higher education best practices in launching a wellness...
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Higher Education Best Practicesin Launching a Wellness Program
Blue Cross and Blue Shield of Massachusetts is an Independent Licensee of the Blue Cross and Blue Shield Association
Industry View: Improve Health & Performance
• Today: 72% of employers focus their healthcare strategies primarily onprograms that improve health risk and reduce medical costs
• Three to five years: 48% of employers intend to shift that focus toward programsthat improve workplace productivity and reduce absence
• Employer Prioritieso Better defined wellness strategyo Focus on changing behavior and habitso Holistic approach: physical, financial and mental health
• To accomplish these priorities, employers focus on wellnesso Annual ongoing communication campaign – 80% today, 17% consideringo Unique program brand – 59% today, 29% consideringo Company wide wellness policies – 49% today, 36% consideringo Intra-company competitions – 52% today, 35% considering
*Aon Hewitt 2013 Health Care Survey
Blue Cross and Blue Shield of Massachusetts is an Independent Licensee of the Blue Cross and Blue Shield Association
Use of Incentives
• 68% of employers use some form ofincentive to motive behavior change
• Most position the incentive as a carrot –only 4% as a stick
• 47% focus all or part of the incentive onthose who use tobacco
• 35% extend incentives to all employees
• 49% limit to those in medical plan only
• Incentive Designs include:o Building Awareness – 1x activityo Taking Action – ongoing program
participationo Achieving Outcomes – attainment or
progress to clinical values
*Aon Hewitt 2013 Health Care Survey
Blue Cross and Blue Shield of Massachusetts is an Independent Licensee of the Blue Cross and Blue Shield Association
Our approach: Integrated Wellness Model
• Health Assessment
• Biometrics
• Predictive Model
• Interest Survey
Awareness &data collection
Segmentation &outreach
• Online
• Telephonic
• Mobile
• Onsite
Education& action
• Participation
• Engagement
• Behavior change
• Key trends
ResultsBehavior ChangeEngagement
• Promotions
• Teams/Competition
• Broad & Targeted
• Incentives
Measureableoutcomes
• Leadership
• Culture
• Communications
• Social influence
• Incentives
• Challenges
Levers forengagement
Identification
Blue Cross and Blue Shield of Massachusetts is an Independent Licensee of the Blue Cross and Blue Shield Association
Website Configurability
Blue Cross and Blue Shield of Massachusetts is an Independent Licensee of the Blue Cross and Blue Shield Association
Why Higher Ed Wellness?
o Tenure, low turnover
o Captive group – mostemployees in onelocation
o Campus often haveexisting resources
o Option to control costand increase productivity
o The right thing to do
Blue Cross and Blue Shield of Massachusetts is an Independent Licensee of the Blue Cross and Blue Shield Association
Components:
o Leadership support
o Strong Communication Plan
o ahealthyme secure website (to track steps) and verifiable fitness device
o Incentives
o Social component
o Six week team walking challenge
Details:
o 155 registered for the physical activity program (first 140 signed up received afree Fitbit
o Total Steps Taken – 49 Million
o Average steps per person 419,000
o Approximate calories burned – 10,300,000
A Success Story…
Blue Cross and Blue Shield of Massachusetts is an Independent Licensee of the Blue Cross and Blue Shield Association
o Successes:
o Participants walked a total of 24,350 miles (equivalent of walking from Boston toSeattle and back four times)
o Awards:
o All participants over 300,000 steps received a Health and Wellness nutrition book
o Individual participants reaching pre determined milestones received either a$100, $50 or $25 gift card depending on the milestone achieved
o Members of the top three teams received $100, $50 and $25 gift cardsrespectively
o Top Stepper received a $500 gift card (logged a total of 1, 234,561 steps)
A Success Story…
Blue Cross and Blue Shield of Massachusetts is an Independent Licensee of the Blue Cross and Blue Shield Association
Best practice for wellness program success
BOOST ENGAGEMENT•Align program to human capital strategy•Keep marketing creative and consistent•Address privacy and confidentiality up front•Look for internal cheerleaders•Remember: One size does not fit all
Is your program•Simple?•Supportive?•Monitored?•Fair?•Results-driven?•Consistent?•Unique?•Fun?
Blue Cross and Blue Shield of Massachusetts is an Independent Licensee of the Blue Cross and Blue Shield Association
Sitting is the New Smoking
Blue Cross and Blue Shield of Massachusetts is an Independent Licensee of the Blue Cross and Blue Shield Association
Average American Weekly Sitting Time is 9 hours per day
Health Effects
o Slows metabolic rate
o Suppresses production of lipoprotein lipase
o Increases insulin resistance
o Trouble metabolizing sugar
Long-Term
o Risk of heart disease - up to 64%
o Risk for breast or prostate cancer - up to 30%
o Increase risk of obesity and diabetes
o Increase chronic pain
Tips to Stop Sitting Still at Work
Blue Cross and Blue Shield of Massachusetts is an Independent Licensee of the Blue Cross and Blue Shield Association
• Walking 1:1s & conference calls• Standing meetings• Standing champions/council• Outlook reminders to stand/walk• All meeting facilitators encourage
movement• Stability balls in conference rooms• Daily ‘activity bursts’• Walk-stations• Step challenges
Tips to stop sitting at work