hightail for creative collaboration
TRANSCRIPT
Keep your ideas moving
Creative is messy.Hightail cleans it up.
We all feel this pain
Which file are you looking at?
My creative team shouldn’t be focused on process
The VP of Marketing decided on round 6 to change direction...
I’m a marketer – technology isn’t my love language
The creative process is non-linear
The Problem
BIG IDEA
Great,let's roll!1
Send me that e-mail again
2
Did you send it? I didn't get it.3
The client won’t like it4
Yes, but...
It won't work because...
6
It's impossible 7
It's not the right timing 8
The brief has already
changed9
Bring me A BIG IDEA! 10
5Abbreviated version of How to Kill a BIG IDEA in 12 small steps by Oren mei & Kamil mekhty, Saatch & Saatchi, Israel
ANALYTICS
Lacktime/bandwidthto createcontent
46%
AUTOMATIONCREATIVE
Fragmented organizationMultiple stakeholdersNo system of record
Multiple variants Multiple channels
New marketing technology and targeting opportunities require an increased need for new, fresh, relevant content – putting creative teams in a crunch
The Problem
“I’m being pressured
to produce 5x morecreative with noadditionalresources.”
Sources: Director of Creative Operations @ Henry Stewart Creative Operations LA 2016 Conference & Technology Marketing B2B Content Marketing Spotlight Report
44%of projects delivered late, over budget, or incomplete
60%do not fully meet their objectives
24%failed altogether and canceled or abandoned campaigns
Sources: IBM and Standish Group
It’s no wonder that marketers say
Digital Designer
$137/hr
Art Director
$178/hrChief Creative Officer
$861/hr Creative Director
$283/hrAccount Exec
$98/hr
Blended Creative Rate
$200/hr
Every round adds up
Free the world’s creativity
Reduces review turnaround times from
4 days to 1
Saves 4 hours per shoot
Saves 5-10 hours per project
Speeds up review process by 35%
Gets feedback on-time
Saves 10 hours per week
Businesses collaborating in Hightail save more time
$100k-200ksaved
per year
20-40%more
efficient
10-20hours saved
per week
How Hightail works
Precise feedback
Fast-track your creative process by providing precise comments right on designs, illustrations, photos and more.
Clear approvals
Request approvals from specific people and set follow-ups so it’s easier for them to give you the green light.
Eliminate confusion by keeping the latest version front-and-center while still having easy access to past versions and conversations.
Version control
Easy access for guests
Let anyone leave their feedback without first needing to sign-up for a Hightail account.
Follow-ups and task management
Monitor all recent activity on your projects and see outstanding to-dos for you and your team at a glance with My Hightail.
Presenting work in the best way
Hightail helps
CLIENTS
to easily review creative
CREATIVES
to stay on top of creative projects
MANAGERS
to keep everyone on the same page
allows real time comments fromthe whole team
shows specific feedback directly on the creative
handles multimedia file types and sizes
tracks progress with version control
and comment history
keeps everyone informed on
who's doing what by when
makes approvals clear and
unambiguous
is easy for everyone: teams,
clients and stakeholders
Your new creative process
