hire, market, disrupt: how to get your recruiters to act like marketers | talent connect london 2014
DESCRIPTION
At the core of many successful proactive recruitment strategies are structures that mirror marketing strategy. Move from reactive to proactive, by thinking and acting like marketers. Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEafTRANSCRIPT
Debbie Whitehead Head of Resourcing CoE
Serco
Hire, Market, Disrupt: How to Get Your Recruiters to Act Like
Marketers
#intalent
Marcus Clavin Head of Brand &
Reputation Serco
Holly Middlemiss, Talent & Social Media
Resourcer- Technology ASOS
Lauren Fogarty Global Solutions Team Lead
Brand awareness
People complete 60% of the decision making process prior to any direct interaction with the brand because of the level of AWARENESS they have with your brand.
Talent attraction is similar to consumer attraction
Hire
Leads
Engage
Awareness
Buy
Consideration
Engage
Awareness
Traditional Marketing Funnel Talent Acquisition Funnel
#intalent
#intalent
#intalent
#intalent
#intalent
0
500
1,000
1,500
2,000
2,500
3,000
9
Serco’s Students and Grads follower base in the Middle East has grown by 185% in the past year
Source: LinkedIn site data as of Oct. ‘14
Serco’s ME Students & Grads Total Follower Base
#intalent
#intalent
#intalent
0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000
100,000
13
Serco’s total follower base globally has grown by 55% in the past year
Source: LinkedIn site data as of Oct. ‘14
Serco’s Total Follower Base