hiketicino - design for the hiking experience
TRANSCRIPT
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#hikeTicino design for the hiking experience
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the #hikeTicino challenge
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Initial assumption
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from promote hiking path to
enhance an amazing experience
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A solution for
promote anticipate engage enhance support remember
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Cover title on two lines
00. Fase di evo (facoltativo) | Deliverable Year
Client name
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an experience centered design approach
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Experiences • expected • lived • remembered
understand
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Experiences • expected • lived • remembered
understandOpportunities • pains • gains
identify›
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Experiences • expected • lived • remembered
understandOpportunities • pains • gains
identify› Change
• generate • synthesize
define›
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Experiences • expected • lived • remembered
understandOpportunities • pains • gains
identify› Change
• generate • synthesize
define› Touchpoints
• products • services • systems
deliver›
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Experiences • expected • lived • remembered
understandOpportunities • pains • gains
identify› Change
• generate • synthesize
define› Touchpoints
• products • services • systems
deliver›
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experience systemic design
participatory design limitsbusiness
goals
client
designerusers
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create new value
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ChallengeThe project
01. UnderstandToday’s and tomorrow’s experience
02. DesignFor the experience
03. EvolveThe experience
04.
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Challenge the project
partecipatory design
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Workshop
Assets assestment
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Workshop
Experience mapping
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Workshop
Content mapping
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Understand
today’s experiences
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Research
Field research
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Research
Field testing
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Research
Data analysis
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TICINO NEW EXPERIENCE STEFANO GRECO
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TICINO NEW EXPERIENCE STEFANO GRECO
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TICINO NEW EXPERIENCE STEFANO GRECO
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TICINO NEW EXPERIENCE STEFANO GRECO
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Design
for the experience
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servicehyperlocal system
of touchpointsnew content
Focus on
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Design
a service around the end-to-end customer journey
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Support
the content creation
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Design
Co-design
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Design
Prototype, prototype, prototype…
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Design
Test, review, iterate…
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Design
handcraft the details
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Tamaro - Lemada Rivera a Miglieglia
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Design
create a design system
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The result
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PREMIUM
an hyperlocal distributed touchpoint ecosystem
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Thank you
@lucamascaro www.sketchin.ch