Hinson InsuranceGoogle Places & Facebook Marketing Report

4 keywords receiving 1st page results:1. car insurance shawnee ok 2. auto insurance shawnee ok 3.life insurance shawnee ok 4. home

insurance shawnee ok219 times people searched for insurance and saw Hinson, 13 actions took place, meaning 5% of traffic

chose Hinson219 is up from 180 the previous month, greater searches happening at the moment

example: car insurance shawnee ok - on 1st pageFocusing now on “insurance shawnee ok” keyword phrase

Facebook fan page & PPC(pay per click)1. new post weekly, educating market place, useful info being shared to “give” first, then receive, relational

marketing 1012. The giving is working well, people starting now to engage, this is “social” media success with this competition

shows when they engage or converse back, they market your office for you, every time. When they like, comment, share, etc. This is “going viral” locally...

3. PPC ads are “micro” targeting specific zip codes, so that 100% of your dollars are in front of the specific market who can do business with you today. The growth of fan base, friends of fans, weekly reach(literally

people seeing your page/posts) is growing very well..4. The weekly reach is up over 700+ people when PPC ads are active in the local market, that is “micro

targeting”, putting your brand, company, knowledge base, in front of those you desire to do business with.

fan page analytics, overview: 1. New likes increase “echo” and impact of every post on facebook, the “friends of fans”, there walls marketing

your company weekly.2.Notice the impact of adding the PPC campaign, “micro targeting” the cities you do business in, the weekly

reach, people seeing your page/posts is over 700+ in one week.3. Notice the competition impact, 42 people shared your office with their network, very big, we must think of

ways people will always want to and enjoy sharing Hinson Insurance with their network weekly/monthly.4. Consistency and relevancy = growth of social reach every week

Ideas to consider: 1. what contests/giveaways can we run to cause sharing, lets give our audience a reason to share Hinson with their

friends.2. Call to actions, new ideas on specific call to actions to

generate leads through opt in box on fan page3. Cross promotion, what businesses can we

recognize/market, and in return they market you to their network on facebook.