himss11 annual conference and exhibition highlights and key takeaways
TRANSCRIPT
HIMSS11
Annual Conference and Exhibition:
April 2011
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The Frost & Sullivan Perspective on Top
Trends for the Health IT Industry
Conference Highlights and Key Takeways
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Table of Contents*
5Introduction
Slide
Conference Highlights 6
Thought Leader Opinions 9
Customer Opinions – Excerpts from the 2011 HIMSS
Leadership Survey11
Top Ten Industry Trends 20
Top Ten Featured Companies 31
Takeaways and Future Focus 42
Additional Resources 44
About Frost & Sullivan 45
*full study only
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Introduction
• The recent Health Information and Management Systems Society (HIMSS) annual meeting held in
Orlando, Florida in late February 2011 provides a comprehensive overview for the state of the
dynamic health IT market. The topics and tone of the meeting can be leveraged as a reliable harbinger
for what’s in store for the coming year. Frost & Sullivan was in attendance and we present a summary
of highlights, opinions, and market predictions as well as our “top ten” picks for health information
technology trends and companies emerging from the HIMSS event. This Market Insight* includes –
– A high level overview of the conference including summary statistics, selected feature events,
trends in HIT adoption, and key market messages;
– Selected quotes about the conference and the state of the industry from key thought leaders in
government and business as well as excerpts from the 2011 HIMSS Leadership Survey to bring in
the customer perspective;
– Our selection of the top ten industry trends for 2011 plus selected companies (30 company
mentions in total) and products to watch in each category;
– Our selection and impression of the top ten health IT companies of particular interest for 2011;
– Our thoughts on key takeaways and future focus for the industry;
– Links to conference videos featuring interviews with key industry participants, meeting attendee
lists, and educational presentations
*full study only
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Conference Overview
HIMSS Annual Conference & Exhibition – February 20-24, 2011
• Summary Statistics
– A record-breaking 31,225 attendees, > 400 education sessions*, and more than 1,000 exhibiting companies and
organizations; by some accounts, the conference grew 20% over last year
• Keynote Speeches
– Robert Reich, Kathleen Sebelius, Dr. David Blumenthal, Michael J. Fox, and Richard Boyd spoke at the event;
Reich cautioned that Medicare spending is the most important long-term problem facing the nation; Sebelius and
Blumenthal stressed the importance of HIT in driving U.S. economic growth, signaling that federal legislators
should not get in the way of the important progress that has already been made in this area; Fox tied in his
foundation’s research into Parkinson’s disease with the IT industry’s efforts towards improving healthcare; and
Boyd, Chief Architect at Lockheed Martin Virtual World Labs, spoke about healthcare uses for virtual reality
• Selected Featured Events
– HIT X.O – Beyond the Edge focused on innovation and provided a series of lectures focused on next generation
technologies, innovative ideas, cutting-edge scientific advances – heavy focus on mobile apps
– The Interoperability Showcase Connected Demonstration featuring key vendors demonstrating how their
technologies integrate with other platforms as part of the emerging global HIT network
– The Health IT Venture Fair & Strategic Partner Forum focused on emerging technology vendors and how to
approach the investment community
Educational session downloads available at http://www.himssconference.org/handouts
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Conference Overview con’t
• Trends in HIT Adoption
– Many providers (particularly hospitals) appear to be either fully committed or well on the way to commit to a
specific EHR solution
– Hospitals are strongly motivated by fear over HITECH financial penalties as opposed to HITECH financial
incentives
– Providers are focused on preparing for future HITECH program and healthcare reform regulations, however, the
absence of Stage 2 and Stage 3 definitions for meeting Meaningful Use (MU) seems to be a major sticking point
for some
– Many providers are preparing for or considering to launch an Accountable Care Organizations and very interested
in learning about technology solutions that can help
• Impact and Key Messages
– While the hype factor was clearly present (as is the case with most trade shows) there was a strong shared sense
that an era of transformation has truly begun and there is no going back
– The number of participants and the overall high level of energy and enthusiasm is indicative of the strong interest
in all things HIT; almost universal agreement that the industry is due for a significant growth trajectory over the
next 2-5 years
– Economic concerns that have recently impacted provider’s technology spending as been somewhat diminished,
but new spending will be clearly focused on EHR, CPOE, and HIE solutions with scheduling , imaging, and RCM
solutions take a back seat for now
– Large IT companies are starting to make their move in the HIT space but small vendors, particularly in the
emerging mobile app space, will be critical participants in driving innovation and excitement
HIMSS Annual Conference & Exhibition – February 20-24, 2011
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Selected Comments from HIMSS Attendees
“
”
HIMSS Annual Conference & Exhibition – February 20-24, 2011
Private payers are in the game (of IT) big time. Payers are buying analytics firms. They are watching doctors and hospitals
merge and these integrated systems are taking on the risk-bearing role that the payers are providing. That's waking them up
and they are becoming active players in the market. Their primary medium is P4P programs. Jonathan Bush, CEO,
athenahealth (in an interview with Neil Versel)
...this year the buzz was shifting away from the big vendors and towards the rise of the "Extender Companies", who are creating products and services which build around the larger ecosystem created by the established HIT
infrastructures in place . Lyle Berkowitz, MD – drlyleblogspot.com
We believe there has never been a better time to be a healthcare innovator than today....incentives and information
liberation will combine to deliver that rocket fuel for innovation...If hospitals and doctors can get rewarded financially for
keeping us healthy, then we've created the market conditions for a whole new set of IT enabled services to support
them in making the kinds of judgments they need to do that. Aneesh Chopra, Federal Chief Technology Officer, White House
We’ve been hearing from some (physicians) that they're beginning to talk with patients saying I need to have an
electronic health record to take good care of you. And that's exciting. Once we get the information electronic, we can
start moving it around and do useful things with it. Doug Fridsma, MD, PhD, Director, Office of Interoperability and Standards at ONC
We're redefining healthcare and we're doing it in a very rapid fashion...in today's world we talk about a connected community ofhealth and it's really important. Healthcare is getting connected right before our eyes; that's happened in every other major
industry and it's happening in healthcare today.. Glen Tullman, Allscripts (in an interview with Matthew Holt)
When it comes to EMR adoption (the US) is not high compared to a lot of countries like Australia, the UK, and Canada...when it
comes to thinking about data sharing, we are probably ahead of other parts of the world because of the activities that have
gone on at the ONC...We're at different points of the journey. Lorraine Fernandes, Global Healthcare Ambassador, IBM
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The Era of Transformation Has Begun
Future Focus• Analytics/Measuring Performance –
Strong focus in coming two years; big IT
vendors likely to dominate this space
• Cutting Costs and Improving Care –
provider and consumer facing products
and services that can help drive cost
efficiencies will be highly sought after
• HIE and Stage 2 MU – Government
initiatives like the Direct Project will drive
interest and innovation
• HIPAA 5010 & ICD-10 Changeover – as
progress towards EHR implementations
continue through 2011, efforts will
inevitably turn to preparing for these two
initiatives; companies with niche expertise
in coding will be acquisition targets for
large vendors
Social Media – initial reluctance will be
overcome; physicians, hospitals and other
provider organizations will jump on board
at an accelerating pace, particularly for
efforts around patient engagement
Top Takeaways• HIT Sector Takes Off - In spite of a fair amount of vendor-induced hype,
the HIT sector is taking off on a multi-year growth spurt driven by
acceptance of the reality of healthcare reform and across-the-board need
to change the way healthcare is delivered and paid for in the U.S.
• Healthcare Structural Changes Favorable to Big Vendors- Big
companies including telecom and IT vendors are deeply interested in
healthcare and will continue to forge strategic alliances as well as acquire
companies and technologies to take advantage of growing market
opportunities. Key vendors to watch in this space – IBM, Microsoft, Cisco,
Apple, and AT&T
• Driving the Consumer Demand Side - Large IT companies with big R&D
budgets and marketing know-how have the power to engage consumers
and influence behavior. A consumer-centric vs. patient-centric approach
will take hold and ignite increased engagement and interest in HIT
• The Innovation Effect and Need to be Agile - Increased HIT adoption
will drive innovation; small hospitals and vendors likely to lead here
HIMSS Annual Conference & Exhibition – February 20-24, 2011
8
Nancy Fabozzi
Senior Industry AnalystHealthcare & Life Sciences IT
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