ABOUT HIPBAR

HipBar is India’s first, legitimate drinks delivery app. With the HipBar app, you can browse a range of alcoholic beverages, select your brand and have it delivered at your doorstep or pick it up from a retail store at your convenience.

HipBar was founded by industry insiders with years of experience in the beverage alcohol category. HipBar was born out of the desire to provide better drinking experiences, promote responsible drinking and digitally connect brands, retail stores and consumers through a common platform.

With a stringent age verification process and compliance procedures, HipBar’s home delivery service aims to build a safe drinking environment in India.

CORE TEAM PROFILE

Prasanna Natarajan - Founder & CEO

An industry insider with over 10 years’ experience in the beverage alcohol

category, Prasanna started Sipping Spirits, India’s first boutique spirits

manufacturing and marketing company in 2007. He started HipBar with the

dream of providing better, digitally-enabled drinking experiences and creating a

smarter, more responsible drinking environment.

Prashant Adurty - COO

An engineer from Stanford and a management graduate from the London School

of Economics, Prashant has over 13 years’ experience in business strategy, IT and

operations with marquee Indian companies and consulting firms such as PwC,

Switzerland and Accenture Global.

Aprup Shet - AVP, Product

An engineer, Aprup has been a part of Sipping Spirits since its inception.

Passionate about fresh ideas and all things tech, he is a familiar face in the start-up

ecosystem.

Praveen Krishnamurthy - AVP, Platform Marketing

A banker with over 16 years’ experience, Praveen manages HipBar’s retail

network. He founded India’s first wine investment advisory firm in 2011 and is a

sought after wine consultant and a sommelier.

Anshul Seth - AVP, Business Development

A foodie who made his passion his profession, Anshul has over 8 years’

experience in the hospitality and F&B start-up industry, having worked with the

Oberoi group and Food Panda.

FAQs

Where do you deliver?

Currently, we operate in the city of Bengaluru. We plan to expand to other cities

soon.

How will my order be delivered to me?

Your order will be delivered to your location by our dedicated HipBar delivery

agents.

Is there any minimum order amount required for home delivery?

Yes. The minimum order amount is INR 500.

Is there a maximum order limit?

Yes. There is a maximum limit per user, per order for all product genres. This has

been prescribed by the Excise Department. Mentioned below are the possession

limits for the state of Karnataka.

IMFL 2.3 litres

Beer 18.2 litres

Wine 9.0 litres

FMFL 9.1 litres

What are your delivery hours?

We deliver from 2pm to 10pm.

Do you deliver to a public place?

No order for delivery will be entertained at a public place. We only deliver to a

customer’s residential address specified in the order.

What happens after I place my order?

Once you place an order, the order details are routed to the nearest retail partner.

Once confirmed, a delivery agent will pick up your order from the store and

deliver it to your residential address. We try to deliver within 2-3 hours of the order

being placed.

Can I track my order?

Yes. Once the order has been acknowledged by the store manager and picked up

by our delivery agent from the store, you can track the order from the store to your

location, on the app. You may also call the delivery agent when he is en route, but

it isn't advisable to do so.

Can an order be cancelled by HipBar?

HipBar can cancel the order in case any of the following situations occur:

a) If the order has been placed to an address which is a public place

b) Underage recipient / no valid identity and age proof presented at the time

of delivery

c) Unruly behaviour by the customer

d) No show by customer up to 10 minutes since intimation of arrival

Do I have to be physically present at the time of delivery?

Yes, you have to be physically present at the residential address you’ve specified in

the order to collect the products that you ordered. Age-verification is mandatory

and therefore the customer's physical presence is a must.

What ID proof do I need to show the delivery agent to collect my order?

You must provide any one of the following government-recognised, original

documents for verification purposes:

Aadhaar Card Driving License Passport PAN Card Voter ID

Why should I show my ID proof?

HipBar services can only be availed by individuals who are above the legal

drinking age, which in Bengaluru is 21. Aadhaar is the default ID used for

biometric authentication of age. If it’s not available, other forms of valid, original

government ID for age verification and identification is mandatory, to receive the

items which are strictly meant for a 21+ audience. We take this business very

seriously and have a great of deal of responsibility to ensure that underage

drinking is not propagated.

Can I return the products after receiving delivery and get a refund?

No. Returning or exchanging items delivered to your location is not possible under

most circumstances. Once you receive the order, you must check the items for

authenticity – cap seal and hologram as soon as it arrives. If you find anything

suspect, you can report it to the customer care, and return the items before the

Delivery Agent leaves your presence. HipBar does not take any responsibility for

items that are unreported once they have been delivered and accepted.

How is the new version of the HipBar app different from the older version?

What features have been added/removed?

With the HipBar app, you can choose to pick up your reserved product from the

retail store or have it delivered to your residential location. You can also use the

“Pay with Wallet” feature to pay for a product of your choice at HipBar affiliated

retail stores. The “Redemption at Bars” feature has been discontinued for now and

will be back soon as an improved offering.

Is there a delivery radius that’s applicable for home delivery services?

To avail home delivery services, you must stay within 3 kilometers of any HipBar

affiliated retail store. The app will detect your location and accept your order only

if this condition is met.

HipBar services can only be availed by individuals who are above the legal drinking age in their respective city/state. Home delivery/store pickup is possible only after appropriate age-verification procedures are completed.

PROCESS MAP

Select your choice

Add to cartBrowse drinksDownload the HipBar app &

Sign up

Choose “Home

Delivery” or “Store Pickup”

HOME DELIVERY STORE PICK UP

Specify address Make payment

Make payment Order reserved

Order placed

Order delivered by delivery agent

Pick up your order at the specified retail

store

HOW HIPBAR WILL HELP THE INDUSTRY

HipBar is more than an app for drinks. It seamlessly connects the stakeholders in the beverage alcohol industry.

Here’s how HipBar will benefit brands and retailers in the industry.

Customer Connect

Brands can talk to consumers through HipBar, get to know their preferences and build personal relationships.

Actionable Data

HipBar’s real time, accurate statistics can be used to plan successful but responsible promotions.

Creating A Responsible Drinking Network

We are building a responsible drinking network, inviting the entire industry to participate and make a contribution. The app has features that curb underage drinking and create awareness about responsible drinking practices.

Move Towards Premiumisation

Retailers can target customers who prefer premium brands, stock these brands and move upmarket.

Hassle-free Digital Payments

Retailers can offer safe digital payment options that are quick, effective, convenient and sure to become popular with tech-savvy consumers.

HOW HIPBAR PROMOTESRESPONSIBLE DRINKING

HipBar envisions building a responsible drinking community through its precise and thorough verification procedures. Here’s how the delivery process works:

No ID, No Drink!

HipBar services can only be availed by individuals who are above the legal drinking age in their respective city/state. HipBar ensures that no delivery occurs without the evidence of a valid, government-authorised ID proof.

A HipBar customer is required to furnish an original of any of the following documents to the delivery agent to receive the product(s).

HipBar delivery agents are instructed to cancel the order and return the products to the store if the customer fails to produce a valid ID proof.

Vetted & Verified

Once the ID proof is furnished, the delivery agent will check the same. If the proof of identity handed over is the Aadhar Card, the customer will have to verify his/her thumb impression on the delivery agent’s device and confirm his/her identity.

For other documents, the delivery agent verifies the last 4 digits of the unique document number on his device before handing over the product(s).

If at any stage, there’s a discrepancy in the documents or a misrepresentation of any kind, the order stands cancelled.

Delivered only at Residential Locations within shop timings

As per the rules of the Excise Department, delivery at a public place is strictly prohibited. Only residential locations will be considered for delivery, that too only during officially permitted working hours for licensed liquor shops.

Aadhaar Card Driving License Passport PAN Card Voter ID

Get in touch

For any queries/clarifications, please write to

support@hipbar.com

www.hipbar.com /hipbarapp /hipbarapp /hipbarapp /hipbarapp