hispanic marketing 101 volume 8 # 27

8/7/2019 Hispanic Marketing 101 Volume 8 # 27

http://slidepdf.com/reader/full/hispanic-marketing-101-volume-8-27 1/12

Volume 8, Number 27 April 1, 2010

FFoorr AAllll YYoouurr OOnnlliinnee

&& PPrriinntt HHiissppaanniicc

AAddvveerrttiissiinngg NNeeeeddss

We are the Experts

Latino Print Network works with

over 625 Hispanic publications in

180 markets nationwide with a

combined circulation of

19 million.Click here or phone760-434-7474 x171 or x177

or email Abraham

@LatinoPrintNetwork.com

with your needs.

Hola!

In this issue

Job creation programs from U.S. Senator Robert Menendez

Statement by President Obama on the Passing of Jaime

Escalante

The complete 2010 José Martí Awards from the NAHP Convention in Albuquerque

Supreme Court Decision Protects Right to Immigration Advice

AOL JOINS HACR AS A NEW CORPORATE MEMBER

GRITTY AND REALISTIC "LITTLE BARRIO," A COMIC BOOK

VERSION OF THE SOUGHT-AFTER "FROM THE BARRIO TO

THE BOARD ROOM," TO BE RELEASED THIS JULY

More Events for your consideration

Issue quote

"Grace isn't a little prayer you chant beforereceiving a meal. It's a way to live." ~Attributed to Jacqueline Winspear If you find a quote you like let me know. I will be happy to send to our

8,800 plus Hispanic advertising and media executives & give you a plug for

sending it!

Our Goal

Latino Print Network's goal with each issue is for you to say at

least once "I didn't know that".

Podcasts

Check out HM101 Podcasts. We keep the podcasts short and

insightful on various aspects of Hispanic marketing and the

community. We've interviewed over 50 media, marketing and

community leaders to provide you with their insights.



The National

Association of

Latino Independent

Producers' 2010

Convention, with

the theme

Navigating in a

Sea of Change,

will be held April

9-11 at Loews

Santa Monica Beach

Resort.

This event is a GREATplace learn, grow and,

most importantly, network

within the Entertainment

Industry. If you have film,

TV, video, or documentary

projects this is where you

want to be.

Un abrazo,

Kirk Whisler

Executive Editor

Senate Democratic Job Agenda

By U.S. Senator Robert Menendez

Democrats have been working to make our economy strong

again and have successfully passed the first piece of a robust jobs package that will improve the lives of all families. This

week the Senate passed and the President signed the final

version of the HIRE Act, which strengthens small businesses

and has the potential to create or save a million jobs this

year. In addition, after beating back a filibuster attempt last

week by a Republican Senator, the Senate cleared the way for

enactment of the American Workers Act to provide a one year

extension of unemployment insurance and health care

assistance for laid-off workers. A successful filibuster would

have been devastating to Hispanics, who like all Americans,

are struggling to keep their jobs and survive in these dire

economic times.

Assisting Hispanic-Owned Small Businesses. In

this time of economic uncertainty, it is critical we

provide much-needed tax relief for small businesses,

more than 1.6 million of which are owned by Latinos.

This funding is critical to Latino and Minority-owned

businesses, which employ 60 percent minorities on

average. The American Worker's Act provided an

extension of certain SBA loan programs and other tax

provisions that expired at the end of 2009. The HIRE

Act provides a tax holiday for businesses to encourage

hiring, as well as Section 179 expensing to help small

businesses expand. [AP, March 7, 2010]



LUIS VALDEZ's

landmark stage play,

"ZOOT SUIT" is set toopen in Mexico City

on April 29, 2010.

Luis Valdez directs the National

Theatre Company of Mexico

(CNT) in what will be the first

Chicano play ever produced by

the national company. Alma

Martinez, who appeared in the

original stage and film, brought

the project to the CNT and

serves as US-Mexico ProjectCoordinator.

FACEBOOK: Zoot Suit

(Compañía Nacional de Teatro)

Creating Jobs through Infrastructure Spending.

Latino workers were disproportionately hit by

unemployment because they are more likely to be in

industries like construction, which have taken a big hit

during this recession. To help unemployed Latinos,

Senate Democrats passed the HIRE Act which extends

the Highway Trust Fund allowing for billions in

infrastructure investment, which will put Latinos to work

building roads, bridges, rail lines and ports. The bill alsosaved one million jobs that were in jeopardy of being

lost.

Extending Unemployment Insurance. With our

economy having already lost more than 7.2 million jobs

since the recession began in 2007 -- including about 1.5

million jobs held by Latinos -- the need to help Latinos

get back to work has never been higher. In fact, the

Hispanic unemployment rate continues to be one of the

highest of all groups at 12.4 percent, compared to 9.7

percent for the general population. That is why Senate

Democrats defeated a filibuster attempt by a Republican

Senator and passed the American Workers Act to ensureunemployed Americans continue to receive the benefits

they need to make ends meet. [Center for American

Progress, 1/15/2010]

Providing Health Coverage for Laid-Off Workers.

The American Workers Act that passed the Senate last

week provides unemployed Americans continued health

care assistance through COBRA. Given that Latinos are

more likely to go without health care because they

cannot afford it, such economic safety-net provisions

are very critical. Today, one in three or 32 percent of

uninsured people in the U.S. are Hispanic, and Hispanic

women have an uninsured rate of over 37 percent.

Although Latino children comprise less than one-fifth of

children in the country, they represent more than

one-third of uninsured children. [NCLR, 7/2009; NLIRH;

Kaiser Family Foundation, 7/2009; Health Care for

America Now!, 7/2009]

Senate Democrats understand that there are still major

economic issues to be addressed, and are aware that job

losses continue and unemployment remains high due to the

recession. That is why Democrats have been fighting against

Republican obstructionism to continue working on a jobs

package that will put people back to work and get our

economy on track for Hispanics and all American families.



The All-in-One

Translation, Editing &

Design Service.

Get the service you need

from an experienced

publication translation

service; contact

[email protected]

or go to

www.transedita.com

The 2010 International

Latino Book Awards

will be held May 25,

2010 at the Jacob

Javits Convention

Center in New York.

Phone 760-434-4484

about attending or

sponsoring thisimportant event.

A Special Invitation

Latino Business Chamber of Greater Los Angeles

Cordially Invites You to an Evening Reception

Celebrating Our One Year Anniversary

Featuring Keynote Speakers:

Gloria Molina

Los Angeles County Supervisor

1st District

Discussing Economic Recovery Efforts in LA County

Ana Ma

Chief of Staff

Small Business Administration

Thursday, April 8, 2010

6:00pm-9:00 pm

Tickets $10 for Members, $15 for Nonmembers Appetizers and Refreshments

Cicada Restaurant

Main Ballroom

617 South Olive Street,

Los Angeles, CA 90014 USA

Parking: $8 at Cicada or street parking

Convenient to the Pershing Square Metro Red/Purple Line

Station

Please RSVP [email protected]

(213) 347-0008

For more information about LBC-GLA please visit our website

www.lbcgla.org

Statement by President Obama on thePassing of Jaime Escalante



The National Association of HispanicPublication's José Martí Awards are the largest

Latino Media AwardsClick here for the 2010

Award Winners

If you are interested in the

Entertainment Industry,

consider joining the National

Association of Latino

Independent Producers. For

10 year NALIP has helped

thousands of Latinos gain access

and power within the

Entertainment Industry. The

organizations serves producers,

directors, writers, and all other

behind the camera professions.

For more information about

becoming a member click

here. Regular memberships are

I was saddened to hear about the passing of Jaime Escalante

today. While most of us got to know him through the movie

that depicted his work teaching inner-city students calculus,

the students whose lives he changed remain the true

testament to his life's work. Throughout his career Jaime

opened the doors of success and higher education for his

students one by one, and proved that where a person camefrom did not have to determine how far they could go. He

instilled knowledge in his students, but more importantly he

helped them find the passion and the will to fulfill their

potential. Jaime's story became famous. But he represented

countless, valiant teachers throughout our country whose

great works are known only to the young people whose lives

they change.Michelle and I offer our condolences to Jaime's

family, and to all those who knew him and whose lives he

touched.

President Obama

Supreme Court Decision Protects Right toImmigration Advice

The American Immigration Council applauds yesterday's Supreme Court

decision on the right to counsel for noncitizens charged with committing

a crime. The Court held that criminal defense lawyers must advise their

noncitizen clients about the risk of deportation if they accept a guilty

plea. The Court recognized that current immigration laws impose harsh

and mandatory deportation consequences onto criminal convictions,

and that Congress eliminated from these laws the Attorney General's



as low as $50 and student

memberships only $20.

Be sure to mark your

calendar for the NAHP

2011 Convention:

Orlando, Fla

October 12-15,

2011

For you to learn more

about the values of

Hispanic Publications

Latino Print Network

has done an 80 page

study entitled The

Strengths of Hispanic

Owned Publications

The study details through

discretionary authority to cancel removal in meritorious cases. The

Court said, "These changes to our immigration law have dramatically

raised the stakes of a noncitizen's criminal conviction. The importance

of accurate legal advice for noncitizens accused of crimes has never

been more important."

The case, Padilla v. Kentucky, involved a Vietnam War veteran who has

resided lawfully in the U.S. for over 40 years. His criminal defenselawyer told him not to worry about the immigration consequences of

pleading guilty to a crime, but that advice was wrong. In fact, the guilty

plea made Mr. Padilla subject to mandatory deportation from the United

States. The state of Kentucky said that Mr. Padilla had no right to

withdraw his plea when he learned of the deportation consequence.

Today's decision reverses the Kentucky court. It also rejected the

federal government's position (which had been adopted by several

courts) that a noncitizen is protected only from "affirmative misadvice"

and not from a lawyer's failure to provide any advice about the

immigration consequences of a plea.

"The right to counsel is at the very core of our criminal justice system.The Court affirms that immigrants should not be held accountable when

they rely on incorrect advice from their lawyers or where counsel fails to

provide any immigration advice at all," said Beth Werlin, an attorney at

the American Immigration Council's Legal Action Center. "Today's

decision also reminds us that ultimately, the increased criminalization of

immigration law and lack of flexibility has resulted in harsh results.

Congress should do its part to restore immigration judges' discretion to

consider the particular circumstances in a person's case, thus affording

each person facing deportation an individualized and fair opportunity to

be heard."

AOL JOINS HACR AS A NEWCORPORATE MEMBER

The Hispanic Association on Corporate Responsibility (HACR)

announces its newest corporate member, AOL, Inc. AOL adds

its name to a growing list of companies committed to the

inclusion and advancement of Hispanics in all areas of their

business.

"We are proud to be a new member of HACR's corporate

family," said Tiane Mitchell Gordon, AOL's Senior Vice



interviews and research the 29

key values Hispanic Publications

offer to those wanting to reach

the Latino community.

Click Here To Get The

FREE 80 Page Study

The 2009 HispanicPrint Trends &

Analysis

Click here for the

most comprehensive

annual analysis of

Hispanic Print

anywhere.

For more indepth research

please call Kirk Whisler,Latino Print Network,

760-434-1223,

[email protected]

Need A

Quality Portrait for

your business,

restaurant or family?

Ignacio Gomez has over

President, Diversity & Inclusion. "At AOL, our concept of team

-the ultimate metaphor for diversity and inclusion-extends

beyond our employees to include our suppliers, community

and philanthropic partners. Our partnership with HACR

demonstrates our commitment to bringing diverse

perspectives into our workplace. We encourage innovation in

order to build the highest quality content for our consumers

as well as the best products and services for our advertisers

and publishing partners."

AOL has always been committed to making diversity and

inclusion a sustainable reality at all levels of the company.

AOL's definition of diversity and inclusion goes beyond a

traditional view of race, gender, sexual orientation, ability, and

age.

"HACR is pleased to welcome AOL as our newest corporate

member," said HACR President and CEO Carlos F. Orta. "We

look forward to partnering with AOL and working with it's

senior management on their commitment to Hispanic

inclusion at all levels of the company."

About AOL:

The company was founded in 1985 as Quantum Computer

Services and launched its first online service - Q-LINK - on

the Commodore 64 the same year. The name "America

Online" was originally proposed in an employee contest and

the company officially became America Online, Inc.,

commonly called AOL, in 1991. In 2006, the company

officially changed its name to AOL and began offering its

content and services free of charge to Web users. AOL

became an independent, public company on December 10,

2009.

GRITTY AND REALISTIC "LITTLEBARRIO," A COMIC BOOK VERSION OF

THE SOUGHT-AFTER "FROM THEBARRIO TO THE BOARD ROOM," TO BE

RELEASED THIS JULY

From English to Spanish and now to graphic novel, "Little

Barrio," a comic book based on the book, "From the Barrio to

the Board Room" by Robert Renteria as told to Corey Blake,



250 satisfied clients.

Call Ignacio Gomez at

818-243-2838

The State of HispanicPrint 2010

Click here for TheState of Hispanic Print

power point

presentation that Kirk

Whisler gave at the

2010 NAHP

Convention in

Albuquerque

For more indepth research

please call Kirk Whisler,Latino Print Network,

760-434-1223,

[email protected]

Hispanic Zip Profile USA

offers you a totally different

way to market to Latinos.

Not merely the number of

Latinos in a zip code and afew basic characteristics, but

over a thousand pieces of

GREAT data. For example

target Hispanics by five

comprehensive levels of

language skills with the

detailed LPN Spanish Index.

Call Kirk at 760-434-1223 for

more information.

NEED PRINTING?

will be released this July by Writers of the Round Table Press,

providing a resource for schools, governments and parents, or

anyone who wants to promote education, a sense of pride and

accomplishment, and self-esteem within the youth of today's

communities.

Renteria has partnered with Smarter Comics™, a new

company owned by Franco Arda based in Silicon Valley that

creates comic books by taking popular non-fictions books,summarizing them and illustrating them into a comic. "Little

Barrio" is the biographical story in comic form of Renteria's

life that has taken him from the ghetto of East LA to being a

successful businessman and now civic leader. Round Table

Companies President Corey Blake will oversee the creation of

the comic book with Creative Director Nathan Brown. Brown

will collaborate on the illustrations of the 50 page book with

artist Shane Clester, who has drawn for leading comic book

publisher IDW, Hasbro, Scholastic, Macmillan, and Times of

London.

"The idea of a comic book is a natural for The Barrio," saidRenteria, who for the past year and a half has been on an

aggressive mission to pull people from the barrios and

ghettos by teaching them that anything is possible when one

makes the right choices. "Working with Smarter Comics™, we

have a great opportunity to play a bigger part in changing the

landscape of our youth across America. As we continue to

grow in the educational area through our curriculum From the

Barrio to the Classroom, 'Little Barrio' will play the role of a

champion for younger kids who have lived and are currently

living my past lifestyle. These little kids need positive role

models, too, and this comic book will be instrumental in

opening doors for them."

The comic book developed as a result of a presentation of the

From the Barrio to the Classroom curriculum at the Chicago

Principal and Administrators Annual Conference in February,

where Renteria, Chief Executive Officer of From the Barrio

Foundation Corey Blake, and Executive Vice President of the

Foundation Cheryl Maraffio received numerous requests for a

medium to deliver Renteria's story to younger children. "From

the Barrio to the Board Room" is suited for youth in seventh

grade and above. "Little Barrio" will be geared toward fourth-

to sixth-graders.

"Our goal is to use the comic book in conjunction with another



Wholesale printing and

mailing services.

Great prices!

Great Quality!

Fast Turn-a-round!

Give us a call:

951-677-0017 or email:

[email protected]

Need Great Artwork

For Your Marketing

Efforts?

Ignacio Gomez has

created 150+ magazine

covers; 625+

illustrations for marketing campaigns;

40+ movie and theater

posters; and hundreds

of other images.

version of the curriculum that will be delivered nationwide,"

said Blake. "We'll also be producing it in Spanish immediately

and hope to bring it into Mexico quickly."

The Smarter Comics™ series offers readers a fun way of

reading non-fiction in comic book style, appealing to those

children and adults who prefer to read engaging stories in a

less traditional manner. Younger children sometimes interact

better with a simpler, more graphic story, and educators canstill teach the fundamentals of the story with a comic book.

"'Little Barrio' will be the first book of the Smarter Comics™

series," said Arda. "We'll launch the Internet platform shortly

thereafter so that readers will be able to buy digital comics for

their PC, iPhone or Kindle. It's an exciting project to be

involved with."

"Little Barrio" is the next step in a passionate mission for

Renteria, Blake and Maraffio. Currently The Foundation

donates the curriculum, developed by teachers, community

leaders and advisors, which has been used by more than3,000 Chicago city students as well as other at-risk youth and

adult organizations around the country.

To learn more about "Little Barrio," From The Barrio

Foundation, the book and its curriculum or to read more

about Renteria's story, please visit www.fromthebarrio.com or

contact Corey Blake at 224.475.0392.

More Events For Your Consideration



Call Ignacio Gomez at818-243-2838

We have the PERFECTVehicle for you to reach

Ad Agencies, MediaBuyers, Hispanic Media &

Marketing Firms

The 2010 Hispanic Marketing 101

Yearbook is a 176 page book withover 50 articles on Hispanic

media, Marketing to Latinos, the

Audiences that make up the

Hispanic market, current trends in

media.

40 advertisers are

already in - you

should consider

joining them



Call Abraham at

760-434-7474 x171 or email

Abraham with your needs.

Sign up for Hispanic Marketing 101

podcasts

The Big Winnerat the 2008 Tony's is now

slated to be a movie

Join Our List

Important EventsTo Plan For?

e-mail info about your Media, Marketing or Latino event to

[email protected]

The complete José Martí Awards From the

NAHP Convention In Albuquerque

This was the most exciting series of NAHP José Martí Awards

in a number of years. Between last Thursday and Saturday a

total of 222 Gold, Silver and Bronze awards were given out to

50 different Hispanic publications across the USA.

Click here for a complete list of The2010 José Martí Awards

We hold that both local and national advertisers give the

respect that these awards deserve - and give these

publications extra attention in upcoming ad buys.

Please feel free to forward this newsletter on to others who

may find it useful. Please unsubscribe if you no longer wish to

receive it. Trouble vewing this e-mail? Read it on the web.

HM101 Thank you.



Sinceramente,

Kirk Whisler

Hispanic Marketing 101

email: [email protected]

voice: (760) 434-1223

Latino Print Network overall: 760-434-7474web: www.hm101.com

Podcast: www.mylatinonetwork.com

Forward email

This email was sent to [email protected] by [email protected].

Update Profile/Email Address | Instant removal with SafeUnsubscribe™ | Privacy Policy.

Email Marketing by

Latino Print Network | 2777 Jefferson St. | Suite 200 | Carlsbad | CA | 92008

hispanic marketing 101 volume 8 # 27

Documents