hinduja interactive bfsi portfolio
DESCRIPTION
Hinduja Interactive's work in the Banking, Financial Sector & InsuranceTRANSCRIPT
Hinduja Interactive – BFSI SectorFeb 26, 2010
BFSI - Areas of work
• Joint goal setting exercises for the website/ microsite/ specific
sections of the website
• User journeys/ flows
• Defining content strategy
• Conceptualizing campaigns with set measurable goals
• Enterprise applications in the areas of
– CRM
– Document Management
– Intranets
– SFA
A few of our BFSI clients…
• HDFC Bank
• HSBC India
• IndusInd Bank
• IDBI Bank
• Yes Bank
• Tata AIG
• Hinduja Bank
• Motilal Oswal
• Moksha Yug Access
HDFC Bank
• Complete planning & execution of Meritus Scolarship
– Online real time tests
– IVR integration
– Mechanism for round II & round III conducted in branches & ofline
respectively
• RD/FD Calculator
• Product Comparison Tool
• Security Week microsite (Intranet)
HDFC Bank - Meritus Scholarship Program 2009 Online Application
HSBC
• Website strategy & consulting which helped increase in Internet Banking registrations and lead generation
• Restructuring of major sections on the website
– Financial Planning
– Investments
– Insurance
– Internet & Self service Banking
• Online Marketing Campaigns
• Newsletters
• Internal events & workshops
• Various CSR initiatives
– Global Climate Partnership
– Customer involvement & education
• Interactive flash based tools for Financial planners to help customers in planning for their financial needs
Personal Financial Review Tool
Life Calendar Tool
Retail Investment System
Tata AIG Life
• Online Marketing Campaigns
• Newsletters
• Internal events & workshops
• Internal HR campaigns
• Microsite Development
• AssureMyDreams.com microsite
– Financial planning for women
– Financial calculator
– Lead capture mechanism
• Current projects
– Website for Tata AIG life
– Intranet for Tata AIG
Assure My Dreams
Tata AIG General
• CRM tool (call center)
– Web based campaign for Tata AIG call center
– Extensive product information with search facility
– Premium calculators
– Facility to load prospect databases
– Lead generation & appointment scheduling
– Integration with dialer
IndusInd Bank
• Complete website
• Lead generation (in partnership with rediff.com)
• Content Management System for specific sections
• End to end execution of Offers
– Concepts
– Banner design
– HTML
• Various financial tools including EMI calculators
• CSR Microsite
IDBI Bank
• Created a MIS software for its SASF fund (Rs.9000 crores fund)
• Provides real time status on funds
• Captures best practices in negotiations & settlement with debtors
• Detailed profile of each debtor with repayment history
• Repayment schedule with reminder facility
• Report builder functionality
– Generates reports for particular set of debtors
– Generates report for collection during a particular time frame
– Generates reports on team performance (GM wise)
Yes Bank
• Website Maintenance
• Plan for promoting NRI banking
• Plan for homepage revamp for better lead generation
Amas Bank
• Investment Banking Sales Force Automation (SFA) Application
– Seven staged sales cycle
– 5 level hierarchy
– Roles & rights can be applied to hierarchies & geographies
– Complete knowledge management integration
• Discussion Forum
• Document Management
• Project Management
• Team Collaboration
• Multilingual Website
• Annual Report designs
Motilal Oswal
• Outbound Campaign Management (online)
– Comprehensive database management facility
– Campaign wise performance
– Agent wise performance
– 10 options for lead disposition with analysis
– Intelligent churning of database
– Relevant reports accessible to specific departments
• Advisory services
– A qualitative web based CRM
– Customer rating provision
– Mapping of investors’ mindsets
– Intelligent queuing for ‘trading calls’
Moksha Yug Access
• Website
• Content
• Search Engine Optimization
• Collaboration Application
– Document Management/ News/ Information Sharing
– Roles & Rights can be set on folders/ user categories
– New folders/ user categories can be aded
– Admin can manage users & documents
– Users can register, view/upload files (after validation)
• Microfinance Loan Management Application
– Multilingual
– Generates loan repayment schedule
– Made to work on wireless internet data cards (dial up)
Thank You