highlights from sxsw 2014, as presented to smc dallas
Post on 18-Oct-2014
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So just what WAS this year's South by Southwest (SXSW) really about? What made it different than previous years, and what were the real trends for the future. Here are a few of my reactions, as I presented them to the Social Media Club of Dallas on March 20, 2014.TRANSCRIPT
A Data Geek Goes to SXSW
#1: Activation is
the new black.
How do I
measure this?
#2: Brands need to
learn the currency
of attention.
#3: Data are bringing
sexy back.
Thanks! eswayne.com
@eswayne