STUDY OF READ.RECYCLE.RENEW

AMIT KUMAR 00211809912 MBA (SEM)

GUIDEMr. VIVEK ARYA

HT Media Ltd

1. HT Media Limited (BSE: 532662, NSE: HTMEDIA) is an Indian mass media company based in Delhi, India.

2. It has holdings in print, electronic and digital media.3. The Hindustan Times newspaper was formally inaugurated in 1924 by Mahatma Gandhi, the

Father of the nation. In 1927, it was reborn as Hindustan Times Ltd., a limited liability company.4. The newspaper has a pro-congress leaning and it is edited and managed by Congress Rajya

Sabha M.P., Shobhana Bhartia.5. The Indian Readership Survey (IRS) 2012 revealed that HT has a readership of (37.67 lakhs),

placing it as the second most widely read English newspaper in India after The Times of India6. Other sister publications of Hindustan Times are Mint (English business daily), Hindustan (Hindi

Daily), Nandan (monthly children's magazine) and Kadambani (monthly literary magazine). The media group also owns a radio channel, Fever.

7. Hindustan Times is owned by the KK Birla branch of the Birla family.

Mission

•CourageTo encourage the ability that meets opposition with skill, competence and fortitude.

•ResponsibilityBe accountable for results in line with the company’s objectives, strategies and values.

•EmpowermentSupport our people and give them the freedom to perform and to provide our readers with information to influence their environment.

•Continuous Self RenewalDetermination to constantly re-examine and re-invent ourselves for further innovation and creativity.

•People CentricPeople are our greatest asset. We invest in them expect a lot and know that the rest will follow

VISION

HT Media strives to be a visionary organization and not an organization with a vision. In our endeavor to have a shared understanding, alignment and commitment, we have derived our company’s vision that sets the course and empowers people to take action

HT Media www.Hindustantimes.com

HT Businesses

HT Media Ltd.

Print - English Print Hindi Internet Radio Education

Event and Marketing Solution Partnerships

Print- English

HT Next

HT

HT Supplement

Mint supplement

Mint

Brunch

Print Hindi

Nandan

Hindustan

Hindustan Jobs

Hindustan SupplementsKadambani

HT Internet

Desimartini.com

Radio

Fever 104 FM is available in Delhi (October ‘06), Mumbai (January ’07), Bangalore (March ‘07) and Kolkata (January ‘08) with vibrant, youthful, creative and interactive programming! Fever 104 FM has lived up to the promise of ‘Its all about the music’ in the true sense of the term.

Education

•HT Media has believed in strengthening and empowering future generations through various mediums,• The organization has forayed into Education, a new vertical, as a part of strategic expansion and social support plans – aiming to provide quality education to India’s youth.•Products from Hindustan Times English portfolio like HT Edge, HT Next, HT Education, which are targeted at the youth, have been well received. •HT Campus.com focuses on the guiding students towards their preferred careers; •HT Pace, an initiative to bring the newspaper to classrooms across the country, events such as Campus Calling, Hum se Poocho, HT Horizons mission MBA, Hindustan Times Aspirations etc. have been very successful in helping students make sound education and career choices.

Event and Marketing Solutions

HT EventThe primary focus of HT Events is to create IPRs that will grow in size and scale over time - a primary example being the Hindustan Times Leadership Summit. In a short time, HT Events has mounted some large scale events like HT City Delhi Shopping Fest, Miss India Worldwide, HT Polo, HT I Love Delhi and Mint HT Luxury Conference

HT Marketing SolutionsHT Marketing Solutions has been formed to offer holistic solutions to clients aiming for a complete and effective connect with the target consumers.

Partnerships

Organizational Structure

Annual Reports of previous yearsParticulars Denomination 2009-10 2010-11 2011-12 2012-13

Revenue Rs Lac 145,380 181,017 207,647 214,222

EBITDA Rs Lac 28,933 36,595 36,188 37,639

Net Profit Rs Lac 13,591 18,091 16,549 16,765

Net Worth Rs Lac 96,892 130,221 144,702 159,603

Paper Recycling

Paper recycling is the process of turning waste paper into new paper products.

There are three categories of paper that can be used as feedstock for making recycled paper. Mill broke Pre-consumer waste Post-consumer

Benefits of Paper Recycling

Reduces greenhouse gas emissions that can contribute to climate change by avoiding methane emissions and reducing energy required for a number of paper products.

Extends the fibre supply and contributes to carbon sequestration.

Saves considerable landfill space.

Reduces energy and water consumption.

Decreases the need for disposal (i.e., landfill or incineration which decreases the amount of CO2 produced).

Objective of the Project

The objective of this project to study “Read.Renew.Recycle” an initiative taken HT Media ltd.

Marketing Research Tools

QUALITATIVEGeneralized discussion with company Mentor.Validating Questionnaire through Pilot Testing

QUANTITATIVE

Survey Method (primary data)Internet (secondary data)

SCOPESCOPE OF WORK:•To do the market research and pin down the relevant targets.

•To target the relevant subjects which comes under the scope of this project such as RWA’s, Offices, Schools, Institutions. •Designing the area map of each region, for a procedural approach towards the targets.

•To fix official meetings with the targets to explain them the purpose of the project and gain their support towards it.

•Organizing events in schools with the purpose of spreading awareness towards recycling of the papers.

•Preparing the paper consumption database of each area

Strategy

Cold calling on the numbers of RWA Presidents found on Internet.

Visits to each society and try to meet presidents.

Brief introduction about the project and convince them to support us.

Organizing cultural events in their respective society so that we can reach the masses.

DATA

Awareness Among People

Little bitEnoughEverythingNothing

Targeted Customers

Customers

SchoolsRWAsHospitalsInstitutionsOffices

DEALS

13%

26%

30%

26%

4%

SUPPORTED

SCHOOLCOLLEGESOFFICESRWA'SHOTELS HOSPITALS

17%

22%

28%

28%

6%

FUTURE PICKUP

SCHOOLCOLLEGESOFFICESRWA'SHOTELS HOSPITALS

CONCLUSION

•The environmental initiative taken by Hindustan times is successful to a great extent.

•Schools, colleges, organizations, and hospitals, all are ready to support this noble cause.

•The main agenda of this project is to make HT a no.1 company to recycle paper and take India to the top in paper recycling.

•40% of institutions (schools, colleges, hotels, hospitals and offices) are ready for future pickup i.e. ready to give their paper scrap to the HT scrap vendors instead of local scrap vendors

•70% are ready for supporting this initiative.

•30% showed no interest in the project as they did not like the deal ( what benefits they will get by associating with the project). This was because of less awareness among people about the cause.

RECOMMENDATIONS

•Emotional approach for the environment.

•Should treat them like a family member of the Hindustan times.(Customer Relationship Management)• •Providing new schemes to the household.(Gift voucher like food coupons).

•We can maintain their parks, and put the logo in some trees of this intiative.

•Giving education to the students, that how to save the environment.

•It should be more students focused, because students are those who can spread the maximum of information.

•Providing Goodies (Calander, Penstand, Cap) to the student with the logo of “GO GREEN INITIATIVE BY HT”.

REFERENCES

BooksMarketing Management – Philip KotlerMarketing.Com

MagazinesBusiness Today

INTERNET REFERENCEShttp://www.google.comhttp://www.hindustantimes.comhttp://en.wikipedia.org/wiki/Paper_recyclinghttp://www.devalt.org/newsletter/jun04/of_5.htm

Thank You