hispanic marketing 101 volume 8 # 22

8/7/2019 Hispanic Marketing 101 Volume 8 # 22

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Volume 8, Number 22 March 18, 2010


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We are the Experts

Latino Print Network works with

over 625 Hispanic publications in

180 markets nationwide with a

combined circulation of

19 million.

Click here or phone760-434-7474 x171 or x177

or email Abraham

@LatinoPrintNetwork.com

with your needs.

The National

Association of

Hola!

In this issue

The 2010 NCLR Annual Conference Is Headed to San Antonio!

The complete 2010 Jos Mart Awards from the NAHP

Convention in Albuquerque

National Association of Broadcasters Show in Las Vegas

Introduces DESTINATION BROADBANDThink about supporting a Latino movie this weekend: Our Family

Wedding

EDWARD OLMOS' TAKES HIS TURN TO 'STAND AND

DELIVER' FOR THE TEACHER HE PORTRAYED

Are you in the TV commercial business? Or thinking about

getting into commercials?

President Obama Gets Ball Rolling on Immigration but Concrete

Legislative Action is Still Needed

More Books for your consideration

Issue quote

"It doesn't hurt to be optimistic. You can alwayscry later." ~Lucimar Santos de LimaIf you find a quote you like let me know. I will be happy to send to our

8,800 plus Hispanic advertising and media executives & give you a plug for

sending it!

Our Goal

Latino Print Network's goal with each issue is for you to say at

least once "I didn't know that".

Podcasts

Check outHM101 Podcasts. We keep the podcasts short and

insightful on various aspects of Hispanic marketing and the

community. We've interviewed over 50 media, marketing andcommunity leaders to provide you with their insights.

Un abrazo,

Kirk Whisler

Executive Editor


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Latino Independent

Producers' 2010

Convention, with

the theme

Navigating in a

Sea of Change,

will be held April9-11 at Loews

Santa Monica Beach

Resort.

This event is a GREAT

place learn, grow and,

most importantly, network

within the Entertainment

Industry. If you have film,

TV, video, or documentaryprojects this is where you

want to be.

Cal State San Bernardino will

host its first Latino Education

and Advocacy Day, or LEAD,

conference for educators and

advocates on Monday, March 29,

2010. Speakers include Dolores

Huerta, Sylvia Mendez and Juan

Sepulveda.

Click here for more info.

The 2010 National Council of La Raza AnnualConference Is Headed to San Antonio!

By Kirk Whisler

The National Council of La Raza (NCLR)-the largest national Hispanic

civil rights and advocacy organization in the United States-is thrilled to

present the 2010 NCLR Annual Conference in the historic city of San

Antonio, Texas on July 10-13 at the Henry B. Gonzalez Convention

Center and Grand Hyatt San Antonio. This is a must attend conference

for Latino leaders looking to network with key national leaders.

NCLR celebrates advancements made in the Latino community every

year at its Annual Conference, uniting individuals, organizations,

institutions, and companies that work for and with Hispanic communities

throughout the nation. This year's Conference promises to be exciting

and meaningful as we focus on the Conference theme: A Legacy of

Service, Advancing Community.

For more than 40 years, NCLR has served the Hispanic community

extensively: 25,000 children have benefited from NCLR's education

programs, 100,000 people have been cared for at NCLR-supported

health clinics, 145,000 families have received counseling from the

NCLR Homeownership Network and Home Rescue Fairs, and morethan 1.4 million people have applied for U.S. citizenship with NCLR's

assistance.

Through our network of nearly 300 affiliated community-based

organizations, millions of people throughout the United States are

affected by NCLR's work every year, and the 2010 NCLR Annual

Conference is the meeting ground to not only celebrate this hard work

but also share best practices and further the discussions on issues that

matter most to the Hispanic community.

With nearly 60 workshops on topics ranging from health and education


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LUIS VALDEZ's

landmark stage play,

"ZOOT SUIT" is set toopen in Mexico City

on April 29, 2010.

Luis Valdez directs the National

Theatre Company of Mexico

(CNT) in what will be the first

Chicano play ever produced by

the national company. Alma

Martinez, who appeared in the

original stage and film, brought

the project to the CNT and

serves as US-Mexico ProjectCoordinator.

FACEBOOK: Zoot Suit

(Compaa Nacional de Teatro)

to workforce development and nonprofit management, three exciting

town hall meetings, world-renowned speakers, five exciting meal events,

and evening networking receptions, the 2010 NCLR Annual Conference

is the most important event of its kind!

Hurry and register by May 7 before registration rates increase! Visit

www.nclr.org/conference for additional information on registration,

housing, workshops, and other Conference activities.

The complete Jos Mart Awards From the

NAHP Convention In Albuquerque

This was the most exciting series of NAHP Jos Mart Awards

in a number of years. Between last Thursday and Saturday a

total of 222 Gold, Silver and Bronze awards were given out to

50 different Hispanic publications across the USA.

Click here for a complete list of The2010 Jos Mart Awards

We hold that both local and national advertisers give the

respect that these awards deserve - and give these

publications extra attention in upcoming ad buys.

National Association of Broadcasters Show


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The All-in-One

Translation, Editing &

Design Service.

Get the service you need

from an experienced

publication translation

service; contact

[email protected] go to

www.transedita.com

The 2010 International

Latino Book Awards

will be held May 25,

2010 at the Jacob

Javits Convention

Center in New York.

Phone 760-434-4484

about attending or

sponsoring thisimportant event.

If you are interested in the

Entertainment Industry,

consider joining the National

Introduces DESTINATION BROADBAN

Specialized product area will showcase 50+

companies leading broadband innovation

The 2010 NAB Show will debut Destination Broadband, a

dynamic new exhibit area focusing on advances and

applications for broadband technology, April 12 - 15 in Las

Vegas. Destination Broadband, featuring more than 50

leading-edge companies and a presentation theater, will

examine the entire online video experience within the

broadband ecosystem from back end infrastructure to

revolutionary technologies for the home.

A pavilion within Destination Broadband will feature three

specialized areas - Broadband Innovations, Mobile Solutions

and Broadband Lifestyles, a living room-like setting for

consumer products and services. The pavilion will comprise

more than 25 companies showcasing the latest in content

delivery network solutions, online video, IPTV, videostreaming and advertising and monetization platforms

enabled by broadband.

"The ability of broadband technology to increase audience

reach across multiple platforms, expand monetization options

and make anytime, anywhere content a reality will profoundly

impact the future of media and entertainment," said NAB

Executive Vice President of Conventions and Business

Operations Chris Brown. "We are excited to present

Destination Broadband as a showcase for the companies that

are leading innovation in this important area."

Some of the companies featured in Destination Broadband

include:

AdJuggler, Inc.

Level-3 Communications

Ankeena Networks

Limelight Networks

AT&T

Opera Software

Backchannelmedia

MobiClip

Brightcove

Neulion


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Association of Latino

Independent Producers. For

10 year NALIP has helped

thousands of Latinos gain access

and power within the

Entertainment Industry. The

organizations serves producers,

directors, writers, and all other

behind the camera professions.

For more information about

becoming a member click

here.Regular memberships are

as low as $50 and student

memberships only $20.

The NationalAssociation of HispanicPublication's Jos MartAwards are the largest

Latino Media AwardsClick here for the 2010

Award Winners

Cisco

TVUNetworks

Digisoft tv

Vericorder Technology

Internap

Verizon Wireless

Also located within Destination Broadband, the Destination

Broadband Theater, sponsored by Ambrado, Inc., will offerinformative discussions, case studies, research and top level

insights on delivering and monetizing broadband content. The

power panels featuring "Bits and Bytes" segments will also

address how the evolution of broadband is changing

traditional content distribution. The Destination Broadband

Theater is co-produced by the Society of Satellite

Professionals International, World Teleport Association,

VideoNuze, Interactive Television Alliance (ITA) and other

industry experts.

"It's terrific to see the NAB Show stepping up to meet the

challenges brought by the digital revolution. Not only is the

venerable show adapting, it's aggressively pursuing

innovations on the floor and in the conference," said ITA

President Ben Mendelson. "Clearly, the NAB Show intends to

expand its relevance within the 21st Century television and

media landscape."

The NAB Show's renowned annual exhibition comprises more

than 1,500 companies coving over 800,000 net square feet.

Other technology focused pavilions include the Mobile DTV

Pavilion, 3D Pavilion, Technologies for Worship and Content

Central.

About the 2010 NAB ShowThe NAB Show will take place 10-15 April, 2010 in Las Vegas

(exhibits open 12 April). It is the world's largest electronic

media show covering filmed entertainment and the

development, management and delivery of content across all

mediums. Complete details are available at

www.nabshow.com

Think About Supporting A Latino MovieThis Weekend: Our Family Wedding


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Be sure to mark your

calendar for the NAHP

2011 Convention:

Orlando, Fla

October 12-15,

2011

For you to learn moreabout the values of

Hispanic Publications

Latino Print Network

has done an 80 page

study entitled The

Strengths of Hispanic

Owned PublicationsThe study details through

interviews and research the 29

key values Hispanic Publications

offer to those wanting to reach

If you want to see more Latinos starring in

movies you need to support the current ones

as they come out

Synopsis: "Our marriage, their wedding." It's lesson number

one for any newly engaged couple, and Lucia (America

Ferrera) and Marcus (Lance Gross) are no exception. In Fox

Searchlight Pictures' Our Family Wedding they learn the hard

way that the path to saying "I do" can be rife with familial

strife. When they return from college and too suddenly

announce their marriage plans, they soon discover that their

fathers--two highly competitive over-the-top egos - can wreak

a major amount of havoc on their special day.

With insults flying and tempers running high, it's anyone's

guess if the alpha dads (Forest Whitaker and Carlos Mencia)

will survive to make it down the aisle in one piece. Lucia's

mother (Diana Maria Riva) is busy planning the wedding of

"her" dreams and the only levelheaded one in the bunch is

Angela (Regina King), the groom's father's best friend andlawyer, who manages to keep her cool when the madness

reaches a crescendo.

With only weeks to plan their wedding, Lucia and Marcus soon

discover the true meaning of love and find there is truth to

the saying--that when you marry someone, you marry their

entire family.

Website: www.OurFamilyWeddingMovie.com

EDWARD OLMOS' TAKES HIS TURN TO

'STAND AND DELIVER' FOR THE TEACHERHE PORTRAYED

By Adrian Rocha

Hispanic Link News Service

At age 79, Jaime Escalante, the legendary East Los Angeles

math teacher who inspired the classic 1988 motion picture

Stand and Deliver, is fighting for his life.

This time "ganas" - the Spanish word he used to indoctrinate


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the Latino community.

Click Here To Get The

FREE 80 Page Study

Need A

Quality Portrait for

your business,

restaurant or family?

Ignacio Gomez has over

250 satisfied clients.

Call Ignacio Gomez at

818-243-2838

Hispanic Zip Profile USA

offers you a totally different

way to market to Latinos.

Not merely the number of

Latinos in a zip code and a

few basic characteristics, but

over a thousand pieces of

GREAT data. For example

target Hispanics by five

comprehensive levels of

language skills with the

detailed LPN Spanish Index.

Call Kirk at 760-434-1223 for

thousands of Latino students with a fierce desire to learn,

may not be enough to save him. A month ago, doctors gave

the Bolivian native, now in late stages of gall bladder cancer,

two months to live, Edward James Olmos, his long-time

friend, tells Hispanic Link News Service.

Olmos, who earned an Oscar nomination for his portrayal of

Escalante, is on a mission to raise funds to assist the teacher

and his family in Sacramento, Calif., in meeting mountingmedical bills and to cushion his days with comfort and peace.

"It is not that we are trying to save his life," Olmos says with

resignation.

Olmos spent most of a year with Escalante prior to starting

the film. "I was able to build a friendship with one of the

greatest people on the planet." he says, proclaiming that

Escalante had the greatest depth of any character he has ever

played.

Born in La Paz, Bolivia, Escalante taught physics and math for

14 years in his homeland before migrating to the UnitedStates in 1964. In California he confronted a new language

and the need for U.S. teaching credentials. On earning

them, he obtained a job as a math teacher at Garfield High

School in East Los Angeles.

After cajoling school administrators, some students and their

parents to accept his challenge, he instituted Garfield's first

college-level calculus classes.

His greatest triumph - and shock - came in 1982 when he

guided 18 of his students to pass the rigorous national

Advanced Placement calculus exam, an accomplishment

comparable to excelling in college competition.

The shock? Test administrators couldn't believe Chicano

students from East L.A. could be that smart. Suspecting they

cheated, AP officials demanded they take the test again. The

students complied and passed again, many scoring even

higher than before.

The sour memory of how the media played the drama has

remained with Olmos. "The press came after him," as the

cheating charges received far more attention than the

achievements of Escalante and his students, Olmos recalls

with lingering rancor.


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already in - you

should consider

joining themCall Abraham at

760-434-7474 x171 or email

Abraham with your needs.

Need Great Artwork

For Your Marketing

Efforts?

Ignacio Gomez has

created 150+ magazine

covers; 625+

illustrations for

marketing campaigns;40+ movie and theater

posters; and hundreds

of other images.

Call Ignacio Gomez at

making 30-second feature films. NALIP-Dallas leader Jose

Louie Partida and Cortez Brothers' Bernadette Rivero bring

together a lively panel of professional to explore Commercial

Production for Fun, Experience and (Mostly) Profit! Come join

industry experts as they look at the dynamics and

infrastructure of the commercial campaign process, and, most

important for NALIPsters, who gets hired.

This workshop will illuminate how to assemble the right teamfor commercial projects. You'll have a chance to learn from

company principals who have developed long-standing direct

relationships with talent, talent agencies, production

companies and ad agencies their own best practices, and

recommendations for success. All part of the exciting

programming upcoming at our April conference. Register now

at www.nalip.org/nalip2010 before prices rise or we sell out!

President Obama Gets Ball Rolling onImmigration but Concrete Legislative

Action is Still Needed

Thousands to mobilize for

Comprehensive Immigration Reform

Last week the Los Angeles Times reported that President

Obama met with members of his Domestic Policy to discuss

strategy to advance a comprehensive immigration reform bill

through Congress before the midterm elections. The following

is a statement by Ali Noorani, Executive Director of the

National Immigration Forum, a non-Partisan pro-immigrant

advocacy organization based in Washington.

We are encouraged by the President's efforts to press

legislators to advance comprehensive immigration reform in

the next few months. Although this is a positive step forward,

we expect the President and Congress to move beyond

meetings to concrete bipartisan legislative action.

It is important for the President to keep his campaign promise

to deliver immigration reform that is tough, fair and practical.

Tens of thousands of Americans will come to Washington on

March 21st, to remind the President of his promise and to call

on members of Congress to put partisanship aside, come


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818-243-2838

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podcasts

The Big Winnerat the 2008 Tony's is now

slated to be a movie

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together and deliver on immigration reform.

The American people are tired of hearing politicians' empty

promises to tackle tough problems, only to watch politics get

on the way of real solutions. We need the President and

Congress to lead the way forward on immigration solutions. At

this moment, the introduction of bipartisan legislative

comprehensive immigration reform is the shared

responsibility of the President, Senator Schumer and SenatorGraham.

We need comprehensive immigration reform that provides a

path to citizenship for undocumented immigrants, replaces a

broken immigration system with one that works and reflects

the interests and the values of the American people. The lives

of millions of people and the economic future of our country

are at stake. It's time for Washington to stop playing politics

and deliver results for the American people.

More Books For Your Consideration


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Important EventsTo Plan For?

e-mail info about your Media, Marketing or Latino event to

[email protected]

Please feel free to forward this newsletter on to others who

may find it useful. Please unsubscribe if you no longer wish to

receive it. Trouble vewing this e-mail? Read it on the web.

HM101 Thank you.

Sinceramente,

Kirk Whisler

Hispanic Marketing 101

email: [email protected]

voice: (760) 434-1223


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