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Higher Diploma in VISUAL COMMUNICATION

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Page 1: Higher Diploma in VISUAL COMMUNICATION · Introduction to Visual Communication Photography Publication Design Typography Packaging Design Brand Identity Design Information Graphics

Higher Diploma in

VISUAL COMMUNICATION

Page 2: Higher Diploma in VISUAL COMMUNICATION · Introduction to Visual Communication Photography Publication Design Typography Packaging Design Brand Identity Design Information Graphics

PROGRAMME HIGHLIGHTS·Aimstoprovideabothconceptualandtechnical

foundationforstudentsaspiringacareeringraphicdesign

Page 3: Higher Diploma in VISUAL COMMUNICATION · Introduction to Visual Communication Photography Publication Design Typography Packaging Design Brand Identity Design Information Graphics

PROGRAMME HIGHLIGHTS·Aimstoprovideabothconceptualandtechnical

foundationforstudentsaspiringacareeringraphicdesign

·Theteachingteamcomprisesprofessional designersandexperienced academics

Page 4: Higher Diploma in VISUAL COMMUNICATION · Introduction to Visual Communication Photography Publication Design Typography Packaging Design Brand Identity Design Information Graphics

PROGRAMME HIGHLIGHTS·Aimstoprovideabothconceptualandtechnical

foundationforstudentsaspiringacareeringraphicdesign

·Theteachingteamcomprisesprofessional designersandexperienced academics

·Formerstudentshavewonnumerousdistinguisheddesign awardsincludingDesignStudentoftheYearfromtheHongKongDesignersAssociationin2005,2008,2009and2011

Page 5: Higher Diploma in VISUAL COMMUNICATION · Introduction to Visual Communication Photography Publication Design Typography Packaging Design Brand Identity Design Information Graphics

PROGRAMME HIGHLIGHTS·Aimstoprovideabothconceptualandtechnical

foundationforstudentsaspiringacareeringraphicdesign

·Theteachingteamcomprisesprofessional designersandexperienced academics

·Formerstudentshavewonnumerousdistinguisheddesign awardsincludingDesignStudentoftheYearfromtheHongKongDesignersAssociationin2005,2008,2009and2011

·Manygraduateswererecruited by reputable design studios

Page 6: Higher Diploma in VISUAL COMMUNICATION · Introduction to Visual Communication Photography Publication Design Typography Packaging Design Brand Identity Design Information Graphics

PROGRAMME STRUCTUREDrawingArt&DesignAppreciationDigitalImagingIntroductiontoVisualCommunicationPhotographyPublicationDesignTypography

PackagingDesignBrandIdentityDesignInformationGraphicsWebDesign1WebDesign2AdvertisingDesignMajorProject

GeneralEnglishIIIEnglishforAcademic&ProfessionalPurposesIIntroductiontoMultimediaMathematicsandStatisticsforDailyLifeApplications

EnglishforAcademic&ProfessionalPurposesIIIntra-andInterpersonalCompetenciesPracticalChineseEnglishforBusiness

GENERICSPECIALISM 1 2

Page 7: Higher Diploma in VISUAL COMMUNICATION · Introduction to Visual Communication Photography Publication Design Typography Packaging Design Brand Identity Design Information Graphics

Introduction to Visual Communication

Page 8: Higher Diploma in VISUAL COMMUNICATION · Introduction to Visual Communication Photography Publication Design Typography Packaging Design Brand Identity Design Information Graphics

Different Outcome!

Same Situation

Typography

Page 9: Higher Diploma in VISUAL COMMUNICATION · Introduction to Visual Communication Photography Publication Design Typography Packaging Design Brand Identity Design Information Graphics

Typography

Page 10: Higher Diploma in VISUAL COMMUNICATION · Introduction to Visual Communication Photography Publication Design Typography Packaging Design Brand Identity Design Information Graphics

Publication

Page 11: Higher Diploma in VISUAL COMMUNICATION · Introduction to Visual Communication Photography Publication Design Typography Packaging Design Brand Identity Design Information Graphics

Packaging

Page 12: Higher Diploma in VISUAL COMMUNICATION · Introduction to Visual Communication Photography Publication Design Typography Packaging Design Brand Identity Design Information Graphics

Brand Identity Design

Page 13: Higher Diploma in VISUAL COMMUNICATION · Introduction to Visual Communication Photography Publication Design Typography Packaging Design Brand Identity Design Information Graphics

Major Project

Page 14: Higher Diploma in VISUAL COMMUNICATION · Introduction to Visual Communication Photography Publication Design Typography Packaging Design Brand Identity Design Information Graphics

Major Project

Page 15: Higher Diploma in VISUAL COMMUNICATION · Introduction to Visual Communication Photography Publication Design Typography Packaging Design Brand Identity Design Information Graphics

Major Project

Page 16: Higher Diploma in VISUAL COMMUNICATION · Introduction to Visual Communication Photography Publication Design Typography Packaging Design Brand Identity Design Information Graphics

Major Project

Page 17: Higher Diploma in VISUAL COMMUNICATION · Introduction to Visual Communication Photography Publication Design Typography Packaging Design Brand Identity Design Information Graphics

Major Project

Page 18: Higher Diploma in VISUAL COMMUNICATION · Introduction to Visual Communication Photography Publication Design Typography Packaging Design Brand Identity Design Information Graphics

Major Project

Page 19: Higher Diploma in VISUAL COMMUNICATION · Introduction to Visual Communication Photography Publication Design Typography Packaging Design Brand Identity Design Information Graphics

Jackson Cheng won HKDA Design Student of the Year for 2011

Page 20: Higher Diploma in VISUAL COMMUNICATION · Introduction to Visual Communication Photography Publication Design Typography Packaging Design Brand Identity Design Information Graphics

LEARNING MODE+Project-based

+Discussion

+Critique

+Initiative

+CriticalThinking

+MultiplePerspectives

Page 21: Higher Diploma in VISUAL COMMUNICATION · Introduction to Visual Communication Photography Publication Design Typography Packaging Design Brand Identity Design Information Graphics

Discussion

Page 22: Higher Diploma in VISUAL COMMUNICATION · Introduction to Visual Communication Photography Publication Design Typography Packaging Design Brand Identity Design Information Graphics

Presentation

Page 23: Higher Diploma in VISUAL COMMUNICATION · Introduction to Visual Communication Photography Publication Design Typography Packaging Design Brand Identity Design Information Graphics

Presentation

Page 24: Higher Diploma in VISUAL COMMUNICATION · Introduction to Visual Communication Photography Publication Design Typography Packaging Design Brand Identity Design Information Graphics

Critique

Page 25: Higher Diploma in VISUAL COMMUNICATION · Introduction to Visual Communication Photography Publication Design Typography Packaging Design Brand Identity Design Information Graphics

Exhibitions

Page 26: Higher Diploma in VISUAL COMMUNICATION · Introduction to Visual Communication Photography Publication Design Typography Packaging Design Brand Identity Design Information Graphics

Exhibitions

Page 27: Higher Diploma in VISUAL COMMUNICATION · Introduction to Visual Communication Photography Publication Design Typography Packaging Design Brand Identity Design Information Graphics

Grad Show

Page 28: Higher Diploma in VISUAL COMMUNICATION · Introduction to Visual Communication Photography Publication Design Typography Packaging Design Brand Identity Design Information Graphics

Grad Show

Page 29: Higher Diploma in VISUAL COMMUNICATION · Introduction to Visual Communication Photography Publication Design Typography Packaging Design Brand Identity Design Information Graphics

Grad Show

Page 30: Higher Diploma in VISUAL COMMUNICATION · Introduction to Visual Communication Photography Publication Design Typography Packaging Design Brand Identity Design Information Graphics

Grad Show

Page 31: Higher Diploma in VISUAL COMMUNICATION · Introduction to Visual Communication Photography Publication Design Typography Packaging Design Brand Identity Design Information Graphics

ACADEMIC PROGRESSIONGraduatesareeligibletoapplyforadmissiontothefull-time degree programmeofferedlocallybytheMiddlesex University LondonincollaborationwithHKUSPACECentreforDegreeProgrammes(CDP),leadingtotheawardofBachelor of Arts (Honours) Graphic Design

Page 32: Higher Diploma in VISUAL COMMUNICATION · Introduction to Visual Communication Photography Publication Design Typography Packaging Design Brand Identity Design Information Graphics

www.facebook.com/HKUSPACExMUxDesign

Art & Design OfficeE [email protected] 37620085

FIND US ON FACEBOOK

ENQUIRY

Page 33: Higher Diploma in VISUAL COMMUNICATION · Introduction to Visual Communication Photography Publication Design Typography Packaging Design Brand Identity Design Information Graphics

THANK YOU & HAVE A NICE DAY!