hispanic marketing 101 volume 8 # 28

8/7/2019 HIspanic Marketing 101 Volume 8 # 28

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Volume 8, Number 28 April 6, 2010

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We are the Experts

Latino Print Network works with

over 625 Hispanic publications in

180 markets nationwide with a

combined circulation of

19 million.Click here or phone760-434-7474 x171 or x177

or email Abraham

@LatinoPrintNetwork.com

with your needs.

Hola!

In this issue

New research finds that foreign born Latinos are more positive

Have You Looked Up Your Community's 2010 Census Mail

Participation Rate?

CHCI Launches New Educational Resources for Latino YouthThe Outlook for Energy Reform in Latin America

SECRETARY NAPOLITANO AND MEXICAN COUNTERPARTS

SIGN ARRANGEMENTS TO BOLSTER BILATERAL BORDER

AND AVIATION SECURITY

2010 Latino Museum Studies Program (LMSP)

More Books for your consideration

Issue quote

"He is a wise man who does not grieve for thethings which he has not, but rejoices for thosewhich he has." ~EpictetusIf you find a quote you like let me know. I will be happy to send to our

8,800 plus Hispanic advertising and media executives & give you a plug forsending it!

Our Goal

Latino Print Network's goal with each issue is for you to say at

least once "I didn't know that".

Podcasts

Check outHM101 Podcasts. We keep the podcasts short and

insightful on various aspects of Hispanic marketing and the

community. We've interviewed over 50 media, marketing and

community leaders to provide you with their insights.


2/12

The National

Association of

Latino Independent

Producers' 2010

Convention, with

the theme

Navigating in a

Sea of Change,

will be held April

9-11 at Loews

Santa Monica Beach

Resort.

This event is a GREATplace learn, grow and,

most importantly, network

within the Entertainment

Industry. If you have film,

TV, video, or documentary

projects this is where you

want to be.

Un abrazo,

Kirk Whisler

Executive Editor

New Pew Study Finds That Foreign BornLatinos Are More Positive

A new nationwide survey of Latinos by the Pew Hispanic

Center, a project of the Pew Research Center, finds that

foreign-born Latinos are more positive and knowledgeableabout the 2010 U.S. Census than are native-born Latinos.

While majorities of both groups say that the census is good

for the Hispanic community, the foreign born are significantly

more likely to feel this way. The foreign born are also more

likely to correctly say that the census cannot be used to

determine who is in the country legally; more likely to trust

the Census Bureau to keep their personal information

confidential; and more likely to say they have seen or heard

messages encouraging them to participate in the census.

These are among the key findings from the Center's survey

based on a nationally representative survey of 1,003 Hispanicadults conducted by landline and cellular telephone from

March 16-25, 2010.

Hispanics are the nation's largest minority group. They

numbered 46.8 million, or 15.4% of the total U.S. population,

in 2008, up from 35.3 million in the 2000 Census. Among

Hispanic adults ages 18 and older, 47% are native born and

53% are foreign born.

The report, "Latinos and the 2010 Census: The Foreign Born

Are More Positive", authored by Mark Hugo Lopez, Associate

Director, Pew Hispanic Center and Paul Taylor, Director, Pew


3/12

LUIS VALDEZ's

landmark stage play,

"ZOOT SUIT" is set toopen in Mexico City

on April 29, 2010.

Luis Valdez directs the National

Theatre Company of Mexico

(CNT) in what will be the first

Chicano play ever produced by

the national company. Alma

Martinez, who appeared in the

original stage and film, brought

the project to the CNT and

serves as US-Mexico ProjectCoordinator.

FACEBOOK: Zoot Suit

(Compaa Nacional de Teatro)

Hispanic Center is available at the Pew Hispanic Center's

website, www.pewhispanic.org.

Have You Looked Up Your Community's2010 Census Mail Participation Rate?

If everyone across the nation mailed back their forms,

taxpayers could reduce the cost of taking the census by about

$1.5 billion. On the Census Bureau's Take 10 Challenge Map

http://2010.census.gov/2010census/take10map/ you

can track how well your community is participating in the

census by seeing what percentage of households have mailed

back their census forms.

The nation surpassed the 50% mark on the last day of March

-- half the nation has returned their census form. Are you

above or below this national rate? The Census Bureau is

challenging all communities to achieve a higher rate in 2010

than they did in 2000. Nationally, our goal is to "beat" the

2000 Census rate of 72%. Each community's 2000 rate is alsoon the Take 10 Map.

The Mail Participation Rate Tracker Widget is now available for

you to embed on your Web site. It's an easy way to remind

your constituents that they need to mail back their census

forms. Perhaps it will inspire them, too. Once the widget

displaying your area's rate is embedded on your site, the rate

will automatically update every day when Take 10 map is

updated with the latest daily rates. Directions for finding and

embedding your Rate Tracker Widget are included below.

Remember:Census data help determine how more than$400 BILLION in Federal funds are distributed to state, local

and tribal areas each year. A complete count of your

community in the census will help ensure that your

community gets its fair share of census-based funding for the

next ten years.

A Special Invitation

Latino Business Chamber of Greater Los Angeles

Cordially Invites You to an Evening Reception

Celebrating Our One Year Anniversary


4/12

The All-in-One

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The 2010 International

Latino Book Awards

will be held May 25,

2010 at the Jacob

Javits Convention

Center in New York.

Phone 760-434-4484

about attending or

sponsoring thisimportant event.

Featuring Keynote Speakers:

Gloria Molina

Los Angeles County Supervisor

1st District

Discussing Economic Recovery Efforts in LA County

Ana MaChief of Staff

Small Business Administration

Thursday, April 8, 2010

6:00pm-9:00 pm

Tickets $10 for Members, $15 for Nonmembers

Appetizers and Refreshments

Cicada Restaurant

Main Ballroom

617 South Olive Street,

Los Angeles, CA 90014 USAParking: $8 at Cicada or street parking

Convenient to the Pershing Square Metro Red/Purple Line

Station

Please [email protected]

(213) 347-0008

For more information about LBC-GLA please visit our website

www.lbcgla.org

CHCI Launches New EducationalResources for Latino Youth

For more than 20 years, CHCI's education clearinghouse has

provided critical information to Latino youth, parents, and

educators to ensure access to scholarships, internships,

fellowships, financial aid, and other opportunities. Thanks to

the support of State Farm Insurance Companies, CHCI is

proud to launch updated versions of its very popular

publications that help students prepare for college, as well as

apply for financial aid and scholarships.


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The NationalAssociation of HispanicPublication's Jos MartAwards are the largest

Latino Media AwardsClick here for the 2010

Award Winners

If you are interested in the

Entertainment Industry,

consider joining the National

Association of Latino

Independent Producers. For

10 year NALIP has helped

thousands of Latinos gain access

and power within the

Entertainment Industry. The

organizations serves producers,

directors, writers, and all other

behind the camera professions.

For more information about

becoming a member click

here.Regular memberships are

The College Preparatory Kit for High School Students helps

students select the right high school courses and prepare for

college entrance exams. There are helpful tips on selecting a

college and how to effectively keep track of application

deadlines.

The Guide to Applying for Financial Aid & Scholarships

provides in-depth information on how to apply for grants,

scholarships, federal student loans, work study, and more.This comprehensive guide is a must for any student needing

financial assistance to complete his/her higher education.

The Pre-College Planning Checklist for Parents and Middle

School Students is a road map for parents and students to

work together toward achieving the goal of a higher

education. This document is targeted to Latino parents of

sixth to ninth grade students who lack the information and

knowledge to assist their children in preparing for college and

puts them on the pathway to success.

CHCI's National Directory of Scholarships, Internships, andFellowships for Latino Youth, launched in 2008, remains the

most popular document at www.chci.org with more than

650,000 downloaded in 2009.

"Hispanics are the largest and youngest minority group with

the projected growth of nearly 40 percent over the next two

decades and 100 percent by 2040. It is imperative that our

future generation of Latino leaders is armed with the

necessary education and professional skills to succeed," said

Esther Aguilera, CHCI President & CEO. "Our founding

members envisioned education as the key to success and as

the foundation of leadership development. CHCI is proud to

have impacted hundreds of thousands of lives through our

education clearinghouse over the years."

While CHCI is nationally known for its leadership development

programs and serving as a pipeline to develop the next

generation of Latino leaders, it has provided comprehensive

educational and informational resources since 1987. What

started with a national hotline and small newsletter to inform

the Latino community about higher education opportunities,

evolved into an online comprehensive educational

clearinghouse in 2001 that continues to be the destination of

choice for Latino students looking for information in 2010.


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as low as $50 and student

memberships only $20.

Be sure to mark your

calendar for the NAHP

2011 Convention:

Orlando, Fla

October 12-15,

2011

For you to learn more

about the values of

Hispanic Publications

Latino Print Network

has done an 80 page

study entitled The

Strengths of Hispanic

Owned Publications

The study details through

The Outlook for Energy Reform in LatinAmerica

The oil industry in Latin America has had both highs and lows in recent

years, with positive news coming out of some countries and less

encouraging develop ments taking place in others. At the same time,there have been a number of important and intriguing changes in the

regulatory and contrac tual frameworks for foreign participation and

invest ment across the region. Whereas some countries have chosen to

remain open to the possibility of (or even expand the opportunities for)

foreign involve ment, a growing trend has been towards a resurgence of

oil nationalism and the stifling of opportunities for international oil

companies (IOCs).

In July 2009, the Latin American Program and its institutes on Brazil and

Mexico joined with the Wilson Center's Global Energy Initiative to

convene four experts from the region to talk about the potential for oil

sector reform in Brazil, Colombia, Mexico, and Venezuela. This papersummarizes the presentations of distinguished experts on the oil sector

in these four Latin American nations, and evaluates the current climate

for significant reform there.

The report, in English, can be found at:

The Outlook for Energy Reform in Latin America 2009

SECRETARY NAPOLITANO AND

MEXICAN COUNTERPARTS SIGNARRANGEMENTS TO BOLSTER

BILATERAL BORDER AND AVIATIONSECURITY

U.S. Department of Homeland Security (DHS) Secretary Janet

Napolitano last week joined with Mexican Interior Secretary

Fernando Francisco Gmez-Mont to sign two arrangements to

bolster aviation and border security between the United


7/12

interviews and research the 29

key values Hispanic Publications

offer to those wanting to reach

the Latino community.

Click Here To Get The

FREE 80 Page Study

The 2009 HispanicPrint Trends &

Analysis

Click here for the

most comprehensive

annual analysis of

Hispanic Print

anywhere.

For more indepth research

please call Kirk Whisler,Latino Print Network,

760-434-1223,

[email protected]

Need A

Quality Portrait for

your business,

restaurant or family?

Ignacio Gomez has over

States and Mexico at the Mrida U.S.-Mexico High Level

Consultative Group meeting-further expanding ongoing

cooperative efforts to crack down on violent drug cartels and

combat terrorism while facilitating the secure and efficient

flow of legitimate travel and trade.

"Our close relationship with the Mexican government

continues to grow stronger as we work together to find new

ways to crack down on violent drug cartels and combatterrorism," said Secretary Napolitano. "The arrangements

signed today further increase the capabilities of the United

States and Mexico to protect both sides of the border from

transnational criminals and terrorists that threaten the safety

of both of our nations."

The first arrangement formally establishes the Joint Security

Program for Travelers (JSP), which enhances information

sharing and best practices between the United States and

Mexico regarding the identification of potential terrorists or

other dangerous criminals traveling by air through Mexico City

International Airport and builds a foundation for future JSPexpansion to additional Mexican a irports-bolstering both

nations' abilities to thwart acts of terrorism and protect

against travel document fraud.

The second arrangement, signed with both Secretary

Gmez-Mont and Secretary of Public Safety Genaro Garca

Luna, will enable DHS to electronically share some criminal

history information with Mexican law enforcement about

Mexican nationals who are being repatriated from the United

States and who have been convicted of certain felonies in the

United States-providing the seamless transmission of vital

security information in order to ensure the safety and security

of citizens of both countries.

The agreements signed today build on numerous bilateral

agreements and declarations of cooperation between

Secretary Napolitano and her Mexican counterparts over the

past year:

In June 2009, Secretary Napolitano and former Mexican

Secretary of Finance Agustn Carstens signed a Letter of

Intent to provide further cooperation in the areas of

enforcement, planning, and trade facilitation along the

Southwest border.

In September 2009, the United States and Mexico


8/12

250 satisfied clients.

Call Ignacio Gomez at

818-243-2838

The State of HispanicPrint 2010

Click here for TheState of Hispanic Print

power point

presentation that Kirk

Whisler gave at the

2010 NAHP

Convention in

Albuquerque

For more indepth research

please call Kirk Whisler,Latino Print Network,

760-434-1223,

[email protected]

Hispanic Zip Profile USA

offers you a totally different

way to market to Latinos.

Not merely the number of

Latinos in a zip code and afew basic characteristics, but

over a thousand pieces of

GREAT data. For example

target Hispanics by five

comprehensive levels of

language skills with the

detailed LPN Spanish Index.

Call Kirk at 760-434-1223 for

more information.

NEED PRINTING?

signed a bilateral agreement initiating a new cross-

border communications network for public safety and

law enforcement organizations to improve security

along the U.S.-Mexico border by allowing participating

federal, state, local and tribal public safety

organizations to coordinate incident response.

In November 2009, DHS officials met with their

counterparts from the Mexican Ministry of Finance and

Public Credit (SHCP) to outline joint initiatives tocombat transnational crime, increase law enforcement

collaboration and increase the secure flow of travel and

trade along the U.S.-Mexico border. During the meeting,

U.S. and Mexican officials agreed to formalize the

Bi-national Port Security Committee to improve open

and regular communication along the Southwest

border-a significant step toward deterring violence at

and near land ports of entry. These committees will

address cross-border operational, safety and security

issues.

In December 2009, Secretary Napolitano and former

Minister Carstens signed an updated and enhancedDeclaration of Principles to create a joint U.S.-Mexico

framework to improve security along the Southwest

border and facilitate the flow of legitimate travel and

trade.

In February 2010, Secretary Napolitano and Mexican

Secretary of Public Safety (SSP) Genaro Garca Luna

signed a Declaration of Principles of Cooperation on

joint efforts to secure the U.S.-Mexico border and share

information about transnational threats while

streamlining legitimate travel and trade. This

declaration will allow the United States and Mexico to

build on past and current efforts by promoting law

enforcement information and intelligence sharing; thedevelopment of common priorities; the production of

joint strategic plans; and joint operations-while

respecting each nation's sovereignty, jurisdictions and

authorities.

In February 2010, Secretary Napolitano and Secretary

Gmez-Mont signed a letter of intent to coordinate

closely on a number of mutual aviation security

initiatives-including deploying enhanced airport

screening technologies, strengthening passenger

information sharing, and ensuring passengers have

proper travel documents. They also signed a

communications protocol that outlined procedures for


9/12

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sharing and coordinating the release of public

information in crisis events.

In addition, Secretary Napolitano traveled to Mexico City in

February at Secretary Gmez-Mont's invitation to meet with

officials from Argentina, Brazil, Canada, Chile, the Dominican

Republic, Mexico, Panama and the International Civil Aviation

Organization to discuss ways to bolster global aviation

security measures and standards. The meeting resulted in ajoint declaration on a way forward to strengthen the

international civil aviation system through enhanced

information collection and sharing, cooperation on

technological development, and modernized aviation security

standards.

Secretary Napolitano was in Mexico City as part of the U.S.

delegation to the Mrida U.S.-Mexico High Level Consultative

Group meeting last week.

For more information, visit www.dhs.gov

2010 Latino Museum Studies Program(LMSP)

Organized by the Smithsonian Latino Center (SLC), the Latino

Museum Studies Program (LMSP) is dedicated to fostering the

professional development of emerging leaders in the fields of

Latino history, art, and culture. The four-week program

includes panel sessions, lectures, workshops, and behind the

scenes access to Smithsonian collections. Additionally, fellows

work with Smithsonian staff on designated projects and

contribute to current exhibitions, programs, and research

initiatives in progress at the Institution.

Each year up to fifteen fellows are selected from a nationwide

pool of applicants. Participation is free and includes

accommodations for the duration of the program, as well as

the cost of round-trip travel to Washington, D.C. Fellows are

responsible for all other expenses during the four-weeks,

including transportation within the city and meals. A stipend is

not provided.

For more information visit: http://latino.si.edu/programs

/programs_LMSP.htm or please contact Andrew Rebatta at

[email protected].


10/12

Call Ignacio Gomez at818-243-2838

We have the PERFECTVehicle for you to reach

Ad Agencies, MediaBuyers, Hispanic Media &

Marketing Firms

The 2010 Hispanic Marketing 101

Yearbook is a 176 page book withover 50 articles on Hispanic

media, Marketing to Latinos, the

Audiences that make up the

Hispanic market, current trends in

media.

40 advertisers are

already in - you

should consider

joining them

Deadline is April 30, 2010 (all applications must be completed

online by the closing date)

More Books For Your Consideration

Important EventsTo Plan For?

e-mail info about your Media, Marketing or Latino event to

[email protected]

The complete Jos Mart Awards From theNAHP Convention In Albuquerque


11/12

Call Abraham at

760-434-7474 x171 or email

Abraham with your needs.

Sign up for Hispanic Marketing 101

podcasts

The Big Winnerat the 2008 Tony's is now

slated to be a movie

Join Our List

This was the most exciting series of NAHP Jos Mart Awards

in a number of years. Between last Thursday and Saturday atotal of 222 Gold, Silver and Bronze awards were given out to

50 different Hispanic publications across the USA.

Click here for a complete list of The2010 Jos Mart Awards

We hold that both local and national advertisers give the

respect that these awards deserve - and give these

publications extra attention in upcoming ad buys.

Please feel free to forward this newsletter on to others who

may find it useful. Please unsubscribe if you no longer wish toreceive it. Trouble vewing this e-mail? Read it on the web.

HM101 Thank you.

Sinceramente,

Kirk Whisler

Hispanic Marketing 101

email: [email protected]

voice: (760) 434-1223

Latino Print Network overall: 760-434-7474

web: www.hm101.com

hispanic marketing 101 volume 8 # 28

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