hispanic marketing 101 volume 8 # 11

8/7/2019 Hispanic Marketing 101 Volume 8 # 11

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Volume 8, Number 11 February 9, 2010

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We are the Experts

Latino Print Network works with

over 625 Hispanic publications in

180 markets nationwide with a

combined circulation of

19 million.Click here or phone760-434-7474 x171 or x177

or email Abraham

@LatinoPrintNetwork.com

with your needs.

Hola!

The quote below is one of the best we've ever run. Consider

putting it on the wall of your business.

In this issue

NEWSPAPER WEB SITES CONTINUE TO DRAW MORE THAN

ONE-THIRD OF ALL WEB USERS United States Hispanic Chamber of Commerce to Host 20th

Annual Legislative Summit in Washington, D.C.

Appplications Now Being Accepted for the Lopez Negrete Hispanic

Marketing Education Fund Scholarship

March 1st Deadline for College Students with Interests in Hispanic

Marketing or Advertising

CHCI and Walmart Partner to Create Year-Round Internships for

Latino Undergraduates

American Advertising Federation to Present Southwest Airlines

with Prestigious Advertising Innovation and Leadership Award

More Events for your consideration

Issue quote

" A pessimist is one who makes difficulties of hisopportunities and an optimist is one who makesopportunities of his difficulties." ~Harry TrumanIf you find a quote you like let me know. I will be happy to send to our 8,800 plus

Hispanic advertising and media executives & give you a plug for sending it!

Our Goal

Latino Print Network's goal with each issue is for you to say at

least once "I didn't know that".

Podcasts

Check out HM101 Podcasts. We keep the podcasts short and



For you to learn more

about the values of

Hispanic Publications

Latino Print Network

has done an 80 page

study entitled The

Strengths of Hispanic Owned PublicationsThe study details through

interviews and research the 29

key values Hispanic

Publications offer to those

wanting to reach the Latino

community.

Click Here To Get The

FREE 80 Page Study

These audience figures reflect Nielsen's introduction of its new

methodology, part of an effort to provide a significantly larger sample size,

which allows more newspaper Web sites to be reported with greater

depth and granularity. As a result of this change, comparisons with prior

year reports are not statistically valid. Further details on this new

methodology are available at the conclusion of this release.



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United States Hispanic Chamber of Commerce to Host 20th Annual

Legislative Summit in Washington,D.C.

March event hosts top elected officials andhighlights key policy issues affecting the

Hispanic business community

The United States Hispanic Chamber of Commerce (USHCC)

will host its 20th Annual Legislative Summit in Washington,

D.C., from March 22 - 24, 2010. Still celebrating its 30th

anniversary, the USHCC offers this unique three-day event,

which will provide participants with an unparalleled opportunity

to hear directly about today's urgent policy and business

concerns from key administration officials and top legislators

representing the full political spectrum. The dynamic

workshops will address the practical implications for businessowners of such issues as financial services reform, green

energy, broadband internet, telecommunications regulation and

access to capital. Participants cap-off the Summit with ample

time to visit elected representatives on Capitol Hill.

David C. Lizárraga, USHCC Chairman of the Board said: "So

many of the rules and regulations that will impact small

businesses for a generation are being designed and debated in

Washington right now. The Hispanic business community and

its allies must be at the table to ensure those changes provide

opportunities and do not pose obstacles." He emphasized that

to be included and represented effectively, the Hispanic

business community must deepen relationships in Congress

and maintain a high profile with key decision makers on Capitol

Hill and the Administration. "This Legislative Summit is the

perfect forum for that," added Lizárraga.

"I encourage everyone from the executive suite to the

neighborhood store to join fellow Hispanic business owners and

the leaders of Hispanic chambers of commerce from around the

country in advocating for those issues that impact our

community," said Javier Palomarez, President and CEO of the

USHCC. "Participation at this event is critical to effectively

convey our views and show strength in unity and numbers. We

must speak up, be heard and be counted on those policies now



Cal State San Bernardino will

host its first Latino Education

and Advocacy Day, or LEAD,

conference for educators and

advocates on Monday, March

29, 2010. Speakers include

Dolores Huerta, Sylvia Mendez

and Juan Sepulveda.

Click here for more info.

We have the PERFECTVehicle for you to reach

Ad Agencies, MediaBuyers, Hispanic Media

& Marketing Firms

The 2010 Hispanic Marketing 101

Yearbook is a 176 page book with

over 50 articles on Hispanic

media, Marketing to Latinos, the

Audiences that make up the

Hispanic market, current trends

in media.

40 advertisers are

debated in our nation's capitol. At no time in recent memory

has the case for attending been stronger," he concluded.

Applications Now Being Accepted for the

Lopez Negrete Hispanic MarketingEducation Fund Scholarship

March 1st Deadline for College Studentswith Interests in Hispanic Marketing or

Advertising

Lopez Negrete Communications, Inc., the second largest

independent, Hispanic owned and operated, full-service agency

in the country specializing in Hispanic marketing, is

encouraging students to apply for the company's scholarshipfund. The deadline for all students who wish to apply for the

Lopez Negrete Hispanic Marketing Education Fund scholarship

is March 1, 2010. Links to the scholarship application can be

found at http://www.aaf-houston.org/2010-scholarship/

"We consider the establishment of the Fund an investment in

the youth and an investment in our industry," says Alex López

Negrete, president, CEO and CCO of Lopez Negrete

Communications, Inc. "The availability of a rich and varied

talent pool, bolstered by the winners of the scholarship, can

guarantee that the business of Hispanic marketing remains

fresh and innovative, while benefiting students facing rising

tuition costs."

The Lopez Negrete Hispanic Marketing Education Fund

Scholarship is made available by the American Advertising

Federation-Houston's charitable foundation, the Advertising

Education Foundation of Houston. This is the third year the

scholarship will be awarded to certified junior or senior

students. Students must have selected a major in a marketing-

related field such as advertising, marketing, communications,

radio/TV/film production, media studies or marketing research.

Applicants may be Latino or non-Latino, but must be bilingual

and focused on, or with a specific interest in, Hispanic



already in - you

should consider

joining themCall Abraham at

760-434-7474 x171 or email

Abraham with your needs.

Hispanic Zip Profile USA

offers you a totally different

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Not merely the number of

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marketing and advertising.

"The Lopez Negrete's are principal supporters of the local ad

federation and of education," said Jay Hagins, AAF-Houston

President. "We're fortunate to have such a generous

community of businesses in the Houston area, businesses like

Lopez Negrete."

While students may attend eligible institutions in any location,preference will be given to those a ttending classes full time at

the University of Houston, University of St. Thomas, Emerson

College, Texas State University or The Florida State University.

ABOUT LOPEZ NEGRETE COMMUNICATIONS, INC.

Lopez Negrete Communications, Inc. is an independent,

Hispanic owned and operated full-service agency specializing in

Hispanic marketing. Headquartered in Houston, Texas, with a

second office in Los Angeles, Calif., the company's billings for

2009 were estimated at $164 million. Since 1985, Lopez

Negrete has offered a full range of advertising, marketing and

public relations services to industry leaders, including WalmartStores, Inc., Bank of America, Microsoft Corporation, Kraft

Foods (Kraft Singles, Kraft Mayonnaise, Ritz Crackers),

MillerCoors (Miller Lite), NBC Universal Motion Pictures Group,

Dr Pepper Snapple Group, Tyson Foods, Guerrero Mexican

Foods, Azteca Milling L.P., Sonic Drive-Ins, Reliant Energy, and

others. With more than 170 employees, Lopez Negrete

Communications, Inc., is a proven leader in providing fully

integrated national Hispanic marketing and communications

services.

If you are interested in the Entertainment Industry, consider

joining the National Association of Latino Independent

Producers. For 10 year NALIP has helped thousands of Latinos

gain access and power within the Entertainment Industry. The

organizations serves producers, directors, writers, and all other

behind the camera professions. For more information about

becoming a member click here. Regular memberships are as

low as $50 and student memberships only $20.



Efforts?

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101 podcasts

The Big Winnerat the 2008 Tony's isnow slated to be a

movie

CHCI and Walmart Partner to CreateYear-Round Internships for Latino

Undergraduates

CHCI Welcomes First Ever Spring

Congressional Internship Class

The Congressional Hispanic Caucus Institute (CHCI), the

nation's premier Latino youth leadership development and

educational organization, today announced the arrival of its

first ever spring Congressional Internship class. The class

represents the first of CHCI's new year-round internship

program thanks to a $1 million donation from Walmart.

"CHCI seeks to increase diversity on Capitol Hill and expose

Latino youth to the inner workings of the federal government,"

said Congresswoman Nydia M. Velázquez, CHCI Chair. "Building

on the past success of the Congressional Internship program,

we are proud to be working year-round to create pathways forour future leaders."

"I want to welcome the Walmart/CHCI Congressional Internship

students to Washington," said Ivan Zapien, senior director for

Federal government affairs for Walmart. "At Walmart, we value

and encourage diversity of thought and background in our

stores, Sam's Clubs, and offices. We hope this semester will

give the first class of eight students a broad view of our

government and a rich and diverse experience that will shape

them as leaders."

Walmart's support will allow CHCI to eventually triple the

number of Latino youth who will have the opportunity to work

on Capitol Hill each year as part of its award-winning

Congressional Internship program.

CHCI Spring Congressional Intern and Bronx, New York native

Limer Batista is ready to get to work. "There is no better

experience for a student than to be placed in a congressional

office for 12 weeks. It's the hands on experience I have been

longing for, and now I can finally do it. I am sure this

internship will exceed my expectations and enhance my

leadership skills."



Join Our List Congressional Interns participate in weekly CHCI leadership

and professional development sessions and meet with

corporate representatives, national elected officials and foreign

dignitaries. They are also required to engage in a community

service project while in Washington. D.C. The Interns are

provided with housing, roundtrip transportation to and from

Washington, D.C., and a stipend.

CHCI's Congressional Internship Program (CIP) was named oneof the Top Twenty Leadership Programs for Latinos by Latino

Leaders magazine in 2009. Applicants can apply for the CIP at

www.chci.org. The deadline for the 2010 summer session is

February 5, 2010, and the 2010 fall session is April 30, 2010.

American Advertising Federation to PresentSouthwest Airlines with Prestigious

Advertising Innovation and LeadershipAward

The American Advertising Federation (AAF) Tenth District will

present its highest honor of leadership and innovation in

advertising to Southwest Airlines and its portfolio of agencies

on May 12, 2010. The award recognizes Southwest Airlines and

its agencies for many years of uniquely inventive advertising

programs.

May 12 will mark the fourth year for AAF to host the Innovation

and Leadership in Advertising Award (ILA). The ILA Award

recognizes companies that exemplify excellence in four key

areas:

Media use - Extensive use of multimedia platforms using

traditional and nontraditional media to create awareness

or drive sales.

Employment in District 10 - Extensive employment of

people and businesses within the District 10 region of

Texas, Oklahoma, Louisiana and Arkansas.

Diversity - Embracing diversity in their messaging and

employment.

Leadership Demonstrating leadership and boldness in



their advertising message and creative use of media.

Dave Ridley, Senior Vice President, Marketing and Revenue

Management for Southwest Airlines, and Kevin Krone, Vice

President, Marketing, Sales and Distribution for Southwest

Airlines, will accept the award at a special awards dinner in

Austin, Texas, on May 12.

Dave Ridley said, "Southwest Airlines is thrilled to be honoredby AAF. Every day our Southwest Team and our partner

agencies deliver strategic and uniquely fun and integrated

brand marketing communications programs that continually

reward our Customers' brand loyalty."

Southwest Airlines' partner advertising agencies include:

GSD&M Idea City - Austin; Camelot Communications,

Inc. - Dallas; Y&R Brands/Wunderman

Southern California - Irvine; Dieste, Inc. - Dallas; and

Dae Advertising - San Francisco.

James Edmund Datri, AAF national president and CEO, will beon hand from Washington, D.C., with AAF Tenth District

governor Blake Goldston, to present the award to

Southwest Airlines and its advertising agencies at a dinner

ceremony at GSD&M Idea City. The event will be co-hosted by

the Austin Ad Federation.

Ridley and Krone will be keynote speakers for the event and

will provide an overview of Southwest's campaign. In addition

to the award, Southwest will offer

a summer internship for an ILA Scholarship recipient this

summer. The internship winner will receive a $5,000

scholarship from the AAF Tenth District.

The scholarship will be presented by Dana Williams, Director of

Marketing and Communications for Southwest Airlines, at the

District's Annual Convention in Amarillo on April 16, 2010.

Seating at the May 12 awards event will be limited, and table

reservations and tickets are available by contacting Kevin

Dobbs, Executive Director, American Advertising Federation

10th District, at 1-800-808-4473, or email:

[email protected]



More Events For Your Consideration

hispanic marketing 101 volume 8 # 11

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