highlights from nvidia at ces 2014
DESCRIPTION
View a concise summary of NVIDIA's news announcements and presence at CES 2014 in Las Vegas.TRANSCRIPT
CES 2014
We kicked off this year’s show — 150,000 attendees, 5,500 press, 750 analysts — with a
packed, standing-room only press event. Thousands of articles hit that night and in the
days that followed.
NVIDIA CES 2014
Tegra K1 192-core Super Chip
Tegra K1 VCM Supercomputing in Your Car
Next-Gen PC Gaming GameStream • G-SYNC
“Not content to lead the PC graphics space, NVIDIA announced three major new
products aimed at extending the company’s dominance to all gaming, mobile
computing, and even the car you drive. ”
“Holy Crap, NVIDIA’s New
Tegra K1 Has 192 Cores?!
FIRST, TEGRA K1. The 192-core super chip
brings the heart of GeForce and the soul
of Tesla to mobile. It’s based on the Kepler
architecture, which powers the world’s
fastest GPU, GeForce GTX 780 Ti, as well as
the TITAN supercomputer at Oak Ridge
National Labs. With 192 fully programmable
processor cores, Tegra K1 bridges the gap for
developers, who can now build next-gen
games and apps that will run on any device.
”
Today, game developers face a dilemma. It costs
~$100M to develop a AAA game and expectations
for amazing graphics are rising. At the same time,
the mobile revolution has dramatically increased
the number of platforms developers can target.
This potentially means a larger market, but also
presents disparate architectures with limited
capabilities. Until now. By bringing Unreal Engine
4, the world’s most advanced game engine, to
Tegra K1, NVIDIA is helping developers bring PC-
class gaming to any device.
“ We can take absolutely anything
that runs on PC or high-end console
and run it on Tegra… I didn’t think
that we’d be at this level on mobile
for another 3-4 years.
—Tim Sweeney Founder, EPIC Games
”
GPU Horsepower: Peak fragment shader GFLOPS. CPU Horsepower: SPECInt #s estimated for
consoles +/- 20%. (1) PS3 GPU: Cell 154 GFLOPS FP32 not included, CPU: SPUs not included.
Xbox 360 PS3 TEGRA K1
GPU Features DX9 DX9 DX11
GPU Horsepower 240 192 365
CPU Horsepower 3600 12001 5600
Power 100W 100W 5W
“ NVIDIA finally has the hardware necessary
to give me what I’ve wanted ever since SoC
vendors first started focusing on improving
GPU performance: the ability to run
Xbox 360-class titles in mobile.
”
“ So Long Xbox 360 and PS3, NVIDIA’s New
Tegra K1 Chip Whups You Both.
”
Quad A15 CPUs
32-bit
3-way Superscalar
Up to 2.3GHz
32K+32K L1$
Dual Denver CPUs
64-bit
7-way Superscalar
Up to 2.5GHz
128K+64K L1$
Pin Compatible
One Chip — Two Versions
“ (With Denver) you get two, presumably larger
cores with much higher IPC; in other words,
the right way to design a CPU for mobile.”
“ (Denver) puts NVIDIA in a position to get the
first 64-bit chip into an Android device in
2014.”
Tegra K1 is offered in two pin-to-pin
compatible versions. The first uses a 32-bit
quad-core, 4-Plus-1™ ARM Cortex A15 CPU.
The second uses a custom, NVIDIA-designed
64-bit dual Super Core CPU based on the
ARMv8 architecture. With Tegra K1, the
energy-efficient heritage of ARM processor
technology has been brought to 64-bit
computing.
“Though “Project Denver” was teased
back at CES 2011, the design was not
expected this early. Now, the
processor’s release puts NVIDIA firmly
in the same camp as Intel.
Tegra K1 is offered in two pin-to-pin compatible
versions. With the dual Denver CPU version, the
energy-efficient heritage of ARM processor
technology has been brought to 64-bit computing.
”
“ Tegra K1 should help fast-track
64-bit mobile computing on
Android devices. ”
SECOND, TEGRA K1 VCM. NVIDIA powers
4.5M cars on the road and is designed into
20+ brands and 100+ models. Tegra K1 will
accelerate this momentum. With the
automotive-grade version of the same GPU
that powers the world’s 10 most energy-
efficient supercomputers, the Tegra K1 VCM
will help self-driving cars advance from the
realm of research into the mass market.
“The next generation of [Tegra] will perform at
384 GFLOPS … With four processors per car, a
two-car garage would have as much computing
power as the $120 million Blue Mountain
supercomputer installed at the Los Alamos
National Laboratory in 1998.
”
With the power of 192 CUDA cores, Tegra K1 brings
advanced computational capabilities to mobile. It
can drive camera-based, advanced driver assistance
systems (ADAS) — such as pedestrian detection,
blind-spot monitoring, lane-departure warning and
street sign recognition — and can also monitor
driver alertness via a dashboard-mounted camera.
“ Its new mobile processor
will help power a particularly
mobile machine: the self-
driving car.
”
Tegra K1 also excels at creating razor-sharp,
photo-real 3D graphics. Using NVIDIA’s Material
Definition Language — which simulates how light
reflects and refracts off of actual materials —
digital instrument clusters and infotainment
systems can be customized with a wide range
of virtual materials, from copper, titanium and
brushed aluminum, to stitched leather and
carbon fiber.
“ ...your dashboard will be a
lively canvas that looks and
functions more like your
smartphone home screen:
completely customizable. ”
“ Tegra K1 opens a new chapter for
Audi to deliver revolutionary
supercomputing advances to the
car, paving the way to piloted
driving experiences.
—Ricky Hudi Chief Executive Engineer of
Electrics/Electronics, Audi AG
NVIDIA and Audi deepened our partnership in a
series of announcements. The carmaker will be the
first customer of K1. It’s also rolling out three in-
vehicle systems powered by the Tegra VCM: an
upgraded infotainment system, the world’s first
tablet integrated into the car, and a high-resolution
digital cockpit with vivid 3D displays. And the
companies joined with GM, Honda, Hyundai and
Google to form the Open Automotive Alliance,
which aims to plug the car industry into the
thriving Android ecosystem.
”
The buzz for Tegra K1 began a week before the
official launch when a crop circle in its image was
discovered in Chualar, Calif. The NVIDIA marketing
stunt attracted news coverage across the globe —
including CNN and the front page of Yahoo — and
came in at #1 on Forbes list of 10 takeaways from
CES, “Crop circles trump social media.”
“Tegra K1… a whole
new door opened in
the mobile computing
universe.
”
THIRD, NEXT-GEN PC GAMING.
With 600M gamers and $20B in
software sales last year, PC gaming is
thriving. Today’s gamers want to play
the best graphics possible, they want
to play anywhere, and they want to
share their greatest moments. We
announced new developments in the
NVIDIA gaming platform to help them
do just that.
“…NVIDIA has continued to open up
the gaming experience to more
devices… ”
Source: Newzoo, DFC.
PCs
Routers
We showed the latest advances in our
GameStream technology — including
streaming Batman: Arkham Origins to
SHIELD from a server in France, 6,000
miles away. And we unveiled a large
ecosystem of “GameStream-Ready”
partners.
AVAILABILITY
27ʺ 25x14 — Q2
27ʺ 19x10 — Q2
24ʺ 19x10 — Q2
“ NVIDIA’s G-SYNC monitor tech makes PC
games look smooth as silk. ”
We also announced the availability of
G-SYNC monitors from a host of
partners. G-SYNC is a breakthrough
technology that eliminates stutter and
tearing and minimizes lag.
Situated in a prime spot, right at the entrance of the show’s South Hall, our booth was packed
each day. Thousands of visitors saw our displays of Tegra K1, G-SYNC, SHIELD, 4K gaming, and
auto technology — including the new BMW i3 and an Audi A3 packed with new capabilities.
Beyond our own booth, NVIDIA technology could be found everywhere at the show…
We received a dozen high-profile awards. Tegra K1 captured many of them, including LAPTOP
magazine’s “Best of Show” title, its top prize at CES. Partner devices powered by Tegra 4
processors were also honored.
“TOP 10 of CES”
“TOP 10 of CES”
“BEST OF CES”
TEGRA K1 CES 2014
— Best Tech — Best of CES — Top 10 Launches — Best Innovation
— Best of CES: Mobile Platform — Best of CES — Best Gaming Product — Editors’ Choice Award