highlights week 27
DESCRIPTION
HIGHLIGHTS WEEK 27. TV ONE IS THE MOST COST EFFICIENT CHANNEL IN AUCKLAND 53% cheaper than TV3 when measured against AP 25-54 HO Akl. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: HIGHLIGHTS WEEK 27](https://reader035.vdocument.in/reader035/viewer/2022062321/56813a63550346895da25b18/html5/thumbnails/1.jpg)
HIGHLIGHTSWEEK
27
![Page 2: HIGHLIGHTS WEEK 27](https://reader035.vdocument.in/reader035/viewer/2022062321/56813a63550346895da25b18/html5/thumbnails/2.jpg)
TV ONE IS THE MOST COST EFFICIENT CHANNEL IN AUCKLAND
53% cheaper than TV3 when measured against AP 25-54 HO Akl
Source: Nielsen (TAM / TVMap). Average monthly CPTs Jan-Jun 2011. TV ONE 50% of national rate, TV3 35% of national rate, Prime 65% of national rate. Initial rates, net of discounts and commission. TV ONE and Prime audiences include digital audiences due to both being available on the SKY/Digital platform. TV3 digital audience has been excluded due to their loss of digital audience
![Page 3: HIGHLIGHTS WEEK 27](https://reader035.vdocument.in/reader035/viewer/2022062321/56813a63550346895da25b18/html5/thumbnails/3.jpg)
SUNDAY THEATRE GROWING WEEK ON WEEK
When measured against AP40-64 year olds
Source: Nielsen TAM. TV3* average TARPs over the two hour zone 05/06/11-03/07/11. 20:30-22:29, Sunday only
![Page 4: HIGHLIGHTS WEEK 27](https://reader035.vdocument.in/reader035/viewer/2022062321/56813a63550346895da25b18/html5/thumbnails/4.jpg)
THE HOUSEWIVES OF WISTERIA LANE KEEP DELIVERING DOUBLE DIGIT RATINGS
When measured against AP 18-49
Source: Nielsen TAM. Week 23 – 27, 05/06/11-03/07/11. 20:30-21:29, Monday only
![Page 5: HIGHLIGHTS WEEK 27](https://reader035.vdocument.in/reader035/viewer/2022062321/56813a63550346895da25b18/html5/thumbnails/5.jpg)
VIEWERS ARE HOOKED ON THE FINAL SERIES OF THE WALKER FAMILY
Source: Nielsen TAM. Previous Four Weeks W/C 05/06/2011-02/07/2011. 21:30-22:29, Monday only