highlight your expertise inspire confidence€¦ · obtain a client testimonial. what happened how...
TRANSCRIPT
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Highlight Your Expertise
Inspire Confidence
Convert Potential Clients to Actual Clients
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TIPS & ADVICE
Choose the right case
Gather supporting details
Confirm the use of personal information
Obtain a client testimonial
![Page 5: Highlight Your Expertise Inspire Confidence€¦ · Obtain a client testimonial. What happened How the client was affected Why the client came to you How you were able to help The](https://reader033.vdocument.in/reader033/viewer/2022050600/5fa7fdb300ef0932a856d6a1/html5/thumbnails/5.jpg)
What happened
How the client was affected
Why the client came to you
How you were able to help
The outcome
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What accident, injury, or problem occurred?
What injuries or issues did your client face as a result?
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Were the injuries Life-threatening?
Was emergency medical treatment required?
What about follow-up treatment and additional surgeries
How long was the recovery process?
Was he or she able to work at all?
Physical limitations
Pain
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Overwhelming medical bills
Disability
Ongoing pain
Inability to work
Inability to function as before
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Investigation
Negotiation
Settlement
Trial
Rehabilitation
Additional Medical testing
Surgery
Trying various hearing solutions
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How long did it take to resolve the case?
Did the case go to trial or was it settled?
What was the monetary award amount?
How will the outcome help your client?
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Create an informative meta description
Write a descriptive title
Include a call to action
Break up the text
Link to the client testimonial
Draft an interesting story
Use a template
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IF YOU FEEL COMPELLED TO WRITE A CALL TO ACTION, ENSURE THAT IT’S NOT OVERLY DEMANDING AND PROVIDES
SITE VISITORS WITH A WAY TO TAKE ACTION AND CONNECT WITH YOU.
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• Unique, accurate, and concise description of a page’s content.
• Appears in the first line in Google search results.
• Should be no more than 60 characters.
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Add an asterisk to the bottom of the case result
Refer to client by age and gender
Refer to the client using an alias
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Proofread
Get Second Opinion
Revise as Needed
Edit
Post to DSS
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