hilton worldwide -...

Hilton Worldwide

Hilton Brands – Strategies, Expansions, and Innovations to be the best

September 9, 2012

Carol Brock

Director of Sales

© 2011 Hilton Worldwide Confidential and Proprietary

Our Partnership with Tourico Holidays

1

Tourico Holidays was the first US client to have Direct

Connect in 2007

Clients have booked more than 362,000 room nights for

Hilton Worldwide in 2011.

Mauiva AirCruise features 3 brands: Hilton, Doubletree &

Hampton

Our Partnership with Tourico features both our current &

new expanding number of hotels worldwide

We provide exclusive marketing support including 100 Club

summit and a new brand newsletter

Hilton Worldwide Highlights


Leading Global Hospitality Company

10 brands: Luxury, Full-Service,

Focused-Service & Timeshares

• 3,900 hotels

• 630,000 rooms largest hospitality

company in the US

• 91 countries

History of Hilton Worldwide

For nearly a century, Hilton Worldwide has been offering business and leisure travelers

the finest in accommodations, service, amenities and value.

“To fill the earth with the light

and warmth of hospitality.” – Conrad N. Hilton


Hilton Worldwide is a Company of Firsts

• The first national chain of hotels

• The first central reservation system using computer technology uniting all Hilton Hotels

• The first upscale lodging company to develop the concept of franchising

• The first to launch the 100% Satisfaction Guarantee

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Milestones 1919–1954

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J.D Power Awards

Hilton Worldwide received more J.D Power wins than any other hotel company, with 31

first-place awards and 15 second-place awards since the study began in 1999


J.D. Power and Associates

• Embassy Suites Hotels achieved a #2 ranking in the

“Upper Upscale Segment,” its ninth top ranking in the

study throughout the past twelve years

• Hampton also received a #2 ranking in the Mid-Scale

Limited Service segment

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• Hilton Garden Inn was awarded the highest ranking

in the “Upscale Segment”, its ninth 1st place ranking

in the study throughout the past 11 years

• Homewood Suites by Hilton was awarded the

highest ranking in the “Extended Stay Segment,” the

ninth award in 12 years for the brand in this

segment

2012 North America Hotel Guest Satisfaction Index Study

Hilton Worldwide Initiatives


eforea S PA S Wo r l d ’s L a r g e s t

O p e r a t o r o f S p a s


Celebrating Cultures

• Sharing and preserving the history and unique heritage of

the diverse communities where we operate

• Each of our hotels reflects the culture, food and people of its

location, providing unique cultural experiences


Hilton Huanying

• Hilton Worldwide recently launched Hilton

Huanying

• Hilton Huanying takes its name from the Chinese

word for “welcome,” and provides Chinese visitors

with familiar comforts with the arrival experience,

food and beverage and in-room amenities

• Nearly 50 hotels – the majority of which are Hilton

brand hotels – are already enrolled in the program

• Hilton Huanying is backed by the Hilton Hotels &

Resorts’ extensive field research and more than

two decades of hospitality leadership in China

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Global Expansion Worldwide

Fastest growing major hotel company, expanding our portfolio by 28% since June 2007

Currently 3,908 hotels with 931 in our pipeline with strong growth internationally with

50% of the hotels in development being outside the US target plan

5 year plan worldwide by areas of the world


Americas

Data as of October 2011

Number of Properties

Supply: 3,449

Pipeline: 608

Goal for the Next 5 Years

.We plan to open more than 550 hotels in

the United States, the majority of which will

be from our focused-service brands: Hilton

Garden Inn, Hampton Hotels, Homewood

Suites by Hilton and Home2 Suites by Hilton

We will open more than 30 hotels in

Canada, nine in Mexico

We will nearly double our footprint in

Latin America

Supply

Pipeline


Europe


• Largest active pipeline of any hotel company in the region, with approximately 23,000 rooms

• Will almost double our portfolio of hotels in Turkey by 2013


Supply: 216

Pipeline: 124


We will more than double our presence

throughout Europe,

across a multi-brand portfolio.

Supply

Pipeline


Middle East and Africa



Supply: 53

Pipeline: 43


We will grow the company’s presence in the

region by nearly 80 percent.

• Plan to almost triple the number of hotels in the Kingdom of Saudi Arabia (KSA) following the signing of five new

properties in Makkah, bringing the total number of hotels in the company’s development pipeline in KSA to 13

• Entered Namibia and Equatorial Guinea in May 2011

Supply

Pipeline


Asia Pacific

Data as of October 2011 24

• Hilton HHonors has become the official hotel sponsor of the Chinese Olympic Committee through

2019, marking the first time a multinational hotel company has supported the organization


Supply: 78

Pipeline: 135


We plan to open 135 hotels in the Asia Pacific

region through a multi-brand strategy that

includes our mid-price, upscale and luxury

brands.

Supply

Pipeline


China



Supply: 20

Pipeline: 88


.

Supply

Pipeline


India



Supply: 7

Pipeline: 32


We will open more than

30 hotels in India, representing

at least six of our brands.

Supply

Pipeline


Hilton Worldwide 10 Brands A brand is a promise consistently delivered

Luxury

Full-Service

Focused-Service

Timeshare


Waldorf Astoria Hotels & Resorts

Number of Properties: 22

Number of Countries: 8

Hotel Pipeline: 13

Segment: Luxury

First Property: 1949

Data as of June 2012

Waldorf Astoria Trianon Palace Versailles

© 2011 Hilton Worldwide Confidential and Proprietary HILTON WORLDWIDE'S LUXURY

BRANDS

Waldorf Astoria Hotels and Resorts Timeless Elegance

To discerning travelers, Waldorf Astoria is the brand of luxury hotels and resorts

that offers a unique service experience at the world’s landmark hotels.

Brand Pillars


The Caledonian, A Waldorf Astoria Hotel, September 2012

Waldorf Astoria Panama, October 2012

Waldorf Astoria Berlin, November 2012

Waldorf Astoria Ras Al Khaimah, March 2013

Waldorf Astoria Jerusalem, March 2013

Waldorf Astoria Beijing, February 2014

Waldorf Astoria Amsterdam, February 2014

Waldorf Astoria Dubai Palm Jumeirah, June 2014

Waldorf Astoria Bangkok, March 2015

Waldorf Astoria Hainan Baoting Resort, June 2015

Waldorf Astoria Montreal, March 2016

Waldorf Astoria Chengdu, June 2016

Waldorf Astoria Sanya, Haitang Bay, October 2016


BRANDS

HILTON WORLDWIDE'S LUXURY BRANDS

Conrad & Waldorf Astoria Development Pipeline

Committed to Providing Luxury Travel Experiences Around the World


Awards and Accolades

Waldorf Astoria Chicago wins multiple awards in 2012

• 2012 Best Hotels in the USA - US News & World Report

• 2012 No. 1 Hotel in the US - TripAdvisor Traveler's Choice Best Hotel Awards

• 2011 No. 1 Hotel in the United States - Conde Nast Traveler

2011 Best Hotels in the USA - U.S. News & World Report

• Waldorf Astoria New York

• Waldorf Astoria Orlando

• Arizona Biltmore, A Waldorf Astoria Resort

• The Boulders, A Waldorf Astoria Resort

• The Roosevelt, A Waldorf Astoria Hotel

2011 500 World's Best Hotels - Travel + Leisure

• Waldorf Astoria Orlando

• Rome Cavalieri, Waldorf Astoria Hotels & Resorts

Waldorf Astoria Shanghai on the Bund

• 2012 Forbes Travel Guide Five-Star Award

• 2011 15th Annual Hot List- Condé Nast Traveler


Waldorf Astoria Chicago, formerly Elysian 188 rooms


Rome Cavalieri


Conrad Hotels & Resorts



Hotel Pipeline: 17

Segment: Luxury



Conrad Indianapolis


BRANDS

HILTON WORLDWIDE'S LUXURY BRANDS

Conrad Hotels & Resorts Smart Luxury

To contemporary travelers, Conrad is the brand of luxury hotels where you can truly

be yourself because Conrad offers a world of style, service, and connection

Brand Pillars


Conrad Algarve, September 2012

Conrad Pezula, October 2012

Conrad Seoul IFC, November 2012

Conrad Beijing, December 2012

Conrad Dubai, December 2012

Conrad Mecca, January 2014

Conrad Suzhou, March 2014

Conrad Guangzhou, December 2014

Conrad Mumbai, July 2015

Conrad Xiamen, December 2015

Conrad Qingdao, May 2016

Conrad Bangalore, July 2016

Conrad Chengdu, August 2016

Conrad Hangzhou, October 2016


conradhotels.com

1.

Conrad Tokyo

What Do We Look Like?


Conrad Brussels


Hilton Hotels & Resorts



Hotel Pipeline: 136

Segment: Full-Service



Hilton San Diego


Hilton Hotels Brand Pillars

A Room for Me Nourish Me Meet My Needs

Respect and Value Me Show Me You Care

© 2011 Hilton Worldwide Confidential and Proprietary 42

Hilton Hotels & Resorts Pipeline 148 PROPERTIES/124 CITIES


For travelers seeking relaxation and rejuvenation,

Hilton Resorts offer locally-inspired

upscale resort experiences with engaged service

in the world’s most sought-after destinations,

creating memories that last long after checkout.

HILTON RESORTS F O C U S

HILTON SEYCHELLES NORTHOLME RESORT & SPA HILTON BORA BORA NUI RESORT & SPA


Hilton Resorts Product Standards

A strong and secure sense of arrival

Spa/Spa services Well-equipped guest rooms Attractive, well-maintained and landscaped grounds

Poolside/beachside

food and beverage service A modern fitness center At least one good bar Kids’ activity area, with shade, plus

kid’s activity program (for designated family resorts)

Minimum of two restaurants for dinner Two pools, or pool and beach (with kid and adult areas)


DESIGN Introducing New Lobby Design

Hilton McLean’s Lobby


Guest Room

Hilton McLean


Restaurants

Hilton McLean’s Harth


Restaurants

Hilton Orlando Bonnet Creek La Luce’


Executive Lounges

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Hilton Connectivity Station

50


Urban City Center Locations


Hilton New York The Palmer House Hilton


Resorts in the Right Places


Hilton Hawaiian Village Hilton Orlando Bonnet Creek


Global Destinations


Hilton Molino Stucky Venice

Hilton Bora Bora


DoubleTree by Hilton



Hotel Pipeline: 113




DoubleTree by Hilton Aqaba


Doubletree Brand Pillars

Excel at Fundamentals

of Full-Service

Differentiate with

Contemporary Elements

Create the Experience

Through CARE Culture


DoubleTree by Hilton

A symbol of our

unique hospitality and

commitment to comfort.

In other words a perfect

way for us to say “Welcome.”

A SENSE OF HOME

PERSONAL

RELAXING

BRAND ICON

DoubleTree by Hilton Aqaba


GROWTH

• Creating A Rewarding Experience

• Empowered Team Members

• Make guest feel human again

• Make guest want to come back

• State-of-the-art fitness centers

• Crabtree & Evelyn – Citron

• HD Flat Screen TVs

• Sustainable

• $3+ billion in renovations in

the brand

• Upscale

• Full service

Before Now

DoubleTree by Hilton Orlando at SeaWorld

DoubleTree by Hilton New York Financial District


DoubleTree by Hilton London – West End UK

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Embassy Suites Hotels



Hotel Pipeline: 28




Embassy Suites Murfreesboro Hotel & Conference Center


Atrium

Manager’s Reception

Business Center

In-Room Technology

Breakfast Two Room Suite


Embassy Suites Hotels - New Buffet Format


Embassy Suites Hotels- Historic & Non-traditional

Embassy Suites Buffalo

Embassy Suites St Louis - Downtown



© 2011 Hilton Worldwide Confidential & Proprietary

Embassy Suites Lake Tahoe Hotel

& Ski Resort, CA

Embassy Suites Niagara Falls, Canada


Hilton Garden Inn



Hotel Pipeline: 155

Segment: Focused-Service


Hilton Garden Inn Charlotte


SLEEP DEEP Our revolutionary

bed allows guests to

select the

perfect level of

comfort for

personalized,

pressure-free sleep

WORK SMART Fully equipped

facilities, guest

rooms, free Wi-Fi,

and a 24-hour

business center

help guests stay

productive

EAT WELL Our variety of

offerings, from

cooked-to-order meals

and in-room dining to

the lobby lounge, bar

and

24-hour pantry

STAY FIT Guests can power

up in our

complimentary,

fitness centre or

exercise in the their

own rooms with a

‘Stay Fit Kit”

HGI’s Brand Attributes & Amenities

TREAT

YOURSELF Enjoy our Pavilion

Pantry, stocked with

a variety of snacks,

or unwind & relax in

our swimming pools

and whirlpools


US – 487

CANADA – 21

COSTA RICA – 1

CHINA – 1

UK – 5

INDIA – 2

RUSSIA – 4 GERMANY – 2

POLAND – 1

ITALY – 7

SAUDI

ARABIA – 2

TURKEY – 8

PANAMA – 1

CHILE– 1

BULGARIA – 1

ROMANIA – 1

Hilton Garden Inn Brand Update 2012

MEXICO – 2

MALAYSIA – 1

NETHERLANDS – 2

SWITZERLAND – 1

QATAR– 1

SPAIN – 1


Lobby Refresh

Using basic principle of light, bright and airy and

adding the components of compartmentalization to

create areas where guest can come back down to

the lobby to enjoy a cocktail, appetizer or dinner


Lobby Refresh

Provides an atmosphere where guests can be

alone but not lonely or they can choose to

interact with others but can focus on their own

needs if they desire.


USA Suburban

Indianapolis Northwest, Indiana


Cleveland East, Ohio Charlotte Concord, North Carolina


USA City Centers


Atlanta, Georgia Chicago North-Shore, Illinois New York Times Square, New York


Hampton Hotels

Number of Properties: 1,866


Hotel Pipeline: 335



Hampton Inn & Suites Longview North


Hampton Value

Offering bundled amenities guests truly

want and need…included in the price of

the room…all complimentary

• free breakfast

‒Including (2) hot breakfast item

options

‒Including Waffles

• free high-speed internet access

• free local phone calls

• free newspaper (weekdays)

• free coffee, tea, fresh fruit in the lobby

24 hours

Hampton by Hilton outside the Americas 10 Countries 16 hotels currently open 3 hotels to open 2012 14 hotels in 2013 23 hotels in 2014

FRANCE

Paris - Charles de Gaulle Airport

(2014) Val D’Europe (2014) GERMANY

Berlin City West

Nuremberg City Centre (2013) Hamburg City Centre (2014) INDIA Vadodara Pune Talegaon (2014) ITALY Rome East (2014) Bari, Italy (2014) POLAND Swinoujscie

Gdansk Airport (2013)

Warsaw Airport (2013)

Bydgoszcv (2014)

Krakow (2014)

ROMANIA

Cluj-Napoca (2012)

Bucharest Mendeleev (2014)

Brasov (2014) RUSSIA

Voronezh (2013)

Samara (2014)

Volgograd (2014)

Omsk (2014) Nizhny Novgorod Gorkogo(2014) Moscow Strogino (2014) St. Petersburg (2014) Moscow Olkhovskaya (2014) Volgograd Profsoyuznaya (2014) TURKEY

Ordu

Bursa Instanbul Kayasehir (2013) Corlu (2013)

Gaziantep City Centre (2013)

Samsun Tekkokoy (2013) Istanbul Atakoy (2014) Rize (2014)

UNITED KINGDOM

Corby / Kettering

Liverpool / John Lennon Airport Birmingham / Star City Shrewsbury Braintree Liverpool City Centre Newport / East Derby City Centre Croydon Birmingham - Broad Street Burton - St George’s Park Avantis, York (2012) Luton Airport (2012) Exeter Airport (2013) Birmingham City North (2013) Gatwick North AP (2013) Sheffield (2013) Edinburgh Airport (2014) Torquay (2014) London, Waterloo (2014) Hull (2014) NETHERLANDS Amsterdam Schipol (2013) Amsterdam Arena (2013)


Hampton Inn - Innovation

Clean and fresh Hampton bed®, JumpStart Fitness Center, and easily accessible power sources


Perfect mix lobby


Entrepreneur Magazine’s Franchise 500

• Hampton Hotels was ranked #1 in

Entrepreneur Magazine’s annual Franchise 500

in 2012, for the second consecutive year

• Known as the world’s first, best and most

comprehensive franchise ranking

78



Mexico City, MX Atlanta, GA Manhattan/Chelsea, NY

Montgomery, AL Mobile, AL Kansas City, MO


Homewood Suites by Hilton



Hotel Pipeline: 77



Homewood Suites by Hilton Dallas-Frisco


Value


Future: Adding 3 new Homewood Suites by Hilton in Canada


Homewood Suites by Hilton Update and Innovate the Brand over the next several years

• All white bedding solution

• Renovated lodge, front desk, suite shop

areas

• Update outside living spaces

• Reconfigure one-bedroom suites


Make Yourself at Home™

Homewood Suites by HiltonTM

85


Home2 Suites by Hilton



Hotel Pipeline: 65


First Property: Feb 2011


Home2 Suites by Hilton Fayetteville


Home 2 Suites by Hilton

Targeting today’s savvy, value-oriented traveler, Home2 Suites by Hilton® is an

innovative and thrifty extended-stay brand.

From check-in to check-out, every aspect of

the guest experience has been considered

and designed to be uniquely Home2™.

The result is an engaging, passionate

and memorable experience.


Home2 Development

11 Under Construction

Over 60 in Design in U.S. &

Canada

Charleston, SC – November

2011

San Antonio, TX- October 2011

Lexington Park, MD - December 2011

Fayetteville, NC – February

2011


Gold Magellan Award Winner

Spin2Cycle – Fitness Room

Design

The Oasis – Lobby/Common

Space Design



home2suites.com

Studio guest suite


Hilton Grand Vacations


Countries: 3

Total Rooms: 6,101

Club Members: 170,000 +

Segment: Timeshare



Hilton Grand Vacations Club at MarBrisa Resort


New for 2012

© 2012 Hilton Worldwide Confidential & Proprietary

Joined Hilton Grand Vacations on March 1, 2012

Adjacent to the Miracle Mile Shops and Planet Hollywood Resort & Casino

Across from City Center and Cosmopolitan

1,201 studios and suites

© 2011 Hilton Worldwide Confidential and Proprietary © 2012 Hilton Worldwide Confidential & Proprietary

Current Hilton Grand Vacations Hotels

New 2013 – Park City Utah & Honolulu

Hilton Worldwide

Hilton Brands – Strategies, Expansions, and Innovations to be the best


Thank you for your partnership with Tourico Holidays Merci xiè xie obrigado gracias Dankeshoen grazie danke tesekkur ederim diakuiu tack спасибо

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