1. Do you like the after sales services offered by Tata motors.A) YesB) NoC) Have not experienced yet.

2. How would you rate Tata Passenger Cars?A) Highly SatisfactoryB) SatisfactoryC) AverageD) DissatisfactoryE) Highly Dissatisfactory

3. Reason for association with Tata Motors?A) Promotional SchemesB) DemandC) Dealer relationshipD) Credit PolicyE) Its Service QualityF) Other ReasonsG) Margin

4. How do you rate the security features of the cars?A) Highly SatisfactoryB) SatisfactoryC) AverageD) DissatisfactoryE) Highly Dissatisfactory

5. How do you rate the customer schemes of the company?A) Highly B) Satisfactory C) AverageD) DissatisfactoryE) Highly Dissatisfactory

9. In which section, do you think that Tata Motors Products are best upon, after using it?

A) Customer ServiceB) Low Price C) Quality D) Mileage

ExportsFor Tata Motors, traditionally strong markets in South Asia such as Bangladesh and Sri Lanka were affected by internal conflict, political unrest and regulatory changes, especially in first half of FY 2013-14. While sales partially rebounded in second half of FY 2013-14 in Bangladesh and Nepal as a net result, export sales of the Company de-grew by 2% to 49,922 vehicles comprising 43,083 units of CVs and 6,839 units of PVs. With a view to expand its International Business, the Company has entered new markets like Australia and Indonesia and has also prepared to enter Malaysia and Philippines in early FY 2014-15. The Company introduced a host of new products on existing and new platforms in existing and new markets and showcased its vehicles in major auto shows in strategically important markets.The Company continued to outperform competition in terms of exports of Commercial Vehicles and enjoyed a total CV exports share of 57% in FY 2013-14. Shipments for M & HCV Trucks grew by 34% in FY 2013-14 contributing significantly to the top line and the bottom line of the company. The shipments of SAARC countries and RHD African countries including South Africa, Kenya, Tanzania, Mozambique and Zambia grew by 6% and 12% respectively. The opening of new markets in Australia and Indonesia made up for some of the shortfall in the Middle East and LHD Africa countries.The Company exported 6,839 Passenger Vehicles. Indica grew (+29%), Indigo grew (+70%) led by Bangladesh, Safari Storme had a strong debut with 115% growth and Sumo showed steady performance (+2.2%) and was the best-selling vehicle name-plate in Nepal. Tata Passenger vehicles debuted in Philippines and Brunei and also witnessed regular orders from Indonesia.The Company was awarded the EEPC 'Star Performer Award' for outstanding contribution in Engineering Exports in the Motor Vehicle – Large Enterprise category. Members attention is also drawn on various export initiatives under 'Foreign Exchange Earnings and Outgo'in the Annexure.

JAGUAR LAND ROVER

Jaguar Land Rover (JLR) had a successful year of continued growth in all markets with overall volumes

up by 16%, reflecting continued product successes including the launch of the new Range Rover

Sport and Jaguar F-TYPE and a full year of sales of the new Range Rover. More established models

have also been performing well, in particular derivatives such as the XF Sportbrake and all-wheel drive

and smaller engine options across the range. Retail volumes have grown across all markets, led by China

up by 34% from last year to record retail sales of 103,077; North America and Asia Pacific regions also

performed strongly, up by 20% and 28% to 75,671 and 22,795 respectively; UK and Europe, partly

reflecting the economic headwinds, showed more modest growth, up by 6% and 2% to 76,721 and

82,854 units respectively. Wholesale volumes for FY 2013-14 were 429,861 units, an increase of 16% on

FY 2012-13. At a brand level, wholesale volumes were 79,307 units for Jaguar and 350,554 units for

Land Rover, reflecting growth of 37% and 11.6% respectively.

Some of the highlights of this year's performance were:

Launch of the all new aluminum Range Rover Sport in March 2013, with a worldwide roll out in

the first half of FY 2013-14.

Continued growth of the expanded Jaguar XF range with all wheel drive Version, new

Sportbrake and smaller and more fuel efficient engine options for the XF and XJ, launch of the

new Jaguar F-TYPE.

The F-TYPE went on sale to retail customers from April 2013 onwards and since then has

received numerous awards and appreciation by the auto media. In November 2013, Jaguar

unveiled the F-TYPE Coupé which went on sale in April 2014. In 2013, the F-TYPE won

Germany's most prestigious automotive award, the Golden Steering Wheel and the "World Car

Design of the Year" award, as well as the "Convertible of the Year" award from Top Gear.

At the Frankfurt Motor Show in September 2013, Jaguar revealed its first ever crossover concept

vehicle, the Jaguar C X17, based on a new modular scalable advanced aluminum architecture,

which will allow Jaguar to grow its product portfolio and target high growth areas of the premium

market, beginning with a new mid-sized sedan in 2015. It later announced that the new mid-sized

sedan will be named "Jaguar XE" at the Geneva Auto show in March 2014 and this will be

launched in early 2015.

The new "Discovery Vision" Concept car was unveiled at New York International Auto Show in

April 2014. Land Rover Discovery Sport (Freelander replacement) was announced as first new

member of Discovery family to be launched in late 2014.

Jaguar Land Rover's joint venture with Chery Automobiles, China has been progressing well to

develop, manufacture and sell certain Jaguar and Land Rover vehicles and jointly branded

vehicles for the Chinese market. The production will start in FY 2014-15.

Continued investment in new state-of-the-art facility at Wolverhampton, UK, to manufacture new

advanced low emission engines from FY 2014-15.

The Company and Jaguar Land Rover participated in various international auto shows displaying

its range of products, including at Geneva, New York, Detroit and Jakarta, wherein the displayed

products won accolades and a positive response.

In addition, JLR has also committed to a manufacturing facility in the State of Rio de Janeiro,

Brazil.

Further, JLR has signed a Letter of Intent with the National Industrial Clusters Development

Program (NICDP) in the Kingdom of Saudi Arabia for set-up of an automotive facility.

Tata Daewoo Commercial Vehicles Company Limited

Tata Daewoo Commercial Vehicles Company Limited (TDCV) sold 10,600 vehicles, higher by 5% over

FY 2012-13. TDCV Domestic sales were at 6,584 vehicles, 2nd highest in its history, registering a growth

of 21.9% compared to 5,400 vehicles sold in previous year. However, in Export market sales at 4,016

vehicles was lower by 14.6% compared to 4,700 vehicles of last year mainly due to adverse economic

conditions in global markets.

Tata Motors (Thailand) Limited

Tata Motors Thailand Limited (TMTL) sold 2,480 vehicles in the FY 2013-14, a year which saw the

automotive market in Thailand drop over the previous year by almost 24%. The Super Ace vehicles that

are currently sold as CBU imports from India showed encouraging signs of acceptability in the market.

TMTL continued to expand its dealer network in order to cover most of the provinces in the country. TMTL

also dispatched the first lot of test vehicles to Malaysia where regular exports of Xenon are planned

beginning FY 2014-15.

Tata Motors (SA) (PTY) Limited

Tata Motors (SA) (Pty) Ltd (TMSA) sold 821 chassis for the South Africa market in FY 2013-14. TMSA

homologated three new models in the LCV category, including a bus chassis LP713 for the first time. It

also collaborated with TDCV to assemble a pilot lot of 6 chassis of a tractor truck model with the objective

of expanding the TATA presence in the fastest growing (extra Heavy) segment of commercial vehicles in

South Africa.

Tata Motors Finance Limited

The vehicle financing activity is being carried under the brand "Tata Motors Finance" of Tata Motors

Finance Limited (TMFL) - a wholly owned subsidiary company.

The sluggish macroeconomic environment and consequent lower demand of all Commercial and

Passenger Vehicles led to a significant decline in disbursements. Total disbursements for the year were

at Rs.8,768 crores - 22% lower than disbursements of Rs.11,180 crores in FY 2012-13. A total of

1,57,886 vehicles were financed representing a decline of 38% over the previous year. The disbursals for

commercial vehicle were Rs.7,504 crores (1,23,989 vehicles) in FY 2013-14 compared to Rs.8,815

crores (1,83,514 vehicles) for FY 2012-13. For passenger cars, disbursals were Rs.1,214 crores (32,637

vehicles) in FY 2013-14 compared to Rs.2,364 crores (70,563 vehicles) in the previous year. The overall

market share in terms of the Tata vehicle unit sales in India financed by Tata Motors Finance declined

from 33% to 30%.

With a view to de-risk the portfolio and explore additional sources of revenue, the Used Vehicle Finance

business was re-launched by seeding the business in select geographies during the year. Disbursements

achieved under refinance were at Rs.50 crores (1,260 vehicles) during the current year as against Rs.2

crores (9 vehicles) in FY 2012-13.

TMFL continued to expand its reach in the market place by opening a number of branches including

limited services branches exclusively in Tier 2 and 3 towns. This has also helped in reducing the turn-

around times to improve customer satisfaction.

TMFL has further enhanced its "Office of the Customer initiative" and is confident that these investments

will pay rich dividends through significantly increased interactions/relations with its customers and

dealers. With a highly motivated employee workforce, significantly greater customer orientation and an

increased branch network/field infrastructure, TMFL is poised for significant, sustainable growth and is

confident that it would deliver on its vision for the future.

INDUSTRIAL EXPOSURE PROJECT

On

MC DONALDS – “ONE WORLD, ONE BURGER”

Submitted in Partial Fulfillment of the requirements for the Award of Degree of Bachelor of Business Administration (BBA)

2012-2015

Submitted by: RIA ARORA Under the guidance of: MR. NIKHIL SAREEN

BHARATI VIDYAPEETH UNIVERSITY

SCHOOL OF DISTANCE EDUCATION,

Academic Study Center – BVIMR, New Delhi (A Constituent Unit of Bharati Vidyapeeth University, Pune) An ISO

9001:2000 Certified Institute

NAAC Re-Accreditation Grade “A” University

STUDENT UNDERTAKING

This is to certify that I have completed the Industrial Exposure Project titled “MC DONALDS – ONE WORLD, ONE BURGER” under the guidance of Mr. Nikhil Sareen in the partial fulfillment of the requirements for the award of the degree of Bachelor of Business Administration of Bharati Vidyapeeth University, Delhi. This is an original piece of work & I have not submitted it earlier elsewhere.

Student’s Signature

CERTIFICATE OF ORIGINALITY

CERTIFICATE OF ORIGINALITY

ACKNOWLEDGMENT

Project report inculcates applied elementary creative thinking/working. In fact the project report is an ODYSSEY of learning. This learning has many contours and impacts. I wish to express my deepest gratitude for all those people who made this project possible. I would like to express my profound sense of gratitude to the project guide Mr. Nikhil Sareen for guiding me as well as providing me the support to conduct this project. Also I am indebted to all the people without whom co-operation the project would have not been possible.

Last but not the least, I take this opportunity to thank all the library members of BVIMR, New Delhi, respondents, friends, and my parents without their concern and cooperation this project would have not been possible.

NAME OF THE STUDENT:

CONTENTS

CHAPTER 1; INTRODUCTION TO THE COMPANY (Page 8-15)

Nature of Business Types and ownership Organizational structure Production layout Global operations

CHAPTER 2; INDUSTRIAL ANALYSIS (Page 16-28)

Industrial overview Key competitors Environmental Scanning

CHAPTER 3; MARKET STRATEGIES (Page 29-39)

Products of the company Segmentation Training Promoting Distribution channel Promotional strategies

CHAPTER 4; FINANCIAL ANALYSIS (Page 40-45)

Financial analysis Ratio analysis Net profit from annual report analysis

CHAPTER 5; KEY LEARNINGS (Page 46-53)

Organizational leadership Market share of the company SWOT analysis

CHAPTER 6; FINDINGS (Page 54-58)

CHAPTER 7; CONCLUSIONS & SUGGESTIONS (Page 59-60)

PREFACE

Practical knowledge is an important suffix of theoretical knowledge. One cannot rely solely on theoretical knowledge. Classroom lectures clarify the fundamental concepts of management, but they must be correlated with the practical training situations. It is that the practical training is made compulsory for the curriculum and has a significant role to play in the field of business management.

I have tried my level best to make this project a real success. My project is on Mc Donald’s Corporation, its impact on the market as the largest chain of fast food restaurants and on the economy. My study would help to understand the position and growth of the company and analyze the people’s survey about the quality and services of the company

MC DONALDS – “ONE WORLD, ONE BURGER”

CHAPTER - 1

INTRODUCTION TO THE COMPANY