hispanic marketing 101 volume 8 # 32

8/7/2019 Hispanic Marketing 101 Volume 8 # 32

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serves as US-Mexico ProjectCoordinator.FACEBOOK:Zoot Suit(Compañía Nacional de Teatro)

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&& PPrriinntt HHiissppaanniiccAAddvveerrttiissiinngg NNeeeeddssWe are the Experts

Latino Print Network works withover 625 Hispanic publications in

180 markets nationwide with acombined circulation of

19 million.Click here or phone

760-434-7474 x171 or x177or email Abraham

@LatinoPrintNetwork.comwith your needs.

The 2010 International Latino Book Awards

community leaders to provide you with their insights.

Un abrazo,

Kirk Whisler Executive Editor

Art Rodriguez, Award Winning Author FromSan Jose, Passes Away

By Kirk Whisler

It comes with much sadness that I share that on April 4th



will be held May 25,2010 at the Jacob

Javits ConventionCenter in New York.

Phone 760-434-4484about attending or

sponsoring thisimportant event.

The All-in-One

Translation, Editing & Design Service.

Get the service you need from an experienced

publication translationservice; contact

[email protected] go to

www.transedita.com

If you are interested in theEntertainment Industry,

consider joining the NationalAssociation of Latino

Independent Producers. For10 year NALIP has helped

thousands of Latinos gain accessand power within the

Entertainment Industry. The

author Art Rodriguez passed away after a three week battlewith Acute Respiratory Distress Syndrome. I will always havefond remembrances of Art and the larger than life figure thathe carried.

At our very first International Latino B ook Awards, more thana decade ago, Art won one of the first awards that wepresented that year in Chicago. He w on it for his first book,East Side Dreams . As he was receiving his award, an oversized glass plate, he tilted the plate a little too much and theentire audience watched in horror as the plate crashed to thefloor. We gave him another, but it was a truly memorable day.

Art did reading at over a dozen of the Latino Book & FamilyFestivals over the years. Audiences always loved his givingnature and enthusiastic personality. He always had time foreveryone. His books were about every day life in the USA -and his style make it hard to put the book down. For more onArt, please go to his w ebsite, www.eastsidedreams.com/

Art, your smile and presence will be missed, and maybesomeday one of your books will be made into a movie.

2010 Latino Producers AcademyApplication Now Available for August

Program in Santa Fe, NM

NALIP's 2010 Latino Producers Academy™is now acceptingapplications for the August program in Santa Fe, New Mexico.The Latino Producers Academy™provides our Fellows with thepractical skills and knowledge to accomplish their personalgoals and realize their artistic dreams as filmmakers.

The 2010 LPA includes a hands-on curriculum for Producers atall stages of their professional development. Documentaries inpost-production will have the opportunity to re-cut and scoresequences with intensive mentoring on their rough cuts andcompletion plans. Feature projects with directors will workwith crews and casts to rehearse, shoot, cut and score scenesfrom their upcoming production. Documentary and Featureprojects in development will benefit from comprehensive skillsdevelopment with an opportunity to return with a rough cut ordirector in a future year.



organizations serves producers,directors, writers, and all other

behind the camera professions.For more information about

becoming a member clickhere . Regular memberships are

as low as $50 and studentmemberships only $20.

The National Association of HispanicPublication's José Martí Awards are the largest

Latino Media AwardsClick here for the 2010

Award Winners

2010 Latino Producers Academy™August 3 - 12, 2010 (Documentary Track) Santa Fe,New MexicoAugust 10 - 20, 2010 (Feature Track) Santa Fe, NewMexicoApplication Deadline - Wednesday, May 26thDownload the application here.

This program is competitive and highly selective. It is openexclusively to NALIP members, and only to filmmakers withproduced work on which they played a key creative role. Allaccepted Fellows are invited on full scholarship: materials,lodging, meals and local transportation provided by oursupporters, plus honoraria for documentary editors. Travel toSanta Fe, New Mexico is the responsibility of the Fellows.

Don't miss this chance to apply for one of NALIP's mostappreciated and respected programs. Questions? Call OctavioMarin, LPA Program Director at 310.395.8880

Have You Looked Up Your Community's2010 Census Mail Participation Rate?

If everyone across the nation mailed back their forms,taxpayers could reduce the cost of taking the census by about$1.5 billion. On the Census Bureau's Take 10 Challenge Maphttp://2010.census.gov/2010census/take10map/ youcan track how well your community is participating in thecensus by seeing what percentage of households have mailedback their census forms.

The nation surpassed the 50% mark on the last day of March-- half the nation has returned their census form. Are youabove or below this national rate? The Census Bureau ischallenging all communities to achieve a higher rate in 2010than they did in 2000. Nationally, our goal is to "beat" the2000 Census rate of 72%. Each community's 2000 rate is alsoon the Take 10 Map.

The Mail Participation Rate Tracker Widget is now available foryou to embed on your Web site. It's an easy way to remindyour constituents that they need to mail back their censusforms. Perhaps it will inspire them, too. Once the widgetdisplaying your area's rate is embedded on your site, the rate



For you to learn moreabout the values of

Hispanic PublicationsLatino Print Networkhas done an 80 page

study entitled The

Strengths of Hispanic Owned PublicationsThe study details through

interviews and research the 29key values Hispanic Publicationsoffer to those wanting to reach

the Latino community.

Click Here To Get TheFREE 80 Page Study

The 2009 HispanicPrint Trends &

Analysis Click here for the

most comprehensiveannual analysis of

Hispanic Printanywhere.

For more indepth researchplease call Kirk Whisler,Latino Print Network,

will automatically update every day when Take 10 map isupdated with the latest daily rates. Directions for finding andembedding your Rate Tracker Widget are included below. Remember: Census data help determine how more than $400BILLION in Federal funds are distributed to state, local and tribal areas each year. A complete count of your community in the census will help ensure that your community gets its

fair share of census-based funding for the next ten years.

National Association of BroadcastersConvention Shows Meaningful Growth

The National Association of Broadcasters released its attendancefigures for the 2010 NAB Show in Las Vegas, the world's largestelectronic media event covering filmed entertainment and thedevelopment, management and delivery of content across all mediums.

"Content professionals from across the globe turned out in force at theNAB Show, and we're delighted by the extraordinarily positive feedbackfrom both attendees and exhibitors," said NAB Executive Vice PresidentDennis Wharton. "The uptick in attendance and dazzling technology ondisplay here in Las Vegas demonstrates again the NAB Show'senduring popularity and status as the premiere global event for thecontent marketplace."

TOTAL REGISTERED ATTENDEES:88,044

INTERNATIONAL ATTENDEES:23,900

COUNTRIES REPRESENTED:156

NEWS MEDIA ATTENDEES:1,153

The 2009 NAB Show final attendance was 82,650.

United States Hispanic Chamber of Commerce Board Member Nina G.

Vaca Appointed to Kohl's Corporation

Board of Directors



760-434-1223,[email protected]

Need AQuality Portrait for

your business,restaurant or family?Ignacio Gomez has over

250 satisfied clients.Call Ignacio Gomez at

818-243-2838

The State of HispanicPrint 2010

Click here for The

State of Hispanic Printpower point

presentation that KirkWhisler gave at the

2010 NAHPConvention inAlbuquerque

For more indepth researchplease call Kirk Whisler,Latino Print Network,

The United States Hispanic Chamber of Commerce isdelighted to announce the appointment of Nina G. Vaca to theBoard of Directors of the Kohl's Corporation (NYSE: KSS), hersecond seat on the board of a publicly-traded company. Vacaalso sits on the Board of Directors at Comerica Bank (NYSE:CMA), and is the founder and CEO of Pinnacle TechnicalResources, Inc. Under Vaca's direction this staffing, vendor

management and IT solutions firm has flourished to becomethe fifth-fastest growing firm of its type in a $20 billionindustry.

"Nina will make a tremendous impact at Kohl's. She bringstenacity and focus to any project she takes on. The USHCChas been fortunate to call on her for leadership and guidanceand we are so proud of her ongoing accomplishments," saidJavier Palomarez, President and CEO of the USHCC.

Vaca's accomplishments have brought her several accoladesincluding Ernst & Young's Entrepreneur of the Year Award for

Technology & Communications for the Southwest Region, Top25 Women Business Builders in America from Fast CompanyMagazine and a listing among Latino L eaders Magazine's 100Most Influential Hispanics in America.

She is a graduate of HACR/Harvard Business School'sCorporate Governance Executive Program and NorthwesternUniversity's Kellogg School of Management AdvancedManagement Education Program. She was honored by TexasState University as its youngest ever Distinguished Alumnaand holds a Doctor of L aws Honoris Causa from NorthwoodUniversity.

David C. Lizarraga, USHCC Chairman of the Board added, "Wecongratulate Nina on her latest appointment. She ha sdemonstrated time and again that determination and hardwork can create success. Her accomplishments and awardsare many and well-deserved. We expect nothing less from thisdynamic Latina."

ARIZONA IMMIGRANT ACT WILL LEADTO RACIAL PROFILING AND

DISCRIMINATION



760-434-1223,[email protected]

Be sure to mark yourcalendar for the NAHP

2011 Convention:

Orlando, FlaOctober 12-15,

2011

Hispanic Zip Profile USAoffers you a totally different

way to market to Latinos.Not merely the number of Latinos in a zip code and a

few basic characteristics, butover a thousand pieces of GREAT data. For exampletarget Hispanics by fivecomprehensive levels of language skills with the

detailed LPN Spanish Index.Call Kirk at 760-434-1223 for

more information.

NEED PRINTING?

Wholesale printing andmailing services.

Calling it "alarming and unconstitutional," NCLR (NationalCouncil of La Raza), the largest national Latino civil rights andadvocacy organization in the United States, today urgedArizona Governor Jan Brewer to veto an anti-immigrant billthat would lead to racial profiling. The bill, if signed, wouldmake it a misdemeanor to lack proper immigration paperworkin Arizona. Moreover, it would allow police to verify a person's

immigration status if they have a "reasonable suspicion" thatsomeone is undocumented.

"This bill is an affront to civil rights and it will make all Latinossuspect in their own communities, regardless of theirimmigration status," said Janet Murguía, NCLR President andCEO. "We've seen horrendous abuses through the 287(g)program and know what the reality of such measures is."

NCLR has long sounded the alarm and called for an end to the287(g) program, which allows local police to enforce federalimmigration laws, because it is ineffective, subject to abuse,

and diverts resources from actual criminal law enforcement."This bill attempts to create a failed federal program at thestate level," Murguía continued. "It is not a bout public safetyor solutions; this is about playing for cheap political pointswithout regard to consequences for communities andtaxpayers."

"Proposals like this one open the door to racial profiling anddiscrimination against immigrants and U.S. citizens alike.They are subjective in nature and have no checks andbalances," said Daniel Ortega, Chair of the NCLR Board of Directors, who is based in Arizona. "Until Congress passes animmigration reform bill, states will continue to ta ke mattersinto their own hands and communities and families willremain terrorized."

"The urgency of fixing this broken system cannot beoverstated. The more that time passes, the more families arebroken apart, opportunities for education are denied, and ourvalues as Americans are eroded," Murguía concluded.

More Events For Your Consideration



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of other images.

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