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Health Insurance - Market intelligence

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  • Market intelligence

  • HealtH Insurance Market IntellIgence 2013 // Editor's CommEnt 3

    to say that the past couple of years have been challenging for the health insurance and protection market would be

    an understatement.

    the global economic crunch has been felt in each strand of the sector from private medical insurance (PMI)

    through to protection, the group and individual markets have both felt the pain.

    the PMI market had a particularly difficult time in 2012, as key stakeholders private hospitals, consultants and

    insurers locked horns in an often bitter war of words over crucial issues such as patient choice and affordability.

    the group risk market had to deal with the introduction of legislation around retirement ages, while getting to grips

    with the prospect of auto-enrolment.

    the individual protection market, meanwhile, struggled to shrug off the reputational damage done to it by the

    payment protection insurance scandal.

    and while things looked brighter again for the international PMI market, as both individual and group lines of

    business continued to grow, there is no denying that the health insurance and protection market is, on the whole,

    facing difficult times.

    nevertheless, the need for the markets products and services is greater than ever. an ageing workforce, increased

    stress levels, ever-stretched state budgets and increased personal financial vulnerability mean that it is vital that the

    industry steps up to the mark.

    and there are clear signs that it is doing so. In fact, against the backdrop of discord in the PMI market and

    uncertainty in the protection sphere, providers and intermediaries alike are recalibrating their efforts to remain relevant

    in these changing times.

    Here at Health Insurance we too are changing to meet the needs of todays market. 2013 will see some brand new initiatives from us designed to help you do more business.

    this publication, for a start, marks a change in direction for our annual snapshot of the market. We have remodelled

    our annual Health & Protection Book to become Health Insurance Market Intelligence, giving you more data and insight than ever.

    In addition to bite-sized reviews of each part of the market, we have also included key facts and figures to help you

    form a clearer picture of how the sector stands.

    as ever, there are also profiles of some of the key providers in the market, outlining what services they offer, as well

    as details of some key contacts that will help you in your day-to-day business.

    so, as we move into 2013 it is true that the market is challenging. But, as you can read, there are plenty of

    opportunities out there too.

    DaviD SawerS, eDitor

    Intelligent businessMarket intelligence is your key to success

    Health insurance 119 Farringdon road, London, eC1r 3Da fax: 020-7017 4194 tel: 020-7017 + extensions as below

    editor David Sawers ext.4154 [email protected]

    Deputy editor tessa Norman ext.7515 [email protected]

    Sales director & associate publisherMatthew Brookes [email protected]

    Deputy advertising managerannalisa russell De Clifford [email protected]

    DesignerPaul Pancham [email protected]

    Marketing & circulation managerSavinder Degun [email protected]

    Member of the audit Bureau of circulation average net circulation for the period 1 July 2010 to 30 June 2011 10,622 ISSN: 1477-9781

    Health Insurance is published by Informa Business Information a trading division of Informa uk limited

    Annual subscription: 350/510/US$630

    For subscription queries and enquiries, or back issues, please contact customer services Department, Informa uk limited, sheepen Place, colchester, cO3 3lP, uk

    Tel:02070175540Fax:02070177860Email: [email protected]

    Informa uk limited, all rights reserved; no part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electrical, mechanical, photocopying, recording or otherwise without the prior written permission of the publisher.

    Printer: ESP

    www.hi-mag.com

    ContEnts

    reviews

    // Individual PMI// group PMI// cash Plans// Occupational Health// group risk// Individual Income Protection// Individual critical Illness// group International PMI// Individual International PMI

    Company Profiles

    // aetna// allianz// aviva// cigna// cigna International// Denplan// globality// Healix// PruProtect// simplyhealth// Westfield Health

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    46

    Whats happening in Health Insurance and Protection right now?Join Health Insurance on LinkedIn and follow us on Twitter to find out

    Simply visit www.hi-mag.com and click on the LinkedIn and Twitter buttons on our homepage.

    You can also sign up to our FREE daily email bulletin at www.hi-mag.com/bulletin

    Full Page.indd 1 07/02/2012 15:10

  • individual Pmi // HealtH Insurance Market IntellIgence 2013 HealtH Insurance Market IntellIgence 2013 // individual Pmi4 5

    Individual Private Medical Insurance

    rising premiums, improvements in the nHs and the current economic

    climate have done little to raise the fortunes of individual medical insurance.

    Figures from the latest laing & Buisson market report show that the number

    of policies fell by 4.2% in 2011 with the number of policyholders falling to fewer than one million.

    the report found that in spite of a wide choice of low cost policies

    and downgrade options, demand for individual medical insurance was

    continuing to fall. the 2011 figures also marked the third year in which the

    market had contracted, with falls of 4.6% and 3.7% recorded in 2010 and 2009 respectively.

    the sorry state of the market resulted in a shock announcement, with

    Bupa saying it would stop selling medical insurance to individuals through

    the intermediary channel. Instead of paying commission it put in place an

    introducer agreement where advisers would be paid a flat fee of 100 for

    referring potential customers. It blamed this decision on the challenging

    market, citing high business acquisition costs and a fall in the number of leads.

    But while the slide in the number of individual policyholders is unsettling

    for those in the industry, there are signs of changing fortunes on the horizon.

    Improvements to the economy are forecast for 2013 but, more significantly,

    as investment in the nHs reduces, there are reports of waiting lists beginning

    to increase and some treatments being rationed.

    this was recognised by the chairman of the association of Medical

    Insurance Intermediaries (aMII), Wayne Pontin, at the aMII Private

    Healthcare summit in July. saying there had never been a better time

    to be in the private health insurance market, he called on insurance

    providers to deliver products that top up and complement existing public healthcare services.

    While the industry is still largely to respond to Pontin's request, it

    has been busy designing new products that will help to steady sales of

    individual medical insurance. at the beginning of the year aXa PPP

    healthcare addressed concerns over access to cancer treatment by

    unveiling improved cancer cover.

    Bupas decision to stop selling individual private medical insurance through brokers was easily the low point of 2012. However, innovation from other providers and continued strains on the NHS suggest that the fall in subscriber numbers can still be turned around

    Following the example of Bupa and Aviva UK Health, it removed all limits on its cover for licensed drugs and extended cover to include chemotherapy or biological drugs given to prevent a recurrence of cancer or

    for maintenance of remission. Additionally its new cover funds experimental drug treatments, providing they are approved by aXa PPP first, and provides

    financial assistance towards the cost of wigs and external prostheses. another emerging theme in 2012 was medical tourism. as a result of

    globalisation, people are becoming more and more comfortable with having

    medical treatment abroad, especially when it is cheaper than in the uk.

    Demand for treatment overseas was addressed with a couple of product

    launches. In June, Passport2Health, a new provider in the market,

    launched a scheme that gives policyholders access to private diagnostics

    in the uk followed by treatment in a european hospital. although the plan

    also covers the cost of travel and accommodation for the policyholder and

    a companion, premiums, which start at 19 a month, are up to 50% lower than traditional medical insurance.

    another insurer to go beyond the traditional medical insurance remit was

    PruHealth. as well as adding personal care assistance to help policyholders

    recover at home, it also extended the product to cover treatment for lifestyle issues such as birthmarks and breast reductions. Further, and building on

    its Vitality wellness programme, it introduced a non-smoker cash back deal,

    giving customers who are nicotine free money back every quarter.

    as well as product innovation, the industry also took steps to raise standards

    with the introduction of a health and protection qualification, cert cII (Health

    and Protection). to achieve this, candidates must pass two health insurance

    related units plus the cII's Insurance, legal and regulatory unit, each of which

    requires approximately 50 hours of study followed by an examination.

    Increased efforts from both intermediaries and insurers will be

    required, however, if they are to stem the leakage of members to the self

    -pay market. a study by industry laing & Buisson shows that self-pay

    spending by individuals at private hospitals has grown steadily since

    2008 or up 14% overall in real terms in the last three years suggesting that more needs to be done to make insured solutions more attractive to

    consumers on the whole.

    900,0002001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

    1,050,000

    1,200,000

    1,350,000

    Year

    Num

    ber

    of in

    divi

    dual

    pai

    d su

    bscr

    iber

    s

    1,22

    9,00

    0

    1,20

    6,00

    0

    1,18

    1,00

    0

    1,16

    2,00

    0

    1,11

    9,00

    0

    1,10

    0,00

    0

    1,10

    9,00

    0

    1,12

    8,00

    0

    1,08

    6,00

    0

    1,03

    6,00

    0

    993,00

    0

    iNDiviDuaL PMi SaLeS CoNtiNue to SLiDe

    Source: Laing & Buisson

    Did you know?

    the number of individual paid policies decreased by 4.2% in 2011. this follows similar falls of 4.6% and 3.7% in 2010 and 2009 respectively, and saw the number of policies fall below one million (to 993,000) for the first time.Source: Laing & Buisson

    HI

  • GrouP Pmi // HealtH Insurance Market IntellIgence 2013 HealtH Insurance Market IntellIgence 2013 // GrouP Pmi6 7

    Group Private Medical Insurance

    cost containment was the key issue for the group medical insurance market

    in 2012, as medical inflation continued to drive premiums upwards in an

    otherwise flat economy.

    addressing this issue has never been more important. although laing &

    Buisson's Health cover uk Market report 2012 showed a modest growth

    in the number of company paid medical insurance policies up 1.2% in 2011 compared with falls of 3.3% and 4.7% in 2010 and 2009 respectively the number of people covered was down by 1.3%. It speculated that this was down to a tightening of eligibility criteria to make cost savings on

    employee benefits.

    For the two largest medical insurers the lack of growth in the market

    has resulted in a new approach to managing specialist costs, with Bupa

    launching its Open referral initiative and aXa PPP healthcare revamping its

    Healthcare Pathway product. although there are differences between the

    two offerings, both shift much of the decision regarding which specialist the

    policyholder sees from their gP to the insurer.

    and while there are no immediate cost savings for employers with these

    products, both insurers are confident they will reduce claims costs in

    the long term. AXA PPP returns 6% of the client's hospital spend in BMI Healthcare, nuffield Health, london clinic and aspen hospitals at the end

    of the policy year while Bupa claims its approach will lead to double digit

    reductions in premium by years three to four.

    the jury is still out on whether this approach will become the norm across

    the group medical insurance market, with many in the industry arguing

    against it on the basis of the more restricted choice of specialists it offers

    (open referral generally lets customers select a consultant from up to three of

    the insurers choosing, rather than one chosen by themselves and their gP).

    In its favour, Bupa and aXa PPP have both enjoyed positive feedback.

    For example, Bupa says eight out of 10 of its corporate clients had moved to open referral by October and it was also reporting high levels of satisfaction

    among those using the service. Furthermore, some other insurers, such as

    Aviva UK Health, have expressed an interest in launching a similar model.

    Open referral dominated the headlines during 2012 as hospital groups, consultants and insurers came head-to-head in an often bitter war of words, while consolidation was also on the agenda. the group private medical insurance market, though, was also characterised by some interesting new funding mechanisms that should mean a more constructive year ahead

    While these two initiatives may have dominated the headlines over the

    last 12 months, there has been plenty of other activity in the market too.

    Further consolidation occurred with simplyhealth completing its acquisition

    of groupama in april, making the group the fifth largest medical insurer

    in the uk. although it is still in the process of aligning the two businesses,

    simplyhealth has announced that it will be launching a new product, simply

    Employee Health, next year. there was also plenty of product development in 2012. Wellbeing was a

    key theme with PruHealth launching a range of product changes including

    a care at home benefit for people recovering after surgery; cash back

    incentives for non-smokers; and cover for bariatric and lifestyle surgery such

    as the removal of birthmarks and breast reduction.

    Bupa also launched its Business Health solutions, providing a range of

    health and wellbeing solutions for businesses of all sizes. the range includes

    Foundations, to provide a lower cost option by working in conjunction with

    the nHs; Business Fit, which is designed to address the two main causes

    of workplace absence musculoskeletal conditions and mental health

    problems; and superior, which is a comprehensive worldwide cover product.

    this year also saw the first hybrid cash plan and medical insurance policy

    with the launch of Westfield Health's Hospital treatment Insurance. With

    premiums starting as low as 5.37 a month, this aims to provide a low cost option for employers.

    the plan, initially launched as a company-paid option for schemes of five

    or more employees, covers more than 60 surgical procedures, or 1,300 on its more comprehensive option two, subject to a maximum lifetime benefit of 100,000, or 250,000 on option two.

    And while the anticipated increase in insurance premium tax failed to materialise in 2012, healthcare trusts continued to grow in popularity. Part of

    this was down to the launch of Aviva's Corporate Excess contract, which gives employers another option when looking for an alternative to an insured scheme.

    the scheme uses a similar concept to WPa's corporate Deductible

    arrangement, which was launched in 2010. this sets a notional claims

    fund based on previous years' experience with a percentage of this, usually between 60% and 85%, used to pay claims. As this element is risk-free it's also free of insurance premium tax.

    0

    500,000

    1,000,000

    1,500,000

    2,000,000

    2,500,000

    3,000,000

    3,500,000

    Num

    ber

    of c

    ompa

    ny p

    aid

    subs

    crib

    ers

    2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

    Year

    2,89

    4,00

    0

    2,95

    8,00

    0

    2,97

    2,00

    0

    2,98

    6,00

    0

    3,00

    4,00

    0

    3,00

    9,00

    0

    3,18

    6,00

    0

    3,19

    4,00

    0

    3,04

    3,00

    0

    2,94

    2,00

    0

    2,97

    8,00

    0

    CoMPaNy PaiD PMi PoLiCieS returN to growtH iN 2011

    Source: Laing & Buisson

    Did you know?

    Company-paid PMI policies returned to modest growth in 2011 with an increase of 1.2%, following falls of 3.3% and 4.7% in 2010 and 2009 respectively. there was a small contraction (1.3%), however, in the number of people covered by company-paid medical policies during the year. Laing and Buisson says this suggests some large employers have tightened eligibility criteria to cut costs.

    HI

  • Cash Plans // HealtH Insurance Market IntellIgence 2013 HealtH Insurance Market IntellIgence 2013 // Cash Plans8 9

    Cash Plans

    In tough economic conditions, cash plans fare well. With premiums starting

    at less than a pound a week, they appeal to both individuals wishing to take

    some of the pain out of paying for their everyday health costs and employers

    wanting to provide a low-cost but highly appreciated benefit to their staff.

    their popularity as an employee benefit is highlighted by a recent survey

    which was conducted by tns on behalf of PMI Health group. It found that

    more than a third of full-time employees rank cash plans as one of their top

    three preferred benefits, with cash plans regarded as the most valued benefit

    by 11% of those surveyed, behind contributory pensions, life assurance and medical insurance.

    given this, it is not surprising that the sales results especially for the

    corporate market are good. Figures from laing & Buisson show that

    although the number of people with cash plans fell by 1.5% in 2011, this was entirely down to the individual market which declined by 4.6%. In contrast, the corporate market fared well again, with employer paid contributor

    numbers growing by 13.5%.

    While this is positive for the market, with the average price paid for an

    employer cash plan falling by 14% as a result of competition and price cuts, there is still pressure on providers.

    certainly competition is intense in the market with providers launching

    new schemes and enhancing their benefit lists to win more business.

    One of the most eagerly awaited launches was Westfield Health's Hospital

    treatment Insurance, which builds on its acquisition of Patientchoice and

    has been designed with the aim of opening up a middle ground between

    cash plans and traditional private medical insurance. the product, which

    is available as a standalone as well as an addition to a cash plan, gives

    employees access to as many as 1,300 surgical procedures for premiums

    from as little as 5.37 a month.Health shield has also been busy on the product development front in

    2012. In september it unveiled a company paid cash plan, elements and

    elements Plus, for sMes with three or more employees.

    Additionally, it launched a cash plan for flex schemes designed to address

    Cash plans remain a popular employee benefit and 2012 saw them evolve to include even more benefits, including hospital treatment options more akin to private medical insurance. Off-the-shelf excess benefits also came to the fore as providers looked to help cash-strapped employers manage their budgets

    the dental insurance overlap. the product allows employees to select cover

    with or without dental benefit.

    a cash plan also formed part of the product offering from former

    association of Medical Insurance Intermediaries chairman, andrew tripp's

    Perfect Health. the product suite, called Perfect Health cash Plans, is

    aimed at sMes and the self-employed and as well as a traditional cash plan,

    customers can add a short-term income protection plan, cover for surgical

    procedures and life assurance.

    a variety of new benefits were also added to plans in 2012. Many are

    designed to provide an easy way to access medical expertise for example Health shield added a gP helpline; Westfield Health signed up second

    opinion service BestDoctors for its members; and HsF added a webcam gP

    consultation service, HsF Virtual Doctor.

    another new benefit that grabbed attention in 2012 is the ability to use a

    cash plan to fund the excess on a medical insurance scheme. Although this has been happening informally for the last four years, a couple of the cash

    plan providers introduced it as an option on their plans this year.

    Simplyhealth includes it as an option on its corporate plan, starting at 25p per week for 100 of excess cover while Medicash automatically includes it, giving 200 of cover on its 1 a week Proactive corporate plan.

    While both providers say they are addressing customer demand, there

    are concerns that it could have some negative outcomes. as well as

    changing claims behaviour on medical insurance, as the excess will no longer serve as a deterrent, it could also drive up claims on cash plans.

    While it will take time for the full implications of this product feature to

    be understood, there were also some more concerning developments

    in the market. Fraud has become more of an issue for the cash plan

    providers, with Medicash reporting a 500% increase in the number of fraudulent claims since 2009. Instances of fraud include altered receipts and fake invoices for treatment.

    although the cash plan providers admit the level of fraud is still

    relatively low, with the product dependent on claims being settled quickly

    and with minimum touch, it is essential that they do not allow this activity

    to get out of hand.

    YEar numbEr of PEoPlE CovErEd bY a Cash Plan ProPortion of PoPulation CovErEd

    2001 5,920,000 10%

    2002 5,336,000 9%

    2003 4,925,000 8.3%

    2004 5,049,000 8.4%

    2005 4,903,000 8.1%

    2006 4,836,000 8%

    2007 4,779,000 7.8%

    2008 4,495,000 7.3%

    2009 4,113,000 6.7%

    2010 3,939,000 6.3%

    2011 3,778,000 6%

    Source: Laing & Buisson

    HI

    Num

    ber

    of c

    ontr

    ibut

    ors

    0

    500,000

    1,000,000

    1,500,000

    2,000,000

    2,500,000

    3,000,000

    3,500,000

    2001

    2,82

    9,00

    032

    9,00

    0

    2002

    387,00

    02,74

    0,00

    0

    2003

    342,00

    02,68

    4,00

    0

    2004

    233,00

    02,74

    5,00

    0

    2005

    229,00

    02,68

    7,00

    0

    2006

    232,00

    02,66

    8,00

    0

    2007

    292,00

    02,67

    5,00

    0

    2008

    389,00

    02,48

    4,00

    0

    2009

    404,00

    02,30

    0,00

    0

    2010

    449,00

    02,18

    4,00

    0

    2011

    510,00

    02,08

    3,00

    0

    Individual Contributors Company Paid Contributors

    Source: Laing & Buisson

    grouP Market growS wHiLe iNDiviDuaL NuMBerS DeCLiNe

    Fewer PeoPLe CovereD By CaSH PLaNS

  • oCCuPational hEalth // HealtH Insurance Market IntellIgence 2013 HealtH Insurance Market IntellIgence 2013 // oCCuPational hEalth10 11

    Occupational Health

    Healthy, happy employees make for more productive workplaces but,

    with occupational health regarded as a discretionary spend, it is an area

    that has not always received the investment it deserves.

    Figures from Market and customer Insight's uk Occupational Health

    Market Development Report show the market contracted by 3% in 2011 as a result of the recession and public sector cutbacks. this puts overall

    UK spending on occupational health at around 385m. It concluded that although there was huge potential for the market to grow, the sector

    lacked the stimulus needed to spark growth.

    In spite of the slightly downbeat findings, there was plenty of

    evidence to support the need for occupational health in these tough

    times. For the second year running, the chartered Institute of Personnel

    and Development's (cIPD) absence Management survey found that

    stress was the most common cause of long-term absence, with 40% of employers reporting an increase over the past year and only one in 10

    saying the problem had lessened. Further, while 60% of employers are

    taking steps to address this problem, 27% of organisations are doing nothing in spite of reporting stress as one of the top five causes of absence.

    another study, which was conducted by the university of nottingham and

    university of ulster, found the current economic climate was making matters

    worse for employees. It found that work-related stress increases by 40% during an economic downturn.

    In addition, the study, which was conducted across thousands of civil

    servants in Northern Ireland, found that one in four workers experience work-related stress in times of recession. Further, the total time taken off due

    to psychological problems increased by more than a third during a recession.

    the importance of occupational health was also supported by research

    by legal & general. through analysis of Department for Work and Pensions

    statistics it found that work-related stress is the most common reason for

    employers seeking occupational health advice.

    to address the growth in stress in the workplace as well as provide solutions

    to other workplace health issues, there are plenty of examples of health

    absence and productivity still feature highly on the agenda of most forward-thinking employers and the world of occupational health worked hard throughout 2012 to combat the added pressures that the economic downturn is having on employees around the country

    insurance providers adding occupational health benefits to their products.

    cigna uk Healthcare Benefits beefed up its occupational health offering,

    adding a toolkit to help line managers manage employee absence and

    health issues and an employee assistance programme (eaP) through its

    partnership with Workplace Options. the eaP is available on a standalone

    basis or alongside any of its other products.

    several cash plan providers have also added occupational health services

    to their products. these include Health shield, which added a gP helpline this

    year, and Medicash, which introduced an eaP with additional services such

    as a day-one stress intervention programme and a managers' support helpline.

    there were also changes in the occupational health market itself as

    providers looked to create the critical mass necessary to compete profitably.

    Market and customer Insight's report had found that while an estimated

    53% of occupational health services were outsourced to private companies in 2011, profits were proving elusive as a result of intense competition and

    the need to invest in technology.

    a year after acquiring rood lane Medical group, Hca International

    made another move into occupational health by taking a stake in Blossoms

    Healthcare. the provider of primary care and occupational health services

    has clinical facilities in london, Birmingham and edinburgh and delivers

    more than 45,000 health assessments and GP consultations each year.

    capita also grew through acquisition in 2012, buying up aviva uk Health's

    occupational health business to enable the insurer to concentrate on its core

    health insurance business. the deal, which was for an undisclosed sum,

    will see capita take on the provision of occupational health services to more

    than 500 organisations as well as entering into an agreement to become a long-term strategic provider to aviva uk Health. It also acquired screening

    services provider Medicals Direct for 13.2m in May.

    these two deals add to a long list of recent acquisitions for capita, which

    has purchased Insurance Medical group, screening and reporting firm

    Premier Medical group and Firstassist's eaP and absence management

    business in the previous two years.

    Cash plan provider BHSF also expanded its occupational health arm through the acquisition of abbott Burke associates and PtH group limited.

    Both firms are now part of a new division of BHsF called BHsF Occupational

    Health limited, which it says it intends to grow substantially, through organic

    growth as well as further acquisitions, over the next few years.

    ConditionEmPloYErs CitinG it as most Common CausE (%)

    manual non-manual

    stress 21 30

    acute medical conditions (eg. stroke, cancer) 21 28

    mental ill health (eg. clinical depression, anxiety) 16 14

    musculoskeletal injuries (excluding back pain) 17 9

    back pain 9 5

    recurring medical conditions (eg. asthma, angina) 4 5

    Source: CIPD Absence Management Survey 2012

    MoSt CoMMoN CauSeS oF LoNg-terM aBSeNCe iN 2012

    Did you know?

    the CIPD absence Management Survey found that stress was the most common cause of long-term absence, with 40% of employers reporting an increase over the past year and only one in 10 saying the problem had lessened. Further, while 60% of employers are taking steps to address this problem, 27% of organisations are doing nothing in spite of reporting stress as one of the top five causes of absence.

    0 1 2 3 4 5 6 7 8

    2012 6.8

    2011 7.7

    2010 7.7

    2009 7.4

    2008 8.0

    Number of days

    Average number of days absence taken per employee per year

    Source: CIPD Absence Management Survey 2012

    HI

  • GrouP risk // HealtH Insurance Market IntellIgence 2013 HealtH Insurance Market IntellIgence 2013 // GrouP risk12 13

    Group risk

    2012 was an upbeat year for the group risk industry. With demand for the

    products being fuelled by the introduction of auto-enrolment, the market is

    expected to have built on the growth it saw in 2011. this growth certainly helped buoy the industry's mood. according to swiss

    re's Group Watch report, sales of all three products increased in 2011. For group income protection this represented the first growth in the market since

    2008. Further, while growth was relatively modest for both group life and group income protection, at 4.1% and 0.1%, sales of group critical illness increased, albeit from a small base, by 9.5%.

    Expectations for growth resulting from auto-enrolment are even more encouraging. With group risk benefits often linked to pension membership,

    some are predicting that this could mean sales double as the new pension

    regime is rolled out.

    research by trade body group risk Insurance Development (griD)

    suggests there is a good appetite among employers for group protection. Its

    2011 employer research, which was conducted in October 2011, found

    that 52.6% of the employers who did not already offer group risk benefits would consider implementing a group life scheme alongside their pension

    arrangements. the figures were even higher for group income protection

    and group critical illness insurance at 67.8% and 78.2% respectively. unsurprisingly group risk providers are going into overdrive to capitalise on

    the opportunities around auto-enrolment, with marketing campaigns aimed at

    encouraging greater take-up. Although employers can avoid extending group risk benefits to all new pension members and many will to keep costs under

    control there are also some compelling arguments in favour of allowing them

    to take out these products. as well as providing a valuable employee benefit,

    as more employees join the pension, this is likely to reduce the average age of

    scheme members. this will reduce the unit cost of group risk and mean some

    employers may find they can extend cover for much less than expected.But there are also significant risks for the insurers. as more people join

    their employer's pension scheme and become eligible for group risk benefits,

    there is a danger that insurers will pick up poor risk. to avoid this, conditions

    2012 may prove to be a defining year for the group risk market, thanks to pensions auto-enrolment and the Governments welfare reform agenda. as 2013 begins, the signs are positive and employers look to be taking steps to ensure they have the right kinds of protection and support in place for staff

    are being imposed with insurers reserving the right to adjust the unit rate or

    restrict the amount of cover if scheme numbers increase by more than 25% or employees join who are long-term absent.

    But auto-enrolment hasn't been the only agenda item for group risk

    insurers this year. Although the industry was granted an exemption from the default retirement age legislation, insurers have had to respond to

    the changing needs of employers dealing with an ageing workforce. this

    has seen more limited term payment terms on group income protection,

    especially where an employer is introducing cover for the first time, as well as

    the growth of 'pay direct' initiatives, where the payment goes directly to the

    employee if their contract of employment is terminated.

    the government's welfare reform programme could also affect the

    group risk industry. as state benefits continue to dwindle, there will be more

    pressure on employers to provide some assistance to their workforces, with

    the group income protection market likely to benefit.

    Insurers are keen to position their products to fill the gap, with many

    putting greater emphasis on early intervention and absence management.

    For instance, ellipse launched two products in 2012 addressing this. One,

    InteractPlus, included an integrated absence management system to help

    identify potential claims at outset, while the other, Interact, includes a 10% reduction in premium if absences are notified promptly and no employee is

    absent for more than four consecutive weeks in a year.

    to help increase take up of group risk benefits, there have been calls for the

    government to consider a form of auto-enrolment for group income protection.

    likewise griD's employer research found that appetite for group risk benefits

    would increase if employers were given some form of incentive such as

    tax relief or reduced national insurance contributions. It found that 68% of employers would be more likely to introduce group life cover if that were the

    case, while the figures for group income protection and group critical illness

    were slightly lower at 60% and 61% respectively. As well as expectations that sales will increase, group risk insurers are also

    pleased that premiums are finally showing signs of hardening. although this

    may put off some employers, in the current low interest rate environment, it

    will allow insurers to improve their profitability.

    CovErnumbEr of livEs CovErEd

    ChanGE2010 2011

    death benefit 7.86million 8.20million +4.4%

    income protection 1.79 million 1.84million +2.4%

    Critical illness 305,678 326,045 +6.7%

    Source: Swiss Re Group Watch 2012

    NuMBer oF LiveS CovereD By grouP riSk SCHeMeS

    0

    2

    4

    6

    8

    10

    In-f

    orce

    pre

    miu

    ms

    2007 2008 2009 2010 2011

    Income ProtectionDeath Benefit Critical Illness

    9.11bn

    6.41bn

    37.23m 45.40m 48.39m 50.25m55.01m

    6.49bn

    5.68bn

    5.17bn 5.18bn

    9.45bn8.97bn 9.19bn

    9.56bn

    Source: Swiss Re Group Watch 2012

    grouP riSk PreMiuMS, 2007-11

    HI

  • individual inComE ProtECtion // HealtH Insurance Market IntellIgence 2013 HealtH Insurance Market IntellIgence 2013 // individual inComE ProtECtion14 15

    Individual Income Protection

    With its ability to replace income when someone is unable to work due

    to long-term illness or injury, income protection (IP) is one of the most

    important financial planning products. But with sales continuing to slide, the

    industry must find ways to underline this product's benefits.

    the latest figures from swiss re show that sales of new IP policies fell by

    a modest 0.2% in 2011, to 110,472. While this small contraction may have simply been a by-product of the tough economic climate, the figures meant

    the IP gap increased to 190bn annual benefit a 46% increase from the 130bn gap recorded in 2002.

    reassuringly the report also found that the industry is working hard to

    close this gap, with several initiatives and events likely to create opportunities

    to raise the product's profile.

    the introduction of the eu gender directive in December is among those

    events. With gender-neutral prices being introduced, estimates from lV=

    suggest that men will see their premiums increase by an average of 20% while women will see theirs fall by 28%. This is contrary to what is happening

    in the life and critical illness markets, where female premiums are rising and

    male rates falling slightly.

    While the long-term impact of the directive is still uncertain, in the short-

    term at least, insurers and advisers alike seized a marketing opportunity,

    promoting IP to male customers in the run up to g-Day and to women

    afterwards. As a result many reported an increase in sales, with expectations that this would continue into the new year.

    another opportunity to raise awareness of IP stems from the government's

    plan to develop simple financial products to better enable consumers to

    navigate the financial services market.

    the independent steering group set up by the government published its

    initial recommendations in august. although it proposed a couple of savings

    accounts and a simple life assurance product, plans for a simplified form of

    IP were put on hold.

    It found that while the product proposition was straightforward, the

    process required to select the most appropriate cover was much more

    complex. Adding the necessary range of options to the product would make it difficult to design a product that was simple. It did, however, acknowledge

    that a simple IP product would play an important role in the initiative's

    objectives and put its findings out for further consultation.

    While the government's plans may have stalled, the Income Protection

    task Force is also working hard to increase market penetration. among the

    initiatives it is spearheading is the creation of a consumer charter.

    this would set some minimum standards for the industry such as

    publishing claims paid figures annually; using own occupation definitions

    where appropriate; and making policy wordings easy to understand. It also

    plans to establish a quality standard for the product to enable consumers

    to differentiate it from payment protection insurance (PPI) and provide the

    reassurance that it meets minimum standards.

    and insurers have carried out their own initiatives to raise awareness of

    the need for IP too, with both aviva and unum running television advertising

    campaigns to highlight the need for IP during 2012.

    While this multi-pronged approach should help to increase sales, though,

    there are also issues the industry must address.

    For starters, as the PPI mis-selling scandal still hangs over the industry,

    there are concerns that the problems could be repeated with short term

    income protection (stIP).

    although arguments in favour of stIP run along the lines of 'some

    protection being better than none', the Financial services authority is

    among those concerned about the risk of mis-selling. at the tail-end of 2011

    it warned that it would be taking a more intrusive approach to payment

    protection products, including stIP.

    there are also concerns that the protection industry might not have been

    able to deal with the volume of applications it receives in the run up to g-Day.

    although some insurers, including ageas Protect and scottish Provident,

    had announced that any applications in the pipeline by 20 December

    would be given gender specific rates providing the underwriting process

    is completed within its deadlines, others, such as lV= and Zurich, brought

    forward the date on which they introduced gender neutral pricing.

    In any case, the fact that the gender directive got advisers thinking and

    talking about protection more in 2012 can only be a good thing and it will be

    up to them and insurers to keep up the momentum in 2013 and beyond.

    as the individual income protection (IP) market struggles against the continued fall-out from the payment protection insurance scandal, the jury is still out on what the emergence of new short-term IP products might mean for consumers. and as the eU gender directive kicks in, it will take more determination than ever to grow this important market

    ProvidEr 2011 salEs 2010 rankinG

    friends life 19,046 -

    lloyds banking Group 12,518 3

    hsbC 12,120 1

    lv= 11,898 4

    legal & General 9,989 5

    Source: Swiss Re Term & Health Watch 2012

    toP Five iNCoMe ProteCtioN ProviDerS

    0 10 20 30 40 50 60 70

    Health

    Education

    Alcoholic drinks, tobacco & narcotics

    Communication

    Clothing & footwear

    Household goods & services

    Miscellaneous goods & services

    Restuarants & hotels

    Food & non-alcoholic drinks

    Recreation & culture

    Housing, fuel & power

    Transport

    per week

    5.00

    10.00

    11.80

    13.00

    23.40

    31.40

    35.90

    39.20

    53.20

    58.10

    60.40

    64.90

    Averageweeklyhouseholdexpenditureonmaincommodities and services (2010)

    Source: Office for National Statistics, Family Spending 2011

    0

    30000

    60000

    90000

    120000

    150000

    Sal

    es b

    y Vo

    lum

    e

    2007 2008 2009 2010 2011

    111,780

    126,815

    117,815

    110,743 110,472

    New individual IP sales, 20072011 by volume

    Source: Swiss Re Term & Health Watch 2012

    HI

  • individual CritiCal illnEss // HealtH Insurance Market IntellIgence 2013 HealtH Insurance Market IntellIgence 2013 // individual CritiCal illnEss16 17

    Individual Critical Illness

    In spite of a tough economic climate, the critical illness (cI) market has

    cause to celebrate. not only were sales up according to the latest figures

    from swiss re, but there are indications that this could be repeated in 2012.

    In its Term & Health Watch 2012 report, Swiss Re reported a 3.1% increase in new policies. the report's co-author, ron Wheatcroft, said the

    growth reflected the work the industry had done to improve confidence

    among both consumers and advisers.

    One of the key confidence boosters for the cI industry has been the

    publication of claims data. since the industry started publishing this

    information, the figures have risen steadily and now show that more than

    90% of claims are paid by most of the major providers. This has helped dispel the image of the big bad insurer refusing to pay claims that was

    becoming far too common in the consumer press.

    as the industry continues to build on this, and a number of changes take

    place in the market, many are expecting sales for 2012 to be even higher. Several of the insurers have already reported sales increases. For example,

    LV= reported a 20% increase in protection sales in the first half of 2012 as a result of improvements to its CI product; Friends Life wrote 28m of new business in the first half of 2012, more than the 16m it wrote in 2011; and, by the end of Q3, Legal & General had written 41m of new business, up 28% on the previous year.

    sales are also likely to increase as a result of the introduction of the eu

    gender directive on 21 December, which bans insurers from offering different

    prices to males and females. the effect of the move to gender-neutral pricing

    coupled with the introduction of the I-E tax change in January 2013 means that both men and women are likely to see premiums rise, by an average of 6% and 16% respectively according to LV=. This has resulted in a spot of 'buy now while stocks last' promotional activity on the part of insurers and advisers.

    another legislative change that could help to increase sales of cI is the

    retail Distribution review. With commission on investment sales outlawed

    from January, there are expectations that more advisers will consider moving into the protection market.

    a boost to consumer confidence in critical illness has seen sales bounce back at some providers, but the threat posed to the products sustainability by the eU gender directive, as well as the potential impact of the retail Distribution review, is causing sleepless nights for some

    also dominating 2012 was the debate surrounding partial payments. these

    first became a significant part of the cI landscape when PruProtect launched

    its severity-based serious illness cover plan in 2007. And, although it was initially criticised for being overly complicated, many of the other insurers

    including aviva, Bright grey and scottish Provident have now followed suit to

    some extent by introducing partial payments for certain conditions.While the insurers insist partial payments add value for policyholders,

    there are concerns that the industry could be embarking on a numbers game

    akin to when the list of cI conditions started to read more and more like a

    medical dictionary back in the 1990s.However, while there are concerns about how the number of partial

    payments are growing, consumer research conducted on behalf of

    PruProtect found that 61% of those surveyed preferred severity-based cover to traditional CI plans. In addition, 87% said that the likelihood of payout was the most important element of protection.

    some of the partial payment conditions to be added to policies in 2012

    include pituitary tumour, cerebral arteriovenous malformation and cerebral

    aneurysm, which were added by Friends life; removal of an eyeball, crohn's

    disease treated with intestinal resection, and significant visual impairment,

    from aviva; and low grade prostate cancer, added by legal & general.

    children also came in for attention from the insurers' product

    development departments. Friends life added child's hydrocephalus, more

    commonly known as water on the brain, to its child cover while aviva and

    Legal & General increased the cut-off point for children's cover from age 18 to age 21, providing children are in full-time education.

    the importance of cover for children was also highlighted by ageas Protect

    earlier in the year when its research found that that only 31% of parents with

    a cI policy knew whether their policy covered their children too. the insurer

    recommended that advisers highlight this important area of cover with their

    clients to demonstrate the value cI insurance offers.

    ProvidEr 2011 salEs 2010 rankinG

    lloyds banking Group 153,037 1

    legal & General 95,813 2

    friends life 81,125 -

    aviva 59,636 4

    bright Grey/scottish Provident 44,530 3

    Source: Swiss Re Term & Health Watch 2012

    aGE in 2012 % of malEs ExPECtEd to survivE to 100 % of fEmalEs ExPECtEd to survivE to 100

    0 32% 39%

    10 28% 35%

    20 23% 30%

    30 20% 26%

    40 16% 22%

    50 13% 18%

    60 11% 15%

    70 9% 13%

    80 8% 10%

    Source: ONS, What are the chances of surviving to age 100? (2012)

    toP Five CritiCaL iLLNeSS ProviDerS

    a tHirD oF BaBieS BorN iN 2012 exPeCteD to Live to 100tH BirtHDay

    2011

    2010

    2009

    2008

    2007

    Sales by volume

    0 100,000 200,000 300,000 400,000 500,000 600,000

    536,143

    511,045

    530,214

    534,561

    551,382

    New individual CI sales, 20072011 by volume

    Source: Swiss Re Term & Health Watch 2012

    HI

  • GrouP intErnational Pmi // HealtH Insurance Market IntellIgence 2013 HealtH Insurance Market IntellIgence 2013 // GrouP intErnational Pmi18 19

    Group International PMI

    2012 was a good year for international medical insurers. With the uk

    economy still failing to show any real signs of recovery, more and more

    businesses are looking for opportunities overseas, with international

    medical insurance a must for those sent on foreign assignments.

    the demand for cover is high. according to research by aviva uk

    Health, more than half of UK employers are planning to expand their business internationally, with 21% of employers saying they had sent more employees abroad over the past few years.

    In terms of destinations, although europe, the us and the united arab

    emirates remain important markets, emerging BrIc (Brazil, russia, India,

    china) economies are also becoming popular choices. aviva's research

    found that 41% of British businesses are eyeing India and China, with Russia on employees' travel itineraries for a further 25% of UK employers.

    But the aviva research also found that while employers were keen to

    expand internationally, they were unsure about how to pull together a suitable package for employees being sent overseas, with 60% admitting

    they found the different rules and regulations challenging. this is

    supported by research by Jelf Employee Benefits which found that only 5% of employers were confident that they understood the rules for international

    healthcare in all the countries in which they had employees deployed.

    certainly the maze of regulations for anyone posted overseas can be

    complicated. More and more countries are introducing requirements

    around the type of cover expatriates must have, with some such as Dubai set to make health insurance mandatory.

    Dealing with these new countries is also challenging for insurers and

    brokers. regulations can often require them to gain a licence or establish

    partnerships or a fronting arrangement with a local provider. For example, to operate in china it is necessary for both insurers and brokers to have a

    local licence.

    additionally, as these markets open up to overseas business, costs are

    rising. the cost of treatment in some hospitals in china, for instance, can

    be as high as in the us.

    as employers look increasingly overseas to emerging BrIC countries and beyond for new opportunities, international private medical insurance providers are coming up with new and innovative ways to guide them through the maze of regulation that stands in their way

    given the increasing demand for cover, competition between the insurers has

    been rife in 2012.

    as a result, much more has been done in the way of improving the end client

    experience. For example, Globality Health launched its Globalites proposition in 2012, a global network of carefully selected partners, which include third

    party administrators as well as insurers, to give customers a seamless service

    wherever they are in the world. Because all the partners are on a common It

    platform and follow the same processes, wherever the customer is, they will

    receive the same level of service.

    Meanwhile, at the beginning of the year aXa PPP International announced

    its intention to become a top three provider, promising to bring in more expertise and develop its product offering to achieve this.

    there has also been a flurry of product launches to satisfy the needs of

    businesses sending their employees overseas. these have focused on a number

    of key requirements including enhanced benefits, flexibility and cost control. At the start of the year, Expacare launched a modular plan, Choices, for

    small groups of five to 29 employees, allowing them to have cover written on a medical history disregarded basis. alongside the core inpatient treatment cover,

    employers can choose to add various modules such as outpatient treatment,

    chronic conditions cover and wellness options.

    living up to its promise, aXa PPP International introduced a range of

    add-ons to its current plans. these include an enhanced outpatient cover

    option on its standard plan which includes diagnostic treatment, vaccinations,

    consultations, physiotherapy and complementary practitioner charges.

    Meanwhile on its Comprehensive plan, SMEs can now add extra dental cover for routine treatment or up to 5,000 towards routine pregnancy, childbirth and postnatal medical expenses.

    the issue of cost was also addressed this year with Bupa International bringing

    out a short-term international medical insurance plan, Flex. This provides cover for between three and 11 months, making it suitable for shorter assignments.

    Insurers have also beefed up their products with added value services

    to assist employees based overseas. Many now offer expat guides to help employees find their feet in a new country. aviva uk Health has taken this a step

    further, allowing its customers to put all their medical information such as blood

    group and gP details on its online My Health Passport system. this ensures the

    information is available wherever they are in the world.

    as well as health information, insurers have also added wellness related

    tools such as online health risk assessments, health information telephone

    services and employee assistance programmes. some insurers have also added

    practical support for expats and their families. For example, if a policy member needs to be evacuated, Allianz Worldwide Care will take care of up to 1,660 of travel costs for their family members.

    These developments will ensure that, as interest in overseas expansion continues, insurers will be well positioned to look after the health and wellbeing

    of those employees on foreign assignments.

    1) India 2) China 3) Russia 4) Brazil 5) Australia 6) USA 7) UAE

    1) USA 2) Australia 3) Spain 4) France 5) New Zealand 6) Italy 7) Canada

    Source: Aviva Relocation Trends Report 2012

    MoSt PoPuLar New territorieS For ForeigN aSSigNMeNtS

    Quality of package

    Global strength

    Expertise in iPMI market

    Value for money

    Known trusted brand

    Comprehensive benefits

    4%

    24%

    50%

    41%

    32%

    46%

    What factors do employers take into account when purchasing iPMI?

    Source: Aviva Relocation Trends Report 2012

    HI

  • HealtH Insurance Market IntellIgence 2013 // individual intErnational Pmi 21

    www.allianzworldwidecare.comAllianz Worldwide Care Limited is regulated by the Central Bank of Ireland. Registered in Ireland: No. 310852. Registered Office: 18B Beckett Way, Park West Business Campus, Nangor Road, Dublin 12, Ireland.

    Because yourclients are ournumber onepriority too

    ADV-HIMag-EN-1112 Ind_Layout 1 13/12/2012 08:49 Page 1

    Individual International PMI

    as the global economic crisis continued throughout 2012, pessimists

    could have predicted that many individuals would be more reluctant to

    take the plunge and leave their home country for a better life abroad.

    However, it seems that the downturn has prompted many to make the

    move overseas for prolonged periods of time or indeed forever.

    In fact, research carried out for lloyds tsB International suggests that a new

    breed of global citizen is emerging. research from the bank, published in

    2012, looked at over a thousand affluent uk citizens and found that as many as

    one in five spent at least one month outside Britain in the previous 12 months,

    equating to around half a million people nationally. the results showed that

    about 340,000 respondents spent more than a month abroad in one trip.Furthermore, the research for the bank shows that 68% of British expats

    are far happier in their adopted countries than in the uk. spain is where

    British expats feel happiest, in spite of the country's gloomy economic situation, while canada and germany rank second and third respectively

    as locations where UK expats are most content.

    And while, of course, many expats live abroad because they are on overseas business assignments, many and a significant part of the overall international

    private medical insurance (iPMI) market for individuals are older people

    moving abroad in the hope of enjoying sunnier climes in their retirement.

    In fact, 40% of expats surveyed for Lloyds TSB International said they were spending more time abroad because they had retired in the last five

    years. those figures are backed up by research from HsBc, whose 2012

    Expat Explorer survey found that a high proportion of British expats living around the world fall into the over 55 age bracket.

    According to HSBC, of the British expat community, 38% are 55 or over, compared to just 22% of expats falling into this age bracket worldwide. Furthermore, just 15% of British expats are aged 18-34, compared to a global average of 32%. And while only 9% of all expats who completed the survey are retired, that is true for 17% of British expats.

    HsBc says this could be a result of Britons choosing to build their career

    in the uk before moving abroad to capitalise on better weather and quality

    a global recession, political instability across different regions the individual international private medical insurance market should perhaps be one of the sectors most volatile. But, as the figures prove, it is in fact one of the sectors most vibrant

  • individual intErnational Pmi // HealtH Insurance Market IntellIgence 2013 HealtH Insurance Market IntellIgence 2013 // individual intErnational Pmi22 23

    of life in countries such as France and spain or, perhaps, an indication

    that those who move away from Britain are more inclined to stay in their

    new country long-term.

    One of the major trends to have emerged in the individual iPMI market

    over recent years has been a willingness among some iPMI providers to

    offer cover for pre-exisiting chronic conditions something which can be a major stumbling block for someone wanting to live overseas. after all, living

    abroad means that individuals no longer have the nHs to rely on to treat

    whatever their chronic condition might be, should they have one.

    In the past, while corporate groups, which are assessed on a medical

    history disregarded basis, could generally access cover for all chronic and

    pre-existing conditions, it was a different story when it came to individuals and their families and indeed smaller corporate groups. Historically, most

    insurers have been unwilling to offer them cover for chronic conditions

    due to their associated high medical costs, leaving the treatment and

    maintenance of chronic conditions to the public health system, if available,

    or simply leaving it up to the individual to fund their care themselves.

    However, some insurers are now using sophisticated underwriting

    systems and morbidity modelling techniques to assess the medical risk

    and likely cost of treatment associated with various chronic conditions.

    they have found that there are many conditions, such as allergies, that

    have little impact on the insurance risk and that can be covered without

    any additional cost.

    And while for some other chronic conditions a surcharge or exclusion may apply, the fact that more can now be covered at all means that many

    more expat individuals can access more comprehensive cover than before.there will certainly be no shortage of demand for comprehensive

    healthcare cover from individuals in the years ahead as not only are more

    people moving abroad than before, but those that are already overseas

    are increasingly reluctant to return home. natWest International Personal

    Bankings Quality of Life Index shows that 72% of British expats say that their quality of life has not reduced over the last five years, while the

    number planning to return home to the UK has fallen from 23% in 2007 to 17% in 2012.

    as a result, the individual iPMI market will continue to be a vibrant one

    and one which brokers will do well to tap into.

    CITIES WITH BEST QUALITY OF LIVING CITIES WITH WORST QUALITY OF LIVING

    10

    1

    3

    10

    9

    5

    7 46

    1 Vienna

    2 Zurich3 Auckland4 Munich

    5 Vancouver6 Dsseldorf7 Frankfurt

    8 Geneva 1 Khartoum, Sudan

    2

    23

    4

    NDjamena, Chad

    3 Port-au-Prince, Haiti

    4 Bangui, Central Africa Republic

    5

    5

    Baghdad, Iraq9 Copenhagen

    10 Bern/Sydney

    8

    1

    Source: Mercer 2012 Quality of Living Survey

    BeSt aND worSt CitieS For quaLity oF LiviNg For exPatS

    The age/employment profile of British expats

    Of the British expat community, two thirds (38%) are aged 55 and over, compared to just 22% of expats falling into this age bracket worldwide.

    In comparison, relatively few British expats are from the 18-34 age bracket - only 15% of British expats fall into this age range compared to a global average of 32%.

    British-born expats are also more likely to be retired than most other nationalities. While one in ten (9%) expats who completed the expat explorer survey are retired, nearly one in five (17%) British expats describe themselves as the same

    Source: HSBC Expat Explorer survey 2012

    Expats in Europe stay put despite economic woes

    Expats living in the Eurozone seem determined to stay in their new country of residence despite the economic woes there.

    In fact, although more than half (58%) of expats living in Spain think the country is getting worse as a place to live for expats, none (0%) are actively looking to leave in favour of their home country, while around three-quarters (74%) are intending to stay.

    Similarly, expats in the Uk and France are also, by and large, intending to stay in their country with 71% and 69% respectively intending to stay put (compared to a global average of 62%).

    Source: HSBC Expat Explorer Survey

    In terms of the profile of this market segment, the results of our own surveys of individual clients, based on our global membership list, would tend to follow the global averages mentioned in this article. the highest proportion are aged between 36 and 50 and only 23% are aged 51 plus. Some of the most popular countries for our members to live in are Germany, the Uk, Brazil, China and Switzerland.

    For us, providing a comprehensive level of cover to our individual clients is very important. We always provided cover for chronic conditions, and now we can provide cover for pre-existing chronic conditions also. each year we review and enhance our plan benefits, flexibility and/or services e.g. we introduced a range of core plan deductibles in November 2012, for an even greater level of flexibility and choice. We also appointed a relationship Manager in 2012 to provide additional support to intermediaries targeting individual business.

    I believe that there is further opportunity for growth within this segment, as health insurance in general evolves towards more geographically flexible cover in line with the trend for global mobility, and the demand for cover for chronic conditions increases, in line with the rising proportion of older people in the worlds population.

    Susan Landers, Head of Marketing and Client Management, Allianz Worldwide Care

    There are almost five million Britons living and working abroad

    Australia, Spain, the US, Canada and South Africa are the top countries for British expats

    Over 40 countries out of 196 have a British population of 10,000 or over

    Australia, with approximately 1.4 million British expats is the top expat destination, and Spain with 940,000 expats, the US with 794,000 expats and Canada with 630,000 expats follow closely behind

    Source: NatWest International Personal Banking Quality of Life Index

    BritoNS aBroaD

    SPoNSor CoMMeNtary

    HI

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    At Aetna, we provide more than international medical protection. Were dedicated to being your proactive partner, looking after you, your clients and your employees health with the greatest care and attention. With truly global reach and expertise provided to over 500,000 members globally, were trusted to deliver seamless world class service thats with you for the long haul.

    Recommend us with confidence.+44 870 442 2676 [email protected] www.aetnainternational.com

    Aetna is a trademark of Aetna Inc. and is protected throughout the world by trademark registrations and treaties.

    Information is believed to be accurate as of the production date; however, it is subject to change. For more information about Aetna International plans, refer to www.aetnainternational.com.

    2012 Aetna Inc.

    Quality health plans and benefitsHealthier livingFinancial well-beingIntelligent solutions

    ComPanY ProfilE // HealtH Insurance Market IntellIgence 201326

    london office serving Europe and russiaaetna international1st floor, 69 Park laneCroydonCr9 1bGunited kingdom

    t // +44 (0)208 774 6200E // [email protected]

    video - a history of aetna: http://youtu.be/ExlwtxhGowY

    kEY ContaCt:nic browneuropean sales Director

    E // [email protected] // +44 (0)7557 970290

    www.aetnainternational.com

    International Healthcare Plan for Individuals

    group International Healthcare Plans for sMes

    group International Healthcare Plans for large corporates

    Wellness Programs

    Health Management services

    www.twitter.com/aetnaglobal www.facebook.com/aetnaInternational

    www.aetnainternational.com

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    aetna International offers innovative global

    healthcare cover, wellness and care management

    solutions for multinational corporations and globally-

    mobile individuals across the world.

    With more than 150 years experience in the US and over 35 years internationally, Aetna offers you an abundance of healthcare expertise. We aim to be the global leader in empowering people to live healthier

    lives by making quality healthcare more affordable

    and more accessible.

    hEalth insuranCE for ExPatriatEs and GloballY-mobilE individuals

    aetna International offers a full suite of products

    and programmes, including medical, dental, vision,

    emergency assistance and health management. Our

    global coverage with local expertise meets employers needs in attracting and retaining qualified employees

    for international assignments.

    as specialists in providing health insurance

    for expatriates, we understand the needs and preferences of people living abroad. With our

    expertise we are able to offer flexible and portable benefits plans to help them gain access to the

    services they require.

    hEalth risk assEssmEnts, CanCEr outrEaCh suPPort and hEalth and wEllnEss EduCation

    The Aetna experience works for you, wherever you are in the world. Our number one priority is placing

    the people who use our services at the centre of

    everything we do. Were continually challenging

    ourselves to take the service we provide to the next level - this includes our enhanced global website,

    which makes it easier to do business with us than

    ever before.

    We focus on health and wellness, providing

    resources to help members reach their optimal

    health. Our new international healthcare plans

    include our complimentary wellness offering, aetna

    Global Health Connections, which includes:

    Health risk assessmentcancer outreach and support

    Health and wellness education and access to informative materials through our electronic

    wellness centre

    In addition to offering flexible cover plans, we are expanding our health management solutions. We are collaborating with organisations around the world to

    improve health, quality and cost outcomes through

    wellness programmes, disease management, case

    management and other solutions.

    Global mEdiCal sErviCEs nEtwork

    Dedicated to building strong and secure partnerships

    with healthcare professionals around the world,

    we have negotiated simplified prepayment and

    reimbursement procedures with practitioners

    and medical facilities worldwide. this gives our

    customers added convenience and reduces costly

    up-front expenses.

    solutions to addrEss loCal rEGulatorY and ComPlianCE rEquirEmEnts

    compliance is a core competency at aetna

    International. We are able to provide solutions across

    the globe, based on local regulatory and compliance

    requirements.

    To provide solutions for expatriates, third-country nationals and local nationals, we utilise our licensed

    insurance entities and have arrangements with locally

    admitted carriers and alliances to expand our reach.

    Whether were working to improve access to care,

    or providing tools to help drive a healthier and more

    productive workforce, our actions and vision remain

    consistent with our core values. as one of the worlds

    most respected health insurance providers, aetna

    International has the ability to deliver fully-integrated

    products, services and programmes to multinational

    corporations and individuals around the globe.

  • Exceptional care. Anywhere.

    www.allianzworldwidecare.comAllianz Worldwide Care Limited is regulated by the Central Bank of Ireland. Registered in Ireland: No. 310852. Registered Office: 18B Beckett Way, Park West Business Campus, Nangor Road, Dublin 12, Ireland.

    Information on the most current rating is available at www.standardandpoors.comor from Standard & Poors at +44 (0)20 7176 3800. A rating is an opinion of an insurersfinancial strength; it is not a recommendation of an insurers products.

    ADV-HIMag-EN-1112_Layout 1 07/12/2012 12:57 Page 4

    ComPanY ProfilE // HealtH Insurance Market IntellIgence 201328

    individual and Corporate sales supportallianz worldwide Care18b beckett wayPark west business Campusnangor roaddublin 12ireland

    t // +353 1 630 1301 E // [email protected]

    kEY ContaCts:

    andrew sealeregional general

    Manager (uk, Italy &

    Middle east)

    t // +44 1732 866547 m // +44 7824 636889

    E // [email protected]

    duncan wrightBusiness Development

    Manager (united

    kingdom)

    t // +44 1344 774178m // +44 7920 817026

    E // [email protected]

    www.allianzworldwidecare.com

    International healthcare plans

    regional healthcare plans

    specialised plans for different industry sectors

    short term healthcare plans

    www.allianzworldwidecare.com

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    allianz Worldwide care specialises in providing international health insurance for employees, individuals and

    their dependants. as an a+ rated (standard & Poors) wholly owned subsidiary of aa rated allianz se, the

    company is able to draw on the resources and expertise of one of the worlds leading insurers and financial services providers.

    Allianz Worldwide Care was the first international health insurance provider to offer a 48-hour turnaround on submitted medical claims, under its clear to Zero claims handling initiative. allianz Worldwide cares client-

    driven approach and commitment to service excellence is evident in its 95% client retention rate, underpinned by a strong emphasis on the ongoing development of its people.

    Providing truly global health insurance solutions

    for individuals and companies:

    intErnational hEalthCarE Plans for

    PrivatE individuals and familiEs

    allianz Worldwide care offers a range of

    international healthcare plans for individuals and

    families. core Plans, which cover a wide range

    of in-patient treatments, can be supplemented

    by a choice of Out-patient, Maternity, Dental

    and repatriation Plans. an even greater level of

    flexibility and choice has been added with the introduction of a range of core Plan deductibles

    in 2012. these healthcare plans are fully

    underwritten and cover can be provided for the

    vast majority of pre-existing/chronic conditions.

    intErnational hEalthCarE Plans for

    ComPaniEs

    there are a range of international healthcare plans

    available for large groups and sMes, on a medical

    history disregarded or fully underwritten basis,

    depending on group size. the core Plans cover a

    wide range of in-patient and day-care treatments

    as well as other benefits such as medical

    evacuation, local ambulance and nursing at home.

    core Plans can be supplemented by a choice of

    Out-patient, Dental and repatriation Plans and

    clients have a choice of regional area of cover.

    Plans can be completely tailored for large groups.

    rEGional hEalthCarE Plans

    the company also offers healthcare plans for

    specific regions, including the uk, channel

    Islands, the united arab emirates, australia,

    china, latin america and the caribbean.

    EmPloYEE bEnEfits for

    intErGovErnmEntal and non-

    GovErnmEntal orGanisations

    allianz Worldwide care services can administer a

    range of global insurance risks for IgOs and ngOs,

    including life, medical, dental, temporary incapacity,

    permanent disability and long term care.

    marinE hEalthCarE Plan

    these are healthcare plans designed specifically

    around the needs of shipping companies and

    their crew.

    short tErm Plan

    this plan is suitable for employers who want to

    cover the medical emergency needs of employees

    who travel abroad regularly on business.

    employees are covered for single or multiple trips

    of up to 90 or 300 travel days per year.

    The Client is at theHeart of Our Culture

  • ComPanY ProfilE // HealtH Insurance Market IntellIgence 201330

    Chilworth house, hampshireCorporate Park, templars wayEastleigh, hampshireso53 3rY

    kEY ContaCts:

    Group Pmi (50+ lives)health & wellness northt // 0845 300 1530E // [email protected]

    health & wellness southt // 0845 300 4451E // [email protected]

    individual Pmi/small Group Pmi (2 - 49 lives)healthcare bureaut // 0845 300 0649

    individual international Pmi /Group international Pmi (2+ lives)international sales teamt // 0800 015 5255E // [email protected]

    Calls to and from Aviva maybe monitored and

    or recorded.

    www.aviva.co.uk/healthcarezone

    group/Individual PMI

    group/Individual International PMI

    Wellness solutions

    absence solutions

    www.aviva.co.uk/healthcarezone

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    at aviva we understand that everyones healthcare needs are different and we continue to provide innovative solutions to meet these needs. Being the worlds sixth largest insurance company and the UKs largest insurance services provider we have a breadth of knowledge, expertise, and experience in the health insurance market.

    We are delighted and extremely proud to have been awarded Health Insurance Company of the Year and Best group Private Medical Insurance Provider, both for the third year running.

    We also won Best customer service, Best Innovative new Product for International solutions and Best Use of Marketing to Intermediaries. These 5 awards recognise our commitment to our intermediaries and customers in delivering tailored solutions.

    Our innovative approach and constant commitment to service has made us a major player in the market. We work with a broad range of industries, supporting everyone from small groups to multinational

    corporations. We recognise that our clients needs are varied and constantly evolving, and we continue

    to provide innovative solutions to meet these changing needs. For us, that means prioritising excellent service, providing added value and incorporating the kind of flexibility that will take your clients needs into consideration. We are committed to providing intermediaries with the tools and support you need to offer

    relevant and timely solutions for all your clients needs. In addition to our corporate offering we also offer a

    wide range of individual private medical insurance products. the link between health, performance and

    productivity has been well documented, which is why our offering provides you and your clients with a

    varied and modular menu of Health and Wellbeing products:

    ProtECtion Providing private medical insurance and international private medical insurance products to assist employers

    in mitigating against short and long-term absence and help employees return to work as soon as possible.

    wEllnEss a range of preventative health products and services that aim to identify potential employee health risks early

    on and enable employers to put in place a range of options that can help keep employees in good health.

    GrouP PrivatE mEdiCal insuranCEExtensive medical cover for companies of all sizes, offering modular and flexible benefits to suit your clients needs and budget.

    individual PrivatE mEdiCal insuranCEHealthier Solutions is a flexible, modular-based product including a no claim discount, subject to

    application.

    GrouP/individual intErnational PrivatE mEdiCal insuranCE Our International solutions product provides an

    extensive core cover, with a choice of options to up-grade or reduce cover, allowing your clients to tailor

    their benefits to their needs and the country in which

    they are based.

    wEllnEss solutionsa range of products for companies and individuals

    aimed at encouraging a healthy lifestyle with the

    ability to identify potential health risks or trends, for

    example MyHealthCounts and MyHealthCounts for Business. We also provide access to 24-hour GP and stress counselling helplines.

    Aviva Health UK Limited. Registered in England Number 2464270. Private Medical Insurance is underwritten by Aviva Insurance Limited. Registered in Scotland Number 2116,

    Registered Office Pitheavlis, Perth PH2 0NH. Income Protection & Group Life Insurance is underwritten by Aviva Life & Pensions UK Limited.

    Registered in England Number 3253947. Registered Office 2 Rougier Street York YO90 1UU. Authorised and regulated by the Financial Services Authority.

    Health insurance from AvivaA turbulent economy can mean that many clients

    are looking to drive maximum value from their

    employee benefits.

    At Aviva we understand that this doesnt need

    to come at the expense of employee recognition

    or protection. Our range of health and wellbeing

    solutions has been designed to meet clients needs

    and budgets. So they can control their overheads

    and still continue to help protect and motivate

    their employees.

    To find out more about our health

    and wellbeing solutions, simply visit

    aviva.co.uk/healthcarezone

    Its good to feel valued. Especially in these tough times.

    For financial adviser use only. Not approved for use with customers.

    ),:;.96

  • ComPanY ProfilE // HealtH Insurance Market IntellIgence 201332

    Company Hq address:1 knowe road, Greenock Pa15 4rJ

    t // (Main): 01475 492222f // (Main): 01745 492326

    kEY ContaCt:

    will shawHead of corporate sales

    t // 01475 788779E // [email protected]

    www.cigna.co.uk

    Healthcare plans

    Dental plans

    Occupational health services

    Wellbeing solutions

    www.linkedin.com/company/cigna-uk-healthcare-benefits

    www.cigna.co.uk

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    at cigna uk Healthcare Benefits (ukHB) we proactively manage employee health benefits and employee

    health risks by providing leading edge managed healthcare plans, occupational health services and dental

    benefit solutions. We support each of our services with complementary health and wellbeing solutions.

    You can rely on Cigna UKHB to:

    understand your clients needs and treat them as individuals.

    Deliver a consistently high quality service.

    Develop innovative solutions which achieve a good rOI.

    use intelligent care pathways that support your clients, their employees and manage costs.

    Provide useful information which helps manage health.

    CorPoratE PrivatE mEdiCal Plans We manage employer medical plans for

    medium and large sized organisations with a

    leading approach to care Management. We

    balance careful cost control with delivering

    the most appropriate treatment for members.

    Our Healthcare choices range of plans offers

    a solution for every employer. Your clients can enjoy comprehensive and flexible cover through companyHealth, balance reward strategy and

    budget with YourHealth or address absence and productivity problems with essentialHealth.

    CorPoratE dEntal PlansWe offer a range of plans and cover levels, so

    your clients have options to suit their needs and

    budgets. We also add value by going beyond

    the basics. We review plans for major treatment,

    saving time and costs on unnecessary treatments.

    We regularly lead the way in the market and were

    the first to supply regular management information

    on larger dental schemes. With good take up and

    satisfied members, you can be confident cigna has

    a dental plan to suit your clients needs.

    oCCuPational hEalth sErviCEsWe design occupational health (OH) solutions to

    suit the size and shape of each organisation and

    to meet specific business needs. Our experienced OH teams can deliver absence case management,

    health surveillance, policy advice and wellbeing

    services on the telephone, online and on site. We

    improve productivity by supporting over 10,000

    employees back to work each year.

    wEllbEinG solutionsWe proactively support your clients health and

    wellbeing strategies with a range of tools and

    resources. this includes topical lifestyle advice

    on our secure member portals, online condition

    management booklets and onsite health promotion

    activity. We also provide health and wellbeing

    services through cigna connect. these include

    health assessments, gym services, eaP services

    and private gPs. Our connect affiliates match

    cigna in terms of quality of benefit, service

    delivery and value.

  • The leader in the globally mobile employee market

    www.CignaGlobalHealth.com

    BEST GROUPINTERNATIONAL PMI

    PROVIDER

    HI ad3.indd 1 26/10/2012 9:25:07

    ComPanY ProfilE // HealtH Insurance Market IntellIgence 201334

    1 knowe roadGreenockscotlandPa15 4rJ

    kEY ContaCts

    mark Colemanregional sales Director, europe

    t // +44 1342 310425m // +44 7900 570943E // [email protected]

    simon ParkerInternational sales Manager, uk

    m // +44 7903 560971E // [email protected]

    mark massey International sales Manager, uk

    m // +44 7939 883851 E // [email protected]

    www.cignaglobalhealth.com

    CorE mEdiCal Plans

    Premierexpatplusnordicenergy (for Oil & gas industry)coverngO (for non-governmental

    Organisations)

    tailor-made solutions

    additional ProGrammEs and non-mEdiCal sErviCEs

    Dental & Vision travel life, accidental death & disabilityHealth and Wellbeing ProgrammesInternational employee assistance

    Programme

    continuation Option

    www.twitter.com/cignaglobal

    www.cignaglobalhealth.com

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    CiGna, Your hEalthCarE Plans bEst PartnEr

    thE Global lEadEr in hEalth sErviCEsCigna Global Health Benefits has over 50 years of experience in providing group healthcare and employee benefits solutions for globally mobile employees of small, medium and large businesses and IgOs/ngOs on a

    global basis.

    A truly international organisation with operations in more than 30 countries, covering over 870,000 expatriates on a 24/7 basis across 192 countries and more than 3,800 corporate clients worldwide.

    Employing 1,650 staff members, we maintain 8 service centres in 5 time zones with local office representations across Europe. Every year our teams process more than 5 million medical bills for an amount of approximately 550 million.

    cigna global Health Benefits is part of cigna, a us-based global health service company, dedicated to

    helping the people we serve improve their health, well-being and sense of security.

    CrEatinG a CulturE of hEalthIn a world of ever-increasing healthcare expenses, new ways and means are called for. At Cigna Global Health Benefits, we feel its time for a change of perspective.

    Our vision, as a world leading health service company, is to concentrate on people. We want to keep them

    healthy rather than react to sickness. Because at cigna we passionately believe this is the