hiq-winter2010 [compatibility mode]

8/7/2019 HIQ-winter2010 [Compatibility Mode]

1/18

HolidayIQ

HOLIDAYHOLIDAY

INTELLIGENCEINTELLIGENCEPerspectives onPerspectives onthe Winter of 2010the Winter of 2010

www.holidayiq.comwww.holidayiq.com


2/18

HolidayIQ

www.holidayiq.comwww.holidayiq.comHOLIDAY INTELLIGENCE WINTER 2010

Indias domestic tourism

continues to evolve rapidly.

Lack of good data remains

the bane of good decision-making in domestic tourism.

HolidayIQs Holiday IntelligenceReport Winter 2010 provides a

window to the rapidly moving target

that is Indian Domestic Tourism.

HARI NAIR

Founder & CEOHolidayIQ


3/18

HolidayIQ

www.holidayiq.comwww.holidayiq.comABOUT HOLIDAYIQ

WWW.HOLIDAYIQ.COM IS INDIAS FIRST &LARGEST TRAVEL COMMUNITY.

www.HolidayIQ.com is dedicated to only Holiday Planning (Indias only portal

dedicated exclusively to helping Indians plan Holidays).

These factors combine to give HolidayIQ a vantage point on Indian tourism,

particularly domestic tourism.

HolidayIQ intends to regularly share information & perspective that it is able

to glean from its activities about various aspects of Indias tourism industry.

Holiday Intelligence is conceived as a series of presentations, white papers,

update notes etc on varying aspects of Indian tourism.


4/18

HolidayIQ

www.holidayiq.comwww.holidayiq.comPERSPECTIVES ON THE WINTER OF 2010

The data used in this presentation has been collated from multipleuser actions on www.HolidayIQ.com

Allskewexpected from an exclusive sampling of internet users islikely to be present here.

The purpose of this presentation is to provide broad perspectivesand not to engage in a rigorous, analytical study. Therefore, all data

and conclusions herewith are to be treated as such.

The analysis and perspective presented here have been developedby the Holiday Intelligence team at HolidayIQ.

This presentation sets out a few trends that have emerged

on domestic vacations for the winter of 2010.


5/18

HolidayIQ

www.holidayiq.comwww.holidayiq.comPOPULAR TOURISM DESTINATIONS / WEST

GOA CONTINUES ITS TOP

SLOT AS THE WESTERN

REGIONS MOST POPULAR

HOLIDAY CHOICE.

8 out of the top 10

popular destinations

in the West are in

Maharashtra.

The Konkan coast is

now a huge tourism

draw and looks set to

emerge as a

competitor to Goa. The Lions of Gujarats

Sasan Gir have roared

into the Top 10.


6/18

HolidayIQ

www.holidayiq.comwww.holidayiq.comPOPULAR TOURISM DESTINATIONS / NORTH

PACHMARHI, THE QUAINT

HILL-STATION IN MADHYA

PRADESH IS THE DARK

HORSE WINNER IN THENORTHERN REGION.

Jungle Safari

destinations get strong

preference from winter

travellers.

Perennial hill-station

favourites such as

Manali, Nainital and

Mussoorie get

vacationers evenover winter.

6 out of 10 top slots

go to Rajasthan

destinations.


7/18

HolidayIQ

www.holidayiq.comwww.holidayiq.comPOPULAR TOURISM DESTINATIONS / SOUTH

EVERY STATE IN THE

SOUTH HAS AT LEAST ONE

DESTINATION IN THE TOP

10 FOR THE REGION.

Karnataka leads with

3, including the

number one.

Vacationingpreferences in the

Top 10 cover a wide

range including

beaches, hills, culture

destinations and

jungle destinations.


8/18

HolidayIQ

www.holidayiq.comwww.holidayiq.comPOPULAR TOURISM DESTINATIONS / EAST

PILGRIMAGE TRUMPS IN

THE EAST WITH PURI

EMERGING AS THE TOP

DESTINATION.

Traditional favouriteslike Darjeeling and

Kolkata face strong

competitionfrom

wannabes including

the beaches of Digha,

Mandarmani ,

Raichak and

Gopalpur.


9/18

HolidayIQ

www.holidayiq.comwww.holidayiq.comPOPULAR TOURISM DESTINATIONS / NORTH EAST

SIKKIM AND IN

PARTICULAR GANGTOK IS

THE STAR OF THE NORTH

EAST.


10/18

HolidayIQ

www.holidayiq.comwww.holidayiq.comTOURISM SOURCE MARKETS

TOURISM IS STILL A

BIG-CITY PHENOMENON.

HOWEVER SMALLER

TOWNS ARE STARTING TO

GET INTO THE ACT.

The Big Metros of

India contribute the

maximum amount ofTourism spends

Three large cities of

Gujarat are in the Top

15 source markets for

tourism in India.


11/18

HolidayIQ

www.holidayiq.comwww.holidayiq.comDOMESTIC TOURISM [Inter-region and intra-regional tourism]

Inter-region travel is increasing. However, it is still restricted by long

distances and smaller budgets.

Intra-region travel is significant in West and East, but the highest in South.

South is also the most popular region after ones own region.

FROM TO > WEST NORTH SOUTH EAST NORTH EAST

WEST 58.10% 16.33% 21.50% 2.13% 1.94%

NORTH 15.99% 47.89% 26.02% 6.47% 3.63%

SOUTH 10.26% 4.89% 81.31% 2.08% 1.37%

EAST 5.22% 10.12% 15.14% 57.73% 11.80%

NORTH EAST 13.22% 9.60% 14.11% 26.55% 36.52%


12/18

HolidayIQ

www.holidayiq.comwww.holidayiq.comPOPULAR STATES

The high degree of intra-

region travel results in

greater share of tourismfor states with larger

source markets, like

Mumbai, Bangalore and

Chennai in Maharashtra,

Karnataka and Tamil Nadu

respectively.


13/18

HolidayIQ

www.holidayiq.comwww.holidayiq.comAVERAGE BUDGET

Most demand from domestic tourism has been for budget and mid-range

accommodation.

AVERAGE TOURIST BUDGET INDIAN RUPEE (INR)

PER TRIP 11,063

PER PERSON 2,470

PER PERSON PER DAY 1,082


14/18

HolidayIQ

www.holidayiq.comwww.holidayiq.comKEY TRAVEL AND PLANNING PARAMETERS

As life gets more hectic, trips are getting shorter, with domestic tourists

holidaying only for about two days per trip. But they are planning almost

a month in advance for each trip.

PARAMETER DAYS

AVERAGE TRAVELLER DAYS PER TRIP 10.23

AVERAGE TRAVELLER DAYS PER PERSON 2.28

AVERAGE PLANNING HORIZON 24.92


15/18

HolidayIQ

www.holidayiq.comwww.holidayiq.comTYPE OF VACATION PREFERENCE

HILLS AND BEACHES

CONTINUE TO REMAIN

MOST POPULAR

VACATION OPTIONS.

Wildlife andbackwater holidays

too attract travellers.

However, the mostinteresting trend is

the relentless rise of

alternate options

such as home stays,

spa, tented camps,

etc.


16/18

HolidayIQ

www.holidayiq.comwww.holidayiq.comLENGTH OF HOLIDAY STAY

PRESSURE ON TIME LEADS

TO SHORT VACATIONS.

A third of all the

trips were just a

night long.

Just 9% of the trips

were longer than 4

nights.


17/18

HolidayIQ

www.holidayiq.comwww.holidayiq.comNUMBER OF TRAVELLERS

FAMILY TRAVEL IS THE

LARGEST SEGMENT.

Nuclear and smallfamily trips make for

more than three-

fourths of all travel.

Group travel ofmore than 5 people

contributes to

almost a quarter of

all trips.


18/18

HolidayIQ

FOR A COPY OFFOR A COPY OFTHIS PRESENTATIONTHIS PRESENTATIONEmail:Email:[email protected]@holidayiq.com

www.holidayiq.comwww.holidayiq.com

hiq-winter2010 [compatibility mode]

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