hispanic marketing 101 volume 8 # 29

8/7/2019 Hispanic Marketing 101 Volume 8 # 29

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Volume 8, Number 29 April 8, 2010

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We are the Experts

Latino Print Network works with

over 625 Hispanic publications in

180 markets nationwide with a

combined circulation of

19 million.Click here or phone760-434-7474 x171 or x177

or email Abraham

@LatinoPrintNetwork.com

with your needs.

Hola!

Starting tomorrow I'll be at the National Association of Latino

Independent Producers Convention in Santa Monica.

Executive Director Kathryn Galan, Convention Manager

Octavio Marin, their staff, and many volunteers have done an

excellent job of preparing what will be a WONDERFUL event

for all attendees. I look forward to seeing many of you there.

In this issue

For Latinos in 2010, the word is Accountability

Have You Looked Up Your Community's 2010 Census Mail

Participation Rate?

Census Bureau Reports Puerto Rico's Manufacturers Shipments

Reach $80.2 Billion in 2007

"Let's Talk!" A Latino POV Talk Show Takes Off

Services for Jaime Escalante are set for April 16 & 17

2010 Latino Museum Studies Program (LMSP)

More Books for your consideration

Issue quote

"A dream is a microscope through which we lookat the hidden occurrences in our soul." ~Erich Fromm (Thanks, Sarah)If you find a quote you like let me know. I will be happy to send to our

8,800 plus Hispanic advertising and media executives & give you a plug for

sending it!

Our Goal

Latino Print Network's goal with each issue is for you to say at

least once "I didn't know that".


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The National

Association of

Latino Independent

Producers' 2010

Convention, with

the theme

Navigating in a

Sea of Change,

will be held April

9-11 at Loews

Santa Monica Beach

Resort.

This event is a GREATplace learn, grow and,

most importantly, network

within the Entertainment

Industry. If you have film,

TV, video, or documentary

projects this is where you

want to be.

Podcasts

Check outHM101 Podcasts. We keep the podcasts short and

insightful on various aspects of Hispanic marketing and the

community. We've interviewed over 50 media, marketing and

community leaders to provide you with their insights.

Un abrazo,

Kirk Whisler

Executive Editor

FOR LATINOS IN 2010, THE WORD ISACCOUNTABILITY

It's Time to Get Immigration Reform

Done

Recently the White House is holding a meeting with

community-based organizations who are focused on achieving

immigration solutions. Later in the day, President Obama will

meet with Senators Charles Schumer (D-NY) and Lindsey

Graham (R-SC) to discuss their plans for bipartisan

immigration reform legislation. The following is a statement

from Clarissa Martnez De Castro, Director of Immigration and

National Campaigns at NCLR (National Council of La Raza),

the largest national Latino civil rights and advocacy

organization in the United States:

"For the president, the pressure is on and the need is great.

Latino voters are demanding accountability. We want to see

concrete action and a commitment to moving forward on

legislation before the November elections-and not just

another meeting to discuss the issue or check the box saying

that the president is serious about immigration reform.


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LUIS VALDEZ's

landmark stage play,

"ZOOT SUIT" is set toopen in Mexico City

on April 29, 2010.

Luis Valdez directs the National

Theatre Company of Mexico

(CNT) in what will be the first

Chicano play ever produced by

the national company. Alma

Martinez, who appeared in the

original stage and film, brought

the project to the CNT and

serves as US-Mexico ProjectCoordinator.

FACEBOOK: Zoot Suit

(Compaa Nacional de Teatro)

"We must do everything we can to get our economy back on

track, and doing so includes passing immigration reform that

levels the playing field for all workers and restores dignity and

the rule of law to our system. The president has

acknowledged that we must fix our broken immigration

system, and he promised, to do so, but we have not seen

much action to accompany his words. It is significant that he

is putting a series of immigration-related meetings on his

schedule this week, but these need to result in actuallyadvancing bipartisan legislation.

"If the president and Congress move forward, immigration

reform would be a prime motivator of Latino civic participation

this fall. The millions of Latinos who voted for the first time in

2008, and those who went through the arduous citizenship

process to get that privilege, need to see that participating in

the democratic process means something. Many had the

expectation that their vote would help speed up the day when

we got serious immigration reform enacted and now their

patience is wearing thin. We must not lose momentum or let

the Latino community's unprecedented civic engagementwither. As we look toward November, we don't care what

party people vote for, but we do care that people vote and see

that their vote has meaning and leads to action. Therefore,

both parties have much to gain by advancing immigration

reform and solving this vexing national problem that has

special significance for Latino voters.

"Now is the time for elected officials in both parties to stand

up and be counted. Our nation has waited more than 20 years

for a solution to our broken immigration system, and the

entire Latino community is paying the price. Our leaders know

what needs to be done, and it's time for them to demonstrate

they have the courage and commitment to do it. And we

know that voters, including Latino voters watching this issue

closely, will hold them accountable, whether for avoidance or

for obstruction. From a policy, political, and moral

perspective, the time to act is now."

Have You Looked Up Your Community's2010 Census Mail Participation Rate?

If everyone across the nation mailed back their forms,

taxpayers could reduce the cost of taking the census by about


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The 2010 International

Latino Book Awards

will be held May 25,

2010 at the Jacob

Javits Convention

Center in New York.

Phone 760-434-4484

about attending or

sponsoring thisimportant event.

$1.5 billion. On the Census Bureau's Take 10 Challenge Map

http://2010.census.gov/2010census/take10map/ you

can track how well your community is participating in the

census by seeing what percentage of households have mailed

back their census forms.

The nation surpassed the 50% mark on the last day of March

-- half the nation has returned their census form. Are you

above or below this national rate? The Census Bureau ischallenging all communities to achieve a higher rate in 2010

than they did in 2000. Nationally, our goal is to "beat" the

2000 Census rate of 72%. Each community's 2000 rate is also

on the Take 10 Map.

The Mail Participation Rate Tracker Widget is now available for

you to embed on your Web site. It's an easy way to remind

your constituents that they need to mail back their census

forms. Perhaps it will inspire them, too. Once the widget

displaying your area's rate is embedded on your site, the rate

will automatically update every day when Take 10 map is

updated with the latest daily rates. Directions for finding andembedding your Rate Tracker Widget are included below.

Remember:Census data help determine how more than

$400 BILLION in Federal funds are distributed to state, local

and tribal areas each year. A complete count of your

community in the census will help ensure that your

community gets its fair share of census-based funding for the

next ten years.

A Special Invitation

Latino Business Chamber of Greater Los AngelesCordially Invites You to an Evening Reception

Celebrating Our One Year Anniversary

Featuring Keynote Speakers:

Gloria Molina

Los Angeles County Supervisor

1st District

Discussing Economic Recovery Efforts in LA County

Ana Ma

Chief of Staff


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The NationalAssociation of HispanicPublication's Jos MartAwards are the largest

Latino Media AwardsClick here for the 2010

Award Winners

If you are interested in the

Entertainment Industry,

consider joining the National

Association of Latino

Independent Producers. For

10 year NALIP has helped

thousands of Latinos gain access

and power within the

Entertainment Industry. The

organizations serves producers,

directors, writers, and all other

behind the camera professions.

For more information about

becoming a member click

here.Regular memberships are

Small Business Administration

Thursday, April 8, 2010

6:00pm-9:00 pm

Tickets $10 for Members, $15 for Nonmembers

Appetizers and Refreshments

Cicada Restaurant

Main Ballroom617 South Olive Street,

Los Angeles, CA 90014 USA

Parking: $8 at Cicada or street parking

Convenient to the Pershing Square Metro Red/Purple Line

Station

Please [email protected]

(213) 347-0008

For more information about LBC-GLA please visit our website

www.lbcgla.org

Census Bureau Reports Puerto Rico'sManufacturers Shipments Reach $80.2

Billion in 2007

Puerto Rico reported $80.2 billion in manufacturers'

shipments in 2007, up from $58.6 billion in 2002, according

to results from the U.S. Census Bureau's 2007 Economic

Census.

In 2007, Puerto Rico had 2,151 manufacturingestablishments, employing 110,691 people and accounting

for $3.5 billion in annual payroll. This compares with 2,195

such establishments in 2002, which employed 126,707 people

and had $3.1 billion in annual payroll.

The economic census, which profiles Puerto Rico's economy

every five years, includes statistics for Puerto Rico

manufacturing by metropolitan statistical areas and

municipios (county equivalents). The data files provide

information on the number of employees and production

workers, value added by manufacture, cost of materials,

value of shipments and capital expenditures.


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as low as $50 and student

memberships only $20.

Be sure to mark your

calendar for the NAHP

2011 Convention:

Orlando, Fla

October 12-15,

2011

For you to learn more

about the values of

Hispanic Publications

Latino Print Network

has done an 80 page

study entitled The

Strengths of Hispanic

Owned Publications

The study details through

Other findings:

In 2007, chemical manufacturing continued to lead a ll

manufacturing subsectors in value of shipments,

reporting $52.1 billion (65 percent of total

manufacturing shipments), compared with $39.8 billion

(68 percent of total shipments) in 2002.

Miscellaneous manufacturing was the second leadingsubsector with $7.4 billion in shipments in 2007,

compared with $3.2 billion in 2002. Medical equipment

and supplies manufacturing led miscellaneous

manufacturing with $7.3 billion in shipments in 2007.

In 2007, the manufacturing sector reported value added

of $68.6 billion, cost of materials of $12.5 billion, and

capital expenditures of $4.9 billion. In 2002, value

added was $45.6 billion, cost of materials was $13.4

billion, and capital

expenditures were $3.7 billion.

The San Juan-Caguas-Guaynabo metropolitan statistical

area accounted for $64.2 billion of the island's

manufacturing

shipments in 2007. The same metropolitan statistical

area led the manufacturing sector in 2002, with

shipments of $44.1 billion

These data for Puerto Rico and other U.S. Island Areas are

available only through the Census Bureau's American

FactFinder, an online tool that allows users to access, filter,

manipulate and extract data. Release dates for other islands

were March 2009 (Northern Mariana Islands), May 2009

(Guam), July 2009 (U.S. Virgin Islands) and August 2009

(American Samoa). Data for the Puerto Rico geographic area

series and the Puerto Rico construction sector will be releasedin September and December 2010, respectively.

More information about the 2007 Economic Census of Island

Areas can be found at

http://www.census.gov/econ/islandareas/index.html. Click

the

"How the Data are Collected" tab for information on

confidentiality protection, nonsampling error and definitions.

"Let's Talk!" A Latino POV Talk Show Takes Off


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interviews and research the 29

key values Hispanic Publications

offer to those wanting to reach

the Latino community.

Click Here To Get The

FREE 80 Page Study

The 2009 HispanicPrint Trends &

Analysis

Click here for the

most comprehensive

annual analysis of

Hispanic Print

anywhere.

For more indepth research

please call Kirk Whisler,Latino Print Network,

760-434-1223,

[email protected]

Need A

Quality Portrait for

your business,

restaurant or family?

Ignacio Gomez has over

Latinas are a large and influential segment of the U.S. population. The

Census Bureau estimates that the total U.S. Latino population will be

47.8 million by the year 2010, of that figure, 14.1 million are Latinas. Of

this figure, 14.1 million are Latinas, and of these, 65% are bilingual or

English-speaking only. The show that taps into this powerful market

sector is, Let's Talk! (produced by Latin Heat Entertainment), the Latina

POV talk show which officially makes its debut on Wednesday, March

10th, at Mama Juanas in Studio City.

Let's Talk!, is a ground breaking English-Language talk show featuring

four intelligent, opinionated and dynamic ladies who feel it is time

Latinas had their say. Emmy-award winning host Marabina Jaimes

(Storytime); Actress-comedienne Dyana Ortelli (Curb Your Enthusiasm);

Bel Hernandez, Publisher of Latin Heat, a print and online magazine;

and Actress and Y-Generation/Green Gal Kikey Castillo, get together to

dish about current social issues and just plain "Chisme" (gossip).

These four Latinas are already bringing cultural relevance to the talk

show landscape with their internet talk show. Let's Talk! is a 15 minute"Anytime" talk show with a unique perspective on culturally relevant

topics with universal appeal. "Our target audience is Latinas, but our

content is universal which anyone can enjoy," says Hernandez, who

serves as both co-host and executive producer. Current episodes can

be seen at: www.latinheat.com and www.letstalkshow.tv.

"The one thing missing in the nation's conversation is the Latina voice

and that's where we come in. We want to be part of the dialogue,"

co-host Jaimes, the Mexi-Rican in the group says. As for Ortelli, the

self-described "Last Angry Chicana", she is more direct, "I'm tired of

being ignored." Castillo, the "Y-generation/Green Gal" of the group, best

described the need for the show, "I am an American, yes I'm Latina, but

I'm an American. I'm today's culture."

Latin Heat Productions, a division of Latin Heat Media, LLC is producing

in association with Angel Flight Media. "We felt it was time to give

English-speaking Latinas a forum to speak their minds," added Miguel

Torres, CEO of Angel Flight Media.

Latin Heat Media: Latin Heat Media (LHM) is a multi-media company

dedicated to the production of media for the exploding U.S. Latino

market and to delivering universal themed projects about the Latino

experience to all audiences. Through its various properties which


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250 satisfied clients.

Call Ignacio Gomez at

818-243-2838

The State of HispanicPrint 2010

Click here for TheState of Hispanic Print

power point

presentation that Kirk

Whisler gave at the

2010 NAHP

Convention in

Albuquerque

For more indepth research

please call Kirk Whisler,Latino Print Network,

760-434-1223,

[email protected]

Hispanic Zip Profile USA

offers you a totally different

way to market to Latinos.

Not merely the number of

Latinos in a zip code and afew basic characteristics, but

over a thousand pieces of

GREAT data. For example

target Hispanics by five

comprehensive levels of

language skills with the

detailed LPN Spanish Index.

Call Kirk at 760-434-1223 for

more information.

NEED PRINTING?

include Latin Heat print magazine founded in 1992; an online magazine

established in 1998; a film, TV and internet production division; and a

consultancy group, LHM has the opportunity to leverage our expertise to

the full benefit of our project.

Services for Jaime Escalante are set

for April 16th & 17th in East LosAngeles

Services for Jaime Escalante are set for the 16th and 17th.

Visitation is being planned to take place a t Garflied High

School on the 16th of April from 12:00 to 5:00 PM and

Funeral services at East L.A. College on the afternoon of the

17th. Updated information will be available atwww.richermortuary.com

2010 Latino Museum Studies Program(LMSP)

Organized by the Smithsonian Latino Center (SLC), the Latino

Museum Studies Program (LMSP) is dedicated to fostering the

professional development of emerging leaders in the fields of

Latino history, art, and culture. The four-week program

includes panel sessions, lectures, workshops, and behind the


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Wholesale printing and

mailing services.

Great prices!

Great Quality!

Fast Turn-a-round!

Give us a call:

951-677-0017 or email:

[email protected]

Need Great Artwork

For Your Marketing

Efforts?

Ignacio Gomez has

created 150+ magazine

covers; 625+

illustrations formarketing campaigns;

40+ movie and theater

posters; and hundreds

of other images.

scenes access to Smithsonian collections. Additionally, fellows

work with Smithsonian staff on designated projects and

contribute to current exhibitions, programs, and research

initiatives in progress at the Institution.

Each year up to fifteen fellows are selected from a nationwide

pool of applicants. Participation is free and includes

accommodations for the duration of the program, as well as

the cost of round-trip travel to Washington, D.C. Fellows areresponsible for all other expenses during the four-weeks,

including transportation within the city and meals. A stipend is

not provided.

For more information visit: http://latino.si.edu/programs

/programs_LMSP.htm or please contact Andrew Rebatta at

[email protected].

Deadline is April 30, 2010 (all applications must be completed

online by the closing date)

More Books For Your Consideration


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Call Ignacio Gomez at818-243-2838

We have the PERFECTVehicle for you to reach

Ad Agencies, MediaBuyers, Hispanic Media &

Marketing Firms

The 2010 Hispanic Marketing 101

Yearbook is a 176 page book withover 50 articles on Hispanic

media, Marketing to Latinos, the

Audiences that make up the

Hispanic market, current trends in

media.

40 advertisers are

already in - you

should consider

joining them

Important EventsTo Plan For?

e-mail info about your Media, Marketing or Latino event to

[email protected]

The complete Jos Mart Awards From theNAHP Convention In Albuquerque


11/12

Call Abraham at

760-434-7474 x171 or email

Abraham with your needs.

Sign up for Hispanic Marketing 101

podcasts

The Big Winnerat the 2008 Tony's is now

slated to be a movie

Join Our List

This was the most exciting series of NAHP Jos Mart Awards

in a number of years. Between last Thursday and Saturday a

total of 222 Gold, Silver and Bronze awards were given out to50 different Hispanic publications across the USA.

Click here for a complete list of The2010 Jos Mart Awards

We hold that both local and national advertisers give the

respect that these awards deserve - and give these

publications extra attention in upcoming ad buys.

Please feel free to forward this newsletter on to others who

may find it useful. Please unsubscribe if you no longer wish to

receive it. Trouble vewing this e-mail? Read it on the web.HM101 Thank you.

Sinceramente,

Kirk Whisler

Hispanic Marketing 101

email: [email protected]

voice: (760) 434-1223

Latino Print Network overall: 760-434-7474

web: www.hm101.com

Podcast: www.mylatinonetwork.com

hispanic marketing 101 volume 8 # 29

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