hiring hacks: how to supercharge your talent brand to attract technical talent

GREENHOUSE.IO + UNCUBED

How to Supercharge Your Talent Brand to Attract Technical Talent

GREENHOUSE + SQUARESPACE

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Today’s Moderator

Casey Marshall Greenhouse

GREENHOUSE + UNCUBED #HIRINGHACKS

@casemarsh91

l inkedin.com/in/caseymarshal l


reenhouse • Greenhouse is an end-to-end solution that optimizes your entire recruiting process

• Talent is critical for building outstanding companies

• World-class recruiting requires focused effort across your entire organization

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GREENHOUSE + UNCUBED


Hiring Hacks • Each webinar in the series focuses on strategies and tools that help measurably improve the recruiting process

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Speaker Highlight

Tarek PertewCo-Founder & Chief Creative Officer, Uncubed

Tarek has over a decade of entrepreneurial experience in the employment space. He has served as a career expert for New York’s Newsday and been featured in a number of publications, including The New York Times, Forbes, and Inc. Magazine. Outside of work, you can find Tarek playing soccer in NYC Footy, the co-ed soccer league he created back in 2011.


@tarekp

l inkedin.com/ in/ tarekp

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• Making work human.

• Uncubed is an Employer Branding & sourcing platform that connects digital professionals with companies through video.

Partnered with Greenhouse


Uncubed

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Uncubed

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NYC UncubedOctober 18th, 2016 Uncubed

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Uncubed


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What you’ll learn • Tips for capturing and articulating your employer brand

• The undeniable statistics & trends that show video is THE format for millennial content consumption

• How to build and maintain a compelling tech blog

• What immersive employer branding is and how you can use it today



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Agenda & Perspective • A bit of banter

• Why video?• Examples of unique challenges &

videos designed to address them• Tips on how to start creating video



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• The largest workforce demographic are millennials

• Millennials are currently aged 18-34

• Only 13% of millennials use LinkedIn


Did You Know?

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Did You Know?

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Did You Know?

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• Companies are looking for ways to show the world what makes them different and, more importantly, a great place to work.


A Few Things We’veLearned

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#HIRINGHACKS


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• Curation is red hot (Hired)• Related: Companies want better

informed candidates to apply for open roles



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“85% of candidates that land on our career page are unqualified”


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causing or worthy of ridicule or derision; absurd; preposterous; laughable:

ridiculous[ri-dik-yuh-luh s]


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• Candidates are seeking more transparency from employers



#HIRINGHACKS


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These challenges on both sides are driving a runaway trend…


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Why video?


• “By 2019, most of Facebook will be video” - Zuck

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“By 2019, video will be 80% of global internet traffic”

Source: Cisco

“What video represents is the chance - if you invest in it - to tell your story in a way that sticks.”

Seth Godin


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Why video?


• Video allows you to show the things engineers care about - and engage them with high-value content

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• Why video?• Examples of unique challenges & videos designed to address them

• Tips on how to start creating video



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Examples of unique challenges


• The Tech Blog

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“Two-thirds of millennials would rather watch a video from a company than read

text”Source: Animoto


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Videos designed to address them


Work at ADOBE

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Work at SPLASH

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Work at DOTS

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Insightful videos create authentic engagement &

intent.

Videos help you turn passive candidates into active

candidates.


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Up to 35% of users that watch a video on Uncubed click through to view the

company’s job listings


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• What type of company benefits from video content?

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• High brand equity. High candidate engagement.

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• High brand equity. Low candidate engagement.

#HIRINGHACKS


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• High brand equity. Low candidate engagement.

• Low brand equity. Low candidate engagement.

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• The Tech Blog• Brand reputation issues• Job posting limitations• Diversity hiring• etc.

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Tips on how to start creating video


• The basics to get you started• Choosing the talent

#HIRINGHACKS

Start here.

Dreadful on cameraGreat on camera


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• The basics to get you started• Choosing the talent• Choosing a topic

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What are you hiring for?What do you want to be known

for?What are you amazing at?


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Example: Dots


• What are you hiring for?• Senior backend engineer

• What do you want to be known for?

• Unity• What are you amazing at?

• Illustration & Sound Engineering

#HIRINGHACKS


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• The basics to get you started• Choosing the talent• Choosing a topic• Choosing equipment

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Choosing equipment



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Choosing equipment


Tripod. $10.Seriously, get two.

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Choosing equipment


But before you hit record…

Don’t forget audio!

Want views?Go skill agnostic.

Want informed candidates?

Go skill specific.

Diverse teachers attract diverse

candidates.

is key.


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A few other reminders


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Bonus


Don’t wear stripes or patterns

(or for you kids out there, graphic tees)

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Bonus


Got a beautiful, well-lit office?

Mind the glasses.

#HIRINGHACKS


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Bonus


Keep the camera high & shoot slightly down on

subject.

Weight with camera Weight without camera

#HIRINGHACKS

Suggestions for editing


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Editing software



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Editing software



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Editing software



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Screen recordingsoftware



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Bookmark this site


VR? Think about it.

If you want to hire amazing engineers,

show them what you’re made of.

Need help or advice on producing videos?

Join our Slack (Miley Cyrus) or email me:

[email protected]

mailto:[email protected]

Platform:2 fully produced & promoted videos for free with annual

platform license.

Conferences:2 extra tickets with booth to NYC Uncubed (October 18th)

Buy 1 get 1 free to HR Uncubed (April 26-28)

Buh Bye

hiring hacks: how to supercharge your talent brand to attract technical talent

Recruiting & HR