hirmer.de site search replacement case study

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AMERICAS1-888-445-3266

UNITED KINGDOM0870-366-4462

FRANCE 1-49-19-2295

GERMANY0-89-97007 296

AUSTRALIA0280.155.127

Hirmer is Germany’s leading mens apparel super store located in Munich. Their priority has always been customer service and at Hirmer they adhere to the principle that the customer comes rst. The 160 qualied sales consultants employed by Hirmer are renowned for their professional advice and their in-depth knowledge. Addi�onally Hirmeroperates a popular personal shopper service. It was therefore of the utmost importance that their online presence and performance reected all these aspects.

THE CLIENThirmer.de

"We are extremely pleased with the conversion technologies by Celebros and the improved quality and performance from our site search. The Celebros team worked professionally for a �mely implementa�on of the en�re conversion solu�on.Celebros ongoing support and their understanding of our business goals and principles are invaluable.Seeing the great results we got a�er implemen�ng the Celebros technology, we decided to use the Celebros Conversion suite for our shops Hirmer-Grosse-Groessen.de, and Eckerle.de as well. "

Michael Hobelsberger,E-Commerce Manager, Hirmer Eckerle Service KG

C A S E S T U D Y

INDUSTRY VERTICAL - APPAREL


AMERICAS1-888-445-3266


FRANCE 1-49-19-2295

GERMANY0-89-97007 296


A previously used text-based search engine resulted in a disappoin�ng return of 35% of all

inquiries as “zero results found”. Accordingly, the bounce rate was rela�vely high and the

conversion rate low.Hirmer had set itself the goal of improving the

search quality and op�mize the search response �me to minimize customer churn and increase

conversion rates. In addi�on to the search results, Hirmer wanted to enhance the shopping experience and thus increase the average order value. Their requirements included dynamic lter op�ons, an auto-complete with an auto-suggest

func�on using state of the art algorithms to yield the best set of search results.

With the Hirmer project the special challenge was to improve the quality of the search while

oering customers an interac�ve shopping experience that would match the expert advice

given to visitors to their bricks and mortar store.Hirmer’s customers had the highest

expecta�ons of service and this had to be reected in their online experience.

The Objective

The simple solu�on was to approach Celebros and to employ their conversion technologies with an emphasis on their conceptual seman�c site-search, powered by 250 Natural Language Processing algorithms. This would provide Hirmer’s visitors with the fastest most accurate results in the industry and allow poten�al customers to nd products they wanted using their own unique language and search terms.The new search solu�on for Hirmer has been developed to understand the true meaning - the concept - behind each search query. Celebros developed a search engine which recognizes the size and color in complex queries; for example "Grey pants in size 36", and delivers relevant results for each variable every �me.

The Solution

While most search solu�ons would not be able to dieren�ate between product names and proper�es in a search query (probably returning the dreaded “Zero results found”), the search pla�orm of Celebros immediately recognizes

the role of each word in the search query, in the descrip�on or �tle, and provides accurate results. Not only that but it does it in the industry record �me of less than 0.05 seconds.

To further enhance the customer experience an auto-complete feature was implemented in the Hirmer Online shop, where from just the second character entered into the search box popular searches are automa�cally suggested. This feature allows Hirmer to recommend addi�onal related products and brands. The sugges�ons are based on the popularity of the products and business goals of the retailer.


AMERICAS1-888-445-3266


FRANCE 1-49-19-2295

GERMANY0-89-97007 296


Celebros, an industry leader in Concept Based Seman�c Site Search and an Oxid certified Site Search partner .

Founded in 2000, Celebros revolu�onized e-commerce by crea�ng intelligent, concept-based seman�c site-search for online stores. The Celebros Site Search has over 250 NLP (Natural Language Processing) algorithms that return the most accurate and relevant answers for each and every query and directly empowers ecommerce website visitors to search for their product using their very own unique search queries, language and vernacular.

About Celebros | Oxid's Certified Site Search Partner

A professional Celebros team led the

implementa�on,using the Celebros extension for OXID

pla�orm, in record �me.A�er launching

Celebros’ Conversion solu�on, Hirmer’s

“no results found” pages dropped from

a dangerous 35%to a mere 3% or less, while the accuracy of

search results, the response speed, and the

func�onality of the AutoComplete contributed in

boos�ng conversion rate of the site-search

users by 800%!

hirmer.de site search replacement case study

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