste #s t* m*l7e7 the the bla7es an7 the "#t the bla7e #n #t.

$# Loc>

he se+*n7 ste #s t* mae l*+ *n the bla7e "*r the r*te+t#*n.

*# sterli;ing

he neCt ste #s t* sterl#!#n, t* sae the r*7u+t "r*m the 7#seases.

# pac>aging

he neCt ste #s t* a+a,#n, the r*7u+t .

perational plan:erat#*nal lan *" the r*7u+t #n+lu7es #nent*r> sh##n,> st*ra,e> #nent*r +*ntr*l

r*+e7ures> an7 +ust*mer ser#+es.

B Iust #n t#me #nent*r sstem w#ll be use7 #n +ase *" *ur r*7u+t. %t w#ll re7u+e

the st*r#n, +*st als* wh#+h w#ll ,#e us +*met#t#e e7,e a,a#nst *ur +ust*mers.

here w#ll be n* *" sul#ers *" raw mater#al t* a*#7 an #n7 *" r*blem #n

"uture.

B All manu"a+tur#n, *erat#*ns w#ll tae la+e #n *wn "a+t*r. $*r th#s ur*se

ma+h#ner nee7e7 has alrea7 been #nstalle7.

B utwar7 sul#ers w#ll a the sh##n, +har,es "*r the "#n#she7 ,**7s. %n +ase *"

bul ur+hase +*man w#ll a 30J +har,es. ur+hase *" 50>000 un#ts #n a

m*nth #s the l#m#t "*r the ur*se.

B 9Cer#en+e7 w*rers w#ll be h#re7 "r*m *ther #n7ustr#es as art t#me w*rers at a+*st *" :s. 300 er 7a wh#+h w#ll tra#n *ur eml*ees.

B $#n#she7 r*7u+ts *" the ra!*r w#ll be st*re7 #n +*man rente7 bu#l7#n, wh#+h

has the +aa+#t t* st*re 100>000 un#ts #n #t. :ent *" the bu#l7#n, #s :s.10>000 er

m*nth.

%


10/14

B We w#ll ma#nta#n the "#n#she7 ,**7s #nent*r *" 30>000 un#ts at an t#me

(#n+lu7#n, "a+t*r).

B A sure w#ll be +*n7u+te7 a"ter eer s#C m*nths er#*7s #n+lu7#n, "#n7#n, *ut

the maret tren7s an7 +*nsumer 7eman7s ab*ut the r*7u+t. Eater *n r*7u+t +an

be +han,e7 a++*r7#n, t* the nee7s.

-ar>eting plan:

Product:

.The products which are used to ma>e a hygenic disposeable ra;or are tlasticalominium

and blades#

'*man 10 er str#

ra 24 C 50

;#s*sable allet 60 tras

allet we#,ht 115,

allet 7#mens#*n 100C120CL150+m

rans*rtat#*n 'an be *r,an#!e7 #" nee7e7.

ament &an trans"er *r +ash #n han7.

Pac>aging:

&'


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B ;es#,n#n, an7 a+a,#n, *" man ra!*r +*man#es are m*re eC+lus#e #n the#r

maret#n, e""*rts be+ause the ,ear the#r r*7u+ts an7 a7ert#s#n, t* a er se+#al#!e7

,r*u. hese ,r*us #n+lu7e ,amers>eena,ers>a7ults>s*rtsman an7 als* late50?s.

B *u +an see the e""e+ts *" th#s emhas#s *n su+h a tar,et maret be+ause #t #s seen #n the

a7ert#s#n, +ama#,ns *" ra!*rs.

Place

he #,h-e+h ra!*rs "*+uses *n the b#, an7 h#,h ,r*wth maret share7 +#t#es *" a#stan l#e

ara+h#> Eah*re> %slamaba7 an7 Multan. #,h-e+h ra!*rs #s als* "*+us#n, *n small +#t#es s* that

the#r r*7u+t w#ll be aa#lable een #n the small sh* *" rural area.

-ain Suppliers

;#""erent sul#ers #n barber se+t*r #n urat?s#al*t et+.

-ar>eting (istribution Channel#,h-e+h ra!*rs use7 7#re+t an7 #n7#re+t maret#n, 7#str#but#*n +hannel #n wh#+h the sale

7#re+tl t* the +ust*mers b *nl#ne sale an7 #n #n7#re+t b reta#lers.:eta#lers bu the r*7u+t an7

sell that r*7u+t 7#re+tl t* the "#nal +*nsumer "*r the#r ers*nal an7 n*n bus#ness.

S*me *" ma*r st*re reta#lers are

B Suer marets

B ;eartmental st*re

Price:r#+#n, w#se> we *""er a h#,h qual#t an7 "ash#*nable r*7u+t at a l*wer r#+e. %t all*ws us t*

*s#t#*n *urseles as *ne *" the best qual#t/r#+e balan+e7 bran7s.

h#s r*#7es *ur artners an **rtun#t t* sell a h#,h qual#t r*7u+t> wh#le #n+reas#n, the#r

mar,#ns an7 *""er#n, h#,her r*"#ts t* the#r re-sellers.

ur+hase r#+e *" reta#ler *" 1 ra!*r #s 's#5$

(iscounts Allowances ffered

%n the +*met#t#*n w#th the *ther ra!*rs h#,h-te+h ra!*r tr#es t* ,a#n maret share w#th ,##n,

ra!*rs w#th re7u+e r#+es an7 best qual#t.

&&


12/14

Promotion:

We w#ll r*m*te *ur r*7u+t b us#n, 7#""erent +*mmun#+at#*n +hannel.

Communication Channels

B . +ama#,ns (thr*u,h 'able)

B ll b*ar7s

B E*+al


13/14

'h#e" 9Ce+ut#e ""#+er anwalWar#s.

'h#e" $#nan+#al ""#+er muhamma7 Al# .

Maret#n, Mana,er Al# :a!a

: Mana,er Salman Aber.

r*7u+t#*n Mana,er Muhamma7 500

&rea een *lume "#Ce7 +*st / r#+e G ar#able +*st

1=>0500 / 15 G = N 258=5.814

&3


14/14

Appendi:B he +*ntra+t *" lease *" lan7 an7 bu#l7#n,.

B he lease +*ntra+t *" the ma+h#ner.

B he artnersh# +*ntra+t between the artners *" the "#rm.

B he a,reement w#th sul#ers.

B :ental +*ntra+t w#th the l*,#st#+ "a+#l#t r*#7er.

-ar>et 'esearch:

Am*n, +*lle,e>un#ers#t#es an7 #n *""#+es an ers*n want t* l** n#+e an7 als* want t* sae

"r*m the 7#seases ust l#e A%;>s an7 s#n 7#seases.

Conclusion:

he sum u *" wh*le 7#s+uss#*n net-shell we +*n+lu7e that> #t #s true that we hae a t*u,h

+*met#t#*n w#th man "*re#,n an7 7*mest#+ +*man#es. &ut we w#ll ,enerate reenue b the

7#""erent#at#*n *" r*7u+t. %t w#ll tae s*me t#me t* #ntr*7u+e *ur r*7u+t nat#*n-w#7e but 7ue t*

a l*+al r*7u+t we +an be lea7er *" *" ra!*rs maret.

&

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